{"id":102360,"date":"2026-05-10T10:26:38","date_gmt":"2026-05-10T03:26:38","guid":{"rendered":"https:\/\/tiki.vn\/blog\/?p=102360"},"modified":"2026-05-10T10:26:38","modified_gmt":"2026-05-10T03:26:38","slug":"sach-hay-ve-kinh-doanh-nha-hang","status":"publish","type":"post","link":"https:\/\/tiki.vn\/blog\/sach-hay-ve-kinh-doanh-nha-hang\/","title":{"rendered":"Nh\u1eefng Cu\u1ed1n S\u00e1ch Hay V\u1ec1 Kinh Doanh Nh\u00e0 H\u00e0ng: C\u1ea9m Nang Th\u1ef1c Chi\u1ebfn"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Kinh doanh nh\u00e0 h\u00e0ng lu\u00f4n l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c h\u1ea5p d\u1eabn nh\u01b0ng \u0111\u1ea7y th\u1eed th\u00e1ch, \u0111\u00f2i h\u1ecfi s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa ki\u1ebfn th\u1ee9c, kinh nghi\u1ec7m v\u00e0 \u00f3c s\u00e1ng t\u1ea1o. Nh\u1eefng cu\u1ed1n s\u00e1ch hay v\u1ec1 kinh doanh nh\u00e0 h\u00e0ng ch\u00ednh l\u00e0 ng\u01b0\u1eddi th\u1ea7y th\u1ea7m l\u1eb7ng, mang \u0111\u1ebfn b\u00e0i h\u1ecdc th\u1ef1c ti\u1ec5n t\u1eeb nh\u1eefng ng\u01b0\u1eddi \u0111i tr\u01b0\u1edbc. Kh\u00f4ng ch\u1ec9 chia s\u1ebb chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3n l\u00fd, marketing hay v\u1eadn h\u00e0nh, s\u00e1ch c\u00f2n m\u1edf ra g\u00f3c nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 ngh\u1ec7 thu\u1eadt l\u00e0m d\u1ecbch v\u1ee5. C\u00f9ng kh\u00e1m ph\u00e1 nh\u1eefng cu\u1ed1n s\u00e1ch hay v\u1ec1 kinh doanh nh\u00e0 h\u00e0ng nh\u00e9!<\/span><\/p>\n<h2><b>Nh\u1eefng \u0111i\u1ec3m ch\u00ednh<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hi\u1ec3u r\u00f5 vai tr\u00f2 quan tr\u1ecdng c\u1ee7a s\u00e1ch trong vi\u1ec7c trang b\u1ecb ki\u1ebfn th\u1ee9c v\u00e0 k\u1ef9 n\u0103ng kinh doanh nh\u00e0 h\u00e0ng, t\u1eeb qu\u1ea3n l\u00fd v\u1eadn h\u00e0nh \u0111\u1ebfn x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bi\u1ebft c\u00e1ch h\u1ecdc h\u1ecfi t\u1eeb sai l\u1ea7m v\u00e0 kinh nghi\u1ec7m c\u1ee7a nh\u1eefng ng\u01b0\u1eddi \u0111i tr\u01b0\u1edbc trong ng\u00e0nh F&amp;B, gi\u00fap ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 chi ph\u00ed.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">N\u1eafm \u0111\u01b0\u1ee3c ti\u00eau ch\u00ed l\u1ef1a ch\u1ecdn s\u00e1ch ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng giai \u0111o\u1ea1n kh\u1edfi nghi\u1ec7p, t\u1eeb khi \u1ea5p \u1ee7 \u00fd t\u01b0\u1edfng \u0111\u1ebfn khi v\u1eadn h\u00e0nh th\u1ef1c t\u1ebf.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ti\u1ebfp c\u1eadn danh s\u00e1ch nh\u1eefng cu\u1ed1n s\u00e1ch hay, th\u1ef1c chi\u1ebfn v\u00e0 d\u1ec5 \u00e1p d\u1ee5ng, gi\u00fap b\u1ea1n c\u00f3 ngu\u1ed3n t\u00e0i li\u1ec7u tham kh\u1ea3o \u0111\u00e1ng tin c\u1eady.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gi\u1ea3i \u0111\u00e1p nh\u1eefng th\u1eafc m\u1eafc th\u01b0\u1eddng g\u1eb7p c\u1ee7a ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u khi b\u01b0\u1edbc ch\u00e2n v\u00e0o kinh doanh nh\u00e0 h\u00e0ng.<\/span><\/li>\n<\/ul>\n<h2><b>1. Kinh doanh nh\u00e0 h\u00e0ng v\u00e0 vai tr\u00f2 c\u1ee7a s\u00e1ch<\/b><\/h2>\n<h3><b>1.1. T\u1eeb \u0111am m\u00ea l\u00e3ng m\u1ea1n \u0111\u1ebfn b\u00e0i to\u00e1n kinh doanh th\u1ef1c t\u1ebf<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Kinh doanh \u1ea9m th\u1ef1c kh\u00f4ng ch\u1ec9 l\u00e0 t\u1ea1o ra m\u00f3n \u0103n ngon, m\u00e0 c\u00f2n l\u00e0 m\u1ed9t chu\u1ed7i v\u1eadn h\u00e0nh ph\u1ee9c t\u1ea1p. T\u1eeb vi\u1ec7c qu\u1ea3n l\u00fd d\u00f2ng ti\u1ec1n, ki\u1ec3m so\u00e1t chi ph\u00ed nguy\u00ean v\u1eadt li\u1ec7u, \u0111\u1ebfn tuy\u1ec3n d\u1ee5ng v\u00e0 \u0111\u00e0o t\u1ea1o nh\u00e2n s\u1ef1, m\u1ed7i m\u1eaft x\u00edch \u0111\u1ec1u \u0111\u00f2i h\u1ecfi ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n. S\u00e1ch ch\u00ednh l\u00e0 ngu\u1ed3n t\u00e0i li\u1ec7u tham kh\u1ea3o F&amp;B \u0111\u00e1ng tin c\u1eady, cung c\u1ea5p cho b\u1ea1n m\u1ed9t c\u00e1i nh\u00ecn to\u00e0n c\u1ea3nh v\u00e0 h\u1ec7 th\u1ed1ng v\u1ec1 nh\u1eefng g\u00ec s\u1eafp ph\u1ea3i \u0111\u1ed1i m\u1eb7t.<\/span><\/p>\n<h3><b>1.2. L\u1ee3i \u00edch khi \u0111\u1ecdc s\u00e1ch kinh doanh F&amp;B<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">M\u1ed9t cu\u1ed1n s\u00e1ch hay v\u1ec1 kh\u1edfi nghi\u1ec7p \u1ea9m th\u1ef1c s\u1ebd trao cho b\u1ea1n t\u1ea5m b\u1ea3n \u0111\u1ed3 chi ti\u1ebft, gi\u00fap b\u1ea1n tr\u00e1nh \u0111\u01b0\u1ee3c nh\u1eefng sai l\u1ea7m t\u1ed1n k\u00e9m m\u00e0 nhi\u1ec1u ng\u01b0\u1eddi \u0111\u00e3 v\u1ea5p ph\u1ea3i. B\u1ea1n s\u1ebd h\u1ecdc \u0111\u01b0\u1ee3c c\u00e1ch l\u1eadp k\u1ebf ho\u1ea1ch kinh doanh b\u00e0i b\u1ea3n, x\u00e2y d\u1ef1ng th\u1ef1c \u0111\u01a1n t\u1ed1i \u01b0u l\u1ee3i nhu\u1eadn, v\u00e0 tri\u1ec3n khai c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing cho qu\u00e1n c\u00e0 ph\u00ea hay nh\u00e0 h\u00e0ng c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, v\u1edbi n\u1ed9i dung d\u1ec5 hi\u1ec3u v\u00e0 \u00e1p d\u1ee5ng \u0111\u01b0\u1ee3c ngay.<\/span><\/p>\n<h2><b>2. Ti\u00eau ch\u00ed l\u1ef1a ch\u1ecdn s\u00e1ch kinh doanh nh\u00e0 h\u00e0ng ph\u00f9 h\u1ee3p cho b\u1ea1n<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>D\u1ef1a tr\u00ean giai \u0111o\u1ea1n kh\u1edfi nghi\u1ec7p c\u1ee7a b\u1ea1n:<\/b><span style=\"font-weight: 400;\"> N\u1ebfu b\u1ea1n \u0111ang \u1ea5p \u1ee7 \u00fd t\u01b0\u1edfng, h\u00e3y ch\u1ecdn s\u00e1ch v\u1ec1 l\u1eadp k\u1ebf ho\u1ea1ch t\u1ed5ng quan. Khi \u0111\u00e3 v\u1eadn h\u00e0nh v\u00e0 g\u1eb7p kh\u00f3 kh\u0103n, h\u00e3y t\u00ecm nh\u1eefng cu\u1ed1n chuy\u00ean s\u00e2u v\u1ec1 nh\u00e2n s\u1ef1 ho\u1eb7c d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>D\u1ef1a tr\u00ean n\u1ed9i dung v\u00e0 t\u00ednh \u1ee9ng d\u1ee5ng th\u1ef1c ti\u1ec5n:<\/b><span style=\"font-weight: 400;\"> \u01afu ti\u00ean s\u00e1ch c\u00f3 chia s\u1ebb kinh nghi\u1ec7m th\u1ef1c chi\u1ebfn, nhi\u1ec1u case study thay v\u00ec l\u00fd thuy\u1ebft su\u00f4ng. M\u1ed9t cu\u1ed1n s\u00e1ch hay s\u1ebd k\u00e8m bi\u1ec3u m\u1eabu, checklist ho\u1eb7c l\u1eddi khuy\u00ean c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng ngay.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>D\u1ef1a tr\u00ean t\u00e1c gi\u1ea3 v\u00e0 \u0111\u00e1nh gi\u00e1 t\u1eeb c\u1ed9ng \u0111\u1ed3ng:<\/b><span style=\"font-weight: 400;\"> H\u00e3y ch\u1ecdn s\u00e1ch t\u1eeb t\u00e1c gi\u1ea3 uy t\u00edn, l\u00e0 chuy\u00ean gia, ch\u1ee7 nh\u00e0 h\u00e0ng ho\u1eb7c nh\u00e0 t\u01b0 v\u1ea5n gi\u00e0u kinh nghi\u1ec7m. \u0110\u1ecdc th\u00eam review c\u1ee7a \u0111\u1ed9c gi\u1ea3 \u0111\u1ec3 c\u00f3 g\u00f3c nh\u00ecn kh\u00e1ch quan tr\u01b0\u1edbc khi mua.<\/span><\/li>\n<\/ul>\n<h2><b>3. Top cu\u1ed1n s\u00e1ch kinh doanh nh\u00e0 h\u00e0ng hay<\/b><\/h2>\n<h3><b>3.1. Nh\u00e0 H\u00e0ng Kh\u00f4ng Bao Gi\u1edd N\u00f3i Kh\u00f4ng<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Cu\u1ed1n<\/span><a href=\"https:\/\/tiki.vn\/sach-nha-hang-khong-bao-gio-noi-khong-p102074874.html\"> <span style=\"font-weight: 400;\">Nh\u00e0 H\u00e0ng Kh\u00f4ng Bao Gi\u1edd N\u00f3i Kh\u00f4ng<\/span><\/a><span style=\"font-weight: 400;\"> l\u00e0 t\u1eadp h\u1ee3p nh\u1eefng c\u00e2u chuy\u1ec7n d\u1ecbch v\u1ee5 t\u01b0\u1edfng ch\u1eebng nh\u01b0 kh\u00f4ng th\u1ec3, nh\u01b0ng l\u1ea1i \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1eb1ng c\u1ea3 tr\u00e1i tim. T\u1eeb vi\u1ec7c nh\u1edb s\u1edf th\u00edch c\u1ee7a t\u1eebng v\u1ecb kh\u00e1ch, chu\u1ea9n b\u1ecb nh\u1eefng m\u00f3n qu\u00e0 b\u1ea5t ng\u1edd, \u0111\u1ebfn vi\u1ec7c gi\u1ea3i quy\u1ebft nh\u1eefng t\u00ecnh hu\u1ed1ng o\u00e1i o\u0103m nh\u1ea5t, t\u1ea5t c\u1ea3 \u0111\u1ec1u th\u1ea5m \u0111\u1eabm tri\u1ebft l\u00fd ph\u1ee5ng s\u1ef1, \u0111\u1eb7t kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m c\u1ee7a m\u1ecdi suy ngh\u0129 v\u00e0 h\u00e0nh \u0111\u1ed9ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110i\u1ec3m s\u00e1ng c\u1ee7a cu\u1ed1n s\u00e1ch n\u1eb1m \u1edf nh\u1eefng c\u00e2u chuy\u1ec7n d\u1ecbch v\u1ee5 &#8220;kh\u00f4ng t\u01b0\u1edfng&#8221; nh\u01b0ng ho\u00e0n to\u00e0n c\u00f3 th\u1eadt. N\u00f3 d\u1ea1y ch\u00fang ta r\u1eb1ng, gi\u1edbi h\u1ea1n c\u1ee7a d\u1ecbch v\u1ee5 kh\u00f4ng n\u1eb1m \u1edf quy tr\u00ecnh, m\u00e0 n\u1eb1m \u1edf s\u1ef1 n\u1ed7 l\u1ef1c v\u00e0 t\u1ea5m l\u00f2ng c\u1ee7a ng\u01b0\u1eddi ph\u1ee5c v\u1ee5. Tri\u1ebft l\u00fd c\u1ed1t l\u00f5i &#8220;kh\u00f4ng c\u00f3 y\u00eau c\u1ea7u n\u00e0o l\u00e0 kh\u00f4ng th\u1ec3&#8221; s\u1ebd thay \u0111\u1ed5i ho\u00e0n to\u00e0n t\u01b0 duy c\u1ee7a b\u1ea1n, gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng m\u1ed9t t\u1ec7p kh\u00e1ch h\u00e0ng trung th\u00e0nh ch\u1ec9 b\u1eb1ng s\u1ef1 t\u1eadn t\u00e2m.<\/span><\/p>\n<h3><b>3.2. D\u1ed1c H\u1ebft Tr\u00e1i Tim<\/b><\/h3>\n<p><a href=\"https:\/\/tiki.vn\/doc-het-trai-tim-cach-starbucks-xay-dung-cong-ty-bang-tung-tach-ca-phe-tai-ban-2018-p1565657.html?spid=1566605\"><span style=\"font-weight: 400;\">D\u1ed1c H\u1ebft Tr\u00e1i Tim<\/span><\/a><span style=\"font-weight: 400;\"> l\u00e0 h\u00e0nh tr\u00ecnh \u0111\u1ea7y c\u1ea3m h\u1ee9ng c\u1ee7a Howard Schultz, ng\u01b0\u1eddi \u0111\u00e3 bi\u1ebfn Starbucks t\u1eeb m\u1ed9t c\u1eeda h\u00e0ng rang xay c\u00e0 ph\u00ea nh\u1ecf th\u00e0nh m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u. Cu\u1ed1n s\u00e1ch kh\u00f4ng ch\u1ec9 l\u00e0 t\u1ef1 truy\u1ec7n, m\u00e0 c\u00f2n l\u00e0 m\u1ed9t b\u1ea3n tuy\u00ean ng\u00f4n v\u1ec1 \u0111am m\u00ea, t\u1ea7m nh\u00ecn v\u00e0 s\u1ee9c m\u1ea1nh c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng v\u0103n h\u00f3a doanh nghi\u1ec7p l\u1ea5y con ng\u01b0\u1eddi l\u00e0m trung t\u00e2m.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Howard Schultz h\u00e9 l\u1ed9 nh\u1eefng b\u00ed m\u1eadt \u0111\u00e3 l\u00e0m n\u00ean th\u00e0nh c\u00f4ng c\u1ee7a Starbucks: S\u1ef1 \u00e1m \u1ea3nh v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, t\u1ea7m nh\u00ecn v\u1ec1 &#8220;kh\u00f4ng gian th\u1ee9 ba&#8221; v\u00e0 tri\u1ebft l\u00fd coi nh\u00e2n vi\u00ean l\u00e0 \u0111\u1ed1i t\u00e1c. Cu\u1ed1n s\u00e1ch d\u1ea1y ch\u00fang ta r\u1eb1ng kinh doanh F&amp;B kh\u00f4ng ch\u1ec9 l\u00e0 b\u00e1n m\u1ed9t ly c\u00e0 ph\u00ea, m\u00e0 l\u00e0 b\u00e1n m\u1ed9t tr\u1ea3i nghi\u1ec7m, m\u1ed9t c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 m\u1ed9t n\u1ec1n v\u0103n h\u00f3a \u0111\u1ea7y c\u1ea3m x\u00fac.<\/span><\/p>\n<h3><b>3.3. C\u1ea9m Nang M\u1edf Nh\u00e0 H\u00e0ng<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">N\u1ebfu nh\u1eefng cu\u1ed1n s\u00e1ch tr\u00ean thi\u00ean v\u1ec1 t\u01b0 duy v\u00e0 c\u1ea3m h\u1ee9ng, th\u00ec<\/span><a href=\"https:\/\/tiki.vn\/cam-nang-mo-nha-hang-p46723657.html?spid=46723661\"> <span style=\"font-weight: 400;\">C\u1ea9m Nang M\u1edf Nh\u00e0 H\u00e0ng<\/span><\/a><span style=\"font-weight: 400;\"> l\u1ea1i l\u00e0 m\u1ed9t cu\u1ed1n s\u1ed5 tay th\u1ef1c chi\u1ebfn \u0111\u00fang ngh\u0129a. T\u00e1c gi\u1ea3 Roger Fields, v\u1edbi kinh nghi\u1ec7m c\u1ee7a m\u1ed9t nh\u00e0 t\u01b0 v\u1ea5n, \u0111\u00e3 h\u1ec7 th\u1ed1ng h\u00f3a m\u1ecdi th\u1ee9 b\u1ea1n c\u1ea7n bi\u1ebft \u0111\u1ec3 m\u1edf m\u1ed9t nh\u00e0 h\u00e0ng m\u1ed9t c\u00e1ch chi ti\u1ebft, t\u1eeb vi\u1ec7c l\u00ean \u00fd t\u01b0\u1edfng \u0111\u1ebfn ng\u00e0y khai tr\u01b0\u01a1ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">S\u00e1ch bao qu\u00e1t t\u1ea5t c\u1ea3 c\u00e1c kh\u00eda c\u1ea1nh: L\u1eadp k\u1ebf ho\u1ea1ch kinh doanh, d\u1ef1 to\u00e1n chi ph\u00ed, huy \u0111\u1ed9ng v\u1ed1n, t\u00ecm ki\u1ebfm m\u1eb7t b\u1eb1ng, \u0111\u00e0m ph\u00e1n h\u1ee3p \u0111\u1ed3ng thu\u00ea, thi\u1ebft k\u1ebf kh\u00f4ng gian v\u00e0 b\u1ebfp, x\u00e2y d\u1ef1ng th\u1ef1c \u0111\u01a1n, tuy\u1ec3n d\u1ee5ng nh\u00e2n s\u1ef1 v\u00e0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing ban \u0111\u1ea7u. M\u1ecdi th\u1ee9 \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y m\u1ed9t c\u00e1ch logic v\u00e0 tu\u1ea7n t\u1ef1, nh\u01b0 m\u1ed9t ng\u01b0\u1eddi c\u1ed1 v\u1ea5n \u0111ang ng\u1ed3i c\u1ea1nh v\u00e0 ch\u1ec9 cho b\u1ea1n t\u1eebng b\u01b0\u1edbc.<\/span><\/p>\n<h3><b>3.4. B\u1ed5 \u0110\u01b0\u1ee3c C\u00e0 Chua, M\u1edf \u0110\u01b0\u1ee3c Ti\u1ec7m C\u01a1m<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">V\u1edbi l\u1ed1i v\u0103n g\u1ea7n g\u0169i nh\u01b0 m\u1ed9t ng\u01b0\u1eddi ch\u00fa gi\u00e0 \u0111ang tr\u00f2 chuy\u1ec7n, Uno Takashi chia s\u1ebb nh\u1eefng kinh nghi\u1ec7m qu\u1ea3n l\u00fd v\u00e0 v\u1eadn h\u00e0nh qu\u00e1n \u0103n nh\u1ecf v\u00f4 c\u00f9ng th\u1ef1c t\u1ebf t\u1ea1i Nh\u1eadt B\u1ea3n. Cu\u1ed1n<\/span><a href=\"https:\/\/tiki.vn\/bo-duoc-ca-chua-mo-duoc-tiem-com-bat-duoc-nap-chai-mo-duoc-quan-nhau-p201568624.html\"> <span style=\"font-weight: 400;\">B\u1ed5 \u0110\u01b0\u1ee3c C\u00e0 Chua, M\u1edf \u0110\u01b0\u1ee3c Ti\u1ec7m C\u01a1m<\/span><\/a><span style=\"font-weight: 400;\"> kh\u00f4ng n\u00f3i v\u1ec1 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c v\u0129 m\u00f4, m\u00e0 t\u1eadp trung v\u00e0o nh\u1eefng m\u1eb9o nh\u1ecf, nh\u1eefng c\u1ea3i ti\u1ebfn \u0111\u01a1n gi\u1ea3n nh\u01b0ng mang l\u1ea1i hi\u1ec7u qu\u1ea3 b\u1ea5t ng\u1edd trong kinh doanh h\u00e0ng ng\u00e0y.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">S\u1ee9c h\u1ea5p d\u1eabn c\u1ee7a cu\u1ed1n s\u00e1ch n\u1eb1m \u1edf t\u00ednh \u1ee9ng d\u1ee5ng cao v\u00e0 s\u1ef1 tinh t\u1ebf. B\u1ea1n s\u1ebd h\u1ecdc \u0111\u01b0\u1ee3c c\u00e1ch t\u1ed1i \u01b0u h\u00f3a th\u1ef1c \u0111\u01a1n \u0111\u1ec3 t\u0103ng l\u1ee3i nhu\u1eadn, nh\u1eefng chi\u00eau th\u1ee9c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng quen, c\u00e1ch t\u1ea1o kh\u00f4ng kh\u00ed qu\u00e1n \u0111\u1ed9c \u0111\u00e1o kh\u00f4ng t\u1ed1n k\u00e9m. T\u00e1c gi\u1ea3 ch\u1ee9ng minh r\u1eb1ng, s\u1ef1 quan s\u00e1t v\u00e0 th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng l\u00e0 v\u0169 kh\u00ed l\u1ee3i h\u1ea1i nh\u1ea5t c\u1ee7a c\u00e1c qu\u00e1n nh\u1ecf.<\/span><\/p>\n<h3><b>3.5. Kinh Nghi\u1ec7m Th\u00e0nh C\u00f4ng C\u1ee7a \u00d4ng Ch\u1ee7 Nh\u1ecf<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Cu\u1ed1n s\u00e1ch<\/span><a href=\"https:\/\/tiki.vn\/kinh-nghiem-thanh-cong-cua-ong-chu-nho-p112506437.html\"> <span style=\"font-weight: 400;\">Kinh Nghi\u1ec7m Th\u00e0nh C\u00f4ng C\u1ee7a \u00d4ng Ch\u1ee7 Nh\u1ecf<\/span><\/a><span style=\"font-weight: 400;\"> l\u00e0 t\u1eadp h\u1ee3p nh\u1eefng c\u00e2u chuy\u1ec7n kinh doanh \u0111\u1eddi th\u01b0\u1eddng nh\u01b0ng \u1ea9n ch\u1ee9a nh\u1eefng b\u00e0i h\u1ecdc s\u00e2u s\u1eafc v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c. T\u00e1c gi\u1ea3 L\u00e3o M\u1ea1c kh\u00f4ng tr\u00ecnh b\u00e0y l\u00fd thuy\u1ebft su\u00f4ng m\u00e0 \u0111i t\u1eeb t\u00ecnh hu\u1ed1ng th\u1ef1c t\u1ebf, ph\u00e2n t\u00edch c\u00e1c m\u1eaft x\u00edch quan tr\u1ecdng trong kinh doanh v\u00e0 r\u00fat ra nh\u1eefng lu\u1eadn \u0111i\u1ec3m \u00e1p d\u1ee5ng \u0111\u01b0\u1ee3c cho nhi\u1ec1u ng\u00e0nh ngh\u1ec1, \u0111\u1eb7c bi\u1ec7t l\u00e0 F&amp;B quy m\u00f4 nh\u1ecf.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110i\u1ec3m \u0111\u1eb7c bi\u1ec7t c\u1ee7a cu\u1ed1n s\u00e1ch l\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn d\u1ef1a tr\u00ean nghi\u00ean c\u1ee9u v\u00e0 kinh nghi\u1ec7m. B\u1ea1n s\u1ebd th\u1ea5y c\u00e2u chuy\u1ec7n b\u00e1n b\u00e1nh n\u01b0\u1edbng kh\u00f4ng ch\u1ec9 l\u00e0 bu\u00f4n b\u00e1n \u0111\u01a1n thu\u1ea7n, m\u00e0 l\u00e0 c\u1ea3 m\u1ed9t ngh\u1ec7 thu\u1eadt v\u1ec1 l\u00ean k\u1ebf ho\u1ea1ch, kh\u1ed1ng ch\u1ebf c\u1ee5c di\u1ec7n v\u00e0 h\u1ea1n ch\u1ebf \u0111\u1ed1i th\u1ee7. S\u00e1ch d\u1ea1y cho c\u00e1c \u00f4ng ch\u1ee7 nh\u1ecf c\u00e1ch t\u01b0 duy nh\u01b0 m\u1ed9t nh\u00e0 chi\u1ebfn l\u01b0\u1ee3c, bi\u1ebfn nh\u1eefng \u00fd t\u01b0\u1edfng \u0111\u01a1n gi\u1ea3n th\u00e0nh l\u1ee3i th\u1ebf c\u1ea1nh tranh.<\/span><\/p>\n<h3><b>3.6. Drink &#8211; Kinh Doanh \u0110\u1ed3 U\u1ed1ng T\u1ea1i Th\u1ecb Tr\u01b0\u1eddng Vi\u1ec7t Nam<\/b><\/h3>\n<p><a href=\"https:\/\/tiki.vn\/hashtag-01-drink-kinh-doanh-do-uong-tai-thi-truong-viet-nam-p26289120.html\"><span style=\"font-weight: 400;\">Drink &#8211; Kinh Doanh \u0110\u1ed3 U\u1ed1ng T\u1ea1i Th\u1ecb Tr\u01b0\u1eddng Vi\u1ec7t Nam<\/span><\/a><span style=\"font-weight: 400;\"> l\u00e0 cu\u1ed1n s\u00e1ch hi\u1ebfm hoi \u0111\u01b0\u1ee3c vi\u1ebft ri\u00eang cho th\u1ecb tr\u01b0\u1eddng \u0111\u1ed3 u\u1ed1ng Vi\u1ec7t Nam. N\u1eb1m trong series Hashtag Magazine, cu\u1ed1n s\u00e1ch cung c\u1ea5p m\u1ed9t c\u00e1i nh\u00ecn t\u1ed5ng quan, ph\u00e2n t\u00edch xu h\u01b0\u1edbng v\u00e0 chia s\u1ebb kinh nghi\u1ec7m th\u1ef1c chi\u1ebfn t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng ngay t\u1ea1i s\u00e2n nh\u00e0, gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 &#8220;lu\u1eadt ch\u01a1i&#8221; c\u1ee7a th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">S\u00e1ch \u0111\u01b0\u1ee3c c\u1ea5u tr\u00fac theo 4 giai \u0111o\u1ea1n kh\u1edfi nghi\u1ec7p: Kh\u1edfi s\u1ef1 &#8211; S\u1ed1ng c\u00f2n &#8211; Ph\u00e1t tri\u1ec3n &#8211; C\u1ea3nh b\u00e1o. C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y r\u1ea5t logic v\u00e0 b\u00e1m s\u00e1t th\u1ef1c t\u1ebf, gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc bi\u1ebft m\u00ecnh \u0111ang \u1edf \u0111\u00e2u v\u00e0 c\u1ea7n l\u00e0m g\u00ec ti\u1ebfp theo. T\u1eeb t\u00ecm c\u00f4ng th\u1ee9c, t\u1ea1o kh\u00f4ng gian kh\u00e1c bi\u1ec7t \u0111\u1ebfn l\u01b0\u1eddng tr\u01b0\u1edbc r\u1ee7i ro, m\u1ecdi th\u1ee9 \u0111\u1ec1u \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch d\u01b0\u1edbi g\u00f3c nh\u00ecn r\u1ea5t &#8220;Vi\u1ec7t Nam&#8221;.<\/span><\/p>\n<h3><b>3.7. V\u1ecb Gi\u00e1m \u0110\u1ed1c M\u1ed9t Ph\u00fat<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">D\u00f9 kh\u00f4ng ph\u1ea3i l\u00e0 s\u00e1ch vi\u1ebft ri\u00eang cho ng\u00e0nh F&amp;B,<\/span><a href=\"https:\/\/tiki.vn\/vi-giam-doc-mot-phut-tai-ban-p153045601.html\"> <span style=\"font-weight: 400;\">V\u1ecb Gi\u00e1m \u0110\u1ed1c M\u1ed9t Ph\u00fat<\/span><\/a><span style=\"font-weight: 400;\"> l\u1ea1i l\u00e0 c\u1ea9m nang qu\u1ea3n l\u00fd nh\u00e2n s\u1ef1 kinh \u0111i\u1ec3n m\u00e0 m\u1ecdi \u00f4ng ch\u1ee7 \u0111\u1ec1u n\u00ean \u0111\u1ecdc. Qu\u1ea3n l\u00fd con ng\u01b0\u1eddi trong ng\u00e0nh d\u1ecbch v\u1ee5 v\u1ed1n ph\u1ee9c t\u1ea1p, v\u00e0 cu\u1ed1n s\u00e1ch n\u00e0y mang \u0111\u1ebfn m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p \u0111\u01a1n gi\u1ea3n \u0111\u1ebfn kh\u00f4ng ng\u1edd th\u00f4ng qua ba b\u00ed quy\u1ebft: &#8220;M\u1ee5c ti\u00eau m\u1ed9t ph\u00fat&#8221;, &#8220;Khen ng\u1ee3i m\u1ed9t ph\u00fat&#8221; v\u00e0 &#8220;Khi\u1ec3n tr\u00e1ch m\u1ed9t ph\u00fat&#8221;.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cu\u1ed1n s\u00e1ch \u0111\u01b0\u1ee3c vi\u1ebft d\u01b0\u1edbi d\u1ea1ng m\u1ed9t c\u00e2u chuy\u1ec7n ng\u1ee5 ng\u00f4n, r\u1ea5t ng\u1eafn g\u1ecdn v\u00e0 d\u1ec5 \u0111\u1ecdc. B\u1ea1n c\u00f3 th\u1ec3 ho\u00e0n th\u00e0nh n\u00f3 trong m\u1ed9t bu\u1ed5i chi\u1ec1u nh\u01b0ng nh\u1eefng b\u00e0i h\u1ecdc c\u1ee7a n\u00f3 c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng su\u1ed1t \u0111\u1eddi. S\u1ef1 \u0111\u01a1n gi\u1ea3n ch\u00ednh l\u00e0 s\u1ee9c m\u1ea1nh c\u1ee7a n\u00f3.<\/span><\/p>\n<h2><b>4. B\u1ea3ng t\u1ed5ng h\u1ee3p nhanh c\u00e1c \u0111\u1ea7u s\u00e1ch kinh doanh F&amp;B hay nh\u1ea5t<\/b><\/h2>\n<table>\n<tbody>\n<tr>\n<td><b>T\u00ean s\u00e1ch<\/b><\/td>\n<td><b>T\u00e1c gi\u1ea3<\/b><\/td>\n<td><b>Ch\u1ee7 \u0111\u1ec1 ch\u00ednh<\/b><\/td>\n<td><b>\u0110i\u1ec3m n\u1ed5i b\u1eadt<\/b><\/td>\n<td><b>\u0110\u1ed1i t\u01b0\u1ee3ng ph\u00f9 h\u1ee3p<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>Nh\u00e0 H\u00e0ng Kh\u00f4ng Bao Gi\u1edd N\u00f3i Kh\u00f4ng<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Yaginuma Kenichi<\/span><\/td>\n<td><span style=\"font-weight: 400;\">D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Tri\u1ebft l\u00fd &#8220;Omotenashi&#8221;, case study th\u1ef1c t\u1ebf, truy\u1ec1n c\u1ea3m h\u1ee9ng.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">M\u1ecdi c\u1ea5p qu\u1ea3n l\u00fd, nh\u00e2n vi\u00ean<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>D\u1ed1c H\u1ebft Tr\u00e1i Tim<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Howard Schultz<\/span><\/td>\n<td><span style=\"font-weight: 400;\">X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, v\u0103n h\u00f3a doanh nghi\u1ec7p<\/span><\/td>\n<td><span style=\"font-weight: 400;\">C\u00e2u chuy\u1ec7n Starbucks, t\u1ea7m nh\u00ecn l\u1edbn, qu\u1ea3n tr\u1ecb nh\u00e2n s\u1ef1.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Nh\u00e0 kh\u1edfi nghi\u1ec7p, ng\u01b0\u1eddi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>C\u1ea9m Nang M\u1edf Nh\u00e0 H\u00e0ng<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Roger Fields<\/span><\/td>\n<td><span style=\"font-weight: 400;\">L\u1eadp k\u1ebf ho\u1ea1ch kinh doanh<\/span><\/td>\n<td><span style=\"font-weight: 400;\">&#8220;C\u1ea7m tay ch\u1ec9 vi\u1ec7c&#8221;, checklist chi ti\u1ebft, qu\u1ea3n l\u00fd t\u00e0i ch\u00ednh.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u, \u0111ang l\u00ean k\u1ebf ho\u1ea1ch<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>B\u1ed5 \u0110\u01b0\u1ee3c C\u00e0 Chua, M\u1edf \u0110\u01b0\u1ee3c Ti\u1ec7m C\u01a1m<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Uno Takashi<\/span><\/td>\n<td><span style=\"font-weight: 400;\">V\u1eadn h\u00e0nh qu\u00e1n nh\u1ecf<\/span><\/td>\n<td><span style=\"font-weight: 400;\">M\u1eb9o th\u1ef1c t\u1ebf, t\u1ed1i \u01b0u chi ph\u00ed, gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Ch\u1ee7 qu\u00e1n \u0103n, qu\u00e1n nh\u1eadu quy m\u00f4 nh\u1ecf<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Kinh Nghi\u1ec7m Th\u00e0nh C\u00f4ng C\u1ee7a \u00d4ng Ch\u1ee7 Nh\u1ecf<\/b><\/td>\n<td><span style=\"font-weight: 400;\">L\u00e3o M\u1ea1c<\/span><\/td>\n<td><span style=\"font-weight: 400;\">T\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Case study \u0111\u1eddi th\u01b0\u1eddng, ph\u00e2n t\u00edch s\u00e2u s\u1eafc, d\u1ec5 \u00e1p d\u1ee5ng.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Ch\u1ee7 kinh doanh quy m\u00f4 nh\u1ecf v\u00e0 v\u1eeba<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Drink &#8211; Kinh Doanh \u0110\u1ed3 U\u1ed1ng T\u1ea1i Th\u1ecb Tr\u01b0\u1eddng Vi\u1ec7t Nam<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Hashtag Magazine<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Kinh doanh \u0111\u1ed3 u\u1ed1ng t\u1ea1i Vi\u1ec7t Nam<\/span><\/td>\n<td><span style=\"font-weight: 400;\">B\u00e1m s\u00e1t th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam, ph\u00e2n t\u00edch theo giai \u0111o\u1ea1n.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Ng\u01b0\u1eddi mu\u1ed1n m\u1edf qu\u00e1n c\u00e0 ph\u00ea, tr\u00e0 s\u1eefa<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>V\u1ecb Gi\u00e1m \u0110\u1ed1c M\u1ed9t Ph\u00fat<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Ken Blanchard<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Qu\u1ea3n l\u00fd nh\u00e2n s\u1ef1<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Ph\u01b0\u01a1ng ph\u00e1p \u0111\u01a1n gi\u1ea3n, hi\u1ec7u qu\u1ea3, ti\u1ebft ki\u1ec7m th\u1eddi gian.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">M\u1ecdi c\u1ea5p qu\u1ea3n l\u00fd trong ng\u00e0nh d\u1ecbch v\u1ee5<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><b>5. Mua s\u00e1ch kinh doanh nh\u00e0 h\u00e0ng ch\u00ednh h\u00e3ng, an t\u00e2m t\u1ea1i Tiki<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">H\u00e0nh trang tri th\u1ee9c c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u1ea3m b\u1ea3o v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 ngu\u1ed3n g\u1ed1c. T\u1ea1i<\/span><a href=\"https:\/\/tiki.vn\/\"> <span style=\"font-weight: 400;\">Tiki<\/span><\/a><span style=\"font-weight: 400;\">, ch\u00fang t\u00f4i hi\u1ec3u r\u1eb1ng m\u1ed7i trang s\u00e1ch b\u1ea1n \u0111\u1ecdc \u0111\u1ec1u c\u00f3 th\u1ec3 \u0111\u1ecbnh h\u00ecnh n\u00ean s\u1ef1 th\u00e0nh c\u00f4ng trong t\u01b0\u01a1ng lai. \u0110\u00f3 l\u00e0 l\u00fd do Tiki lu\u00f4n l\u00e0 \u0111\u1ecba ch\u1ec9 mua s\u00e1ch online uy t\u00edn h\u00e0ng \u0111\u1ea7u, mang \u0111\u1ebfn s\u1ef1 an t\u00e2m tuy\u1ec7t \u0111\u1ed1i cho \u0111\u1ed9c gi\u1ea3.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cam k\u1ebft 100% s\u00e1ch ch\u00ednh h\u00e3ng:<\/b><span style=\"font-weight: 400;\"> Ch\u00fang t\u00f4i ho\u00e0n ti\u1ec1n 200% n\u1ebfu b\u1ea1n ph\u00e1t hi\u1ec7n h\u00e0ng gi\u1ea3, \u0111\u1ea3m b\u1ea3o an t\u00e2m tuy\u1ec7t \u0111\u1ed1i v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Giao h\u00e0ng si\u00eau t\u1ed1c v\u1edbi TikiNOW:<\/b><span style=\"font-weight: 400;\"> Nh\u1eadn s\u00e1ch ch\u1ec9 trong v\u00e0i gi\u1edd \u0111\u1ec3 kh\u00f4ng l\u1ee1 nh\u1ecbp c\u1ea3m h\u1ee9ng h\u1ecdc h\u1ecfi c\u1ee7a b\u1ea1n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ch\u00ednh s\u00e1ch \u0111\u1ed5i tr\u1ea3 mi\u1ec5n ph\u00ed:<\/b><span style=\"font-weight: 400;\"> An t\u00e2m mua s\u1eafm v\u1edbi ch\u00ednh s\u00e1ch \u0111\u1ed5i tr\u1ea3 linh ho\u1ea1t, d\u1ec5 d\u00e0ng v\u00e0 \u0111\u00fang h\u1eb9n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>D\u1ecbch v\u1ee5 t\u1eadn t\u00e2m:<\/b><span style=\"font-weight: 400;\"> B\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 m\u1edf h\u1ed9p ki\u1ec3m tra ch\u1ea5t l\u01b0\u1ee3ng s\u00e1ch khi nh\u1eadn h\u00e0ng v\u00e0 lu\u00f4n c\u00f3 \u0111\u1ed9i ng\u0169 h\u1ed7 tr\u1ee3 khi c\u1ea7n.<\/span><\/li>\n<\/ul>\n<h2><b>6. M\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p\u00a0<\/b><\/h2>\n<h3><b>6.1. Ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u n\u00ean \u0111\u1ecdc cu\u1ed1n s\u00e1ch n\u00e0o \u0111\u1ea7u ti\u00ean?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">N\u1ebfu b\u1ea1n \u0111ang \u1edf giai \u0111o\u1ea1n \u0111\u1ea7u ti\u00ean, C\u1ea9m Nang M\u1edf Nh\u00e0 H\u00e0ng c\u1ee7a Roger Fields l\u00e0 l\u1ef1a ch\u1ecdn l\u00fd t\u01b0\u1edfng nh\u1ea5t. N\u00f3 cung c\u1ea5p m\u1ed9t l\u1ed9 tr\u00ecnh v\u00e0 checklist to\u00e0n di\u1ec7n, gi\u00fap b\u1ea1n c\u00f3 c\u00e1i nh\u00ecn t\u1ed5ng quan v\u00e0 h\u1ec7 th\u1ed1ng v\u1ec1 t\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng vi\u1ec7c c\u1ea7n chu\u1ea9n b\u1ecb tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u.<\/span><\/p>\n<h3><b>6.2. C\u00f3 s\u00e1ch n\u00e0o chuy\u00ean s\u00e2u v\u1ec1 marketing cho qu\u00e1n c\u00e0 ph\u00ea kh\u00f4ng?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">M\u1eb7c d\u00f9 ch\u01b0a c\u00f3 nhi\u1ec1u \u0111\u1ea7u s\u00e1ch chuy\u00ean bi\u1ec7t, nh\u01b0ng c\u00e1c b\u00e0i h\u1ecdc v\u1ec1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u trong D\u1ed1c H\u1ebft Tr\u00e1i Tim v\u00e0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c trong Kinh Nghi\u1ec7m Th\u00e0nh C\u00f4ng C\u1ee7a \u00d4ng Ch\u1ee7 Nh\u1ecf cung c\u1ea5p n\u1ec1n t\u1ea3ng t\u01b0 duy marketing r\u1ea5t v\u1eefng ch\u1eafc m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng hi\u1ec7u qu\u1ea3 cho qu\u00e1n c\u00e0 ph\u00ea c\u1ee7a m\u00ecnh.<\/span><\/p>\n<h3><b>6.3. Ngo\u00e0i s\u00e1ch, t\u00f4i c\u00f3 th\u1ec3 h\u1ecdc h\u1ecfi kinh nghi\u1ec7m kinh doanh F&amp;B t\u1eeb \u0111\u00e2u?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">B\u00ean c\u1ea1nh s\u00e1ch, b\u1ea1n c\u00f3 th\u1ec3 tham gia c\u00e1c h\u1ed9i th\u1ea3o chuy\u00ean ng\u00e0nh, theo d\u00f5i c\u00e1c blog v\u00e0 podcast v\u1ec1 F&amp;B, k\u1ebft n\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi \u0111i tr\u01b0\u1edbc trong c\u1ed9ng \u0111\u1ed3ng kh\u1edfi nghi\u1ec7p \u1ea9m th\u1ef1c. Tuy nhi\u00ean, s\u00e1ch v\u1eabn l\u00e0 c\u00e1ch h\u1ec7 th\u1ed1ng h\u00f3a ki\u1ebfn th\u1ee9c m\u1ed9t c\u00e1ch b\u00e0i b\u1ea3n v\u00e0 s\u00e2u s\u1eafc nh\u1ea5t, l\u00e0 n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc cho m\u1ecdi quy\u1ebft \u0111\u1ecbnh.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">        <div class=\"tiki-product-slider\">\n            <div class='tiki-product-slider-title'>Mua ngay S\u00e1ch hay v\u1ec1 Kinh doanh nh\u00e0 h\u00e0ng gi\u00e1 t\u1ed1t t\u1ea1i Tiki:<\/div>\n            <div class=\"embla\">\n                <div class=\"embla__viewport\">\n                    <div class=\"embla__container\">            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/thang-long-books-bo-sach-hay-nhat-ve-kinh-doanh-nha-hang-combo-le-p273887360.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/6b\/a9\/84\/5b68e2c5fb4dcf0be36053c2802fbf5e.jpg\" alt=\"[ Th\u0103ng Long Books ] B\u1ed9 S\u00e1ch Hay Nh\u1ea5t V\u1ec1 Kinh Doanh Nh\u00e0 H\u00e0ng (Combo\/L\u1ebb )\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"[ Th\u0103ng Long Books ] B\u1ed9 S\u00e1ch Hay Nh\u1ea5t V\u1ec1 Kinh Doanh Nh\u00e0 H\u00e0ng (Combo\/L\u1ebb )\">[ Th\u0103ng Long Books ] B\u1ed9 S\u00e1ch Hay Nh\u1ea5t V\u1ec1 Kinh Doanh Nh\u00e0 H\u00e0ng (Combo\/L\u1ebb )<\/h4>\n                    <div class=\"product-info-price\">\n                        766.000 <sup>\u20ab<\/sup>\n                    <\/div>\n                    \n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 5, 14\/05<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-bi-quyet-kinh-doanh-cua-hang-thoi-trang-p275332778.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/06\/68\/08\/0653049f404ed14d947c3bd9b234a40d.jpg\" alt=\"S\u00e1ch B\u00ed Quy\u1ebft Kinh Doanh C\u1eeda H\u00e0ng Th\u1eddi Trang\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/c2\/bc\/6d\/ff18cc8968e2bbb43f7ac58efbfafdff.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"S\u00e1ch B\u00ed Quy\u1ebft Kinh Doanh C\u1eeda H\u00e0ng Th\u1eddi Trang\">S\u00e1ch B\u00ed Quy\u1ebft Kinh Doanh C\u1eeda H\u00e0ng Th\u1eddi Trang<\/h4>\n                    <div class=\"product-info-price\">\n                        133.100 <sup>\u20ab<\/sup>\n                    <\/div>\n                                <div class=\"product-info-original-price\">\n                <span><span class=\"product-info-original-price-text\">179.000<\/span> <sup>\u20ab<\/sup><\/span>\n                <span class=\"product-info-original-price-rate\">-26%<\/span>\n            <\/div>\n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/ts\/tka\/a8\/31\/b6\/802e2c99dcce64c67aa2648edb15dd25.png\" alt=\"\" \/>\n                <span>Giao si\u00eau t\u1ed1c 2h<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/bo-sach-cam-nang-kinh-doanh-nha-hang-nhung-chi-dan-tu-a-z-cho-viec-mo-nha-hang-thanh-cong-cam-nang-mo-nha-hang-doc-ton-de-truong-ton-5-diem-mu-trong-kinh-doanh-nha-hang-dieu-ky-dieu-cua-long-hieu-khach-p247433982.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/58\/5a\/32\/3d0c5c35017136934a63fe39bac9385d.png\" alt=\"B\u1ed9 S\u00e1ch C\u1ea9m Nang Kinh Doanh Nh\u00e0 H\u00e0ng - Nh\u1eefng Ch\u1ec9 D\u1eabn T\u1eeb A-Z Cho Vi\u1ec7c M\u1edf Nh\u00e0 H\u00e0ng Th\u00e0nh C\u00f4ng: C\u1ea9m Nang M\u1edf Nh\u00e0 H\u00e0ng + \u0110\u1ed9c T\u00f4n \u0110\u1ec3 Tr\u01b0\u1eddng T\u1ed3n + 5 \u0110i\u1ec3m M\u00f9 Trong Kinh Doanh Nh\u00e0 H\u00e0ng + \u0110i\u1ec1u K\u1ef3 Di\u1ec7u C\u1ee7a L\u00f2ng Hi\u1ebfu Kh\u00e1ch\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/21\/c9\/ce\/ecf520f4346274799396496b3cbbf7d8.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"B\u1ed9 S\u00e1ch C\u1ea9m Nang Kinh Doanh Nh\u00e0 H\u00e0ng - Nh\u1eefng Ch\u1ec9 D\u1eabn T\u1eeb A-Z Cho Vi\u1ec7c M\u1edf Nh\u00e0 H\u00e0ng Th\u00e0nh C\u00f4ng: C\u1ea9m Nang M\u1edf Nh\u00e0 H\u00e0ng + \u0110\u1ed9c T\u00f4n \u0110\u1ec3 Tr\u01b0\u1eddng T\u1ed3n + 5 \u0110i\u1ec3m M\u00f9 Trong Kinh Doanh Nh\u00e0 H\u00e0ng + \u0110i\u1ec1u K\u1ef3 Di\u1ec7u C\u1ee7a L\u00f2ng Hi\u1ebfu Kh\u00e1ch\">B\u1ed9 S\u00e1ch C\u1ea9m Nang Kinh Doanh Nh\u00e0 H\u00e0ng - Nh\u1eefng Ch\u1ec9 D\u1eabn T\u1eeb A-Z Cho Vi\u1ec7c M\u1edf Nh\u00e0 H\u00e0ng Th\u00e0nh C\u00f4ng: C\u1ea9m Nang M\u1edf Nh\u00e0 H\u00e0ng + \u0110\u1ed9c T\u00f4n \u0110\u1ec3 Tr\u01b0\u1eddng T\u1ed3n + 5 \u0110i\u1ec3m M\u00f9 Trong Kinh Doanh Nh\u00e0 H\u00e0ng + \u0110i\u1ec1u K\u1ef3 Di\u1ec7u C\u1ee7a L\u00f2ng Hi\u1ebfu Kh\u00e1ch<\/h4>\n                    <div class=\"product-info-price\">\n                        612.000 <sup>\u20ab<\/sup>\n                    <\/div>\n                                <div class=\"product-info-original-price\">\n                <span><span class=\"product-info-original-price-text\">766.000<\/span> <sup>\u20ab<\/sup><\/span>\n                <span class=\"product-info-original-price-rate\">-20%<\/span>\n            <\/div>\n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 4, 13\/05<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-kinh-doanh-doc-vi-khach-hang-tai-ban-2018-p6215871.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/ff\/67\/e1\/0eb472aa3a0d781dba4be220496cca28.jpg\" alt=\"S\u00e1ch kinh doanh - \u0110\u1ecdc V\u1ecb Kh\u00e1ch H\u00e0ng (T\u00e1i b\u1ea3n 2018)\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"S\u00e1ch kinh doanh - \u0110\u1ecdc V\u1ecb Kh\u00e1ch H\u00e0ng (T\u00e1i b\u1ea3n 2018)\">S\u00e1ch kinh doanh - \u0110\u1ecdc V\u1ecb Kh\u00e1ch H\u00e0ng (T\u00e1i b\u1ea3n 2018)<\/h4>\n                    <div class=\"product-info-price\">\n                        119.000 <sup>\u20ab<\/sup>\n                    <\/div>\n                    \n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 3, 12\/05<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/bo-sach-kinh-doanh-nha-hang-cam-nang-mo-nha-hang-doc-ton-de-truong-ton-5-diem-mu-trong-kinh-doanh-nha-hang-dieu-ky-dieu-cua-long-hieu-khach-p278671980.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/8e\/82\/ec\/f42674c9b69215c3de03357ab3097290.png\" alt=\"B\u1ed9 S\u00e1ch Kinh Doanh Nh\u00e0 H\u00e0ng: C\u1ea9m Nang M\u1edf Nh\u00e0 H\u00e0ng + \u0110\u1ed9c T\u00f4n \u0110\u1ec3 Tr\u01b0\u1eddng T\u1ed3n + 5 \u0110i\u1ec3m M\u00f9 Trong Kinh Doanh Nh\u00e0 H\u00e0ng + \u0110i\u1ec1u K\u1ef3 Di\u1ec7u C\u1ee7a L\u00f2ng Hi\u1ebfu Kh\u00e1ch\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"B\u1ed9 S\u00e1ch Kinh Doanh Nh\u00e0 H\u00e0ng: C\u1ea9m Nang M\u1edf Nh\u00e0 H\u00e0ng + \u0110\u1ed9c T\u00f4n \u0110\u1ec3 Tr\u01b0\u1eddng T\u1ed3n + 5 \u0110i\u1ec3m M\u00f9 Trong Kinh Doanh Nh\u00e0 H\u00e0ng + \u0110i\u1ec1u K\u1ef3 Di\u1ec7u C\u1ee7a L\u00f2ng Hi\u1ebfu Kh\u00e1ch\">B\u1ed9 S\u00e1ch Kinh Doanh Nh\u00e0 H\u00e0ng: C\u1ea9m Nang M\u1edf Nh\u00e0 H\u00e0ng + \u0110\u1ed9c T\u00f4n \u0110\u1ec3 Tr\u01b0\u1eddng T\u1ed3n + 5 \u0110i\u1ec3m M\u00f9 Trong Kinh Doanh Nh\u00e0 H\u00e0ng + \u0110i\u1ec1u K\u1ef3 Di\u1ec7u C\u1ee7a L\u00f2ng Hi\u1ebfu Kh\u00e1ch<\/h4>\n                    <div class=\"product-info-price\">\n                        135.000 <sup>\u20ab<\/sup>\n                    <\/div>\n                                <div class=\"product-info-original-price\">\n                <span><span class=\"product-info-original-price-text\">169.000<\/span> <sup>\u20ab<\/sup><\/span>\n                <span class=\"product-info-original-price-rate\">-20%<\/span>\n            <\/div>\n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 6, 15\/05<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-5-diem-mu-trong-kinh-doanh-nha-hang-p241899726.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/6a\/27\/e5\/28d5b0fce6441f11081e4eaa8b1ef551.jpg\" alt=\"S\u00e1ch 5 \u0110i\u1ec3m M\u00f9 Trong Kinh Doanh Nh\u00e0 H\u00e0ng\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/c2\/bc\/6d\/ff18cc8968e2bbb43f7ac58efbfafdff.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"S\u00e1ch 5 \u0110i\u1ec3m M\u00f9 Trong Kinh Doanh Nh\u00e0 H\u00e0ng\">S\u00e1ch 5 \u0110i\u1ec3m M\u00f9 Trong Kinh Doanh Nh\u00e0 H\u00e0ng<\/h4>\n                    <div class=\"product-info-price\">\n                        116.600 <sup>\u20ab<\/sup>\n                    <\/div>\n                                <div class=\"product-info-original-price\">\n                <span><span class=\"product-info-original-price-text\">169.000<\/span> <sup>\u20ab<\/sup><\/span>\n                <span class=\"product-info-original-price-rate\">-31%<\/span>\n            <\/div>\n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/ts\/tka\/a8\/31\/b6\/802e2c99dcce64c67aa2648edb15dd25.png\" alt=\"\" \/>\n                <span>Giao si\u00eau t\u1ed1c 2h<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-kinh-doanh-kinh-te-bo-sach-mo-loi-trai-nghiem-khach-hang-p273546467.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/44\/58\/70\/4731bf6ad4f71a9675ac52d121c648e0.png\" alt=\"S\u00e1ch Kinh Doanh-Kinh T\u1ebf- B\u1ed9 S\u00e1ch \"M\u1edf L\u1ed1i Tr\u1ea3i Nghi\u1ec7m Kh\u00e1ch H\u00e0ng\"\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"S\u00e1ch Kinh Doanh-Kinh T\u1ebf- B\u1ed9 S\u00e1ch \"M\u1edf L\u1ed1i Tr\u1ea3i Nghi\u1ec7m Kh\u00e1ch H\u00e0ng\"\">S\u00e1ch Kinh Doanh-Kinh T\u1ebf- B\u1ed9 S\u00e1ch \"M\u1edf L\u1ed1i Tr\u1ea3i Nghi\u1ec7m Kh\u00e1ch H\u00e0ng\"<\/h4>\n                    <div class=\"product-info-price\">\n                        549.000 <sup>\u20ab<\/sup>\n                    <\/div>\n                    \n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 6, 15\/05<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-kinh-doanh-kinh-te-bo-sach-mo-loi-trai-nghiem-khach-hang-p273546469.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/44\/58\/70\/5759fffcd9ae045621eae647b61adfb5.png\" alt=\"S\u00e1ch Kinh Doanh-Kinh T\u1ebf- B\u1ed9 S\u00e1ch \"M\u1edf L\u1ed1i Tr\u1ea3i Nghi\u1ec7m Kh\u00e1ch H\u00e0ng\"\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"S\u00e1ch Kinh Doanh-Kinh T\u1ebf- B\u1ed9 S\u00e1ch \"M\u1edf L\u1ed1i Tr\u1ea3i Nghi\u1ec7m Kh\u00e1ch H\u00e0ng\"\">S\u00e1ch Kinh Doanh-Kinh T\u1ebf- B\u1ed9 S\u00e1ch \"M\u1edf L\u1ed1i Tr\u1ea3i Nghi\u1ec7m Kh\u00e1ch H\u00e0ng\"<\/h4>\n                    <div class=\"product-info-price\">\n                        612.350 <sup>\u20ab<\/sup>\n                    <\/div>\n                    \n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 6, 15\/05<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-hieu-het-ve-kinh-doanh-p46789754.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/2b\/51\/65\/6d4bbd638d7adca9d725b5f86a19f52f.jpg\" alt=\"S\u00e1ch Hi\u1ec3u H\u1ebft V\u1ec1 Kinh Doanh\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/12\/e2\/4a\/c5226426ee9429b0050449ae5403c9cf.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"S\u00e1ch Hi\u1ec3u H\u1ebft V\u1ec1 Kinh Doanh\">S\u00e1ch Hi\u1ec3u H\u1ebft V\u1ec1 Kinh Doanh<\/h4>\n                    <div class=\"product-info-price\">\n                        292.600 <sup>\u20ab<\/sup>\n                    <\/div>\n                                <div class=\"product-info-original-price\">\n                <span><span class=\"product-info-original-price-text\">380.000<\/span> <sup>\u20ab<\/sup><\/span>\n                <span class=\"product-info-original-price-rate\">-23%<\/span>\n            <\/div>\n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/ts\/tka\/a8\/31\/b6\/802e2c99dcce64c67aa2648edb15dd25.png\" alt=\"\" \/>\n                <span>Giao si\u00eau t\u1ed1c 2h<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-kinh-doanh-kinh-te-khach-hang-that-su-can-gi-p273546960.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/af\/b8\/f3\/a239b8ede1ab3d50f3314ae939c42a1c.jpg\" alt=\"S\u00e1ch Kinh Doanh- Kinh T\u1ebf- Kh\u00e1ch H\u00e0ng Th\u1eadt S\u1ef1 C\u1ea7n G\u00ec?\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"S\u00e1ch Kinh Doanh- Kinh T\u1ebf- Kh\u00e1ch H\u00e0ng Th\u1eadt S\u1ef1 C\u1ea7n G\u00ec?\">S\u00e1ch Kinh Doanh- Kinh T\u1ebf- Kh\u00e1ch H\u00e0ng Th\u1eadt S\u1ef1 C\u1ea7n G\u00ec?<\/h4>\n                    <div class=\"product-info-price\">\n                        180.000 <sup>\u20ab<\/sup>\n                    <\/div>\n                    \n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 3, 12\/05<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/cuon-sach-ve-thu-thuat-trong-kinh-doanh-thao-tung-hanh-vi-trong-ban-hang-p274285779.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/b8\/4f\/0f\/a1cfd4516e11d7f413003bf619c95a5f.jpg\" alt=\"Cu\u1ed1n S\u00e1ch V\u1ec1 Th\u1ee7 Thu\u1eadt Trong Kinh Doanh-Thao T\u00fang H\u00e0nh Vi Trong B\u00e1n H\u00e0ng\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"Cu\u1ed1n S\u00e1ch V\u1ec1 Th\u1ee7 Thu\u1eadt Trong Kinh Doanh-Thao T\u00fang H\u00e0nh Vi Trong B\u00e1n H\u00e0ng\">Cu\u1ed1n S\u00e1ch V\u1ec1 Th\u1ee7 Thu\u1eadt Trong Kinh Doanh-Thao T\u00fang H\u00e0nh Vi Trong B\u00e1n H\u00e0ng<\/h4>\n                    <div class=\"product-info-price\">\n                        161.150 <sup>\u20ab<\/sup>\n                    <\/div>\n                    \n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 6, 15\/05<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/cuon-sach-ve-thu-thuat-trong-kinh-doanh-thao-tung-hanh-vi-trong-ban-hang-p274355933.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/2c\/07\/5d\/5a8339b031481eb4fd4c07046b06e475.jpg\" alt=\"Cu\u1ed1n S\u00e1ch V\u1ec1 Th\u1ee7 Thu\u1eadt Trong Kinh Doanh-Thao T\u00fang H\u00e0nh Vi Trong B\u00e1n H\u00e0ng\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"Cu\u1ed1n S\u00e1ch V\u1ec1 Th\u1ee7 Thu\u1eadt Trong Kinh Doanh-Thao T\u00fang H\u00e0nh Vi Trong B\u00e1n H\u00e0ng\">Cu\u1ed1n S\u00e1ch V\u1ec1 Th\u1ee7 Thu\u1eadt Trong Kinh Doanh-Thao T\u00fang H\u00e0nh Vi Trong B\u00e1n H\u00e0ng<\/h4>\n                    <div class=\"product-info-price\">\n                        179.000 <sup>\u20ab<\/sup>\n                    <\/div>\n                    \n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 3, 12\/05<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/cuon-sach-rat-huu-ich-cho-nhung-ai-dang-muon-kinh-doanh-am-thuc-cam-nang-mo-nha-hang-p57765923.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/02\/e4\/a7\/9be207be500f1a9f5f929b88eb17cd39.jpg\" alt=\"Cu\u1ed1n s\u00e1ch r\u1ea5t h\u1eefu \u00edch cho nh\u1eefng ai \u0111ang mu\u1ed1n kinh doanh \u1ea9m th\u1ef1c: C\u1ea9m nang m\u1edf nh\u00e0 h\u00e0ng\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"Cu\u1ed1n s\u00e1ch r\u1ea5t h\u1eefu \u00edch cho nh\u1eefng ai \u0111ang mu\u1ed1n kinh doanh \u1ea9m th\u1ef1c: C\u1ea9m nang m\u1edf nh\u00e0 h\u00e0ng\">Cu\u1ed1n s\u00e1ch r\u1ea5t h\u1eefu \u00edch cho nh\u1eefng ai \u0111ang mu\u1ed1n kinh doanh \u1ea9m th\u1ef1c: C\u1ea9m nang m\u1edf nh\u00e0 h\u00e0ng<\/h4>\n                    <div class=\"product-info-price\">\n                        159.000 <sup>\u20ab<\/sup>\n                    <\/div>\n                                <div class=\"product-info-original-price\">\n                <span><span class=\"product-info-original-price-text\">199.000<\/span> <sup>\u20ab<\/sup><\/span>\n                <span class=\"product-info-original-price-rate\">-20%<\/span>\n            <\/div>\n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 4, 13\/05<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-kinh-thanh-ve-nghe-thuat-ban-hang-tai-ban-2018-tang-kem-bookmark-tiki-p22472193.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/e9\/4e\/fc\/f4082f6553972286799a46be9b5eea82.jpg\" alt=\"S\u00e1ch Kinh Th\u00e1nh V\u1ec1 Ngh\u1ec7 Thu\u1eadt B\u00e1n H\u00e0ng (T\u00e1i B\u1ea3n 2018)(T\u1eb7ng K\u00e8m Bookmark Tiki)\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"S\u00e1ch Kinh Th\u00e1nh V\u1ec1 Ngh\u1ec7 Thu\u1eadt B\u00e1n H\u00e0ng (T\u00e1i B\u1ea3n 2018)(T\u1eb7ng K\u00e8m Bookmark Tiki)\">S\u00e1ch Kinh Th\u00e1nh V\u1ec1 Ngh\u1ec7 Thu\u1eadt B\u00e1n H\u00e0ng (T\u00e1i B\u1ea3n 2018)(T\u1eb7ng K\u00e8m Bookmark Tiki)<\/h4>\n                    <div class=\"product-info-price\">\n                        229.000 <sup>\u20ab<\/sup>\n                    <\/div>\n                    \n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 3, 12\/05<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/bi-quyet-kinh-doanh-cua-hang-thoi-trang-p275601028.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/6f\/7e\/5f\/f0d0dafd34caf42da00e8b71eb6fdd0d.jpg\" alt=\"B\u00ed Quy\u1ebft Kinh Doanh C\u1eeda H\u00e0ng Th\u1eddi Trang\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"B\u00ed Quy\u1ebft Kinh Doanh C\u1eeda H\u00e0ng Th\u1eddi Trang\">B\u00ed Quy\u1ebft Kinh Doanh C\u1eeda H\u00e0ng Th\u1eddi Trang<\/h4>\n                    <div class=\"product-info-price\">\n                        143.200 <sup>\u20ab<\/sup>\n                    <\/div>\n                                <div class=\"product-info-original-price\">\n                <span><span class=\"product-info-original-price-text\">179.000<\/span> <sup>\u20ab<\/sup><\/span>\n                <span class=\"product-info-original-price-rate\">-20%<\/span>\n            <\/div>\n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 4, 13\/05<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/combo-2-cuon-sach-kinh-thanh-trong-kinh-doanh-va-ban-hang-chinh-phuc-nhung-khach-hang-kho-tinh-p251274479.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/44\/ce\/c3\/a3bd1734e2e8efd34fb4074e3cec14e2.jpg\" alt=\"Combo 2 Cu\u1ed1n S\u00e1ch Kinh Th\u00e1nh Trong Kinh Doanh V\u00e0 B\u00e1n H\u00e0ng - Chinh Ph\u1ee5c Nh\u1eefng Kh\u00e1ch H\u00e0ng Kh\u00f3 T\u00ednh\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"Combo 2 Cu\u1ed1n S\u00e1ch Kinh Th\u00e1nh Trong Kinh Doanh V\u00e0 B\u00e1n H\u00e0ng - Chinh Ph\u1ee5c Nh\u1eefng Kh\u00e1ch H\u00e0ng Kh\u00f3 T\u00ednh\">Combo 2 Cu\u1ed1n S\u00e1ch Kinh Th\u00e1nh Trong Kinh Doanh V\u00e0 B\u00e1n H\u00e0ng - Chinh Ph\u1ee5c Nh\u1eefng Kh\u00e1ch H\u00e0ng Kh\u00f3 T\u00ednh<\/h4>\n                    <div class=\"product-info-price\">\n                        321.600 <sup>\u20ab<\/sup>\n                    <\/div>\n                                <div class=\"product-info-original-price\">\n                <span><span class=\"product-info-original-price-text\">402.000<\/span> <sup>\u20ab<\/sup><\/span>\n                <span class=\"product-info-original-price-rate\">-20%<\/span>\n            <\/div>\n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 5, 14\/05<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/cuon-sach-kinh-te-kinh-doanh-hay-noi-the-nao-de-ban-duoc-hang-p274456048.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/6d\/a1\/d1\/4720ce110e90ecdce53aa0b31d89c421.jpg\" alt=\"Cu\u1ed1n S\u00e1ch kinh T\u1ebf- Kinh Doanh Hay:  N\u00f3i Th\u1ebf N\u00e0o \u0110\u1ec3 B\u00e1n \u0110\u01b0\u1ee3c H\u00e0ng?\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"Cu\u1ed1n S\u00e1ch kinh T\u1ebf- Kinh Doanh Hay:  N\u00f3i Th\u1ebf N\u00e0o \u0110\u1ec3 B\u00e1n \u0110\u01b0\u1ee3c H\u00e0ng?\">Cu\u1ed1n S\u00e1ch kinh T\u1ebf- Kinh Doanh Hay:  N\u00f3i Th\u1ebf N\u00e0o \u0110\u1ec3 B\u00e1n \u0110\u01b0\u1ee3c H\u00e0ng?<\/h4>\n                    <div class=\"product-info-price\">\n                        108.000 <sup>\u20ab<\/sup>\n                    <\/div>\n                    \n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 6, 15\/05<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/bi-quyet-kinh-doanh-cua-hang-thoi-trang-ban-quyen-p277614696.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/cf\/7a\/67\/96870e87ed48789291844e0ca4db90fb.jpg\" alt=\"B\u00ed Quy\u1ebft Kinh Doanh C\u1eeda H\u00e0ng Th\u1eddi Trang - B\u1ea3n Quy\u1ec1n\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"B\u00ed Quy\u1ebft Kinh Doanh C\u1eeda H\u00e0ng Th\u1eddi Trang - B\u1ea3n Quy\u1ec1n\">B\u00ed Quy\u1ebft Kinh Doanh C\u1eeda H\u00e0ng Th\u1eddi Trang - B\u1ea3n Quy\u1ec1n<\/h4>\n                    <div class=\"product-info-price\">\n                        107.400 <sup>\u20ab<\/sup>\n                    <\/div>\n                                <div class=\"product-info-original-price\">\n                <span><span class=\"product-info-original-price-text\">179.000<\/span> <sup>\u20ab<\/sup><\/span>\n                <span class=\"product-info-original-price-rate\">-40%<\/span>\n            <\/div>\n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 3, 12\/05<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/combo-3-cuon-sach-kinh-doanh-nha-hang-cam-nang-mo-nha-hang-hashtag-no-4-food-khoi-su-kinh-doanh-dich-vu-an-uong-2-cuon-p207354926.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/bb\/2c\/b2\/dabc343170ac761fd59eb51fcd25cec4.png\" alt=\"Combo 3 Cu\u1ed1n S\u00e1ch Kinh Doanh Nh\u00e0 H\u00e0ng: C\u1ea9m Nang M\u1edf Nh\u00e0 H\u00e0ng + Hashtag No.4 Food - Kh\u1edfi S\u1ef1 Kinh Doanh D\u1ecbch V\u1ee5 \u0102n U\u1ed1ng (2 Cu\u1ed1n)\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"Combo 3 Cu\u1ed1n S\u00e1ch Kinh Doanh Nh\u00e0 H\u00e0ng: C\u1ea9m Nang M\u1edf Nh\u00e0 H\u00e0ng + Hashtag No.4 Food - Kh\u1edfi S\u1ef1 Kinh Doanh D\u1ecbch V\u1ee5 \u0102n U\u1ed1ng (2 Cu\u1ed1n)\">Combo 3 Cu\u1ed1n S\u00e1ch Kinh Doanh Nh\u00e0 H\u00e0ng: C\u1ea9m Nang M\u1edf Nh\u00e0 H\u00e0ng + Hashtag No.4 Food - Kh\u1edfi S\u1ef1 Kinh Doanh D\u1ecbch V\u1ee5 \u0102n U\u1ed1ng (2 Cu\u1ed1n)<\/h4>\n                    <div class=\"product-info-price\">\n                        460.650 <sup>\u20ab<\/sup>\n                    <\/div>\n                    \n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 6, 15\/05<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-kinh-doanh-hay-de-khong-mat-them-mot-khach-hang-nao-nua-p273584471.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/c3\/a8\/ee\/9a552db9dbf973809b031da799e6b7dc.jpg\" alt=\"S\u00e1ch Kinh Doanh Hay- \u0110\u1ec3 Kh\u00f4ng M\u1ea5t Th\u00eam M\u1ed9t Kh\u00e1ch H\u00e0ng N\u00e0o N\u1eefa\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"S\u00e1ch Kinh Doanh Hay- \u0110\u1ec3 Kh\u00f4ng M\u1ea5t Th\u00eam M\u1ed9t Kh\u00e1ch H\u00e0ng N\u00e0o N\u1eefa\">S\u00e1ch Kinh Doanh Hay- \u0110\u1ec3 Kh\u00f4ng M\u1ea5t Th\u00eam M\u1ed9t Kh\u00e1ch H\u00e0ng N\u00e0o N\u1eefa<\/h4>\n                    <div class=\"product-info-price\">\n                        162.000 <sup>\u20ab<\/sup>\n                    <\/div>\n                    \n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 6, 15\/05<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/50-cuon-sach-kinh-dien-ve-kinh-doanh-p279127750.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/43\/1d\/3c\/e07ba196118f1a2baca143bbaf30dd4f.png\" alt=\"50 Cu\u1ed1n S\u00e1ch Kinh \u0110i\u1ec3n V\u1ec1 Kinh Doanh\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"50 Cu\u1ed1n S\u00e1ch Kinh \u0110i\u1ec3n V\u1ec1 Kinh Doanh\">50 Cu\u1ed1n S\u00e1ch Kinh \u0110i\u1ec3n V\u1ec1 Kinh Doanh<\/h4>\n                    <div class=\"product-info-price\">\n                        220.000 <sup>\u20ab<\/sup>\n                    <\/div>\n                                <div class=\"product-info-original-price\">\n                <span><span class=\"product-info-original-price-text\">259.000<\/span> <sup>\u20ab<\/sup><\/span>\n                <span class=\"product-info-original-price-rate\">-15%<\/span>\n            <\/div>\n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 6, 15\/05<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-kinh-thanh-ve-nghe-thuat-ban-hang-tai-ban-2018-p2120375.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/31\/60\/ed\/ca867bb85dfd684b442c1d02e8eef520.png\" alt=\"S\u00e1ch Kinh Th\u00e1nh V\u1ec1 Ngh\u1ec7 Thu\u1eadt B\u00e1n H\u00e0ng (T\u00e1i B\u1ea3n 2018)\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/21\/c9\/ce\/ecf520f4346274799396496b3cbbf7d8.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"S\u00e1ch Kinh Th\u00e1nh V\u1ec1 Ngh\u1ec7 Thu\u1eadt B\u00e1n H\u00e0ng (T\u00e1i B\u1ea3n 2018)\">S\u00e1ch Kinh Th\u00e1nh V\u1ec1 Ngh\u1ec7 Thu\u1eadt B\u00e1n H\u00e0ng (T\u00e1i B\u1ea3n 2018)<\/h4>\n                    <div class=\"product-info-price\">\n                        183.000 <sup>\u20ab<\/sup>\n                    <\/div>\n                                <div class=\"product-info-original-price\">\n                <span><span class=\"product-info-original-price-text\">229.000<\/span> <sup>\u20ab<\/sup><\/span>\n                <span class=\"product-info-original-price-rate\">-20%<\/span>\n            <\/div>\n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 4, 13\/05<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-kinh-thanh-ve-nghe-thuat-ban-hang-tai-ban-2018-p92010805.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/b0\/85\/5e\/db99d9a31055564037b2ab47c40a3ebd.jpg\" alt=\"S\u00e1ch - Kinh Th\u00e1nh V\u1ec1 Ngh\u1ec7 Thu\u1eadt B\u00e1n H\u00e0ng (T\u00e1i B\u1ea3n 2018)\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"S\u00e1ch - Kinh Th\u00e1nh V\u1ec1 Ngh\u1ec7 Thu\u1eadt B\u00e1n H\u00e0ng (T\u00e1i B\u1ea3n 2018)\">S\u00e1ch - Kinh Th\u00e1nh V\u1ec1 Ngh\u1ec7 Thu\u1eadt B\u00e1n H\u00e0ng (T\u00e1i B\u1ea3n 2018)<\/h4>\n                    <div class=\"product-info-price\">\n                        229.000 <sup>\u20ab<\/sup>\n                    <\/div>\n                    \n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 3, 12\/05<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-hieu-het-ve-kinh-doanh-how-business-works-p203841171.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/1f\/98\/a5\/8b15ee3da9b379f2ee95991a3cbd9c90.jpg\" alt=\"S\u00e1ch Hi\u1ec3u h\u1ebft v\u1ec1 kinh doanh How business works\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"S\u00e1ch Hi\u1ec3u h\u1ebft v\u1ec1 kinh doanh How business works\">S\u00e1ch Hi\u1ec3u h\u1ebft v\u1ec1 kinh doanh How business works<\/h4>\n                    <div class=\"product-info-price\">\n                        380.000 <sup>\u20ab<\/sup>\n                    <\/div>\n                    \n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 3, 12\/05<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a><\/div>\n                <\/div>\n                        <button class=\"embla__control embla__prev\"><iconify-icon icon=\"tabler:chevron-left\"><\/iconify-icon><\/button>\n        <button class=\"embla__control embla__next\"><iconify-icon icon=\"tabler:chevron-right\"><\/iconify-icon><\/button>\n            <\/div>\n        <\/div><\/span><\/p>\n<p><b>Xem th\u00eam:<\/b><\/p>\n<ul>\n<li aria-level=\"1\"><a href=\"https:\/\/tiki.vn\/blog\/sach-dau-tu\/\" target=\"_blank\" rel=\"noopener\">S\u00e1ch \u0110\u1ea7u T\u01b0 Hay<\/a>: Kim Ch\u1ec9 Nam T\u1eeb T\u01b0 Duy \u0110\u1ebfn Chi\u1ebfn L\u01b0\u1ee3c Th\u1ef1c Chi\u1ebfn<\/li>\n<li aria-level=\"1\"><a href=\"https:\/\/tiki.vn\/blog\/sach-khoi-nghiep\/\" target=\"_blank\" rel=\"noopener\">S\u00e1ch kh\u1edfi nghi\u1ec7p hay<\/a>: 15+ cu\u1ed1n thay \u0111\u1ed5i t\u01b0 duy, d\u1eabn l\u1ed1i th\u00e0nh c\u00f4ng<\/li>\n<li aria-level=\"1\"><a href=\"https:\/\/tiki.vn\/blog\/sach-ban-hang\/\" target=\"_blank\" rel=\"noopener\">S\u00e1ch Hay V\u1ec1 B\u00e1n H\u00e0ng Hay<\/a>: Top 10 Gi\u00fap B\u1ea1n B\u1ee9t Ph\u00e1 Doanh S\u1ed1 2025<\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">H\u00e0nh tr\u00ecnh kh\u1edfi nghi\u1ec7p kinh doanh nh\u00e0 h\u00e0ng \u0111\u1ea7y ch\u00f4ng gai nh\u01b0ng c\u0169ng v\u00f4 c\u00f9ng x\u1ee9ng \u0111\u00e1ng. \u0110\u1eebng b\u01b0\u1edbc \u0111i m\u1ed9t m\u00ecnh trong b\u00f3ng t\u1ed1i. H\u00e3y \u0111\u1ec3 nh\u1eefng cu\u1ed1n s\u00e1ch hay tr\u1edf th\u00e0nh ng\u01b0\u1eddi b\u1ea1n \u0111\u1ed3ng h\u00e0nh, ng\u01b0\u1eddi c\u1ed1 v\u1ea5n th\u00f4ng th\u00e1i d\u1eabn l\u1ed1i cho b\u1ea1n. H\u00e0nh tr\u00ecnh v\u1ea1n d\u1eb7m b\u1eaft \u0111\u1ea7u t\u1eeb m\u1ed9t trang s\u00e1ch, v\u00e0 b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u h\u00e0nh tr\u00ecnh chinh ph\u1ee5c gi\u1ea5c m\u01a1 \u1ea9m th\u1ef1c c\u1ee7a m\u00ecnh ngay h\u00f4m nay c\u00f9ng<\/span><\/i><a href=\"https:\/\/tiki.vn\/nha-sach-tiki\/c8322\"> <i><span style=\"font-weight: 400;\">nh\u00e0 s\u00e1ch Tiki<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">.<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kinh doanh nh\u00e0 h\u00e0ng lu\u00f4n l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c h\u1ea5p d\u1eabn nh\u01b0ng \u0111\u1ea7y th\u1eed th\u00e1ch, \u0111\u00f2i h\u1ecfi s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa ki\u1ebfn th\u1ee9c, kinh nghi\u1ec7m v\u00e0 \u00f3c s\u00e1ng t\u1ea1o. Nh\u1eefng cu\u1ed1n s\u00e1ch hay v\u1ec1 kinh doanh nh\u00e0 h\u00e0ng ch\u00ednh l\u00e0 ng\u01b0\u1eddi th\u1ea7y th\u1ea7m l\u1eb7ng, mang \u0111\u1ebfn b\u00e0i h\u1ecdc th\u1ef1c ti\u1ec5n t\u1eeb nh\u1eefng ng\u01b0\u1eddi \u0111i tr\u01b0\u1edbc. [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":102362,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,4],"tags":[],"class_list":{"0":"post-102360","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-review-sach","8":"category-review-san-pham"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v20.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nh\u1eefng Cu\u1ed1n S\u00e1ch Hay V\u1ec1 Kinh Doanh Nh\u00e0 H\u00e0ng: C\u1ea9m Nang Th\u1ef1c Chi\u1ebfn<\/title>\n<meta name=\"description\" content=\"Kh\u00e1m ph\u00e1 7+ cu\u1ed1n s\u00e1ch hay v\u1ec1 kinh doanh nh\u00e0 h\u00e0ng t\u1eeb Tiki Blog: h\u1ecdc qu\u1ea3n l\u00fd, marketing F&amp;B v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u b\u1ec1n v\u1eefng. 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