{"id":102884,"date":"2026-05-15T19:39:17","date_gmt":"2026-05-15T12:39:17","guid":{"rendered":"https:\/\/tiki.vn\/blog\/?p=102884"},"modified":"2026-05-15T19:39:17","modified_gmt":"2026-05-15T12:39:17","slug":"sach-hay-ve-kinh-doanh-ban-le","status":"publish","type":"post","link":"https:\/\/tiki.vn\/blog\/sach-hay-ve-kinh-doanh-ban-le\/","title":{"rendered":"S\u00e1ch Hay V\u1ec1 Kinh Doanh B\u00e1n L\u1ebb: T\u1eeb Kh\u1edfi Nghi\u1ec7p \u0110\u1ebfn Chu\u1ed7i C\u1eeda H\u00e0ng"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb hi\u1ec7n \u0111\u1ea1i gi\u1ed1ng nh\u01b0 m\u1ed9t \u0111\u1ea1i d\u01b0\u01a1ng kh\u00f4ng ng\u1eebng bi\u1ebfn \u0111\u1ed9ng. Gi\u1eefa l\u00e0n s\u00f3ng c\u1ea1nh tranh, s\u1ef1 thay \u0111\u1ed5i c\u1ee7a c\u00f4ng ngh\u1ec7 v\u00e0 th\u00f3i quen kh\u00e1ch h\u00e0ng, vi\u1ec7c ch\u00e8o l\u00e1i con thuy\u1ec1n kinh doanh \u0111\u00f2i h\u1ecfi m\u1ed9t t\u1ea5m b\u1ea3n \u0111\u1ed3 chi ti\u1ebft. V\u00e0 nh\u1eefng cu\u1ed1n s\u00e1ch hay v\u1ec1 kinh doanh b\u00e1n l\u1ebb ch\u00ednh l\u00e0 t\u1ea5m b\u1ea3n \u0111\u1ed3 \u0111\u00f3, \u0111\u00fac k\u1ebft t\u1eeb kinh nghi\u1ec7m th\u1ef1c chi\u1ebfn c\u1ee7a nh\u1eefng b\u1ed9 \u00f3c v\u0129 \u0111\u1ea1i nh\u1ea5t, gi\u00fap b\u1ea1n t\u1ef1 tin \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t tr\u00ean th\u01b0\u01a1ng tr\u01b0\u1eddng kh\u1ed1c li\u1ec7t.<\/span><\/p>\n<h2><b>Nh\u1eefng \u0111i\u1ec3m ch\u00ednh<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">S\u00e1ch kinh doanh b\u00e1n l\u1ebb \u0111\u01b0\u1ee3c v\u00ed nh\u01b0 t\u1ea5m b\u1ea3n \u0111\u1ed3 gi\u00fap \u0111\u1ecbnh h\u01b0\u1edbng trong th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh, cung c\u1ea5p ki\u1ebfn th\u1ee9c n\u1ec1n t\u1ea3ng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c th\u1ef1c chi\u1ebfn.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ch\u1ecdn s\u00e1ch ph\u00f9 h\u1ee3p giai \u0111o\u1ea1n kinh doanh, l\u0129nh v\u1ef1c mu\u1ed1n \u0111\u00e0o s\u00e2u (marketing, tr\u01b0ng b\u00e0y, qu\u1ea3n l\u00fd t\u1ed3n kho\u2026), t\u00e1c gi\u1ea3 v\u00e0 NXB uy t\u00edn.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Top s\u00e1ch ti\u00eau bi\u1ec3u nh\u01b0 Kh\u1edfi nghi\u1ec7p b\u00e1n l\u1ebb (Tr\u1ea7n Thanh Phong), Sam Walton: Cu\u1ed9c \u0111\u1eddi kinh doanh t\u1ea1i M\u1ef9, Thay \u0111\u1ed5i t\u01b0 duy trong b\u00e1n l\u1ebb (Toshifumi Suzuki), Vua b\u00e1n l\u1ebb (Michael Levy), Marketing cho b\u00e1n l\u1ebb, M\u00f4 h\u00ecnh ph\u00e2n ph\u1ed1i v\u00e0 b\u00e1n l\u1ebb (TS. \u0110\u00e0o Xu\u00e2n Kh\u01b0\u01a1ng), T\u00e2m l\u00fd chi\u1ebfn trong b\u00e1n l\u1ebb, Ngh\u1ec7 thu\u1eadt b\u00e1n l\u1ebb, Nh\u1eefng quy lu\u1eadt m\u1edbi trong b\u00e1n l\u1ebb, L\u00e0m ch\u1ee7 c\u1eeda h\u00e0ng b\u00e1n l\u1ebb.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u1ed7i cu\u1ed1n mang th\u1ebf m\u1ea1nh ri\u00eang: t\u1eeb ki\u1ebfn th\u1ee9c n\u1ec1n t\u1ea3ng, chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c bi\u1ec7t h\u00f3a, marketing hi\u1ec7u qu\u1ea3, \u0111\u1ebfn x\u00e2y d\u1ef1ng chu\u1ed7i v\u00e0 \u1ee9ng d\u1ee5ng t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u1ea3 s\u00e1ch c\u1ee7a t\u00e1c gi\u1ea3 Vi\u1ec7t Nam v\u00e0 qu\u1ed1c t\u1ebf \u0111\u1ec1u h\u1eefu \u00edch: t\u00e1c gi\u1ea3 n\u01b0\u1edbc ngo\u00e0i mang t\u1ea7m nh\u00ecn to\u00e0n c\u1ea7u, t\u00e1c gi\u1ea3 Vi\u1ec7t Nam ph\u00f9 h\u1ee3p v\u1edbi b\u1ed1i c\u1ea3nh trong n\u01b0\u1edbc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110\u1ecdc s\u00e1ch l\u00e0 b\u01b0\u1edbc kh\u1edfi \u0111\u1ea7u, c\u1ea7n k\u1ebft h\u1ee3p th\u1ef1c h\u00e0nh, th\u1eed nghi\u1ec7m v\u00e0 \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ec3 \u0111\u1ea1t th\u00e0nh c\u00f4ng.<\/span><\/li>\n<\/ul>\n<h2><b>1. T\u1ea1i sao s\u00e1ch kinh doanh b\u00e1n l\u1ebb l\u00e0 kim ch\u1ec9 nam kh\u00f4ng th\u1ec3 thi\u1ebfu?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Trong b\u1ed1i c\u1ea3nh kinh doanh \u0111\u1ea7y bi\u1ebfn \u0111\u1ed9ng, vi\u1ec7c trang b\u1ecb ki\u1ebfn th\u1ee9c l\u00e0 b\u01b0\u1edbc \u0111i n\u1ec1n t\u1ea3ng quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh b\u1ea1i. S\u00e1ch kh\u00f4ng ch\u1ec9 l\u00e0 l\u00fd thuy\u1ebft su\u00f4ng m\u00e0 l\u00e0 ng\u01b0\u1eddi th\u1ea7y th\u1ea7m l\u1eb7ng, mang \u0111\u1ebfn nh\u1eefng b\u00e0i h\u1ecdc \u0111\u01b0\u1ee3c tr\u1ea3 gi\u00e1 b\u1eb1ng th\u1eddi gian v\u00e0 ti\u1ec1n b\u1ea1c c\u1ee7a nh\u1eefng ng\u01b0\u1eddi \u0111i tr\u01b0\u1edbc, gi\u00fap b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c g\u00f3c nh\u00ecn to\u00e0n c\u1ea3nh v\u00e0 tr\u00e1nh \u0111\u01b0\u1ee3c nh\u1eefng sai l\u1ea7m kh\u00f4ng \u0111\u00e1ng c\u00f3.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vi\u1ec7c \u0111\u1ecdc s\u00e1ch gi\u00fap b\u1ea1n h\u1ec7 th\u1ed1ng h\u00f3a t\u01b0 duy, t\u1eeb vi\u1ec7c x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh kinh doanh, qu\u1ea3n l\u00fd chu\u1ed7i cung \u1ee9ng, marketing b\u00e1n l\u1ebb cho \u0111\u1ebfn ngh\u1ec7 thu\u1eadt th\u1ea5u hi\u1ec3u tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng. M\u1ed7i trang s\u00e1ch m\u1edf ra m\u1ed9t con \u0111\u01b0\u1eddng m\u1edbi, cung c\u1ea5p ki\u1ebfn th\u1ee9c n\u1ec1n t\u1ea3ng v\u00e0 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed9t ph\u00e1, l\u00e0 ngu\u1ed3n c\u1ea3m h\u1ee9ng v\u00f4 t\u1eadn \u0111\u1ec3 b\u1ea1n v\u1eefng b\u01b0\u1edbc tr\u00ean h\u00e0nh tr\u00ecnh l\u00e0m ch\u1ee7.<\/span><\/p>\n<h2><b>2. Ti\u00eau ch\u00ed ch\u1ecdn s\u00e1ch kinh doanh b\u00e1n l\u1ebb ph\u00f9 h\u1ee3p v\u1edbi b\u1ea1n<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Thay v\u00ec \u0111\u1ecdc d\u00e0n tr\u1ea3i, h\u00e3y ch\u1ecdn l\u1ecdc th\u00f4ng minh d\u1ef1a tr\u00ean nh\u1eefng ti\u00eau ch\u00ed r\u00f5 r\u00e0ng \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a th\u1eddi gian v\u00e0 hi\u1ec7u qu\u1ea3 ti\u1ebfp thu ki\u1ebfn th\u1ee9c, gi\u00fap b\u1ea1n t\u00ecm ra \u0111\u00fang ki\u1ebfn th\u1ee9c m\u00ecnh \u0111ang c\u1ea7n.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>X\u00e1c \u0111\u1ecbnh giai \u0111o\u1ea1n kinh doanh c\u1ee7a b\u1ea1n:<\/b><span style=\"font-weight: 400;\"> Ng\u01b0\u1eddi m\u1edbi c\u1ea7n s\u00e1ch n\u1ec1n t\u1ea3ng nh\u01b0 Kh\u1edfi Nghi\u1ec7p B\u00e1n L\u1ebb, trong khi ch\u1ee7 shop \u0111\u00e3 v\u1eadn h\u00e0nh n\u00ean ch\u1ecdn s\u00e1ch chuy\u00ean s\u00e2u v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c, marketing hay qu\u1ea3n tr\u1ecb.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>L\u0129nh v\u1ef1c b\u1ea1n mu\u1ed1n \u0111\u00e0o s\u00e2u:<\/b><span style=\"font-weight: 400;\"> T\u00f9y theo v\u1ea5n \u0111\u1ec1 g\u1eb7p ph\u1ea3i m\u00e0 ch\u1ecdn s\u00e1ch v\u1ec1 marketing, t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng, tr\u01b0ng b\u00e0y s\u1ea3n ph\u1ea9m, qu\u1ea3n l\u00fd t\u1ed3n kho, ph\u00e2n ph\u1ed1i, c\u00f4ng ngh\u1ec7 hay ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u00e1c gi\u1ea3 v\u00e0 nh\u00e0 xu\u1ea5t b\u1ea3n uy t\u00edn:<\/b><span style=\"font-weight: 400;\"> \u01afu ti\u00ean t\u00e1c gi\u1ea3 l\u00e0 chuy\u00ean gia th\u1ef1c chi\u1ebfn, nh\u00e0 s\u00e1ng l\u1eadp th\u00e0nh c\u00f4ng, c\u00f9ng c\u00e1c NXB uy t\u00edn nh\u01b0 NXB Kinh T\u1ebf TP.HCM, Alpha Books, NXB Tr\u1ebb \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung v\u00e0 gi\u00e1 tr\u1ecb \u1ee9ng d\u1ee5ng.<\/span><\/li>\n<\/ul>\n<h2><b>3. Top 10+ s\u00e1ch hay v\u1ec1 kinh doanh b\u00e1n l\u1ebb kh\u00f4ng th\u1ec3 b\u1ecf l\u1ee1<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 danh s\u00e1ch nh\u1eefng cu\u1ed1n s\u00e1ch kinh doanh b\u00e1n l\u1ebb kinh \u0111i\u1ec3n v\u00e0 c\u1eadp nh\u1eadt nh\u1ea5t, \u0111\u01b0\u1ee3c ch\u1eaft l\u1ecdc \u0111\u1ec3 mang \u0111\u1ebfn cho b\u1ea1n nh\u1eefng b\u00e0i h\u1ecdc gi\u00e1 tr\u1ecb v\u00e0 ngu\u1ed3n c\u1ea3m h\u1ee9ng b\u1ea5t t\u1eadn, d\u00f9 b\u1ea1n \u0111ang \u1edf b\u1ea5t k\u1ef3 giai \u0111o\u1ea1n n\u00e0o tr\u00ean h\u00e0nh tr\u00ecnh kinh doanh c\u1ee7a m\u00ecnh.<\/span><\/p>\n<h3><b>3.1. Kh\u1edfi nghi\u1ec7p b\u00e1n l\u1ebb \u2013 Tr\u1ea7n Thanh Phong<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u0110\u00e2y \u0111\u00edch th\u1ef1c l\u00e0 cu\u1ed1n s\u00e1ch &#8220;v\u1ee1 l\u00f2ng&#8221; cho b\u1ea5t k\u1ef3 ai \u0111ang nung n\u1ea5u \u00fd \u0111\u1ecbnh b\u01b0\u1edbc ch\u00e2n v\u00e0o ng\u00e0nh b\u00e1n l\u1ebb. \u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi m\u1ed9t doanh nh\u00e2n Vi\u1ec7t Nam v\u1edbi kinh nghi\u1ec7m x\u00e2y d\u1ef1ng h\u01a1n 65 c\u1eeda h\u00e0ng,<\/span><a href=\"https:\/\/tiki.vn\/khoi-nghiep-ban-le-bi-quyet-thanh-cong-va-giau-co-bang-nhung-cua-hang-dong-khach-cong-thuc-kinh-doanh-va-quan-ly-cua-hang-hieu-qua-p1926761.html\"> <span style=\"font-weight: 400;\">Kh\u1edfi Nghi\u1ec7p B\u00e1n L\u1ebb<\/span><\/a><span style=\"font-weight: 400;\"> mang \u0111\u1ebfn m\u1ed9t g\u00f3c nh\u00ecn c\u1ef1c k\u1ef3 g\u1ea7n g\u0169i v\u00e0 th\u1ef1c t\u1ebf v\u1edbi th\u1ecb tr\u01b0\u1eddng trong n\u01b0\u1edbc, \u0111i\u1ec1u m\u00e0 kh\u00f4ng nhi\u1ec1u s\u00e1ch d\u1ecbch c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">S\u00e1ch kh\u00f4ng sa \u0111\u00e0 v\u00e0o l\u00fd thuy\u1ebft h\u00e0n l\u00e2m m\u00e0 \u0111i th\u1eb3ng v\u00e0o nh\u1eefng v\u1ea5n \u0111\u1ec1 c\u1ed1t l\u00f5i: t\u1eeb vi\u1ec7c t\u00ecm ki\u1ebfm \u00fd t\u01b0\u1edfng, l\u1ef1a ch\u1ecdn m\u1eb7t h\u00e0ng, \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u, cho \u0111\u1ebfn c\u00e1c b\u01b0\u1edbc c\u1ee5 th\u1ec3 nh\u01b0 t\u00ecm m\u1eb7t b\u1eb1ng, setup c\u1eeda h\u00e0ng, qu\u1ea3n l\u00fd nh\u00e2n s\u1ef1 v\u00e0 tri\u1ec3n khai marketing. M\u1ed7i ch\u01b0\u01a1ng l\u00e0 m\u1ed9t b\u00e0i h\u1ecdc th\u1ef1c ti\u1ec5n, \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y r\u00f5 r\u00e0ng, d\u1ec5 \u0111\u1ecdc v\u00e0 d\u1ec5 \u00e1p d\u1ee5ng ngay.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110i\u1ec1u t\u00f4i t\u00e2m \u0111\u1eafc nh\u1ea5t \u1edf cu\u1ed1n s\u00e1ch n\u00e0y l\u00e0 t\u00ednh h\u1ec7 th\u1ed1ng. T\u00e1c gi\u1ea3<\/span><a href=\"https:\/\/tiki.vn\/author\/tran-thanh-phong.html\"> <span style=\"font-weight: 400;\">Tr\u1ea7n Thanh Phong<\/span><\/a><span style=\"font-weight: 400;\"> \u0111\u00e3 v\u1ebd ra m\u1ed9t l\u1ed9 tr\u00ecnh chi ti\u1ebft, gi\u00fap ng\u01b0\u1eddi m\u1edbi kh\u00f4ng b\u1ecb &#8220;ng\u1ee3p&#8221; tr\u01b0\u1edbc v\u00f4 v\u00e0n \u0111\u1ea7u vi\u1ec7c c\u1ea7n l\u00e0m. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng cu\u1ed1n s\u00e1ch hay v\u1ec1 kinh doanh b\u00e1n l\u1ebb cho ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u m\u00e0 b\u1ea1n ch\u1eafc ch\u1eafn ph\u1ea3i c\u00f3 tr\u00ean k\u1ec7 s\u00e1ch c\u1ee7a m\u00ecnh.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">        <div class=\"tiki-product-slider\">\n            <div class='tiki-product-slider-title'>Mua ngay v\u1edbi m\u1ee9c gi\u00e1 t\u1ed1t t\u1ea1i Tiki:<\/div>\n            <div class=\"embla\">\n                <div class=\"embla__viewport\">\n                    <div class=\"embla__container\">            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/khoi-nghiep-ban-le-bi-quyet-thanh-cong-va-giau-co-bang-nhung-cua-hang-dong-khach-cong-thuc-kinh-doanh-va-quan-ly-cua-hang-hieu-qua-p1926761.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/7d\/d4\/18\/73f9a5c1c8422b37f7e8381c60f2db4c.png\" alt=\"Kh\u1edfi Nghi\u1ec7p B\u00e1n L\u1ebb - B\u00ed Quy\u1ebft Th\u00e0nh C\u00f4ng V\u00e0 Gi\u00e0u C\u00f3 B\u1eb1ng Nh\u1eefng C\u1eeda H\u00e0ng \u0110\u00f4ng Kh\u00e1ch - C\u00f4ng Th\u1ee9c Kinh Doanh V\u00e0 Qu\u1ea3n L\u00fd C\u1eeda H\u00e0ng Hi\u1ec7u Qu\u1ea3\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/21\/c9\/ce\/ecf520f4346274799396496b3cbbf7d8.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"Kh\u1edfi Nghi\u1ec7p B\u00e1n L\u1ebb - B\u00ed Quy\u1ebft Th\u00e0nh C\u00f4ng V\u00e0 Gi\u00e0u C\u00f3 B\u1eb1ng Nh\u1eefng C\u1eeda H\u00e0ng \u0110\u00f4ng Kh\u00e1ch - C\u00f4ng Th\u1ee9c Kinh Doanh V\u00e0 Qu\u1ea3n L\u00fd C\u1eeda H\u00e0ng Hi\u1ec7u Qu\u1ea3\">Kh\u1edfi Nghi\u1ec7p B\u00e1n L\u1ebb - B\u00ed Quy\u1ebft Th\u00e0nh C\u00f4ng V\u00e0 Gi\u00e0u C\u00f3 B\u1eb1ng Nh\u1eefng C\u1eeda H\u00e0ng \u0110\u00f4ng Kh\u00e1ch - C\u00f4ng Th\u1ee9c Kinh Doanh V\u00e0 Qu\u1ea3n L\u00fd C\u1eeda H\u00e0ng Hi\u1ec7u Qu\u1ea3<\/h4>\n                    <div class=\"product-info-price\">\n                        132.000 <sup>\u20ab<\/sup>\n                    <\/div>\n                                <div class=\"product-info-original-price\">\n                <span><span class=\"product-info-original-price-text\">199.000<\/span> <sup>\u20ab<\/sup><\/span>\n                <span class=\"product-info-original-price-rate\">-34%<\/span>\n            <\/div>\n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/ts\/tka\/a8\/31\/b6\/802e2c99dcce64c67aa2648edb15dd25.png\" alt=\"\" \/>\n                <span>Giao si\u00eau t\u1ed1c 2h<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a><\/div>\n                <\/div>\n                \n            <\/div>\n        <\/div><\/span><\/p>\n<h3><b>3.2. Sam Walton: Cu\u1ed9c \u0111\u1eddi kinh doanh t\u1ea1i M\u1ef9 \u2013 Sam Walton<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">N\u1ebfu b\u1ea1n t\u00ecm ki\u1ebfm ngu\u1ed3n c\u1ea3m h\u1ee9ng v\u00e0 nh\u1eefng tri\u1ebft l\u00fd kinh doanh v\u01b0\u1ee3t th\u1eddi gian, kh\u00f4ng th\u1ec3 b\u1ecf qua t\u1ef1 truy\u1ec7n c\u1ee7a <\/span><b>Sam Walton<\/b><span style=\"font-weight: 400;\">. Cu\u1ed1n s\u00e1ch kh\u00f4ng ch\u1ec9 l\u00e0 c\u00e2u chuy\u1ec7n x\u00e2y d\u1ef1ng \u0111\u1ebf ch\u1ebf b\u00e1n l\u1ebb l\u1edbn nh\u1ea5t h\u00e0nh tinh Walmart t\u1eeb m\u1ed9t c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a nh\u1ecf, m\u00e0 c\u00f2n l\u00e0 minh ch\u1ee9ng cho s\u1ee9c m\u1ea1nh c\u1ee7a t\u1ea7m nh\u00ecn, s\u1ef1 ki\u00ean tr\u00ec v\u00e0 tri\u1ebft l\u00fd lu\u00f4n \u0111\u1eb7t kh\u00e1ch h\u00e0ng l\u00e0m tr\u1ecdng t\u00e2m.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Qua l\u1eddi k\u1ec3 m\u1ed9c m\u1ea1c, ch\u00e2n th\u00e0nh c\u1ee7a <\/span><b>Sam Walton<\/b><span style=\"font-weight: 400;\">, b\u1ea1n s\u1ebd h\u1ecdc \u0111\u01b0\u1ee3c v\u1ec1 ngh\u1ec7 thu\u1eadt \u0111\u00e0m ph\u00e1n, t\u01b0 duy ti\u1ebft ki\u1ec7m trong t\u1eebng chi ph\u00ed, v\u00e0 quan tr\u1ecdng nh\u1ea5t l\u00e0 v\u0103n h\u00f3a &#8220;ph\u1ee5c v\u1ee5&#8221; \u0111\u00e3 l\u00e0m n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t c\u1ee7a Walmart. \u00d4ng ch\u1ee9ng minh r\u1eb1ng, th\u00e0nh c\u00f4ng v\u0129 \u0111\u1ea1i c\u00f3 th\u1ec3 b\u1eaft ngu\u1ed3n t\u1eeb nh\u1eefng \u0111i\u1ec1u \u0111\u01a1n gi\u1ea3n v\u00e0 s\u1ef1 nh\u1ea5t qu\u00e1n \u0111\u00e1ng kinh ng\u1ea1c.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ecdc cu\u1ed1n s\u00e1ch n\u00e0y, b\u1ea1n s\u1ebd nh\u1eadn ra b\u00e1n l\u1ebb kh\u00f4ng ch\u1ec9 l\u00e0 c\u00e2u chuy\u1ec7n v\u1ec1 h\u00e0ng h\u00f3a v\u00e0 gi\u00e1 c\u1ea3, m\u00e0 c\u00f2n l\u00e0 v\u1ec1 con ng\u01b0\u1eddi v\u00e0 ni\u1ec1m tin. \u0110\u00e2y l\u00e0 cu\u1ed1n s\u00e1ch v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c kinh doanh b\u00e1n l\u1ebb \u0111\u1ec9nh cao, \u1ea9n sau nh\u1eefng c\u00e2u chuy\u1ec7n \u0111\u1eddi th\u01b0\u1eddng, mang l\u1ea1i gi\u00e1 tr\u1ecb cho b\u1ea5t k\u1ef3 ai mu\u1ed1n x\u00e2y d\u1ef1ng m\u1ed9t s\u1ef1 nghi\u1ec7p kinh doanh b\u1ec1n v\u1eefng v\u00e0 c\u00f3 \u00fd ngh\u0129a.<\/span><\/p>\n<h3><b>3.3. Thay \u0111\u1ed5i t\u01b0 duy trong b\u00e1n l\u1ebb \u2013 Toshifumi Suzuki<\/b><\/h3>\n<p><b>Toshifumi Suzuki<\/b><span style=\"font-weight: 400;\">, huy\u1ec1n tho\u1ea1i \u0111\u00e3 bi\u1ebfn 7-Eleven th\u00e0nh chu\u1ed7i c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i s\u1ed1 m\u1ed9t th\u1ebf gi\u1edbi, s\u1ebd khi\u1ebfn b\u1ea1n ph\u1ea3i thay \u0111\u1ed5i ho\u00e0n to\u00e0n c\u00e1ch nh\u00ecn v\u1ec1 kinh doanh. Cu\u1ed1n s\u00e1ch n\u00e0y kh\u00f4ng d\u1ea1y b\u1ea1n c\u00e1c c\u00f4ng th\u1ee9c c\u1ee9ng nh\u1eafc, m\u00e0 t\u1eadp trung v\u00e0o vi\u1ec7c r\u00e8n luy\u1ec7n m\u1ed9t t\u01b0 duy nh\u1ea1y b\u00e9n: &#8220;lu\u00f4n \u1ee9ng bi\u1ebfn v\u1edbi s\u1ef1 thay \u0111\u1ed5i&#8221;.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Th\u00f4ng \u0111i\u1ec7p c\u1ed1t l\u00f5i c\u1ee7a s\u00e1ch l\u00e0: \u0111\u1eebng b\u00e1n th\u1ee9 b\u1ea1n c\u00f3, h\u00e3y b\u00e1n th\u1ee9 kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 c\u1ea7n, ngay c\u1ea3 khi h\u1ecd ch\u01b0a nh\u1eadn ra. Suzuki chia s\u1ebb c\u00e1ch \u00f4ng v\u00e0 \u0111\u1ed9i ng\u0169 c\u1ee7a m\u00ecnh \u0111\u00e3 kh\u00f4ng ng\u1eebng quan s\u00e1t nh\u1eefng thay \u0111\u1ed5i nh\u1ecf nh\u1ea5t trong \u0111\u1eddi s\u1ed1ng x\u00e3 h\u1ed9i \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n h\u00e0nh vi ti\u00eau d\u00f9ng t\u01b0\u01a1ng lai, t\u1eeb \u0111\u00f3 t\u1ea1o ra nh\u1eefng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111i tr\u01b0\u1edbc th\u1eddi \u0111\u1ea1i.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;Th\u1ee9 ti\u00eau th\u1ee5 ch\u00ednh l\u00e0 t\u00e2m l\u00fd&#8221; &#8211; c\u00e2u n\u00f3i n\u00e0y c\u1ee7a \u00f4ng \u0111\u00e3 tr\u1edf th\u00e0nh kim ch\u1ec9 nam cho nhi\u1ec1u th\u1ebf h\u1ec7 nh\u00e0 b\u00e1n l\u1ebb. \u0110\u00e2y l\u00e0 cu\u1ed1n s\u00e1ch gi\u00fap b\u1ea1n m\u00e0i s\u1eafc tr\u1ef1c gi\u00e1c kinh doanh, h\u1ecdc c\u00e1ch t\u01b0 duy ng\u01b0\u1ee3c v\u00e0 kh\u00f4ng bao gi\u1edd h\u00e0i l\u00f2ng v\u1edbi nh\u1eefng kinh nghi\u1ec7m c\u0169. M\u1ed9t l\u1ef1a ch\u1ecdn tuy\u1ec7t v\u1eddi cho c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd mu\u1ed1n t\u1ea1o ra s\u1ef1 \u0111\u1ed9t ph\u00e1 trong m\u00f4 h\u00ecnh kinh doanh.<\/span><\/p>\n<h3><b>3.4. Vua b\u00e1n l\u1ebb \u2013 Willard N.Ander v\u00e0 Neil Z.Stern<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng b\u00e3o h\u00f2a n\u01a1i &#8220;v\u1ea1n ng\u01b0\u1eddi b\u00e1n, tr\u0103m ng\u01b0\u1eddi mua&#8221;, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n kh\u00f4ng b\u1ecb nh\u1ea5n ch\u00ecm?<\/span><a href=\"https:\/\/tiki.vn\/vua-ban-le-p259567814.html\"> <span style=\"font-weight: 400;\">Vua B\u00e1n L\u1ebb<\/span><\/a><span style=\"font-weight: 400;\"> ch\u00ednh l\u00e0 c\u00e2u tr\u1ea3 l\u1eddi. Cu\u1ed1n s\u00e1ch \u0111i s\u00e2u v\u00e0o ph\u00e2n t\u00edch l\u00fd do t\u1ea1i sao nhi\u1ec1u \u00f4ng l\u1edbn trong ng\u00e0nh b\u00e1n l\u1ebb l\u1ea1i s\u1ee5p \u0111\u1ed5 v\u00e0 nh\u1eefng &#8220;v\u1ecb vua&#8221; m\u1edbi \u0111\u00e3 l\u00ean ng\u00f4i b\u1eb1ng c\u00e1ch n\u00e0o, mang l\u1ea1i nh\u1eefng b\u00e0i h\u1ecdc x\u01b0\u01a1ng m\u00e1u.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110i\u1ec3m s\u00e1ng c\u1ee7a cu\u1ed1n s\u00e1ch l\u00e0 t\u1eadp trung v\u00e0o chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c bi\u1ec7t h\u00f3a. C\u00e1c t\u00e1c gi\u1ea3, v\u1edbi kinh nghi\u1ec7m t\u01b0 v\u1ea5n d\u00e0y d\u1eb7n, ch\u1ec9 ra r\u1eb1ng th\u00e0nh c\u00f4ng trong b\u00e1n l\u1ebb hi\u1ec7n \u0111\u1ea1i kh\u00f4ng n\u1eb1m \u1edf vi\u1ec7c c\u1ed1 g\u1eafng l\u00e0m h\u00e0i l\u00f2ng t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi, m\u00e0 l\u00e0 tr\u1edf th\u00e0nh l\u1ef1a ch\u1ecdn s\u1ed1 m\u1ed9t cho m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 v\u00e0 ph\u1ee5c v\u1ee5 h\u1ecd m\u1ed9t c\u00e1ch xu\u1ea5t s\u1eafc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">S\u00e1ch cung c\u1ea5p v\u00f4 s\u1ed1 case study th\u1ef1c t\u1ebf, ph\u00e2n t\u00edch nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3 v\u00e0 kh\u00f4ng hi\u1ec7u qu\u1ea3, gi\u00fap \u0111\u1ed9c gi\u1ea3 nh\u1eadn ra nh\u1eefng c\u1ea1m b\u1eaby c\u1ea7n tr\u00e1nh. \u0110\u00e2y l\u00e0 cu\u1ed1n s\u00e1ch qu\u1ea3n l\u00fd c\u1eeda h\u00e0ng b\u00e1n l\u1ebb hi\u1ec7u qu\u1ea3, \u0111\u1eb7c bi\u1ec7t h\u1eefu \u00edch cho nh\u1eefng ai \u0111ang t\u00ecm c\u00e1ch t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng trong m\u00f4i tr\u01b0\u1eddng kh\u1ed1c li\u1ec7t.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">        <div class=\"tiki-product-slider\">\n            <div class='tiki-product-slider-title'>Mua ngay v\u1edbi m\u1ee9c gi\u00e1 t\u1ed1t t\u1ea1i Tiki:<\/div>\n            <div class=\"embla\">\n                <div class=\"embla__viewport\">\n                    <div class=\"embla__container\">            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/vua-ban-le-p259567814.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/98\/6e\/01\/c08b793e7e66101c541fc01793da2327.jpg\" alt=\"Vua B\u00e1n L\u1ebb\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"Vua B\u00e1n L\u1ebb\">Vua B\u00e1n L\u1ebb<\/h4>\n                    <div class=\"product-info-price\">\n                        199.000 <sup>\u20ab<\/sup>\n                    <\/div>\n                    \n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 3, 09\/06<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a><\/div>\n                <\/div>\n                \n            <\/div>\n        <\/div><\/span><\/p>\n<h3><b>3.5. Marketing cho b\u00e1n l\u1ebb \u2013 Bob Negen v\u00e0 Susan Negen<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">B\u1ea1n c\u00f3 \u0111ang \u0111\u1ed1t ti\u1ec1n v\u00e0o qu\u1ea3ng c\u00e1o m\u00e0 kh\u00f4ng th\u1ea5y hi\u1ec7u qu\u1ea3?<\/span><a href=\"https:\/\/tiki.vn\/tram-doc-marketing-cho-ban-le-p273645845.html\"> <span style=\"font-weight: 400;\">Marketing Cho B\u00e1n L\u1ebb<\/span><\/a><span style=\"font-weight: 400;\"> s\u1ebd ch\u1ec9 cho b\u1ea1n m\u1ed9t con \u0111\u01b0\u1eddng kh\u00e1c, b\u1ec1n v\u1eefng v\u00e0 th\u00f4ng minh h\u01a1n: x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7. Cu\u1ed1n s\u00e1ch l\u1eadp lu\u1eadn r\u1eb1ng marketing hi\u1ec7u qu\u1ea3 nh\u1ea5t cho c\u1eeda h\u00e0ng b\u00e1n l\u1ebb kh\u00f4ng ph\u1ea3i l\u00e0 nh\u1eefng chi\u1ebfn d\u1ecbch r\u1ea7m r\u1ed9, m\u00e0 l\u00e0 nh\u1eefng t\u01b0\u01a1ng t\u00e1c ch\u00e2n th\u00e0nh v\u00e0 gi\u00e1 tr\u1ecb mang l\u1ea1i cho kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p><a href=\"https:\/\/tiki.vn\/author\/bob-negen.html\"><span style=\"font-weight: 400;\">Bob Negen<\/span><\/a> <span style=\"font-weight: 400;\">v\u00e0<\/span><a href=\"https:\/\/tiki.vn\/author\/susan-negen.html\"> <span style=\"font-weight: 400;\">Susan Negen<\/span><\/a><span style=\"font-weight: 400;\"> chia s\u1ebb nh\u1eefng chi\u1ebfn thu\u1eadt c\u1ee5 th\u1ec3 \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, t\u1ea1o d\u1ef1ng ni\u1ec1m tin v\u00e0 bi\u1ebfn h\u1ecd th\u00e0nh nh\u1eefng ng\u01b0\u1eddi \u1ee7ng h\u1ed9 trung th\u00e0nh. B\u1ea1n s\u1ebd h\u1ecdc \u0111\u01b0\u1ee3c c\u00e1ch vi\u1ebft m\u1ed9t email marketing th\u1ef1c s\u1ef1 hi\u1ec7u qu\u1ea3, c\u00e1ch t\u1ea1o ra c\u00e1c s\u1ef1 ki\u1ec7n t\u1ea1i c\u1eeda h\u00e0ng h\u1ea5p d\u1eabn hay c\u00e1ch t\u1eadn d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a l\u1eddi truy\u1ec1n mi\u1ec7ng (word-of-mouth).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 s\u00e1ch l\u00fd thuy\u1ebft, m\u00e0 l\u00e0 m\u1ed9t cu\u1ed1n c\u1ea9m nang h\u00e0nh \u0111\u1ed9ng v\u1edbi nh\u1eefng \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng ngay. N\u1ebfu b\u1ea1n mu\u1ed1n x\u00e2y d\u1ef1ng m\u1ed9t c\u1ed9ng \u0111\u1ed3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u00e0 ng\u1eebng ph\u1ee5 thu\u1ed9c v\u00e0o c\u00e1c k\u00eanh qu\u1ea3ng c\u00e1o \u0111\u1eaft \u0111\u1ecf, cu\u1ed1n s\u00e1ch n\u00e0y ch\u00ednh l\u00e0 c\u00f4ng c\u1ee5 b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm.<\/span><\/p>\n<h3><b>3.6. M\u00f4 h\u00ecnh ph\u00e2n ph\u1ed1i v\u00e0 b\u00e1n l\u1ebb \u2013 TS. \u0110\u00e0o Xu\u00e2n Kh\u01b0\u01a1ng<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Khi c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n b\u1eaft \u0111\u1ea7u ph\u00e1t tri\u1ec3n, b\u00e0i to\u00e1n ti\u1ebfp theo ch\u00ednh l\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 m\u1edf r\u1ed9ng quy m\u00f4 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/span><a href=\"https:\/\/tiki.vn\/mo-hinh-phan-phoi-va-ban-le-giai-phap-cho-doanh-nghiep-viet-nam-tai-ban-p111271288.html\"> <span style=\"font-weight: 400;\">M\u00f4 H\u00ecnh Ph\u00e2n Ph\u1ed1i V\u00e0 B\u00e1n L\u1ebb<\/span><\/a><span style=\"font-weight: 400;\"> c\u1ee7a<\/span><a href=\"https:\/\/tiki.vn\/author\/ts-dao-xuan-khuong.html\"> <span style=\"font-weight: 400;\">TS. \u0110\u00e0o Xu\u00e2n Kh\u01b0\u01a1ng<\/span><\/a><span style=\"font-weight: 400;\"> l\u00e0 m\u1ed9t t\u00e0i li\u1ec7u qu\u00fd gi\u00e1, \u0111\u1eb7c bi\u1ec7t trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam v\u1edbi s\u1ef1 \u0111an xen gi\u1eefa k\u00eanh truy\u1ec1n th\u1ed1ng v\u00e0 hi\u1ec7n \u0111\u1ea1i.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cu\u1ed1n s\u00e1ch \u0111i s\u00e2u v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i v\u1eefng ch\u1eafc, \u0111\u01b0\u1ee3c v\u00ed nh\u01b0 &#8220;nh\u1eefng l\u00f4 c\u1ed1t&#8221; quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh b\u1ea1i tr\u00ean con \u0111\u01b0\u1eddng chinh ph\u1ee5c th\u1ecb tr\u01b0\u1eddng. T\u00e1c gi\u1ea3 ph\u00e2n t\u00edch c\u00e1c m\u00f4 h\u00ecnh qu\u1ea3n tr\u1ecb b\u00e1n l\u1ebb, c\u00e1ch qu\u1ea3n l\u00fd chu\u1ed7i cung \u1ee9ng v\u00e0 t\u1ed1i \u01b0u h\u00f3a d\u00f2ng ch\u1ea3y h\u00e0ng h\u00f3a t\u1eeb nh\u00e0 s\u1ea3n xu\u1ea5t \u0111\u1ebfn tay ng\u01b0\u1eddi ti\u00eau d\u00f9ng cu\u1ed1i c\u00f9ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">S\u00e1ch cung c\u1ea5p m\u1ed9t c\u00e1i nh\u00ecn t\u1ed5ng quan nh\u01b0ng kh\u00f4ng k\u00e9m ph\u1ea7n chi ti\u1ebft, gi\u00fap c\u00e1c ch\u1ee7 doanh nghi\u1ec7p c\u00f3 n\u1ec1n t\u1ea3ng \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng b\u00e0i b\u1ea3n, thay v\u00ec ph\u00e1t tri\u1ec3n m\u1ed9t c\u00e1ch t\u1ef1 ph\u00e1t v\u00e0 thi\u1ebfu ki\u1ec3m so\u00e1t. M\u1ed9t cu\u1ed1n s\u00e1ch v\u1ec1 chu\u1ed7i b\u00e1n l\u1ebb r\u1ea5t \u0111\u00e1ng \u0111\u1ecdc cho nh\u1eefng ai \u0111ang \u1ea5p \u1ee7 tham v\u1ecdng nh\u00e2n r\u1ed9ng th\u00e0nh c\u00f4ng c\u1ee7a m\u00ecnh.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">        <div class=\"tiki-product-slider\">\n            <div class='tiki-product-slider-title'>Mua ngay v\u1edbi m\u1ee9c gi\u00e1 t\u1ed1t t\u1ea1i Tiki:<\/div>\n            <div class=\"embla\">\n                <div class=\"embla__viewport\">\n                    <div class=\"embla__container\">            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-mo-hinh-phan-phoi-va-ban-le-giai-phap-cho-doanh-nghiep-viet-nam-tai-ban-p111271288.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/67\/2c\/a3\/d56db0b0ebd104ab96b87b9b8e606cc5.jpg\" alt=\"S\u00e1ch M\u00f4 H\u00ecnh Ph\u00e2n Ph\u1ed1i V\u00e0 B\u00e1n L\u1ebb - Gi\u1ea3i Ph\u00e1p Cho Doanh Nghi\u1ec7p Vi\u1ec7t Nam (T\u00e1i B\u1ea3n)\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/12\/e2\/4a\/c5226426ee9429b0050449ae5403c9cf.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"S\u00e1ch M\u00f4 H\u00ecnh Ph\u00e2n Ph\u1ed1i V\u00e0 B\u00e1n L\u1ebb - Gi\u1ea3i Ph\u00e1p Cho Doanh Nghi\u1ec7p Vi\u1ec7t Nam (T\u00e1i B\u1ea3n)\">S\u00e1ch M\u00f4 H\u00ecnh Ph\u00e2n Ph\u1ed1i V\u00e0 B\u00e1n L\u1ebb - Gi\u1ea3i Ph\u00e1p Cho Doanh Nghi\u1ec7p Vi\u1ec7t Nam (T\u00e1i B\u1ea3n)<\/h4>\n                    <div class=\"product-info-price\">\n                        58.500 <sup>\u20ab<\/sup>\n                    <\/div>\n                                <div class=\"product-info-original-price\">\n                <span><span class=\"product-info-original-price-text\">99.000<\/span> <sup>\u20ab<\/sup><\/span>\n                <span class=\"product-info-original-price-rate\">-41%<\/span>\n            <\/div>\n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/ts\/tka\/a8\/31\/b6\/802e2c99dcce64c67aa2648edb15dd25.png\" alt=\"\" \/>\n                <span>Giao si\u00eau t\u1ed1c 2h<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a><\/div>\n                <\/div>\n                \n            <\/div>\n        <\/div><\/span><\/p>\n<h3><b>3.7. T\u00e2m l\u00fd chi\u1ebfn trong b\u00e1n l\u1ebb \u2013 Toshifumi Suzuki<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">T\u1ea1i sao kh\u00e1ch h\u00e0ng l\u1ea1i ch\u1ecdn s\u1ea3n ph\u1ea9m n\u00e0y m\u00e0 kh\u00f4ng ph\u1ea3i s\u1ea3n ph\u1ea9m kia, d\u00f9 ch\u00fang c\u00f3 ch\u1ee9c n\u0103ng t\u01b0\u01a1ng t\u1ef1? C\u00e2u tr\u1ea3 l\u1eddi n\u1eb1m s\u00e2u trong t\u00e2m l\u00fd h\u1ecdc.<\/span><a href=\"https:\/\/tiki.vn\/tam-ly-chien-trong-ban-le-p970374.html\"> <span style=\"font-weight: 400;\">T\u00e2m L\u00fd Chi\u1ebfn Trong B\u00e1n L\u1ebb<\/span><\/a><span style=\"font-weight: 400;\">, m\u1ed9t l\u1ea7n n\u1eefa \u0111\u1ebfn t\u1eeb huy\u1ec1n tho\u1ea1i<\/span><a href=\"https:\/\/tiki.vn\/author\/toshifumi-suzuki.html\"> <span style=\"font-weight: 400;\">Toshifumi Suzuki<\/span><\/a><span style=\"font-weight: 400;\"> c\u1ee7a 7-Eleven, s\u1ebd gi\u00fap b\u1ea1n gi\u1ea3i m\u00e3 nh\u1eefng b\u00ed \u1ea9n trong h\u00e0nh vi mua s\u1eafm c\u1ee7a con ng\u01b0\u1eddi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cu\u1ed1n s\u00e1ch l\u00e0 t\u1eadp h\u1ee3p nh\u1eefng kinh nghi\u1ec7m v\u00e0 b\u00ed quy\u1ebft c\u1ee7a \u00f4ng trong vi\u1ec7c th\u1ea5u hi\u1ec3u v\u00e0 \u0111\u00e1p \u1ee9ng nh\u1eefng nhu c\u1ea7u v\u00f4 h\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng. B\u1ea1n s\u1ebd h\u1ecdc \u0111\u01b0\u1ee3c c\u00e1ch s\u1eafp x\u1ebfp s\u1ea3n ph\u1ea9m, thi\u1ebft k\u1ebf kh\u00f4ng gian c\u1eeda h\u00e0ng, v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i d\u1ef1a tr\u00ean nh\u1eefng nguy\u00ean t\u1eafc t\u00e2m l\u00fd h\u1ecdc \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh \u0111\u1ec3 d\u1eabn d\u1eaft h\u00e0nh vi mua h\u00e0ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ecdc s\u00e1ch, b\u1ea1n s\u1ebd hi\u1ec3u r\u1eb1ng b\u00e1n h\u00e0ng kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t giao d\u1ecbch, m\u00e0 l\u00e0 m\u1ed9t cu\u1ed9c \u0111\u1ed1i tho\u1ea1i c\u1ea3m x\u00fac. Khi b\u1ea1n c\u00f3 th\u1ec3 &#8220;\u0111\u1ecdc v\u1ecb&#8221; \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng v\u00e0 ch\u1ea1m \u0111\u1ebfn tr\u00e1i tim h\u1ecd, doanh s\u1ed1 s\u1ebd t\u1ef1 kh\u1eafc t\u0103ng l\u00ean. \u0110\u00e2y l\u00e0 cu\u1ed1n s\u00e1ch n\u00e2ng t\u1ea7m k\u1ef9 n\u0103ng b\u00e1n h\u00e0ng v\u00e0 marketing c\u1ee7a b\u1ea1n l\u00ean m\u1ed9t \u0111\u1eb3ng c\u1ea5p ho\u00e0n to\u00e0n m\u1edbi.<\/span><\/p>\n<h3><b>3.8. Ngh\u1ec7 thu\u1eadt b\u00e1n l\u1ebb \u2013 Willard N.Ander &amp; Neil Z.Stern<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Ra \u0111\u1eddi t\u1eeb r\u1ea5t s\u1edbm, <\/span><b>Ngh\u1ec7 Thu\u1eadt B\u00e1n L\u1ebb<\/b><span style=\"font-weight: 400;\"> v\u1eabn gi\u1eef nguy\u00ean gi\u00e1 tr\u1ecb v\u00e0 \u0111\u01b0\u1ee3c xem l\u00e0 cu\u1ed1n s\u00e1ch g\u1ed1i \u0111\u1ea7u gi\u01b0\u1eddng cho nhi\u1ec1u th\u1ebf h\u1ec7 kinh doanh. S\u00e1ch cung c\u1ea5p nh\u1eefng ki\u1ebfn th\u1ee9c n\u1ec1n t\u1ea3ng nh\u1ea5t v\u1ec1 ng\u00e0nh b\u00e1n l\u1ebb, t\u1eeb vi\u1ec7c l\u1ef1a ch\u1ecdn \u0111\u1ecba \u0111i\u1ec3m, qu\u1ea3n l\u00fd h\u00e0ng h\u00f3a, \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m cho \u0111\u1ebfn d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng v\u00e0 qu\u1ea3n tr\u1ecb t\u00e0i ch\u00ednh c\u01a1 b\u1ea3n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110i\u1ec3m m\u1ea1nh c\u1ee7a cu\u1ed1n s\u00e1ch l\u00e0 s\u1ef1 tr\u00ecnh b\u00e0y r\u00f5 r\u00e0ng, m\u1ea1ch l\u1ea1c, ph\u00f9 h\u1ee3p cho c\u1ea3 nh\u1eefng ng\u01b0\u1eddi ch\u01b0a c\u00f3 ki\u1ebfn th\u1ee9c n\u1ec1n v\u1ec1 kinh doanh. N\u00f3 gi\u1ed1ng nh\u01b0 m\u1ed9t kh\u00f3a h\u1ecdc nh\u1eadp m\u00f4n to\u00e0n di\u1ec7n, trang b\u1ecb cho b\u1ea1n m\u1ed9t b\u1ed9 khung ki\u1ebfn th\u1ee9c v\u1eefng ch\u1eafc \u0111\u1ec3 t\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 ti\u1ebfp t\u1ee5c nghi\u00ean c\u1ee9u c\u00e1c l\u0129nh v\u1ef1c chuy\u00ean s\u00e2u h\u01a1n m\u1ed9t c\u00e1ch t\u1ef1 tin.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">N\u1ebfu b\u1ea1n c\u1ea3m th\u1ea5y b\u1ecb qu\u00e1 t\u1ea3i b\u1edfi nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ph\u1ee9c t\u1ea1p, h\u00e3y quay v\u1ec1 v\u1edbi nh\u1eefng \u0111i\u1ec1u c\u01a1 b\u1ea3n c\u00f9ng <\/span><b>Ngh\u1ec7 Thu\u1eadt B\u00e1n L\u1ebb<\/b><span style=\"font-weight: 400;\">. N\u1eafm v\u1eefng nh\u1eefng nguy\u00ean t\u1eafc c\u1ed1t l\u00f5i n\u00e0y ch\u00ednh l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t c\u1eeda h\u00e0ng v\u1eadn h\u00e0nh tr\u01a1n tru v\u00e0 hi\u1ec7u qu\u1ea3, t\u1ea1o n\u1ec1n m\u00f3ng cho s\u1ef1 ph\u00e1t tri\u1ec3n sau n\u00e0y.<\/span><\/p>\n<h3><b>3.9. Nh\u1eefng quy lu\u1eadt m\u1edbi trong b\u00e1n l\u1ebb \u2013 Robin Lewis v\u00e0 Michael Dart<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Th\u1ebf gi\u1edbi \u0111ang thay \u0111\u1ed5i v\u00e0 ng\u00e0nh b\u00e1n l\u1ebb c\u0169ng kh\u00f4ng ngo\u1ea1i l\u1ec7. S\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a Internet, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00e3 t\u1ea1o ra nh\u1eefng quy lu\u1eadt ch\u01a1i ho\u00e0n to\u00e0n m\u1edbi. <\/span><b>Nh\u1eefng Quy Lu\u1eadt M\u1edbi Trong B\u00e1n L\u1ebb<\/b><span style=\"font-weight: 400;\"> l\u00e0 cu\u1ed1n s\u00e1ch gi\u00fap b\u1ea1n c\u1eadp nh\u1eadt t\u01b0 duy \u0111\u1ec3 kh\u00f4ng b\u1ecb b\u1ecf l\u1ea1i ph\u00eda sau trong cu\u1ed9c c\u00e1ch m\u1ea1ng n\u00e0y.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">S\u00e1ch ph\u00e2n t\u00edch s\u00e2u s\u1eafc v\u1ec1 s\u1ef1 thay \u0111\u1ed5i quy\u1ec1n l\u1ef1c t\u1eeb ng\u01b0\u1eddi b\u00e1n sang ng\u01b0\u1eddi mua, khi kh\u00e1ch h\u00e0ng ng\u00e0y nay c\u00f3 qu\u00e1 nhi\u1ec1u l\u1ef1a ch\u1ecdn v\u00e0 th\u00f4ng tin. T\u00e1c gi\u1ea3 ch\u1ec9 ra r\u1eb1ng c\u00e1c m\u00f4 h\u00ecnh kinh doanh truy\u1ec1n th\u1ed1ng \u0111ang d\u1ea7n l\u1ed7i th\u1eddi v\u00e0 c\u00e1c nh\u00e0 b\u00e1n l\u1ebb ph\u1ea3i chuy\u1ec3n \u0111\u1ed5i \u0111\u1ec3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m mua s\u1eafm \u0111a k\u00eanh (omnichannel &#8211; m\u00f4 h\u00ecnh b\u00e1n h\u00e0ng t\u00edch h\u1ee3p c\u00e1c k\u00eanh online v\u00e0 offline) li\u1ec1n m\u1ea1ch.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u00e2y l\u00e0 cu\u1ed1n s\u00e1ch mang t\u1ea7m nh\u00ecn chi\u1ebfn l\u01b0\u1ee3c, gi\u00fap b\u1ea1n chu\u1ea9n b\u1ecb cho t\u01b0\u01a1ng lai c\u1ee7a ng\u00e0nh b\u00e1n l\u1ebb. N\u00f3 kh\u00f4ng ch\u1ec9 ch\u1ec9 ra th\u00e1ch th\u1ee9c m\u00e0 c\u00f2n g\u1ee3i m\u1edf nh\u1eefng c\u01a1 h\u1ed9i to l\u1edbn cho nh\u1eefng ai bi\u1ebft c\u00e1ch t\u1eadn d\u1ee5ng c\u00f4ng ngh\u1ec7 v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 m\u1edbi v\u1edbi kh\u00e1ch h\u00e0ng trong th\u1ebf gi\u1edbi k\u1ebft n\u1ed1i kh\u00f4ng ng\u1eebng.<\/span><\/p>\n<h3><b>3.10. L\u00e0m ch\u1ee7 c\u1eeda h\u00e0ng b\u00e1n l\u1ebb \u2013 Nhi\u1ec1u t\u00e1c gi\u1ea3<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Cu\u1ed1n s\u00e1ch n\u00e0y l\u00e0 m\u1ed9t ng\u01b0\u1eddi b\u1ea1n \u0111\u1ed3ng h\u00e0nh tin c\u1eady, d\u1eabn d\u1eaft b\u1ea1n qua t\u1eebng giai \u0111o\u1ea1n c\u1ee7a h\u00e0nh tr\u00ecnh l\u00e0m ch\u1ee7. T\u1eeb nh\u1eefng b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean nh\u01b0 l\u00ean k\u1ebf ho\u1ea1ch kinh doanh, chu\u1ea9n b\u1ecb v\u1ed1n, cho \u0111\u1ebfn c\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u1eadn h\u00e0nh h\u1eb1ng ng\u00e0y nh\u01b0 nh\u1eadp h\u00e0ng, qu\u1ea3n l\u00fd nh\u00e2n vi\u00ean, v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 nh\u00e2n r\u1ed9ng m\u00f4 h\u00ecnh th\u00e0nh c\u00f4ng.<\/span><\/p>\n<p><b>L\u00e0m Ch\u1ee7 C\u1eeda H\u00e0ng B\u00e1n L\u1ebb<\/b><span style=\"font-weight: 400;\"> \u0111\u1eb7c bi\u1ec7t gi\u00e1 tr\u1ecb b\u1edfi n\u00f3 t\u1ed5ng h\u1ee3p l\u1eddi khuy\u00ean t\u1eeb r\u1ea5t nhi\u1ec1u t\u00ean tu\u1ed5i l\u1edbn trong ng\u00e0nh, mang \u0111\u1ebfn nh\u1eefng g\u00f3c nh\u00ecn \u0111a chi\u1ec1u v\u00e0 nh\u1eefng b\u00ed quy\u1ebft th\u1ef1c t\u1ebf. N\u1ed9i dung \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y logic, theo tr\u00ecnh t\u1ef1 th\u1eddi gian, gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng t\u00ecm th\u1ea5y th\u00f4ng tin t\u01b0\u01a1ng \u1ee9ng v\u1edbi giai \u0111o\u1ea1n kinh doanh c\u1ee7a m\u00ecnh.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110i\u1ec3m c\u1ed9ng l\u1edbn l\u00e0 s\u00e1ch kh\u00f4ng ch\u1ec9 t\u1eadp trung v\u00e0o vi\u1ec7c &#8220;m\u1edf c\u1eeda h\u00e0ng&#8221; m\u00e0 c\u00f2n h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c &#8220;ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng&#8221;. N\u1ebfu \u01b0\u1edbc m\u01a1 c\u1ee7a b\u1ea1n kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf m\u1ed9t c\u1eeda h\u00e0ng nh\u1ecf m\u00e0 l\u00e0 m\u1ed9t chu\u1ed7i c\u1eeda h\u00e0ng c\u00f3 t\u00ean tu\u1ed5i tr\u00ean th\u1ecb tr\u01b0\u1eddng, \u0111\u00e2y ch\u1eafc ch\u1eafn l\u00e0 cu\u1ed1n s\u00e1ch b\u1ea1n c\u1ea7n \u0111\u1ecdc v\u00e0 nghi\u1ec1n ng\u1eabm.<\/span><\/p>\n<h2><b>4. B\u1ea3ng so s\u00e1nh nhanh c\u00e1c s\u00e1ch hay v\u1ec1 kinh doanh b\u00e1n l\u1ebb<\/b><\/h2>\n<table>\n<tbody>\n<tr>\n<td><b>T\u00ean s\u00e1ch<\/b><\/td>\n<td><b>T\u00e1c gi\u1ea3<\/b><\/td>\n<td><b>\u0110i\u1ec3m n\u1ed5i b\u1eadt<\/b><\/td>\n<td><b>Ph\u00f9 h\u1ee3p v\u1edbi<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>Kh\u1edfi nghi\u1ec7p b\u00e1n l\u1ebb<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Tr\u1ea7n Thanh Phong<\/span><\/td>\n<td><span style=\"font-weight: 400;\">C\u1ea9m nang th\u1ef1c chi\u1ebfn, g\u1ea7n g\u0169i v\u1edbi th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u, chu\u1ea9n b\u1ecb kh\u1edfi nghi\u1ec7p.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Sam Walton: Cu\u1ed9c \u0111\u1eddi kinh doanh t\u1ea1i M\u1ef9<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Sam Walton<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Truy\u1ec1n c\u1ea3m h\u1ee9ng, tri\u1ebft l\u00fd kinh doanh b\u1ec1n v\u1eefng, t\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">M\u1ecdi ch\u1ee7 doanh nghi\u1ec7p t\u00ecm ki\u1ebfm t\u1ea7m nh\u00ecn v\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Thay \u0111\u1ed5i t\u01b0 duy trong b\u00e1n l\u1ebb<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Toshifumi Suzuki<\/span><\/td>\n<td><span style=\"font-weight: 400;\">T\u01b0 duy \u0111\u1ed5i m\u1edbi, d\u1ef1 \u0111o\u00e1n xu h\u01b0\u1edbng, th\u1ea5u hi\u1ec3u t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Nh\u00e0 qu\u1ea3n l\u00fd, ch\u1ee7 doanh nghi\u1ec7p mu\u1ed1n t\u1ea1o ra s\u1ef1 \u0111\u1ed9t ph\u00e1.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Vua b\u00e1n l\u1ebb<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Michael Levy<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c bi\u1ec7t h\u00f3a, ph\u00e2n t\u00edch case study th\u00e0nh c\u00f4ng v\u00e0 th\u1ea5t b\u1ea1i.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Ch\u1ee7 c\u1eeda h\u00e0ng \u0111ang t\u00ecm c\u00e1ch t\u1ea1o l\u1ee3i th\u1ebf c\u1ea1nh tranh.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Marketing cho b\u00e1n l\u1ebb<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Bob Negen v\u00e0 Susan Negen<\/span><\/td>\n<td><span style=\"font-weight: 400;\">X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng, marketing th\u1ef1c chi\u1ebfn, ti\u1ebft ki\u1ec7m chi ph\u00ed.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Ng\u01b0\u1eddi ph\u1ee5 tr\u00e1ch marketing, ch\u1ee7 shop mu\u1ed1n t\u0103ng kh\u00e1ch h\u00e0ng trung th\u00e0nh.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>M\u00f4 h\u00ecnh ph\u00e2n ph\u1ed1i v\u00e0 b\u00e1n l\u1ebb<\/b><\/td>\n<td><span style=\"font-weight: 400;\">TS. \u0110\u00e0o Xu\u00e2n Kh\u01b0\u01a1ng<\/span><\/td>\n<td><span style=\"font-weight: 400;\">X\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i, chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng quy m\u00f4.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Ch\u1ee7 doanh nghi\u1ec7p \u0111ang c\u00f3 \u00fd \u0111\u1ecbnh ph\u00e1t tri\u1ec3n chu\u1ed7i c\u1eeda h\u00e0ng.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>T\u00e2m l\u00fd chi\u1ebfn trong b\u00e1n l\u1ebb<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Toshifumi Suzuki<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u1ee8ng d\u1ee5ng t\u00e2m l\u00fd h\u1ecdc trong b\u00e1n h\u00e0ng v\u00e0 tr\u01b0ng b\u00e0y s\u1ea3n ph\u1ea9m.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">M\u1ecdi ng\u01b0\u1eddi l\u00e0m trong ng\u00e0nh b\u00e1n l\u1ebb mu\u1ed1n t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Ngh\u1ec7 thu\u1eadt b\u00e1n l\u1ebb<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Nhi\u1ec1u t\u00e1c gi\u1ea3<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Ki\u1ebfn th\u1ee9c n\u1ec1n t\u1ea3ng, to\u00e0n di\u1ec7n v\u1ec1 v\u1eadn h\u00e0nh c\u1eeda h\u00e0ng.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Ng\u01b0\u1eddi m\u1edbi, sinh vi\u00ean ho\u1eb7c ai c\u1ea7n h\u1ec7 th\u1ed1ng l\u1ea1i ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Nh\u1eefng quy lu\u1eadt m\u1edbi trong b\u00e1n l\u1ebb<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Robin Lewis v\u00e0 Michael Dart<\/span><\/td>\n<td><span style=\"font-weight: 400;\">C\u1eadp nh\u1eadt xu h\u01b0\u1edbng b\u00e1n l\u1ebb hi\u1ec7n \u0111\u1ea1i, t\u01b0 duy \u0111a k\u00eanh (omnichannel).<\/span><\/td>\n<td><span style=\"font-weight: 400;\">C\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o, qu\u1ea3n l\u00fd c\u1ea5p cao c\u1ea7n c\u00f3 t\u1ea7m nh\u00ecn chi\u1ebfn l\u01b0\u1ee3c.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>L\u00e0m ch\u1ee7 c\u1eeda h\u00e0ng b\u00e1n l\u1ebb<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Nhi\u1ec1u t\u00e1c gi\u1ea3<\/span><\/td>\n<td><span style=\"font-weight: 400;\">H\u01b0\u1edbng d\u1eabn chi ti\u1ebft t\u1eebng b\u01b0\u1edbc, t\u1eeb \u00fd t\u01b0\u1edfng \u0111\u1ebfn v\u1eadn h\u00e0nh chu\u1ed7i.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Nh\u1eefng ng\u01b0\u1eddi mu\u1ed1n c\u00f3 m\u1ed9t l\u1ed9 tr\u00ecnh b\u00e0i b\u1ea3n \u0111\u1ec3 x\u00e2y d\u1ef1ng s\u1ef1 nghi\u1ec7p b\u00e1n l\u1ebb.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><b>5. Mua s\u00e1ch kinh doanh b\u00e1n l\u1ebb ch\u00ednh h\u00e3ng \u1edf \u0111\u00e2u?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Tiki.vn t\u1eeb l\u00e2u \u0111\u00e3 tr\u1edf th\u00e0nh \u0111\u1ecba ch\u1ec9 mua s\u00e1ch online quen thu\u1ed9c v\u00e0 \u0111\u00e1ng tin c\u1eady c\u1ee7a h\u00e0ng tri\u1ec7u \u0111\u1ed9c gi\u1ea3 Vi\u1ec7t Nam. Khi ch\u1ecdn mua s\u00e1ch kinh doanh t\u1ea1i Tiki, b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 y\u00ean t\u00e2m v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 d\u1ecbch v\u1ee5.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u1ea1i Tiki, m\u1ed7i cu\u1ed1n s\u00e1ch \u0111\u1ec1u \u0111\u01b0\u1ee3c cam k\u1ebft <\/span><b>ch\u00ednh h\u00e3ng 100%<\/b><span style=\"font-weight: 400;\">, c\u00f3 ngu\u1ed3n g\u1ed1c r\u00f5 r\u00e0ng t\u1eeb c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n uy t\u00edn.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ch\u00fang t\u00f4i cam k\u1ebft <\/span><b>ho\u00e0n ti\u1ec1n 200% n\u1ebfu ph\u00e1t hi\u1ec7n h\u00e0ng gi\u1ea3<\/b><span style=\"font-weight: 400;\">, mang l\u1ea1i s\u1ef1 b\u1ea3o v\u1ec7 tuy\u1ec7t \u0111\u1ed1i cho kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">H\u01a1n n\u1eefa, d\u1ecbch v\u1ee5 <\/span><b>Giao Nhanh 2H<\/b><span style=\"font-weight: 400;\"> gi\u00fap b\u1ea1n c\u00f3 ngay cu\u1ed1n s\u00e1ch y\u00eau th\u00edch tr\u00ean tay m\u00e0 kh\u00f4ng c\u1ea7n ch\u1edd \u0111\u1ee3i, c\u00f9ng ch\u00ednh s\u00e1ch \u0111\u1ed5i tr\u1ea3 mi\u1ec5n ph\u00ed v\u00e0 \u0111\u1ed9i ng\u0169 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng t\u1eadn t\u00e2m.<\/span><\/li>\n<\/ul>\n<h2><b>6. C\u00e1c c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/b><\/h2>\n<h3><b>6.1. S\u00e1ch kinh doanh b\u00e1n l\u1ebb c\u00f3 th\u1ef1c s\u1ef1 gi\u00fap \u00edch cho ng\u01b0\u1eddi m\u1edbi kh\u00f4ng?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Ch\u1eafc ch\u1eafn c\u00f3. \u0110\u1ed1i v\u1edbi ng\u01b0\u1eddi m\u1edbi, s\u00e1ch cung c\u1ea5p m\u1ed9t l\u1ed9 tr\u00ecnh r\u00f5 r\u00e0ng, h\u1ec7 th\u1ed1ng ki\u1ebfn th\u1ee9c n\u1ec1n t\u1ea3ng v\u00e0 gi\u00fap b\u1ea1n tr\u00e1nh \u0111\u01b0\u1ee3c nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn m\u00e0 nhi\u1ec1u ng\u01b0\u1eddi \u0111i tr\u01b0\u1edbc \u0111\u00e3 m\u1eafc ph\u1ea3i. Nh\u1eefng cu\u1ed1n s\u00e1ch nh\u01b0 <\/span><b>Kh\u1edfi Nghi\u1ec7p B\u00e1n L\u1ebb<\/b><span style=\"font-weight: 400;\"> ch\u00ednh l\u00e0 ng\u01b0\u1eddi th\u1ea7y \u0111\u1ea7u ti\u00ean, gi\u00fap b\u1ea1n ti\u1ebft ki\u1ec7m r\u1ea5t nhi\u1ec1u th\u1eddi gian v\u00e0 chi ph\u00ed th\u1eed sai.<\/span><\/p>\n<h3><b>6.2. N\u00ean \u0111\u1ecdc s\u00e1ch kinh doanh b\u00e1n l\u1ebb c\u1ee7a t\u00e1c gi\u1ea3 Vi\u1ec7t Nam hay n\u01b0\u1edbc ngo\u00e0i?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">C\u1ea3 hai \u0111\u1ec1u c\u00f3 gi\u00e1 tr\u1ecb ri\u00eang. S\u00e1ch c\u1ee7a t\u00e1c gi\u1ea3 n\u01b0\u1edbc ngo\u00e0i th\u01b0\u1eddng mang \u0111\u1ebfn t\u1ea7m nh\u00ecn chi\u1ebfn l\u01b0\u1ee3c, nh\u1eefng case study kinh \u0111i\u1ec3n v\u00e0 c\u00e1c m\u00f4 h\u00ecnh \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh tr\u00ean to\u00e0n c\u1ea7u. Trong khi \u0111\u00f3, s\u00e1ch c\u1ee7a t\u00e1c gi\u1ea3 Vi\u1ec7t Nam l\u1ea1i c\u00f3 \u01b0u th\u1ebf v\u1ec1 s\u1ef1 am hi\u1ec3u b\u1ed1i c\u1ea3nh, v\u0103n h\u00f3a ti\u00eau d\u00f9ng v\u00e0 c\u00e1c v\u1ea5n \u0111\u1ec1 th\u1ef1c t\u1ebf t\u1ea1i th\u1ecb tr\u01b0\u1eddng trong n\u01b0\u1edbc. K\u1ebft h\u1ee3p c\u1ea3 hai s\u1ebd cho b\u1ea1n m\u1ed9t g\u00f3c nh\u00ecn to\u00e0n di\u1ec7n nh\u1ea5t.<\/span><\/p>\n<h3><b>6.3. \u0110\u1ecdc s\u00e1ch th\u00f4i c\u00f3 \u0111\u1ee7 \u0111\u1ec3 kinh doanh b\u00e1n l\u1ebb th\u00e0nh c\u00f4ng kh\u00f4ng?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u0110\u1ecdc s\u00e1ch l\u00e0 \u0111i\u1ec1u ki\u1ec7n c\u1ea7n nh\u01b0ng ch\u01b0a \u0111\u1ee7. S\u00e1ch cung c\u1ea5p cho b\u1ea1n ki\u1ebfn th\u1ee9c, t\u01b0 duy v\u00e0 c\u00f4ng c\u1ee5, nh\u01b0ng th\u00e0nh c\u00f4ng \u0111\u00f2i h\u1ecfi b\u1ea1n ph\u1ea3i \u00e1p d\u1ee5ng ch\u00fang v\u00e0o th\u1ef1c t\u1ebf, li\u00ean t\u1ee5c th\u1eed nghi\u1ec7m, \u0111o l\u01b0\u1eddng v\u00e0 \u0111i\u1ec1u ch\u1ec9nh cho ph\u00f9 h\u1ee3p v\u1edbi m\u00f4 h\u00ecnh kinh doanh c\u1ee7a ri\u00eang m\u00ecnh. H\u00e3y xem s\u00e1ch l\u00e0 t\u1ea5m b\u1ea3n \u0111\u1ed3, c\u00f2n b\u1ea1n ch\u00ednh l\u00e0 ng\u01b0\u1eddi thuy\u1ec1n tr\u01b0\u1edfng ph\u1ea3i t\u1ef1 m\u00ecnh l\u00e8o l\u00e1i con thuy\u1ec1n.<\/span><\/p>\n<h3><b>6.4. Mua s\u00e1ch tr\u00ean Tiki c\u00f3 \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng gi\u1ea5y v\u00e0 in \u1ea5n kh\u00f4ng?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Tiki l\u00e0m vi\u1ec7c tr\u1ef1c ti\u1ebfp v\u1edbi c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n v\u00e0 nh\u00e0 ph\u00e1t h\u00e0nh uy t\u00edn h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam, cam k\u1ebft 100% s\u00e1ch b\u00e1n ra l\u00e0 s\u00e1ch ch\u00ednh h\u00e3ng. \u0110i\u1ec1u n\u00e0y \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng gi\u1ea5y, m\u1ef1c in v\u00e0 n\u1ed9i dung theo \u0111\u00fang ti\u00eau chu\u1ea9n c\u1ee7a nh\u00e0 xu\u1ea5t b\u1ea3n. B\u1ea1n c\u00f3 th\u1ec3 y\u00ean t\u00e2m r\u1eb1ng cu\u1ed1n s\u00e1ch m\u00ecnh nh\u1eadn \u0111\u01b0\u1ee3c s\u1ebd c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t nh\u1ea5t, x\u1ee9ng \u0111\u00e1ng v\u1edbi kho\u1ea3n \u0111\u1ea7u t\u01b0 tri th\u1ee9c c\u1ee7a b\u1ea1n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">        <div class=\"tiki-product-slider\">\n            <div class='tiki-product-slider-title'>Mua ngay S\u00e1ch kinh doanh hay gi\u00e1 t\u1ed1t t\u1ea1i Tiki:<\/div>\n            <div class=\"embla\">\n                <div class=\"embla__viewport\">\n                    <div class=\"embla__container\">            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-hieu-het-ve-kinh-doanh-p46789754.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/2b\/51\/65\/6d4bbd638d7adca9d725b5f86a19f52f.jpg\" alt=\"S\u00e1ch Hi\u1ec3u H\u1ebft V\u1ec1 Kinh Doanh\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/12\/e2\/4a\/c5226426ee9429b0050449ae5403c9cf.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"S\u00e1ch Hi\u1ec3u H\u1ebft V\u1ec1 Kinh Doanh\">S\u00e1ch Hi\u1ec3u H\u1ebft V\u1ec1 Kinh Doanh<\/h4>\n                    <div class=\"product-info-price\">\n                        273.600 <sup>\u20ab<\/sup>\n                    <\/div>\n                                <div class=\"product-info-original-price\">\n                <span><span class=\"product-info-original-price-text\">380.000<\/span> <sup>\u20ab<\/sup><\/span>\n                <span class=\"product-info-original-price-rate\">-28%<\/span>\n            <\/div>\n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/ts\/tka\/a8\/31\/b6\/802e2c99dcce64c67aa2648edb15dd25.png\" alt=\"\" \/>\n                <span>Giao si\u00eau t\u1ed1c 2h<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-kinh-doanh-su-lua-chon-p274668052.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/1f\/1c\/76\/f92b0da07aea70e8d0560702e55bdf76.jpg\" alt=\"S\u00e1ch Kinh doanh s\u1ef1 l\u1ef1a ch\u1ecdn\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/12\/e2\/4a\/c5226426ee9429b0050449ae5403c9cf.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"S\u00e1ch Kinh doanh s\u1ef1 l\u1ef1a ch\u1ecdn\">S\u00e1ch Kinh doanh s\u1ef1 l\u1ef1a ch\u1ecdn<\/h4>\n                    <div class=\"product-info-price\">\n                        141.500 <sup>\u20ab<\/sup>\n                    <\/div>\n                                <div class=\"product-info-original-price\">\n                <span><span class=\"product-info-original-price-text\">200.000<\/span> <sup>\u20ab<\/sup><\/span>\n                <span class=\"product-info-original-price-rate\">-29%<\/span>\n            <\/div>\n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/ts\/tka\/a8\/31\/b6\/802e2c99dcce64c67aa2648edb15dd25.png\" alt=\"\" \/>\n                <span>Giao si\u00eau t\u1ed1c 2h<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-mo-hinh-kinh-doanh-nhom-p1732659.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/2d\/41\/ee\/ed3646a882a0efe67b212e3c5ccc7ca4.jpg\" alt=\"S\u00e1ch M\u00f4 H\u00ecnh Kinh Doanh Nh\u00f3m\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/12\/e2\/4a\/c5226426ee9429b0050449ae5403c9cf.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"S\u00e1ch M\u00f4 H\u00ecnh Kinh Doanh Nh\u00f3m\">S\u00e1ch M\u00f4 H\u00ecnh Kinh Doanh Nh\u00f3m<\/h4>\n                    <div class=\"product-info-price\">\n                        191.200 <sup>\u20ab<\/sup>\n                    <\/div>\n                                <div class=\"product-info-original-price\">\n                <span><span class=\"product-info-original-price-text\">299.000<\/span> <sup>\u20ab<\/sup><\/span>\n                <span class=\"product-info-original-price-rate\">-36%<\/span>\n            <\/div>\n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/ts\/tka\/a8\/31\/b6\/802e2c99dcce64c67aa2648edb15dd25.png\" alt=\"\" \/>\n                <span>Giao si\u00eau t\u1ed1c 2h<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-mo-hinh-kinh-doanh-chien-thang-p277816006.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/47\/57\/10\/739d7697aebe73e49954b0ad29a9a708.jpg\" alt=\"S\u00e1ch M\u00f4 H\u00ecnh Kinh Doanh Chi\u1ebfn Th\u1eafng\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/12\/e2\/4a\/c5226426ee9429b0050449ae5403c9cf.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"S\u00e1ch M\u00f4 H\u00ecnh Kinh Doanh Chi\u1ebfn Th\u1eafng\">S\u00e1ch M\u00f4 H\u00ecnh Kinh Doanh Chi\u1ebfn Th\u1eafng<\/h4>\n                    <div class=\"product-info-price\">\n                        105.900 <sup>\u20ab<\/sup>\n                    <\/div>\n                                <div class=\"product-info-original-price\">\n                <span><span class=\"product-info-original-price-text\">168.000<\/span> <sup>\u20ab<\/sup><\/span>\n                <span class=\"product-info-original-price-rate\">-37%<\/span>\n            <\/div>\n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/ts\/tka\/a8\/31\/b6\/802e2c99dcce64c67aa2648edb15dd25.png\" alt=\"\" \/>\n                <span>Giao si\u00eau t\u1ed1c 2h<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-vuong-dao-kinh-doanh-p276450429.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/0c\/1d\/3b\/772c290ce881795ffb336d92c2861565.jpg\" alt=\"S\u00e1ch V\u01b0\u01a1ng \u0110\u1ea1o Kinh Doanh\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/12\/e2\/4a\/c5226426ee9429b0050449ae5403c9cf.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"S\u00e1ch V\u01b0\u01a1ng \u0110\u1ea1o Kinh Doanh\">S\u00e1ch V\u01b0\u01a1ng \u0110\u1ea1o Kinh Doanh<\/h4>\n                    <div class=\"product-info-price\">\n                        87.200 <sup>\u20ab<\/sup>\n                    <\/div>\n                                <div class=\"product-info-original-price\">\n                <span><span class=\"product-info-original-price-text\">125.000<\/span> <sup>\u20ab<\/sup><\/span>\n                <span class=\"product-info-original-price-rate\">-30%<\/span>\n            <\/div>\n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/ts\/tka\/a8\/31\/b6\/802e2c99dcce64c67aa2648edb15dd25.png\" alt=\"\" \/>\n                <span>Giao si\u00eau t\u1ed1c 2h<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/bo-sach-kinh-doanh-thoi-trang-thanh-cong-p274552165.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/0a\/5c\/d9\/2d69bba1bd1df72456135bd4b9c81d6d.png\" alt=\"B\u1ed9 S\u00e1ch Kinh Doanh Th\u1eddi Trang Th\u00e0nh C\u00f4ng\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/21\/c9\/ce\/ecf520f4346274799396496b3cbbf7d8.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"B\u1ed9 S\u00e1ch Kinh Doanh Th\u1eddi Trang Th\u00e0nh C\u00f4ng\">B\u1ed9 S\u00e1ch Kinh Doanh Th\u1eddi Trang Th\u00e0nh C\u00f4ng<\/h4>\n                    <div class=\"product-info-price\">\n                        341.000 <sup>\u20ab<\/sup>\n                    <\/div>\n                                <div class=\"product-info-original-price\">\n                <span><span class=\"product-info-original-price-text\">597.000<\/span> <sup>\u20ab<\/sup><\/span>\n                <span class=\"product-info-original-price-rate\">-43%<\/span>\n            <\/div>\n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/ts\/tka\/a8\/31\/b6\/802e2c99dcce64c67aa2648edb15dd25.png\" alt=\"\" \/>\n                <span>Giao si\u00eau t\u1ed1c 2h<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-lua-chon-thong-minh-trong-kinh-doanh-p2126451.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/86\/21\/66\/71a944c8c8069dd7162094d3942417cd.jpg\" alt=\"S\u00e1ch L\u1ef1a Ch\u1ecdn Th\u00f4ng Minh Trong Kinh Doanh\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/12\/e2\/4a\/c5226426ee9429b0050449ae5403c9cf.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"S\u00e1ch L\u1ef1a Ch\u1ecdn Th\u00f4ng Minh Trong Kinh Doanh\">S\u00e1ch L\u1ef1a Ch\u1ecdn Th\u00f4ng Minh Trong Kinh Doanh<\/h4>\n                    <div class=\"product-info-price\">\n                        64.100 <sup>\u20ab<\/sup>\n                    <\/div>\n                                <div class=\"product-info-original-price\">\n                <span><span class=\"product-info-original-price-text\">149.000<\/span> <sup>\u20ab<\/sup><\/span>\n                <span class=\"product-info-original-price-rate\">-57%<\/span>\n            <\/div>\n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/ts\/tka\/a8\/31\/b6\/802e2c99dcce64c67aa2648edb15dd25.png\" alt=\"\" \/>\n                <span>Giao si\u00eau t\u1ed1c 2h<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-kinh-doanh-gioi-phai-kiem-duoc-tien-p276683003.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/9a\/4b\/83\/27f090ef1e9fdad5de5bb1402077e3d1.png\" alt=\"S\u00e1ch Kinh Doanh Gi\u1ecfi Ph\u1ea3i Ki\u1ebfm \u0110\u01b0\u1ee3c Ti\u1ec1n\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/12\/e2\/4a\/c5226426ee9429b0050449ae5403c9cf.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"S\u00e1ch Kinh Doanh Gi\u1ecfi Ph\u1ea3i Ki\u1ebfm \u0110\u01b0\u1ee3c Ti\u1ec1n\">S\u00e1ch Kinh Doanh Gi\u1ecfi Ph\u1ea3i Ki\u1ebfm \u0110\u01b0\u1ee3c Ti\u1ec1n<\/h4>\n                    <div class=\"product-info-price\">\n                        87.800 <sup>\u20ab<\/sup>\n                    <\/div>\n                                <div class=\"product-info-original-price\">\n                <span><span class=\"product-info-original-price-text\">195.000<\/span> <sup>\u20ab<\/sup><\/span>\n                <span class=\"product-info-original-price-rate\">-55%<\/span>\n            <\/div>\n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/ts\/tka\/a8\/31\/b6\/802e2c99dcce64c67aa2648edb15dd25.png\" alt=\"\" \/>\n                <span>Giao si\u00eau t\u1ed1c 2h<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-kinh-doanh-dua-tren-thanh-vien-p13853119.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/64\/af\/df\/1ab0e40284fa85475645fc0efb35282f.jpg\" alt=\"S\u00e1ch Kinh Doanh D\u1ef1a Tr\u00ean Th\u00e0nh Vi\u00ean\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/12\/e2\/4a\/c5226426ee9429b0050449ae5403c9cf.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"S\u00e1ch Kinh Doanh D\u1ef1a Tr\u00ean Th\u00e0nh Vi\u00ean\">S\u00e1ch Kinh Doanh D\u1ef1a Tr\u00ean Th\u00e0nh Vi\u00ean<\/h4>\n                    <div class=\"product-info-price\">\n                        89.000 <sup>\u20ab<\/sup>\n                    <\/div>\n                                <div class=\"product-info-original-price\">\n                <span><span class=\"product-info-original-price-text\">119.000<\/span> <sup>\u20ab<\/sup><\/span>\n                <span class=\"product-info-original-price-rate\">-25%<\/span>\n            <\/div>\n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 3, 09\/06<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-iacocca-doi-kinh-doanh-sach-kinh-te-doanh-nhan-p44607887.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/73\/0c\/96\/3a6032fe3c38568321c96f874169d7cb.jpg\" alt=\"S\u00e1ch Iacocca - \u0110\u1eddi kinh doanh-S\u00e1ch Kinh T\u1ebf Doanh Nh\u00e2n\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/21\/c9\/ce\/ecf520f4346274799396496b3cbbf7d8.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"S\u00e1ch Iacocca - \u0110\u1eddi kinh doanh-S\u00e1ch Kinh T\u1ebf Doanh Nh\u00e2n\">S\u00e1ch Iacocca - \u0110\u1eddi kinh doanh-S\u00e1ch Kinh T\u1ebf Doanh Nh\u00e2n<\/h4>\n                    <div class=\"product-info-price\">\n                        171.000 <sup>\u20ab<\/sup>\n                    <\/div>\n                                <div class=\"product-info-original-price\">\n                <span><span class=\"product-info-original-price-text\">228.000<\/span> <sup>\u20ab<\/sup><\/span>\n                <span class=\"product-info-original-price-rate\">-25%<\/span>\n            <\/div>\n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 5, 11\/06<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-kinh-doanh-chac-thang-p55597442.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/c2\/c2\/f2\/146b2418c464c2a1d82077934a7793c1.jpg\" alt=\"S\u00e1ch Kinh Doanh Ch\u1eafc Th\u1eafng\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"S\u00e1ch Kinh Doanh Ch\u1eafc Th\u1eafng\">S\u00e1ch Kinh Doanh Ch\u1eafc Th\u1eafng<\/h4>\n                    <div class=\"product-info-price\">\n                        150.000 <sup>\u20ab<\/sup>\n                    <\/div>\n                    \n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 3, 09\/06<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-kinh-doanh-nho-thu-loi-lon-p4216625.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/8c\/66\/44\/b5d2258c36a1e888bb2b08238f372960.jpg\" alt=\"S\u00e1ch Kinh Doanh Nh\u1ecf, Thu L\u1ee3i L\u1edbn\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"S\u00e1ch Kinh Doanh Nh\u1ecf, Thu L\u1ee3i L\u1edbn\">S\u00e1ch Kinh Doanh Nh\u1ecf, Thu L\u1ee3i L\u1edbn<\/h4>\n                    <div class=\"product-info-price\">\n                        81.000 <sup>\u20ab<\/sup>\n                    <\/div>\n                                <div class=\"product-info-original-price\">\n                <span><span class=\"product-info-original-price-text\">99.000<\/span> <sup>\u20ab<\/sup><\/span>\n                <span class=\"product-info-original-price-rate\">-18%<\/span>\n            <\/div>\n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 6, 12\/06<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-cam-nang-khoi-nghiep-kinh-doanh-dat-toi-thanh-cong-bang-ke-hoach-kinh-doanh-chuyen-nghiep-p1228395.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/de\/af\/35\/f52e01134376a65f06262546f3055bd7.jpg\" alt=\"S\u00e1ch C\u1ea9m Nang Kh\u1edfi Nghi\u1ec7p Kinh Doanh \u0110\u1ea1t T\u1edbi Th\u00e0nh C\u00f4ng B\u1eb1ng K\u1ebf Ho\u1ea1ch Kinh Doanh Chuy\u00ean Nghi\u1ec7p\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"S\u00e1ch C\u1ea9m Nang Kh\u1edfi Nghi\u1ec7p Kinh Doanh \u0110\u1ea1t T\u1edbi Th\u00e0nh C\u00f4ng B\u1eb1ng K\u1ebf Ho\u1ea1ch Kinh Doanh Chuy\u00ean Nghi\u1ec7p\">S\u00e1ch C\u1ea9m Nang Kh\u1edfi Nghi\u1ec7p Kinh Doanh \u0110\u1ea1t T\u1edbi Th\u00e0nh C\u00f4ng B\u1eb1ng K\u1ebf Ho\u1ea1ch Kinh Doanh Chuy\u00ean Nghi\u1ec7p<\/h4>\n                    <div class=\"product-info-price\">\n                        164.540 <sup>\u20ab<\/sup>\n                    <\/div>\n                    \n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 5, 11\/06<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-ke-hoach-kinh-doanh-for-dummies-p120183257.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/ed\/76\/7e\/de390ef36871bb98a08caa14219da135.jpg\" alt=\"S\u00e1ch - K\u1ebf ho\u1ea1ch kinh doanh for dummies\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"S\u00e1ch - K\u1ebf ho\u1ea1ch kinh doanh for dummies\">S\u00e1ch - K\u1ebf ho\u1ea1ch kinh doanh for dummies<\/h4>\n                    <div class=\"product-info-price\">\n                        245.675 <sup>\u20ab<\/sup>\n                    <\/div>\n                    \n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 5, 11\/06<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-so-tay-ke-hoach-kinh-doanh-p276901957.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/98\/d3\/84\/ab84236e19c9da660b313605fbe9ad59.png\" alt=\"S\u00e1ch: S\u1ed5 Tay K\u1ebf Ho\u1ea1ch Kinh Doanh\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"S\u00e1ch: S\u1ed5 Tay K\u1ebf Ho\u1ea1ch Kinh Doanh\">S\u00e1ch: S\u1ed5 Tay K\u1ebf Ho\u1ea1ch Kinh Doanh<\/h4>\n                    <div class=\"product-info-price\">\n                        144.000 <sup>\u20ab<\/sup>\n                    <\/div>\n                                <div class=\"product-info-original-price\">\n                <span><span class=\"product-info-original-price-text\">160.000<\/span> <sup>\u20ab<\/sup><\/span>\n                <span class=\"product-info-original-price-rate\">-10%<\/span>\n            <\/div>\n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 4, 10\/06<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/cuon-sach-kinh-doanh-hay-kinh-doanh-gioi-phai-kiem-duoc-tien-p273980117.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/c8\/da\/95\/029457eb70e533bb86f2165cf9951085.jpg\" alt=\"Cu\u1ed1n S\u00e1ch Kinh Doanh Hay- Kinh Doanh Gi\u1ecfi Ph\u1ea3i Ki\u1ebfm \u0110\u01b0\u1ee3c Ti\u1ec1n\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"Cu\u1ed1n S\u00e1ch Kinh Doanh Hay- Kinh Doanh Gi\u1ecfi Ph\u1ea3i Ki\u1ebfm \u0110\u01b0\u1ee3c Ti\u1ec1n\">Cu\u1ed1n S\u00e1ch Kinh Doanh Hay- Kinh Doanh Gi\u1ecfi Ph\u1ea3i Ki\u1ebfm \u0110\u01b0\u1ee3c Ti\u1ec1n<\/h4>\n                    <div class=\"product-info-price\">\n                        143.150 <sup>\u20ab<\/sup>\n                    <\/div>\n                    \n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 5, 11\/06<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-kinh-doanh-khoi-nghiep-tinh-gon-p273555280.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/37\/ac\/09\/7ddd659f498bae2fd8832b89ac1f6ec7.jpg\" alt=\"S\u00e1ch Kinh Doanh-  Kh\u1edfi Nghi\u1ec7p Tinh G\u1ecdn\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"S\u00e1ch Kinh Doanh-  Kh\u1edfi Nghi\u1ec7p Tinh G\u1ecdn\">S\u00e1ch Kinh Doanh-  Kh\u1edfi Nghi\u1ec7p Tinh G\u1ecdn<\/h4>\n                    <div class=\"product-info-price\">\n                        198.000 <sup>\u20ab<\/sup>\n                    <\/div>\n                    \n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 5, 11\/06<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-thay-doi-cuoc-choi-trong-kinh-doanh-p2868053.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/b0\/ed\/56\/b41038d3d7034467eba8229ef02a18fb.jpg\" alt=\"S\u00e1ch Thay \u0110\u1ed5i Cu\u1ed9c Ch\u01a1i Trong Kinh Doanh\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"S\u00e1ch Thay \u0110\u1ed5i Cu\u1ed9c Ch\u01a1i Trong Kinh Doanh\">S\u00e1ch Thay \u0110\u1ed5i Cu\u1ed9c Ch\u01a1i Trong Kinh Doanh<\/h4>\n                    <div class=\"product-info-price\">\n                        115.500 <sup>\u20ab<\/sup>\n                    <\/div>\n                    \n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 5, 11\/06<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-kinh-doanh-doc-vi-khach-hang-tai-ban-2018-p6215871.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/ff\/67\/e1\/0eb472aa3a0d781dba4be220496cca28.jpg\" alt=\"S\u00e1ch kinh doanh - \u0110\u1ecdc V\u1ecb Kh\u00e1ch H\u00e0ng (T\u00e1i b\u1ea3n 2018)\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"S\u00e1ch kinh doanh - \u0110\u1ecdc V\u1ecb Kh\u00e1ch H\u00e0ng (T\u00e1i b\u1ea3n 2018)\">S\u00e1ch kinh doanh - \u0110\u1ecdc V\u1ecb Kh\u00e1ch H\u00e0ng (T\u00e1i b\u1ea3n 2018)<\/h4>\n                    <div class=\"product-info-price\">\n                        119.000 <sup>\u20ab<\/sup>\n                    <\/div>\n                    \n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 3, 09\/06<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-kinh-doanh-bo-sach-mo-tu-duy-dan-dau-p273546209.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/bb\/7f\/d0\/bfcf9b937f1fea371df7b55f2588fb94.png\" alt=\"S\u00e1ch Kinh Doanh-B\u1ed9 S\u00e1ch \"M\u1edf T\u01b0 Duy D\u1eabn \u0110\u1ea7u\"\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"S\u00e1ch Kinh Doanh-B\u1ed9 S\u00e1ch \"M\u1edf T\u01b0 Duy D\u1eabn \u0110\u1ea7u\"\">S\u00e1ch Kinh Doanh-B\u1ed9 S\u00e1ch \"M\u1edf T\u01b0 Duy D\u1eabn \u0110\u1ea7u\"<\/h4>\n                    <div class=\"product-info-price\">\n                        603.000 <sup>\u20ab<\/sup>\n                    <\/div>\n                    \n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 5, 11\/06<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-kinh-doanh-dua-tren-thanh-vien-tang-kem-bookmark-tiki-p22172871.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/a2\/80\/8b\/006eb8f9e6c06331290e990c550fbcc2.jpg\" alt=\"S\u00e1ch Kinh Doanh D\u1ef1a Tr\u00ean Th\u00e0nh Vi\u00ean (T\u1eb7ng K\u00e8m Bookmark Tiki)\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"S\u00e1ch Kinh Doanh D\u1ef1a Tr\u00ean Th\u00e0nh Vi\u00ean (T\u1eb7ng K\u00e8m Bookmark Tiki)\">S\u00e1ch Kinh Doanh D\u1ef1a Tr\u00ean Th\u00e0nh Vi\u00ean (T\u1eb7ng K\u00e8m Bookmark Tiki)<\/h4>\n                    <div class=\"product-info-price\">\n                        119.000 <sup>\u20ab<\/sup>\n                    <\/div>\n                    \n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 3, 09\/06<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-kinh-doanh-gioi-phai-kiem-duoc-tien-p138504802.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/6d\/61\/aa\/1dcbb4d36fa1456cd565a461afec1f1c.jpg\" alt=\"S\u00e1ch Kinh Doanh Gi\u1ecfi Ph\u1ea3i Ki\u1ebfm \u0110\u01b0\u1ee3c Ti\u1ec1n\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"S\u00e1ch Kinh Doanh Gi\u1ecfi Ph\u1ea3i Ki\u1ebfm \u0110\u01b0\u1ee3c Ti\u1ec1n\">S\u00e1ch Kinh Doanh Gi\u1ecfi Ph\u1ea3i Ki\u1ebfm \u0110\u01b0\u1ee3c Ti\u1ec1n<\/h4>\n                    <div class=\"product-info-price\">\n                        144.500 <sup>\u20ab<\/sup>\n                    <\/div>\n                    \n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 5, 11\/06<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/bo-sach-mo-hinh-kinh-doanh-toi-uu-p272919324.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/d4\/c9\/36\/04c1d6a60ca281c92ace23bb557ebc90.PNG\" alt=\"B\u1ed9 s\u00e1ch M\u00f4 h\u00ecnh kinh doanh t\u1ed1i \u01b0u\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"B\u1ed9 s\u00e1ch M\u00f4 h\u00ecnh kinh doanh t\u1ed1i \u01b0u\">B\u1ed9 s\u00e1ch M\u00f4 h\u00ecnh kinh doanh t\u1ed1i \u01b0u<\/h4>\n                    <div class=\"product-info-price\">\n                        334.620 <sup>\u20ab<\/sup>\n                    <\/div>\n                                <div class=\"product-info-original-price\">\n                <span><span class=\"product-info-original-price-text\">338.000<\/span> <sup>\u20ab<\/sup><\/span>\n                <span class=\"product-info-original-price-rate\">-1%<\/span>\n            <\/div>\n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 5, 11\/06<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-kinh-doanh-hay-bo-sach-mo-the-gioi-quan-p273548055.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/3c\/e2\/77\/d7264e7ef2487340203ff29a5c89e46b.png\" alt=\"S\u00e1ch Kinh Doanh Hay- B\u1ed9 S\u00e1ch \"M\u1edf Th\u1ebf Gi\u1edbi Quan\"\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"S\u00e1ch Kinh Doanh Hay- B\u1ed9 S\u00e1ch \"M\u1edf Th\u1ebf Gi\u1edbi Quan\"\">S\u00e1ch Kinh Doanh Hay- B\u1ed9 S\u00e1ch \"M\u1edf Th\u1ebf Gi\u1edbi Quan\"<\/h4>\n                    <div class=\"product-info-price\">\n                        345.600 <sup>\u20ab<\/sup>\n                    <\/div>\n                    \n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 5, 11\/06<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a><\/div>\n                <\/div>\n                        <button class=\"embla__control embla__prev\"><iconify-icon icon=\"tabler:chevron-left\"><\/iconify-icon><\/button>\n        <button class=\"embla__control embla__next\"><iconify-icon icon=\"tabler:chevron-right\"><\/iconify-icon><\/button>\n            <\/div>\n        <\/div><\/span><\/p>\n<p><b>Xem th\u00eam:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/tiki.vn\/blog\/sach-ban-hang\/\"><span style=\"font-weight: 400;\">Top 10 s\u00e1ch hay v\u1ec1 b\u00e1n h\u00e0ng hay, gi\u00fap b\u1ea1n b\u1ee9t ph\u00e1 doanh s\u1ed1 2025<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/tiki.vn\/blog\/nhung-cuon-sach-hay-ve-kinh-doanh\/\"><span style=\"font-weight: 400;\">Top 12 s\u00e1ch hay v\u1ec1 kinh doanh n\u00ean \u0111\u1ecdc \u0111\u1ec3 th\u00e0nh c\u00f4ng<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/tiki.vn\/blog\/sach-kinh-doanh-cho-nguoi-moi-bat-dau\/\"><span style=\"font-weight: 400;\">Top 10 s\u00e1ch kinh doanh cho ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u: T\u01b0 duy, chi\u1ebfn l\u01b0\u1ee3c, th\u1ef1c chi\u1ebfn<\/span><\/a><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">H\u00e0nh tr\u00ecnh kinh doanh b\u00e1n l\u1ebb lu\u00f4n \u0111\u1ea7y th\u1eed th\u00e1ch nh\u01b0ng c\u0169ng v\u00f4 c\u00f9ng x\u1ee9ng \u0111\u00e1ng. Mong r\u1eb1ng danh s\u00e1ch nh\u1eefng cu\u1ed1n s\u00e1ch tr\u00ean s\u1ebd tr\u1edf th\u00e0nh ng\u01b0\u1eddi b\u1ea1n \u0111\u1ed3ng h\u00e0nh, ng\u1ecdn h\u1ea3i \u0111\u0103ng tri th\u1ee9c gi\u00fap b\u1ea1n v\u1eefng tay ch\u00e8o tr\u00ean con \u0111\u01b0\u1eddng chinh ph\u1ee5c th\u00e0nh c\u00f4ng. Mua s\u00e1ch t\u1ea1i Tiki \u0111\u1ec3 b\u1eaft \u0111\u1ea7u trang b\u1ecb cho m\u00ecnh t\u1ea5m b\u1ea3n \u0111\u1ed3 qu\u00fd gi\u00e1 n\u00e0y ngay h\u00f4m nay.<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb hi\u1ec7n \u0111\u1ea1i gi\u1ed1ng nh\u01b0 m\u1ed9t \u0111\u1ea1i d\u01b0\u01a1ng kh\u00f4ng ng\u1eebng bi\u1ebfn \u0111\u1ed9ng. Gi\u1eefa l\u00e0n s\u00f3ng c\u1ea1nh tranh, s\u1ef1 thay \u0111\u1ed5i c\u1ee7a c\u00f4ng ngh\u1ec7 v\u00e0 th\u00f3i quen kh\u00e1ch h\u00e0ng, vi\u1ec7c ch\u00e8o l\u00e1i con thuy\u1ec1n kinh doanh \u0111\u00f2i h\u1ecfi m\u1ed9t t\u1ea5m b\u1ea3n \u0111\u1ed3 chi ti\u1ebft. V\u00e0 nh\u1eefng cu\u1ed1n s\u00e1ch hay v\u1ec1 kinh doanh b\u00e1n [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":102885,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,4],"tags":[],"class_list":{"0":"post-102884","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-review-sach","8":"category-review-san-pham"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v20.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>S\u00e1ch Hay V\u1ec1 Kinh Doanh B\u00e1n L\u1ebb: T\u1eeb Kh\u1edfi Nghi\u1ec7p \u0110\u1ebfn Chu\u1ed7i C\u1eeda H\u00e0ng<\/title>\n<meta name=\"description\" content=\"Kh\u00e1m ph\u00e1 10+ s\u00e1ch hay v\u1ec1 kinh doanh b\u00e1n l\u1ebb, t\u1eeb c\u1ea9m nang kh\u1edfi nghi\u1ec7p \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n chu\u1ed7i. 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