{"id":103171,"date":"2026-05-16T21:05:56","date_gmt":"2026-05-16T14:05:56","guid":{"rendered":"https:\/\/tiki.vn\/blog\/?p=103171"},"modified":"2026-05-16T21:05:56","modified_gmt":"2026-05-16T14:05:56","slug":"sach-hay-ve-quan-he-cong-chung","status":"publish","type":"post","link":"https:\/\/tiki.vn\/blog\/sach-hay-ve-quan-he-cong-chung\/","title":{"rendered":"Kh\u00e1m ph\u00e1 Top 10 S\u00e1ch Hay V\u1ec1 Quan H\u1ec7 C\u00f4ng Ch\u00fang: C\u1ea9m Nang PR To\u00e0n Di\u1ec7n"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Trong k\u1ef7 nguy\u00ean k\u1ebft n\u1ed1i li\u00ean t\u1ee5c, Quan h\u1ec7 c\u00f4ng ch\u00fang (PR) \u0111\u00e3 tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u1ec3 x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh, t\u1ea1o d\u1ef1ng ni\u1ec1m tin v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi c\u00f4ng ch\u00fang. D\u00f9 b\u1ea1n l\u00e0 sinh vi\u00ean, chuy\u00ean vi\u00ean hay nh\u00e0 qu\u1ea3n l\u00fd, s\u00e1ch lu\u00f4n l\u00e0 ngu\u1ed3n tri th\u1ee9c qu\u00fd gi\u00e1, mang \u0111\u1ebfn c\u1ea3 l\u00fd thuy\u1ebft n\u1ec1n t\u1ea3ng l\u1eabn kinh nghi\u1ec7m th\u1ef1c ti\u1ec5n. C\u00f9ng Tiki Blog kh\u00e1m ph\u00e1 nh\u1eefng cu\u1ed1n s\u00e1ch hay v\u1ec1 quan h\u1ec7 c\u00f4ng ch\u00fang, gi\u00fap b\u1ea1n chinh ph\u1ee5c l\u0129nh v\u1ef1c \u0111\u1ea7y th\u1eed th\u00e1ch nh\u01b0ng c\u0169ng v\u00f4 c\u00f9ng h\u1ea5p d\u1eabn n\u00e0y.<\/span><\/p>\n<h2><b>Nh\u1eefng \u0111i\u1ec3m ch\u00ednh:<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">\u0110\u1ecdc s\u00e1ch l\u00e0 y\u00eau c\u1ea7u t\u1ea5t y\u1ebfu gi\u00fap ng\u01b0\u1eddi l\u00e0m PR c\u1eadp nh\u1eadt xu h\u01b0\u1edbng, h\u1ecdc h\u1ecfi kinh nghi\u1ec7m v\u00e0 m\u00e0i gi\u0169a t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c s\u1eafc b\u00e9n.<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Danh s\u00e1ch 10 cu\u1ed1n s\u00e1ch bao qu\u00e1t ki\u1ebfn th\u1ee9c t\u1eeb n\u1ec1n t\u1ea3ng cho ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c n\u00e2ng cao cho chuy\u00ean gia.<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">C\u00e1c \u0111\u1ea7u s\u00e1ch \u0111\u01b0\u1ee3c ch\u1ecdn l\u1ecdc cung c\u1ea5p nhi\u1ec1u case study th\u1ef1c t\u1ebf v\u1ec1 x\u1eed l\u00fd kh\u1ee7ng ho\u1ea3ng, s\u00e1ng t\u1ea1o chi\u1ebfn d\u1ecbch v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">PR \u0111\u01b0\u1ee3c nh\u1ea5n m\u1ea1nh l\u00e0 c\u00f4ng c\u1ee5 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ed1t l\u00f5i, c\u00f3 vai tr\u00f2 chi\u1ebfn l\u01b0\u1ee3c v\u00e0 t\u1ea1o d\u1ef1ng ni\u1ec1m tin hi\u1ec7u qu\u1ea3 h\u01a1n qu\u1ea3ng c\u00e1o.<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Ngo\u00e0i ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n, s\u00e1ch c\u00f2n h\u01b0\u1edbng d\u1eabn ngh\u1ec7 thu\u1eadt PR b\u1ea3n th\u00e2n, gi\u00fap x\u00e2y d\u1ef1ng uy t\u00edn v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n trong ng\u00e0nh.<\/span><\/i><\/li>\n<\/ul>\n<h2><b>1. T\u1ea1i sao ng\u01b0\u1eddi l\u00e0m PR chuy\u00ean nghi\u1ec7p c\u1ea7n li\u00ean t\u1ee5c \u0111\u1ecdc s\u00e1ch?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Ng\u00e0nh Quan h\u1ec7 c\u00f4ng ch\u00fang lu\u00f4n li\u00ean t\u1ee5c thay \u0111\u1ed5i m\u1ed7i ng\u00e0y. M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 h\u00f4m nay c\u00f3 th\u1ec3 tr\u1edf n\u00ean l\u1ed7i th\u1eddi v\u00e0o ng\u00e0y mai. V\u00ec v\u1eady, vi\u1ec7c \u0111\u1ecdc s\u00e1ch \u0111\u01b0\u1ee3c\u00a0 y\u00eau c\u1ea7u t\u1ea5t y\u1ebfu \u0111\u1ec3 duy tr\u00ec s\u1ef1 s\u1eafc b\u00e9n v\u00e0 t\u00ednh c\u1ea1nh tranh trong ngh\u1ec1.<\/span><\/p>\n<h3><b>1.1. C\u1eadp nh\u1eadt xu h\u01b0\u1edbng v\u00e0 ki\u1ebfn th\u1ee9c m\u1edbi<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Th\u1ebf gi\u1edbi truy\u1ec1n th\u00f4ng k\u1ef9 thu\u1eadt s\u1ed1, m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 h\u00e0nh vi c\u1ee7a c\u00f4ng ch\u00fang lu\u00f4n bi\u1ebfn \u0111\u1ed5i. S\u00e1ch, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c \u1ea5n ph\u1ea9m m\u1edbi, cung c\u1ea5p nh\u1eefng g\u00f3c nh\u00ecn c\u1eadp nh\u1eadt v\u1ec1 c\u00e1c c\u00f4ng c\u1ee5, n\u1ec1n t\u1ea3ng v\u00e0 xu h\u01b0\u1edbng ng\u00e0nh PR m\u1edbi nh\u1ea5t. \u0110\u1ecdc gi\u00fap b\u1ea1n kh\u00f4ng b\u1ecb t\u1ee5t h\u1eadu v\u00e0 lu\u00f4n s\u1eb5n s\u00e0ng th\u00edch \u1ee9ng v\u1edbi m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c n\u0103ng \u0111\u1ed9ng.<\/span><\/p>\n<h3><b>1.2. H\u1ecdc h\u1ecfi t\u1eeb kinh nghi\u1ec7m c\u1ee7a c\u00e1c chuy\u00ean gia h\u00e0ng \u0111\u1ea7u<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Nh\u1eefng cu\u1ed1n s\u00e1ch PR hay nh\u1ea5t \u0111\u01b0\u1ee3c ch\u1eafp b\u00fat b\u1edfi c\u00e1c b\u1eadc th\u1ea7y trong ng\u00e0nh, ng\u01b0\u1eddi \u0111\u00e3 tr\u1ea3i qua v\u00f4 s\u1ed1 chi\u1ebfn d\u1ecbch th\u00e0nh c\u00f4ng v\u00e0 c\u1ea3 th\u1ea5t b\u1ea1i cay \u0111\u1eafng. Vi\u1ec7c \u0111\u1ecdc s\u00e1ch cho ph\u00e9p b\u1ea1n ti\u1ebfp c\u1eadn kho t\u00e0ng kinh nghi\u1ec7m, c\u00e1c case study th\u1ef1c t\u1ebf v\u00e0 b\u00e0i h\u1ecdc x\u01b0\u01a1ng m\u00e1u m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i t\u1ef1 m\u00ecnh tr\u1ea3i qua.<\/span><\/p>\n<h3><b>1.3. M\u00e0i gi\u0169a t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c v\u00e0 s\u00e1ng t\u1ea1o<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u0110\u1ecdc s\u00e1ch c\u00f2n l\u00e0 qu\u00e1 tr\u00ecnh r\u00e8n luy\u1ec7n t\u01b0 duy. Nh\u1eefng ph\u00e2n t\u00edch s\u00e2u s\u1eafc, \u00fd t\u01b0\u1edfng \u0111\u1ed9t ph\u00e1 trong s\u00e1ch k\u00edch th\u00edch kh\u1ea3 n\u0103ng s\u00e1ng t\u1ea1o, gi\u00fap b\u1ea1n nh\u00ecn nh\u1eadn v\u1ea5n \u0111\u1ec1 t\u1eeb nhi\u1ec1u g\u00f3c \u0111\u1ed9 v\u00e0 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c PR to\u00e0n di\u1ec7n, hi\u1ec7u qu\u1ea3 v\u00e0 kh\u00e1c bi\u1ec7t h\u01a1n.<\/span><\/p>\n<h2><b>2. Top 10 cu\u1ed1n s\u00e1ch hay v\u1ec1 quan h\u1ec7 c\u00f4ng ch\u00fang kh\u00f4ng th\u1ec3 b\u1ecf l\u1ee1<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 danh s\u00e1ch cu\u1ed1n s\u00e1ch hay v\u1ec1 quan h\u1ec7 c\u00f4ng ch\u00fang m\u00e0 b\u1ea5t k\u1ef3 ai \u0111am m\u00ea l\u0129nh v\u1ef1c n\u00e0y c\u0169ng n\u00ean c\u00f3 tr\u00ean k\u1ec7 s\u00e1ch c\u1ee7a m\u00ecnh.<\/span><\/p>\n<h3><b>2.1. T\u00f4i PR cho PR \u2013 Di Li<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u0110i\u1ec3m \u0111\u1eb7c bi\u1ec7t v\u00e0 gi\u00e1 tr\u1ecb nh\u1ea5t c\u1ee7a <\/span><b>T\u00f4i PR cho PR<\/b><span style=\"font-weight: 400;\"> ch\u00ednh l\u00e0 g\u00f3c nh\u00ecn c\u1ee7a t\u00e1c gi\u1ea3 Vi\u1ec7t Nam, vi\u1ebft v\u1ec1 b\u1ed1i c\u1ea3nh PR t\u1ea1i Vi\u1ec7t Nam. T\u00e1c gi\u1ea3 <\/span><b>Di Li<\/b><span style=\"font-weight: 400;\">, v\u1edbi kinh nghi\u1ec7m th\u1ef1c chi\u1ebfn d\u00e0y d\u1eb7n, \u0111\u00e3 mang \u0111\u1ebfn s\u00e1ch g\u1ea7n g\u0169i, d\u1ec5 hi\u1ec3u v\u00e0 v\u00f4 c\u00f9ng th\u1ef1c t\u1ebf. S\u00e1ch kh\u00f4ng sa \u0111\u00e0 v\u00e0o l\u00fd thuy\u1ebft h\u1ecdc thu\u1eadt kh\u00f4 khan m\u00e0 \u0111i th\u1eb3ng v\u00e0o v\u1ea5n \u0111\u1ec1 n\u00f3ng h\u1ed5i c\u1ee7a truy\u1ec1n th\u00f4ng Vi\u1ec7t Nam.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">T\u00e1c gi\u1ea3 kh\u00e9o l\u00e9o ph\u00e2n t\u00edch cu\u1ed9c kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng \u0111\u00ecnh \u0111\u00e1m \u0111\u00e3 t\u1eebng xu\u1ea5t hi\u1ec7n tr\u00ean m\u1eb7t b\u00e1o, t\u1eeb<\/span><b> The Voice<\/b><span style=\"font-weight: 400;\">,<\/span><b> Vedan<\/b><span style=\"font-weight: 400;\"> \u0111\u1ebfn c\u00e2u chuy\u1ec7n c\u1ee7a <\/span><b>Nick Vujicic<\/b><span style=\"font-weight: 400;\">. Qua \u0111\u00f3, s\u00e1ch l\u00e0m r\u00f5 kh\u00e1i ni\u1ec7m th\u01b0\u1eddng b\u1ecb hi\u1ec3u l\u1ea7m nh\u01b0 &#8220;<\/span><b>PR \u0111en<\/b><span style=\"font-weight: 400;\">&#8221; v\u00e0 ph\u00e2n bi\u1ec7t r\u1ea1ch r\u00f2i gi\u1eefa PR v\u1edbi qu\u1ea3ng c\u00e1o hay scandal. \u0110\u00e2y l\u00e0 s\u00e1ch hay v\u1ec1 quan h\u1ec7 c\u00f4ng ch\u00fang cho ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u tuy\u1ec7t v\u1eddi \u0111\u1ec3 c\u00f3 c\u00e1i nh\u00ecn \u0111\u00fang \u0111\u1eafn v\u1ec1 ngh\u1ec1.<\/span><\/p>\n<h3><b>2.2. Phong c\u00e1ch PR chuy\u00ean nghi\u1ec7p \u2013 Jordan Whitney v\u00e0 Jennifer Geery<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">N\u1ebfu b\u1ea1n c\u1ea7n c\u1ea9m nang &#8220;c\u1ea7m tay ch\u1ec9 vi\u1ec7c&#8221;, Phong c\u00e1ch PR chuy\u00ean nghi\u1ec7p ch\u00ednh l\u00e0 c\u00e2u tr\u1ea3 l\u1eddi. Cu\u1ed1n s\u00e1ch \u0111i s\u00e2u v\u00e0o quy tr\u00ecnh l\u00e0m vi\u1ec7c h\u00e0ng ng\u00e0y c\u1ee7a chuy\u00ean vi\u00ean PR, t\u1eeb vi\u1ec7c vi\u1ebft th\u00f4ng c\u00e1o b\u00e1o ch\u00ed, t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n, \u0111\u1ebfn c\u00e1ch l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3 v\u1edbi gi\u1edbi truy\u1ec1n th\u00f4ng. \u0110\u00e2y l\u00e0 s\u00e1ch mang t\u00ednh \u1ee9ng d\u1ee5ng cao, cung c\u1ea5p ki\u1ebfn th\u1ee9c n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">N\u1ed9i dung s\u00e1ch \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y m\u1ed9t c\u00e1ch logic, d\u1ec5 hi\u1ec3u, gi\u00fap \u0111\u1ed9c gi\u1ea3, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c b\u1ea1n sinh vi\u00ean v\u00e0 ng\u01b0\u1eddi m\u1edbi v\u00e0o ngh\u1ec1, h\u00ecnh dung r\u00f5 r\u00e0ng v\u1ec1 c\u00f4ng vi\u1ec7c m\u00ecnh l\u00e0m. T\u00e1c ph\u1ea9m nh\u01b0 l\u1edbp h\u1ecdc PR thu nh\u1ecf, n\u01a1i b\u1ea1n \u0111\u01b0\u1ee3c trang b\u1ecb nh\u1eefng k\u1ef9 n\u0103ng v\u00e0 ph\u01b0\u01a1ng ph\u00e1p c\u1ee5 th\u1ec3 \u0111\u1ec3 c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng ngay v\u00e0o c\u00f4ng vi\u1ec7c th\u1ef1c t\u1ebf, gi\u00fap b\u1ea1n t\u1ef1 tin h\u01a1n tr\u00ean con \u0111\u01b0\u1eddng s\u1ef1 nghi\u1ec7p.<\/span><\/p>\n<h3><b>2.3. Ngh\u1ec1 thuy\u1ebft ph\u1ee5c &#8211; Chuy\u1ec7n \u0111\u1eddi &#8211; Chuy\u1ec7n ngh\u1ec1 c\u1ee7a b\u1eadc th\u1ea7y PR \u2013 Harold Burson<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u00a0\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi<\/span><a href=\"http:\/\/tiki.vn\/author\/harold-burson.html\"> <span style=\"font-weight: 400;\">Harold Burson<\/span><\/a><span style=\"font-weight: 400;\">, ng\u01b0\u1eddi \u0111\u01b0\u1ee3c PRWeek vinh danh l\u00e0 &#8220;nh\u00e2n v\u1eadt c\u00f3 \u1ea3nh h\u01b0\u1edfng nh\u1ea5t ng\u00e0nh PR th\u1ebf k\u1ef7 20&#8221;, cu\u1ed1n h\u1ed3i k\u00fd n\u00e0y \u0111\u01b0\u1ee3c v\u00ed l\u00e0 pho s\u1eed s\u1ed1ng \u0111\u1ed9ng c\u1ee7a ng\u00e0nh. Burson k\u1ec3 l\u1ea1i h\u00e0nh tr\u00ecnh s\u1ef1 nghi\u1ec7p l\u1eaby l\u1eebng c\u1ee7a m\u00ecnh, l\u1ed3ng gh\u00e9p v\u00e0o \u0111\u00f3 l\u00e0 b\u00e0i h\u1ecdc v\u00f4 gi\u00e1 v\u1ec1 x\u1eed l\u00fd kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c s\u1ed1ng l\u1ea1i nh\u1eefng case study kinh \u0111i\u1ec3n nh\u01b0 v\u1ee5 kh\u1ee7ng ho\u1ea3ng Tylenol hay s\u1ef1 th\u1ea5t b\u1ea1i c\u1ee7a &#8220;New Coke&#8221;. Qua \u0111\u00f3, Burson \u0111\u00fac k\u1ebft c\u00e1c nguy\u00ean l\u00fd v\u01b0\u1ee3t th\u1eddi gian v\u1ec1 qu\u1ea3n tr\u1ecb kh\u1ee7ng ho\u1ea3ng, \u0111\u1ea1o \u0111\u1ee9c ngh\u1ec1 nghi\u1ec7p v\u00e0 tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i c\u1ee7a doanh nghi\u1ec7p. \u0110\u00e2y l\u00e0 cu\u1ed1n s\u00e1ch b\u1eaft bu\u1ed9c ph\u1ea3i \u0111\u1ecdc cho ai mu\u1ed1n v\u01b0\u01a1n t\u1edbi \u0111\u1ec9nh cao trong s\u1ef1 nghi\u1ec7p Quan h\u1ec7 c\u00f4ng ch\u00fang.<\/span><\/p>\n<h3><b>2.4. 100 \u00dd T\u01b0\u1edfng PR Tuy\u1ec7t Hay \u2013 Jim Blythe<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">S\u00e1ng t\u1ea1o l\u00e0 linh h\u1ed3n c\u1ee7a PR v\u00e0<\/span><a href=\"https:\/\/tiki.vn\/100-y-tuong-pr-tuyet-hay-p613062.html\"> <span style=\"font-weight: 400;\">100 \u00fd t\u01b0\u1edfng PR tuy\u1ec7t hay<\/span><\/a><span style=\"font-weight: 400;\"> ch\u00ednh l\u00e0 ngu\u1ed3n nhi\u00ean li\u1ec7u v\u00f4 t\u1eadn cho s\u1ef1 s\u00e1ng t\u1ea1o \u0111\u00f3. Cu\u1ed1n s\u00e1ch trao cho b\u1ea1n 100 &#8220;v\u0169 kh\u00ed&#8221; \u00fd t\u01b0\u1edfng c\u1ee5 th\u1ec3, t\u1eeb nh\u1eefng chi\u1ebfn thu\u1eadt du k\u00edch chi ph\u00ed th\u1ea5p \u0111\u1ebfn c\u00e1c chi\u1ebfn d\u1ecbch quy m\u00f4 l\u1edbn, ph\u00f9 h\u1ee3p v\u1edbi m\u1ecdi lo\u1ea1i h\u00ecnh t\u1ed5 ch\u1ee9c t\u1eeb th\u01b0\u01a1ng m\u1ea1i \u0111\u1ebfn phi l\u1ee3i nhu\u1eadn.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ed7i \u00fd t\u01b0\u1edfng \u0111\u1ec1u \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y ng\u1eafn g\u1ecdn, s\u00fac t\u00edch v\u00e0 k\u00e8m theo nh\u1eefng g\u1ee3i \u00fd th\u1ef1c ti\u1ec5n. Cu\u1ed1n s\u00e1ch n\u00e0y gi\u1ed1ng nh\u01b0 b\u1ed9 n\u00e3o s\u00e1ng t\u1ea1o m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o b\u1ea5t c\u1ee9 khi n\u00e0o c\u1ea1n ki\u1ec7t \u00fd t\u01b0\u1edfng. \u0110\u1ed3ng th\u1eddi, khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi l\u00e0m PR d\u00e1m ngh\u0129 d\u00e1m l\u00e0m, ch\u1ea5p nh\u1eadn r\u1ee7i ro \u0111\u1ec3 t\u1ea1o ra c\u00e1c chi\u1ebfn d\u1ecbch \u0111\u1ed9c \u0111\u00e1o v\u00e0 c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng m\u1ea1nh m\u1ebd.<\/span><\/p>\n<h3><b>2.5. PR v\u00e0 nh\u1eefng l\u1ea7m t\u01b0\u1edfng \u2013 Rich Leigh<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">V\u1edbi gi\u1ecdng v\u0103n h\u00f3m h\u1ec9nh, th\u1eb3ng th\u1eafn v\u00e0 c\u00f3 ph\u1ea7n ng\u00f4ng,<\/span><a href=\"https:\/\/tiki.vn\/author\/rich-leigh.html\"> <span style=\"font-weight: 400;\">Rich Leigh<\/span><\/a><span style=\"font-weight: 400;\"> \u0111\u00e3 b\u00f3c tr\u1ea7n 18 l\u1ea7m t\u01b0\u1edfng ph\u1ed5 bi\u1ebfn nh\u1ea5t v\u1ec1 th\u1ebf gi\u1edbi PR hi\u1ec7n \u0111\u1ea1i. Cu\u1ed1n s\u00e1ch n\u00e0y kh\u00f4ng t\u00f4 h\u1ed3ng ngh\u1ec1 nghi\u1ec7p m\u00e0 ch\u1ec9 ra nh\u1eefng g\u00f3c khu\u1ea5t, th\u1ef1c tr\u1ea1ng khi\u1ebfn ng\u00e0nh Quan h\u1ec7 c\u00f4ng ch\u00fang \u0111\u00f4i khi b\u1ecb bi\u1ebfn t\u01b0\u1edbng th\u00e0nh c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb th\u1ef1c d\u1ee5ng v\u00e0 x\u00f4 b\u1ed3.<\/span><\/p>\n<p><b>PR v\u00e0 nh\u1eefng l\u1ea7m t\u01b0\u1edfng<\/b><span style=\"font-weight: 400;\"> l\u00e0 l\u1eddi c\u1ea3nh t\u1ec9nh c\u1ea7n thi\u1ebft, gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc, \u0111\u1eb7c bi\u1ec7t l\u00e0 ng\u01b0\u1eddi tr\u1ebb, c\u00f3 m\u1ed9t c\u00e1i nh\u00ecn t\u1ec9nh t\u00e1o v\u00e0 \u0111a chi\u1ec1u v\u1ec1 ng\u00e0nh. S\u00e1ch tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi gai g\u00f3c v\u1ec1 \u0111\u1ea1o \u0111\u1ee9c ngh\u1ec1 nghi\u1ec7p, m\u1eb7t t\u1ed1i c\u1ee7a PR v\u00e0 c\u00e1ch \u0111\u1ec3 l\u00e0m PR hi\u1ec7u qu\u1ea3, ch\u00e2n ch\u00ednh trong b\u1ed1i c\u1ea3nh m\u1edbi. \u0110\u00e2y l\u00e0 s\u00e1ch hay v\u1ec1 quan h\u1ec7 c\u00f4ng ch\u00fang gi\u00fap b\u1ea1n gi\u1eef \u0111\u01b0\u1ee3c &#8220;l\u1eeda ngh\u1ec1&#8221; v\u00e0 \u0111i \u0111\u00fang h\u01b0\u1edbng.<\/span><\/p>\n<h3><b>2.6. S\u00e1ng t\u1ea1o chi\u1ebfn d\u1ecbch PR hi\u1ec7u qu\u1ea3 \u2013 Anne Gregory<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u0110\u00e2y l\u00e0<\/span><a href=\"https:\/\/tiki.vn\/sach-giao-khoa-giao-trinh\/c2321\"> <span style=\"font-weight: 400;\">s\u00e1ch gi\u00e1o khoa<\/span><\/a><span style=\"font-weight: 400;\"> chu\u1ea9n m\u1ef1c v\u00e0 to\u00e0n di\u1ec7n v\u1ec1 quy tr\u00ecnh ho\u1ea1ch \u0111\u1ecbnh, qu\u1ea3n l\u00fd m\u1ed9t chi\u1ebfn d\u1ecbch PR t\u1eeb A \u0111\u1ebfn Z.<\/span><a href=\"https:\/\/tiki.vn\/author\/anne-gregory.html\"> <span style=\"font-weight: 400;\">Anne Gregory<\/span><\/a><span style=\"font-weight: 400;\"> \u0111\u00e3 h\u1ec7 th\u1ed1ng h\u00f3a ki\u1ebfn th\u1ee9c b\u00e0i b\u1ea3n, t\u1eeb b\u01b0\u1edbc nghi\u00ean c\u1ee9u, ph\u00e2n t\u00edch ban \u0111\u1ea7u, x\u00e1c l\u1eadp m\u1ee5c ti\u00eau, x\u00e1c \u0111\u1ecbnh c\u00f4ng ch\u00fang, cho \u0111\u1ebfn x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c, chi\u1ebfn thu\u1eadt v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 \u0111o l\u01b0\u1eddng, \u0111\u00e1nh gi\u00e1.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Quy\u1ec3n s\u00e1ch n\u00e0y c\u1ef1c k\u1ef3 h\u1eefu \u00edch cho c\u00e1c chuy\u00ean vi\u00ean PR v\u00e0 nh\u00e0 qu\u1ea3n l\u00fd mu\u1ed1n n\u00e2ng cao k\u1ef9 n\u0103ng ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c PR. S\u00e1ch cung c\u1ea5p c\u00f4ng c\u1ee5 v\u00e0 khu\u00f4n kh\u1ed5 l\u00e0m vi\u1ec7c r\u00f5 r\u00e0ng, gi\u00fap b\u1ea1n ki\u1ec3m so\u00e1t c\u00e1c s\u1ef1 ki\u1ec7n thay v\u00ec b\u1ecb ch\u00fang cu\u1ed1n \u0111i. N\u1ebfu b\u1ea1n mu\u1ed1n x\u00e2y d\u1ef1ng nh\u1eefng chi\u1ebfn d\u1ecbch c\u00f3 c\u1ea5u tr\u00fac ch\u1eb7t ch\u1ebd v\u00e0 mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao, \u0111\u00e2y l\u00e0 t\u00e0i li\u1ec7u kh\u00f4ng th\u1ec3 b\u1ecf qua.<\/span><\/p>\n<h3><b>2.7. Inbound PR &#8211; D\u1ecbch chuy\u1ec3n ho\u1ea1t \u0111\u1ed9ng PR theo m\u00f4 h\u00ecnh Inbound \u2013 Iliyana Stareva<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Trong k\u1ef7 nguy\u00ean s\u1ed1, PR kh\u00f4ng th\u1ec3 \u0111\u1ee9ng ngo\u00e0i cu\u1ed9c ch\u01a1i c\u1ee7a content marketing v\u00e0 d\u1eef li\u1ec7u.<\/span><a href=\"https:\/\/tiki.vn\/sach-inbound-pr-dich-chuyen-hoat-dong-theo-mo-hinh-inbound-first-news-ban-quyen-p207753199.html\"> <span style=\"font-weight: 400;\">Inbound PR<\/span><\/a><span style=\"font-weight: 400;\"> l\u00e0 cu\u1ed1n s\u00e1ch ti\u00ean phong, ch\u1ec9 ra c\u00e1ch k\u1ebft h\u1ee3p s\u1ee9c m\u1ea1nh c\u1ee7a n\u1ed9i dung, c\u00f4ng ngh\u1ec7 v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddng \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 PR. M\u00f4 h\u00ecnh n\u00e0y t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra gi\u00e1 tr\u1ecb \u0111\u1ec3 thu h\u00fat c\u00f4ng ch\u00fang t\u1ef1 nhi\u00ean v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cu\u1ed1n s\u00e1ch cung c\u1ea5p khu\u00f4n kh\u1ed5 r\u00f5 r\u00e0ng \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, t\u1ea1o ra kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 quan tr\u1ecdng nh\u1ea5t l\u00e0 theo d\u00f5i \u0111\u01b0\u1ee3c t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn tr\u00ean \u0111\u1ea7u t\u01b0 (ROI) c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng PR. \u0110\u00e2y l\u00e0 s\u00e1ch hay v\u1ec1 quan h\u1ec7 c\u00f4ng ch\u00fang th\u1ef1c chi\u1ebfn d\u00e0nh cho ai mu\u1ed1n hi\u1ec7n \u0111\u1ea1i h\u00f3a t\u01b0 duy v\u00e0 ph\u01b0\u01a1ng ph\u00e1p l\u00e0m vi\u1ec7c c\u1ee7a m\u00ecnh, b\u1eaft k\u1ecbp v\u1edbi xu th\u1ebf c\u1ee7a th\u1ebf gi\u1edbi.<\/span><\/p>\n<h3><b>2.8. Th\u00f4i mi\u00ean b\u1eb1ng ng\u00f4n t\u1eeb \u2013 Joe Vitale<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">M\u1eb7c d\u00f9 kh\u00f4ng ph\u1ea3i l\u00e0 s\u00e1ch thu\u1ea7n v\u1ec1 PR,<\/span><a href=\"https:\/\/tiki.vn\/thoi-mien-bang-ngon-tu-bia-den-tang-kem-cay-viet-happy-p27578693.html\"> <span style=\"font-weight: 400;\">Th\u00f4i mi\u00ean b\u1eb1ng ng\u00f4n t\u1eeb<\/span><\/a> <span style=\"font-weight: 400;\">l\u1ea1i l\u00e0 m\u1ed9t v\u0169 kh\u00ed b\u00ed m\u1eadt cho b\u1ea5t k\u1ef3 ai l\u00e0m trong ng\u00e0nh truy\u1ec1n th\u00f4ng. S\u1ee9c m\u1ea1nh c\u1ee7a PR n\u1eb1m \u1edf kh\u1ea3 n\u0103ng thuy\u1ebft ph\u1ee5c, v\u00e0 ng\u00f4n t\u1eeb ch\u00ednh l\u00e0 c\u00f4ng c\u1ee5 \u0111\u1ec3 th\u1ef1c hi\u1ec7n \u0111i\u1ec1u \u0111\u00f3.<\/span><a href=\"https:\/\/tiki.vn\/author\/joe-vitale.html\"> <span style=\"font-weight: 400;\">Joe Vitale<\/span><\/a><span style=\"font-weight: 400;\"> ch\u1ec9 ra c\u00e1ch s\u1eed d\u1ee5ng t\u1eeb ng\u1eef \u0111\u1ec3 ch\u1ea1m \u0111\u1ebfn c\u1ea3m x\u00fac, kh\u01a1i g\u1ee3i h\u00e0nh \u0111\u1ed9ng v\u00e0 t\u1ea1o ra s\u1ef1 k\u1ebft n\u1ed1i s\u00e2u s\u1eafc v\u1edbi c\u00f4ng ch\u00fang.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">S\u00e1ch n\u00e0y d\u1ea1y b\u1ea1n c\u00e1ch vi\u1ebft th\u00f4ng c\u00e1o b\u00e1o ch\u00ed, b\u00e0i ph\u00e1t bi\u1ec3u, n\u1ed9i dung m\u1ea1ng x\u00e3 h\u1ed9i\u2026 m\u1ed9t c\u00e1ch l\u00f4i cu\u1ed1n v\u00e0 c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng. N\u1eafm v\u1eefng ngh\u1ec7 thu\u1eadt &#8220;th\u00f4i mi\u00ean b\u1eb1ng ng\u00f4n t\u1eeb&#8221; gi\u00fap th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c l\u1eafng nghe c\u0169ng nh\u01b0 \u0111\u01b0\u1ee3c ghi nh\u1edb v\u00e0 lan t\u1ecfa, n\u00e2ng t\u1ea7m hi\u1ec7u qu\u1ea3 cho m\u1ecdi chi\u1ebfn d\u1ecbch PR.<\/span><\/p>\n<h3><b>2.9. Qu\u1ea3ng c\u00e1o tho\u00e1i v\u1ecb, PR l\u00ean ng\u00f4i \u2013 Al Ries v\u00e0 Laura Ries<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi hai huy\u1ec1n tho\u1ea1i marketing <\/span><b>Al Ries<\/b><span style=\"font-weight: 400;\"> v\u00e0 <\/span><b>Laura Ries<\/b><span style=\"font-weight: 400;\">, cu\u1ed1n s\u00e1ch n\u00e0y \u0111\u01b0a ra lu\u1eadn \u0111i\u1ec3m t\u00e1o b\u1ea1o v\u00e0 c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng l\u1edbn: Trong k\u1ef7 nguy\u00ean hi\u1ec7n \u0111\u1ea1i, th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng b\u1eb1ng PR, ch\u1ee9 kh\u00f4ng ph\u1ea3i qu\u1ea3ng c\u00e1o. Qu\u1ea3ng c\u00e1o ch\u1ec9 c\u00f3 vai tr\u00f2 duy tr\u00ec th\u01b0\u01a1ng hi\u1ec7u sau khi \u0111\u00e3 \u0111\u01b0\u1ee3c PR thi\u1ebft l\u1eadp trong t\u00e2m tr\u00ed c\u00f4ng ch\u00fang.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">S\u00e1ch ph\u00e2n t\u00edch h\u00e0ng lo\u1ea1t case study th\u00e0nh c\u00f4ng v\u00e0 th\u1ea5t b\u1ea1i c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn \u0111\u1ec3 ch\u1ee9ng minh cho lu\u1eadn \u0111i\u1ec3m c\u1ee7a m\u00ecnh. T\u00e1c ph\u1ea9m n\u00e0y thay \u0111\u1ed5i ho\u00e0n to\u00e0n t\u01b0 duy v\u1ec1 m\u1ed1i quan h\u1ec7 gi\u1eefa PR v\u00e0 qu\u1ea3ng c\u00e1o, kh\u1eb3ng \u0111\u1ecbnh vai tr\u00f2 chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a PR trong vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n<h3><b>2.10. Ngh\u1ec7 thu\u1eadt PR b\u1ea3n th\u00e2n \u2013 Austin Kleon<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">PR kh\u00f4ng ch\u1ec9 d\u00e0nh cho doanh nghi\u1ec7p m\u00e0 c\u00f2n cho ch\u00ednh m\u1ed7i c\u00e1 nh\u00e2n.<\/span><a href=\"https:\/\/tiki.vn\/nghe-thuat-pr-ban-than-tai-ban-2018-p1938895.html\"> <span style=\"font-weight: 400;\">Ngh\u1ec7 thu\u1eadt PR b\u1ea3n th\u00e2n<\/span><\/a><span style=\"font-weight: 400;\"> (t\u00ean g\u1ed1c: Show Your Work!) c\u1ee7a<\/span><a href=\"https:\/\/tiki.vn\/author\/austin-kleon.html\"> <span style=\"font-weight: 400;\">Austin Kleon<\/span><\/a><span style=\"font-weight: 400;\"> h\u01b0\u1edbng d\u1eabn ch\u00fang ta c\u00e1ch chia s\u1ebb c\u00f4ng vi\u1ec7c, qu\u00e1 tr\u00ecnh s\u00e1ng t\u1ea1o c\u1ee7a m\u00ecnh \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi c\u00f9ng ch\u00ed h\u01b0\u1edbng v\u00e0 x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng xung quanh m\u00ecnh. \u0110\u00e2y ch\u00ednh l\u00e0 b\u1ea3n ch\u1ea5t c\u1ee7a x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">S\u00e1ch n\u00e0y kh\u00f4ng d\u1ea1y b\u1ea1n c\u00e1ch t\u1ef1 qu\u1ea3ng c\u00e1o m\u1ed9t c\u00e1ch khoe m\u1ebd. Thay v\u00e0o \u0111\u00f3, s\u00e1ch khuy\u1ebfn kh\u00edch s\u1ef1 chia s\u1ebb ch\u00e2n th\u00e0nh, c\u1edfi m\u1edf v\u00e0 \u0111\u1ec1u \u0111\u1eb7n. \u0110\u1ed1i v\u1edbi ng\u01b0\u1eddi l\u00e0m trong ng\u00e0nh PR, vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n uy t\u00edn l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng. T\u00e1c ph\u1ea9m n\u00e0y cung c\u1ea5p nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p \u0111\u01a1n gi\u1ea3n nh\u01b0ng hi\u1ec7u qu\u1ea3 \u0111\u1ec3 b\u1ea1n t\u1ef1 &#8220;PR&#8221; cho ch\u00ednh m\u00ecnh tinh t\u1ebf v\u00e0 b\u1ec1n v\u1eefng.<\/span><\/p>\n<h2><b>3. B\u00ed quy\u1ebft ch\u1ecdn mua s\u00e1ch PR ph\u00f9 h\u1ee3p v\u1edbi b\u1ea1n<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Gi\u1eefa r\u1ea5t nhi\u1ec1u \u0111\u1ea7u s\u00e1ch hay, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ch\u1ecdn \u0111\u01b0\u1ee3c cu\u1ed1n s\u00e1ch ph\u00f9 h\u1ee3p nh\u1ea5t? H\u00e3y c\u00e2n nh\u1eafc m\u1ed9t v\u00e0i ti\u00eau ch\u00ed sau:<\/span><\/p>\n<h3><b>3.1. X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau v\u00e0 tr\u00ecnh \u0111\u1ed9 hi\u1ec7n t\u1ea1i<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">B\u1ea1n l\u00e0 ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u c\u1ea7n ki\u1ebfn th\u1ee9c n\u1ec1n t\u1ea3ng hay chuy\u00ean gia \u0111ang t\u00ecm ki\u1ebfm t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c n\u00e2ng cao? N\u1ebfu m\u1edbi b\u1eaft \u0111\u1ea7u, h\u00e3y ch\u1ecdn nh\u1eefng cu\u1ed1n nh\u01b0 <\/span><b>T\u00f4i PR cho PR<\/b><span style=\"font-weight: 400;\"> hay <\/span><b>Phong c\u00e1ch PR chuy\u00ean nghi\u1ec7p<\/b><span style=\"font-weight: 400;\">. N\u1ebfu mu\u1ed1n n\u00e2ng cao, <\/span><b>Ngh\u1ec1 thuy\u1ebft ph\u1ee5c<\/b><span style=\"font-weight: 400;\"> hay <\/span><b>Inbound PR<\/b><span style=\"font-weight: 400;\"> s\u1ebd l\u00e0 l\u1ef1a ch\u1ecdn tuy\u1ec7t v\u1eddi.<\/span><\/p>\n<h3><b>3.2. \u0110\u1ecdc review v\u00e0 \u0111\u00e1nh gi\u00e1 t\u1eeb c\u1ed9ng \u0111\u1ed3ng<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh mua, h\u00e3y d\u00e0nh th\u1eddi gian \u0111\u1ecdc c\u00e1c b\u00e0i \u0111\u00e1nh gi\u00e1 tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng uy t\u00edn nh\u01b0 Goodreads hay ngay t\u1ea1i ph\u1ea7n b\u00ecnh lu\u1eadn s\u1ea3n ph\u1ea9m tr\u00ean Tiki. Nh\u1eefng chia s\u1ebb t\u1eeb ng\u01b0\u1eddi \u0111\u1ecdc tr\u01b0\u1edbc s\u1ebd cho b\u1ea1n c\u00e1i nh\u00ecn kh\u00e1ch quan v\u1ec1 n\u1ed9i dung, v\u0103n phong v\u00e0 gi\u00e1 tr\u1ecb th\u1ef1c ti\u1ec5n c\u1ee7a cu\u1ed1n s\u00e1ch.<\/span><\/p>\n<h3><b>3.3. \u01afu ti\u00ean s\u00e1ch c\u00f3 case study th\u1ef1c t\u1ebf<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">L\u00fd thuy\u1ebft tr\u1edf n\u00ean d\u1ec5 hi\u1ec3u v\u00e0 \u0111\u00e1ng nh\u1edb h\u01a1n r\u1ea5t nhi\u1ec1u khi \u0111\u01b0\u1ee3c minh h\u1ecda b\u1eb1ng nh\u1eefng v\u00ed d\u1ee5, case study th\u1ef1c t\u1ebf. Nh\u1eefng cu\u1ed1n s\u00e1ch c\u00f3 nhi\u1ec1u ph\u00e2n t\u00edch t\u00ecnh hu\u1ed1ng c\u1ee5 th\u1ec3 gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng li\u00ean h\u1ec7 v\u00e0 \u00e1p d\u1ee5ng ki\u1ebfn th\u1ee9c v\u00e0o c\u00f4ng vi\u1ec7c c\u1ee7a m\u00ecnh h\u01a1n.<\/span><\/p>\n<h2><b>4. Mua s\u00e1ch quan h\u1ec7 c\u00f4ng ch\u00fang ch\u00ednh h\u00e3ng, gi\u00e1 t\u1ed1t \u1edf \u0111\u00e2u?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 \u0111\u1ea3m b\u1ea3o ti\u1ebfp thu tr\u1ecdn v\u1eb9n ki\u1ebfn th\u1ee9c tinh hoa t\u1eeb c\u00e1c t\u00e1c gi\u1ea3, vi\u1ec7c l\u1ef1a ch\u1ecdn s\u00e1ch ch\u00ednh h\u00e3ng v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng in \u1ea5n t\u1ed1t l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng. Tiki.vn t\u1ef1 h\u00e0o l\u00e0 \u0111\u1ecba ch\u1ec9 tin c\u1eady c\u1ee7a h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi y\u00eau s\u00e1ch, mang \u0111\u1ebfn cho b\u1ea1n tr\u1ea3i nghi\u1ec7m mua s\u1eafm an t\u00e2m v\u00e0 ti\u1ec7n l\u1ee3i.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">T\u1ea1i Tiki, b\u1ea1n s\u1ebd t\u00ecm th\u1ea5y \u0111\u1ea7y \u0111\u1ee7 c\u00e1c \u0111\u1ea7u s\u00e1ch hay v\u1ec1 quan h\u1ec7 c\u00f4ng ch\u00fang \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp trong b\u00e0i vi\u1ebft n\u00e0y v\u00e0 h\u00e0ng ng\u00e0n \u0111\u1ea7u s\u00e1ch chuy\u00ean ng\u00e0nh kh\u00e1c. Ch\u00fang t\u00f4i cam k\u1ebft 100% s\u00e1ch ch\u00ednh h\u00e3ng, c\u00f3 ngu\u1ed3n g\u1ed1c r\u00f5 r\u00e0ng. \u0110\u1eb7c bi\u1ec7t, v\u1edbi d\u1ecbch v\u1ee5 giao nhanh, b\u1ea1n kh\u00f4ng ph\u1ea3i ch\u1edd \u0111\u1ee3i l\u00e2u \u0111\u1ec3 b\u1eaft \u0111\u1ea7u h\u00e0nh tr\u00ecnh kh\u00e1m ph\u00e1 tri th\u1ee9c c\u1ee7a m\u00ecnh.<\/span><\/p>\n<h2><b>5. C\u00e1c c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p v\u1ec1 s\u00e1ch quan h\u1ec7 c\u00f4ng ch\u00fang<\/b><\/h2>\n<h3><b>5.1. Ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u n\u00ean \u0111\u1ecdc s\u00e1ch PR n\u00e0o tr\u01b0\u1edbc?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u0110\u1ed1i v\u1edbi ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u, <\/span><b>T\u00f4i PR cho PR<\/b><span style=\"font-weight: 400;\"> c\u1ee7a t\u00e1c gi\u1ea3 <\/span><b>Di Li<\/b><span style=\"font-weight: 400;\"> l\u00e0 l\u1ef1a ch\u1ecdn l\u00fd t\u01b0\u1edfng v\u00ec s\u00e1ch cung c\u1ea5p b\u1ed1i c\u1ea3nh v\u00e0 v\u00ed d\u1ee5 r\u1ea5t g\u1ea7n g\u0169i v\u1edbi Vi\u1ec7t Nam. B\u00ean c\u1ea1nh \u0111\u00f3, <\/span><b>Phong c\u00e1ch PR chuy\u00ean nghi\u1ec7p<\/b><span style=\"font-weight: 400;\"> cho b\u1ea1n b\u1ed9 khung ki\u1ebfn th\u1ee9c n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc v\u1ec1 c\u00e1c c\u00f4ng vi\u1ec7c h\u00e0ng ng\u00e0y.<\/span><\/p>\n<h3><b>5.2. L\u00e0m sao \u0111\u1ec3 \u00e1p d\u1ee5ng ki\u1ebfn th\u1ee9c t\u1eeb s\u00e1ch PR v\u00e0o th\u1ef1c t\u1ebf?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">H\u00e3y \u0111\u1ecdc m\u1ed9t c\u00e1ch ch\u1ee7 \u0111\u1ed9ng: Ghi ch\u00fa l\u1ea1i nh\u1eefng \u00fd t\u01b0\u1edfng t\u00e2m \u0111\u1eafc, li\u00ean h\u1ec7 v\u1edbi c\u00e1c t\u00ecnh hu\u1ed1ng c\u00f4ng vi\u1ec7c b\u1ea1n \u0111\u00e3 g\u1eb7p. Th\u1ea3o lu\u1eadn n\u1ed9i dung s\u00e1ch v\u1edbi \u0111\u1ed3ng nghi\u1ec7p ho\u1eb7c b\u1ea1n b\u00e8 c\u00f9ng ng\u00e0nh. \u0110\u1eb7c bi\u1ec7t, h\u00e3y m\u1ea1nh d\u1ea1n th\u1eed \u00e1p d\u1ee5ng \u00fd t\u01b0\u1edfng nh\u1ecf t\u1eeb s\u00e1ch v\u00e0o m\u1ed9t d\u1ef1 \u00e1n th\u1ef1c t\u1ebf \u0111\u1ec3 ki\u1ec3m ch\u1ee9ng hi\u1ec7u qu\u1ea3.<\/span><\/p>\n<h3><b>5.3. S\u00e1ch c\u00f3 gi\u00fap t\u00f4i x\u1eed l\u00fd kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng kh\u00f4ng?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Cu\u1ed1n <\/span><b>Ngh\u1ec1 thuy\u1ebft ph\u1ee5c <\/b><span style=\"font-weight: 400;\">c\u1ee7a <\/span><b>Harold Burson<\/b><span style=\"font-weight: 400;\"> l\u00e0 kho t\u00e0ng v\u1ec1 c\u00e1c b\u00e0i h\u1ecdc x\u1eed l\u00fd kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng kinh \u0111i\u1ec3n. \u0110\u1ecdc v\u00e0 ph\u00e2n t\u00edch c\u00e1c case study trong s\u00e1ch gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng t\u01b0 duy ph\u1ea3n \u1ee9ng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u1ea7n thi\u1ebft khi \u0111\u1ed1i m\u1eb7t v\u1edbi kh\u1ee7ng ho\u1ea3ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">        <div class=\"tiki-product-slider\">\n            <div class='tiki-product-slider-title'>Mua ngay s\u00e1ch v\u1ec1 Quan h\u1ec7 c\u00f4ng ch\u00fang gi\u00e1 t\u1ed1t t\u1ea1i Tiki:<\/div>\n            <div class=\"embla\">\n                <div class=\"embla__viewport\">\n                    <div class=\"embla__container\">            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/quan-he-cong-chung-tu-truyen-thong-den-hien-dai-p279319638.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/6b\/96\/5b\/d5604ad42f028ce09e9a8dcd5353a4cb.jpg\" alt=\"Quan h\u1ec7 C\u00f4ng ch\u00fang - T\u1eeb truy\u1ec1n th\u1ed1ng \u0111\u1ebfn hi\u1ec7n \u0111\u1ea1i\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"Quan h\u1ec7 C\u00f4ng ch\u00fang - T\u1eeb truy\u1ec1n th\u1ed1ng \u0111\u1ebfn hi\u1ec7n \u0111\u1ea1i\">Quan h\u1ec7 C\u00f4ng ch\u00fang - T\u1eeb truy\u1ec1n th\u1ed1ng \u0111\u1ebfn hi\u1ec7n \u0111\u1ea1i<\/h4>\n                    <div class=\"product-info-price\">\n                        204.000 <sup>\u20ab<\/sup>\n                    <\/div>\n                                <div class=\"product-info-original-price\">\n                <span><span class=\"product-info-original-price-text\">236.000<\/span> <sup>\u20ab<\/sup><\/span>\n                <span class=\"product-info-original-price-rate\">-14%<\/span>\n            <\/div>\n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 3, 09\/06<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/quan-he-cong-chung-tu-truyen-thong-den-hien-dai-p279311580.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/78\/84\/4e\/fed984427ae362ed75461821c866f3e3.jpg\" alt=\"Quan h\u1ec7 c\u00f4ng ch\u00fang t\u1eeb truy\u1ec1n th\u1ed1ng \u0111\u1ebfn hi\u1ec7n \u0111\u1ea1i\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"Quan h\u1ec7 c\u00f4ng ch\u00fang t\u1eeb truy\u1ec1n th\u1ed1ng \u0111\u1ebfn hi\u1ec7n \u0111\u1ea1i\">Quan h\u1ec7 c\u00f4ng ch\u00fang t\u1eeb truy\u1ec1n th\u1ed1ng \u0111\u1ebfn hi\u1ec7n \u0111\u1ea1i<\/h4>\n                    <div class=\"product-info-price\">\n                        212.400 <sup>\u20ab<\/sup>\n                    <\/div>\n                                <div class=\"product-info-original-price\">\n                <span><span class=\"product-info-original-price-text\">236.000<\/span> <sup>\u20ab<\/sup><\/span>\n                <span class=\"product-info-original-price-rate\">-10%<\/span>\n            <\/div>\n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 3, 09\/06<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-tim-hieu-ve-quan-he-cong-chung-pr-va-viec-van-dung-trong-luc-luong-canh-sat-nhan-dan-p32079104.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/fa\/20\/ac\/b491f95483ea0e08bb596c1ea99b561f.JPG\" alt=\"S\u00e1ch T\u00ecm Hi\u1ec3u V\u1ec1 Quan H\u1ec7 C\u00f4ng Ch\u00fang (PR) V\u00e0 Vi\u1ec7c V\u1eadn D\u1ee5ng Trong L\u1ef1c L\u01b0\u1ee3ng C\u1ea3nh S\u00e1t Nh\u00e2n D\u00e2n\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"S\u00e1ch T\u00ecm Hi\u1ec3u V\u1ec1 Quan H\u1ec7 C\u00f4ng Ch\u00fang (PR) V\u00e0 Vi\u1ec7c V\u1eadn D\u1ee5ng Trong L\u1ef1c L\u01b0\u1ee3ng C\u1ea3nh S\u00e1t Nh\u00e2n D\u00e2n\">S\u00e1ch T\u00ecm Hi\u1ec3u V\u1ec1 Quan H\u1ec7 C\u00f4ng Ch\u00fang (PR) V\u00e0 Vi\u1ec7c V\u1eadn D\u1ee5ng Trong L\u1ef1c L\u01b0\u1ee3ng C\u1ea3nh S\u00e1t Nh\u00e2n D\u00e2n<\/h4>\n                    <div class=\"product-info-price\">\n                        42.000 <sup>\u20ab<\/sup>\n                    <\/div>\n                    \n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 3, 09\/06<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-nguoi-giau-theo-quan-diem-cua-cong-chung-p277188142.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/fa\/19\/39\/bf17b04614e5c9b0d91d2c3a77a0930f.png\" alt=\"S\u00e1ch - Ng\u01b0\u1eddi gi\u00e0u theo quan \u0111i\u1ec3m c\u1ee7a c\u00f4ng ch\u00fang\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"S\u00e1ch - Ng\u01b0\u1eddi gi\u00e0u theo quan \u0111i\u1ec3m c\u1ee7a c\u00f4ng ch\u00fang\">S\u00e1ch - Ng\u01b0\u1eddi gi\u00e0u theo quan \u0111i\u1ec3m c\u1ee7a c\u00f4ng ch\u00fang<\/h4>\n                    <div class=\"product-info-price\">\n                        169.800 <sup>\u20ab<\/sup>\n                    <\/div>\n                    \n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 5, 11\/06<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-moi-quan-he-doc-hai-p257847636.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/93\/e5\/ed\/94f19b456d67d16f7366973676f4572e.jpg\" alt=\"S\u00e1ch M\u1ed1i quan h\u1ec7 \u0111\u1ed9c h\u1ea1i\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/12\/e2\/4a\/c5226426ee9429b0050449ae5403c9cf.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"S\u00e1ch M\u1ed1i quan h\u1ec7 \u0111\u1ed9c h\u1ea1i\">S\u00e1ch M\u1ed1i quan h\u1ec7 \u0111\u1ed9c h\u1ea1i<\/h4>\n                    <div class=\"product-info-price\">\n                        75.200 <sup>\u20ab<\/sup>\n                    <\/div>\n                                <div class=\"product-info-original-price\">\n                <span><span class=\"product-info-original-price-text\">179.000<\/span> <sup>\u20ab<\/sup><\/span>\n                <span class=\"product-info-original-price-rate\">-58%<\/span>\n            <\/div>\n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/ts\/tka\/a8\/31\/b6\/802e2c99dcce64c67aa2648edb15dd25.png\" alt=\"\" \/>\n                <span>Giao si\u00eau t\u1ed1c 2h<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/giao-trinh-quan-he-cong-chung-chinh-phu-trong-van-hoa-doi-ngoai-p278768328.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/94\/08\/2f\/a5487eccc1b085b2a6331e975207203b.jpg\" alt=\"Gi\u00e1o tr\u00ecnh quan h\u1ec7 c\u00f4ng ch\u00fang Ch\u00ednh ph\u1ee7 trong v\u0103n ho\u00e1 \u0111\u1ed1i ngo\u1ea1i\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"Gi\u00e1o tr\u00ecnh quan h\u1ec7 c\u00f4ng ch\u00fang Ch\u00ednh ph\u1ee7 trong v\u0103n ho\u00e1 \u0111\u1ed1i ngo\u1ea1i\">Gi\u00e1o tr\u00ecnh quan h\u1ec7 c\u00f4ng ch\u00fang Ch\u00ednh ph\u1ee7 trong v\u0103n ho\u00e1 \u0111\u1ed1i ngo\u1ea1i<\/h4>\n                    <div class=\"product-info-price\">\n                        48.000 <sup>\u20ab<\/sup>\n                    <\/div>\n                    \n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 4, 10\/06<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-moi-quan-he-5-0-p215123443.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/53\/4c\/9b\/4066a77b9c193ec7d4b23bf448e56086.jpg\" alt=\"S\u00e1ch M\u1ed1i quan h\u1ec7 5.0\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/12\/e2\/4a\/c5226426ee9429b0050449ae5403c9cf.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"S\u00e1ch M\u1ed1i quan h\u1ec7 5.0\">S\u00e1ch M\u1ed1i quan h\u1ec7 5.0<\/h4>\n                    <div class=\"product-info-price\">\n                        127.500 <sup>\u20ab<\/sup>\n                    <\/div>\n                                <div class=\"product-info-original-price\">\n                <span><span class=\"product-info-original-price-text\">199.000<\/span> <sup>\u20ab<\/sup><\/span>\n                <span class=\"product-info-original-price-rate\">-36%<\/span>\n            <\/div>\n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 3, 09\/06<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/combo-2-cuon-moi-quan-he-chia-khoa-de-thanh-cong-p122164728.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/73\/16\/3c\/65af3e479a709109061047732e80b329.jpg\" alt=\"Combo 2 Cu\u1ed1n: M\u1ed1i Quan H\u1ec7 - Ch\u00eca Kh\u00f3a \u0110\u1ec3 Th\u00e0nh C\u00f4ng\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"Combo 2 Cu\u1ed1n: M\u1ed1i Quan H\u1ec7 - Ch\u00eca Kh\u00f3a \u0110\u1ec3 Th\u00e0nh C\u00f4ng\">Combo 2 Cu\u1ed1n: M\u1ed1i Quan H\u1ec7 - Ch\u00eca Kh\u00f3a \u0110\u1ec3 Th\u00e0nh C\u00f4ng<\/h4>\n                    <div class=\"product-info-price\">\n                        222.000 <sup>\u20ab<\/sup>\n                    <\/div>\n                    \n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 3, 09\/06<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-quan-he-cong-chung-cua-chinh-phu-trong-boi-canh-cai-cach-hanh-chinh-nha-nuoc-o-viet-nam-p253665931.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/f2\/b1\/84\/f75ba54bcc561b900ec61d49606f6149.jpg\" alt=\"Quan h\u1ec7 c\u00f4ng ch\u00fang c\u1ee7a Ch\u00ednh ph\u1ee7 trong b\u1ed1i c\u1ea3nh c\u1ea3i c\u00e1ch h\u00e0nh ch\u00ednh nh\u00e0 n\u01b0\u1edbc \u1edf Vi\u1ec7t Nam\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"Quan h\u1ec7 c\u00f4ng ch\u00fang c\u1ee7a Ch\u00ednh ph\u1ee7 trong b\u1ed1i c\u1ea3nh c\u1ea3i c\u00e1ch h\u00e0nh ch\u00ednh nh\u00e0 n\u01b0\u1edbc \u1edf Vi\u1ec7t Nam\">Quan h\u1ec7 c\u00f4ng ch\u00fang c\u1ee7a Ch\u00ednh ph\u1ee7 trong b\u1ed1i c\u1ea3nh c\u1ea3i c\u00e1ch h\u00e0nh ch\u00ednh nh\u00e0 n\u01b0\u1edbc \u1edf Vi\u1ec7t Nam<\/h4>\n                    <div class=\"product-info-price\">\n                        168.000 <sup>\u20ab<\/sup>\n                    <\/div>\n                    \n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 3, 09\/06<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-luat-hap-dan-ve-moi-quan-he-ban-quyen-p270788019.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/e6\/49\/86\/f99ffcb159cad6a56015e7d12c0f9b35.jpg\" alt=\"S\u00e1ch Lu\u1eadt H\u1ea5p D\u1eabn V\u1ec1 M\u1ed1i Quan H\u1ec7 - B\u1ea3n Quy\u1ec1n\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"S\u00e1ch Lu\u1eadt H\u1ea5p D\u1eabn V\u1ec1 M\u1ed1i Quan H\u1ec7 - B\u1ea3n Quy\u1ec1n\">S\u00e1ch Lu\u1eadt H\u1ea5p D\u1eabn V\u1ec1 M\u1ed1i Quan H\u1ec7 - B\u1ea3n Quy\u1ec1n<\/h4>\n                    <div class=\"product-info-price\">\n                        101.147 <sup>\u20ab<\/sup>\n                    <\/div>\n                    \n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 5, 11\/06<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/nguoi-giau-theo-quan-diem-cua-cong-chung-p277188144.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/fa\/19\/39\/610653ae444140d324fe956a60e82953.png\" alt=\"Ng\u01b0\u1eddi gi\u00e0u theo quan \u0111i\u1ec3m c\u1ee7a c\u00f4ng ch\u00fang\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"Ng\u01b0\u1eddi gi\u00e0u theo quan \u0111i\u1ec3m c\u1ee7a c\u00f4ng ch\u00fang\">Ng\u01b0\u1eddi gi\u00e0u theo quan \u0111i\u1ec3m c\u1ee7a c\u00f4ng ch\u00fang<\/h4>\n                    <div class=\"product-info-price\">\n                        170.000 <sup>\u20ab<\/sup>\n                    <\/div>\n                    \n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 5, 11\/06<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-ky-nang-xay-dung-moi-quan-he-p277976564.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/3d\/e4\/d7\/a743ee108cd28fe40124faf95e8a6014.jpg\" alt=\"S\u00e1ch - K\u1ef9 N\u0103ng X\u00e2y D\u1ef1ng M\u1ed1i Quan H\u1ec7\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"S\u00e1ch - K\u1ef9 N\u0103ng X\u00e2y D\u1ef1ng M\u1ed1i Quan H\u1ec7\">S\u00e1ch - K\u1ef9 N\u0103ng X\u00e2y D\u1ef1ng M\u1ed1i Quan H\u1ec7<\/h4>\n                    <div class=\"product-info-price\">\n                        113.500 <sup>\u20ab<\/sup>\n                    <\/div>\n                                <div class=\"product-info-original-price\">\n                <span><span class=\"product-info-original-price-text\">129.000<\/span> <sup>\u20ab<\/sup><\/span>\n                <span class=\"product-info-original-price-rate\">-12%<\/span>\n            <\/div>\n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 4, 10\/06<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-ky-nang-xay-dung-moi-quan-he-p277717717.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/d9\/8b\/46\/df78810050c796ac275c377ec4ad38c3.png\" alt=\"S\u00e1ch K\u1ef9 N\u0103ng X\u00e2y D\u1ef1ng M\u1ed1i Quan H\u1ec7\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/12\/e2\/4a\/c5226426ee9429b0050449ae5403c9cf.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"S\u00e1ch K\u1ef9 N\u0103ng X\u00e2y D\u1ef1ng M\u1ed1i Quan H\u1ec7\">S\u00e1ch K\u1ef9 N\u0103ng X\u00e2y D\u1ef1ng M\u1ed1i Quan H\u1ec7<\/h4>\n                    <div class=\"product-info-price\">\n                        89.010 <sup>\u20ab<\/sup>\n                    <\/div>\n                                <div class=\"product-info-original-price\">\n                <span><span class=\"product-info-original-price-text\">129.000<\/span> <sup>\u20ab<\/sup><\/span>\n                <span class=\"product-info-original-price-rate\">-31%<\/span>\n            <\/div>\n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 3, 09\/06<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-dau-tu-cho-moi-quan-he-p420028.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/media\/catalog\/product\/d\/a\/dau-tu-cho-moi-quan-he.jpg\" alt=\"S\u00e1ch \u0110\u1ea7u T\u01b0 Cho M\u1ed1i Quan H\u1ec7\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/12\/e2\/4a\/c5226426ee9429b0050449ae5403c9cf.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"S\u00e1ch \u0110\u1ea7u T\u01b0 Cho M\u1ed1i Quan H\u1ec7\">S\u00e1ch \u0110\u1ea7u T\u01b0 Cho M\u1ed1i Quan H\u1ec7<\/h4>\n                    <div class=\"product-info-price\">\n                        16.030 <sup>\u20ab<\/sup>\n                    <\/div>\n                                <div class=\"product-info-original-price\">\n                <span><span class=\"product-info-original-price-text\">32.000<\/span> <sup>\u20ab<\/sup><\/span>\n                <span class=\"product-info-original-price-rate\">-50%<\/span>\n            <\/div>\n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 3, 09\/06<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/quan-he-cong-chung-cua-chinh-phu-trong-boi-canh-cai-cach-hanh-chinh-nha-nuoc-o-viet-nam-sach-chuyen-khao-p205726408.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/34\/14\/4f\/edda305d5608761f5590fa8e6493a480.jpg\" alt=\"Quan h\u1ec7 c\u00f4ng ch\u00fang c\u1ee7a Ch\u00ednh ph\u1ee7 trong b\u1ed1i c\u1ea3nh c\u1ea3i c\u00e1ch h\u00e0nh ch\u00ednh Nh\u00e0 n\u01b0\u1edbc \u1edf Vi\u1ec7t Nam (S\u00e1ch Chuy\u00ean Kh\u1ea3o)\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"Quan h\u1ec7 c\u00f4ng ch\u00fang c\u1ee7a Ch\u00ednh ph\u1ee7 trong b\u1ed1i c\u1ea3nh c\u1ea3i c\u00e1ch h\u00e0nh ch\u00ednh Nh\u00e0 n\u01b0\u1edbc \u1edf Vi\u1ec7t Nam (S\u00e1ch Chuy\u00ean Kh\u1ea3o)\">Quan h\u1ec7 c\u00f4ng ch\u00fang c\u1ee7a Ch\u00ednh ph\u1ee7 trong b\u1ed1i c\u1ea3nh c\u1ea3i c\u00e1ch h\u00e0nh ch\u00ednh Nh\u00e0 n\u01b0\u1edbc \u1edf Vi\u1ec7t Nam (S\u00e1ch Chuy\u00ean Kh\u1ea3o)<\/h4>\n                    <div class=\"product-info-price\">\n                        168.000 <sup>\u20ab<\/sup>\n                    <\/div>\n                    \n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 3, 09\/06<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-nghe-thuat-noi-truoc-cong-chung-p276344684.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/03\/37\/e4\/53878c1fe2be2467a8d5a511168e4a4f.jpeg\" alt=\"S\u00e1ch Ngh\u1ec7 thu\u1eadt n\u00f3i tr\u01b0\u1edbc c\u00f4ng ch\u00fang\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/12\/e2\/4a\/c5226426ee9429b0050449ae5403c9cf.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"S\u00e1ch Ngh\u1ec7 thu\u1eadt n\u00f3i tr\u01b0\u1edbc c\u00f4ng ch\u00fang\">S\u00e1ch Ngh\u1ec7 thu\u1eadt n\u00f3i tr\u01b0\u1edbc c\u00f4ng ch\u00fang<\/h4>\n                    <div class=\"product-info-price\">\n                        99.000 <sup>\u20ab<\/sup>\n                    <\/div>\n                                <div class=\"product-info-original-price\">\n                <span><span class=\"product-info-original-price-text\">128.000<\/span> <sup>\u20ab<\/sup><\/span>\n                <span class=\"product-info-original-price-rate\">-23%<\/span>\n            <\/div>\n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/ts\/tka\/a8\/31\/b6\/802e2c99dcce64c67aa2648edb15dd25.png\" alt=\"\" \/>\n                <span>Giao si\u00eau t\u1ed1c 2h<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-dap-hop-quan-he-p274285737.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/fa\/b3\/39\/8f07a7971295fba45fd2c4c502ffdb81.png\" alt=\"S\u00e1ch: \u0110\u1eadp h\u1ed9p quan h\u1ec7\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"S\u00e1ch: \u0110\u1eadp h\u1ed9p quan h\u1ec7\">S\u00e1ch: \u0110\u1eadp h\u1ed9p quan h\u1ec7<\/h4>\n                    <div class=\"product-info-price\">\n                        87.000 <sup>\u20ab<\/sup>\n                    <\/div>\n                                <div class=\"product-info-original-price\">\n                <span><span class=\"product-info-original-price-text\">150.000<\/span> <sup>\u20ab<\/sup><\/span>\n                <span class=\"product-info-original-price-rate\">-42%<\/span>\n            <\/div>\n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 3, 09\/06<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-nghe-thuat-noi-truoc-cong-chung-p276031459.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/f1\/bb\/12\/cf7ae38c85d0af6564edbf3a08fa7f12.jpg\" alt=\"S\u00e1ch - Ngh\u1ec7 thu\u1eadt n\u00f3i tr\u01b0\u1edbc c\u00f4ng ch\u00fang\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"S\u00e1ch - Ngh\u1ec7 thu\u1eadt n\u00f3i tr\u01b0\u1edbc c\u00f4ng ch\u00fang\">S\u00e1ch - Ngh\u1ec7 thu\u1eadt n\u00f3i tr\u01b0\u1edbc c\u00f4ng ch\u00fang<\/h4>\n                    <div class=\"product-info-price\">\n                        110.000 <sup>\u20ab<\/sup>\n                    <\/div>\n                    \n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 5, 11\/06<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-moi-quan-he-101-nhung-dieu-nha-lanh-dao-can-biet-p992025.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/17\/a5\/39\/c836043f5cb2f4eff96bc782dfbd6bd9.jpg\" alt=\"S\u00e1ch M\u1ed1i Quan H\u1ec7 101 \u2013 Nh\u1eefng \u0110i\u1ec1u Nh\u00e0 L\u00e3nh \u0110\u1ea1o C\u1ea7n Bi\u1ebft\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/19\/94\/31\/2d3356251b6eeedb7efe89ad8f6f0797.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"S\u00e1ch M\u1ed1i Quan H\u1ec7 101 \u2013 Nh\u1eefng \u0110i\u1ec1u Nh\u00e0 L\u00e3nh \u0110\u1ea1o C\u1ea7n Bi\u1ebft\">S\u00e1ch M\u1ed1i Quan H\u1ec7 101 \u2013 Nh\u1eefng \u0110i\u1ec1u Nh\u00e0 L\u00e3nh \u0110\u1ea1o C\u1ea7n Bi\u1ebft<\/h4>\n                    <div class=\"product-info-price\">\n                        64.500 <sup>\u20ab<\/sup>\n                    <\/div>\n                                <div class=\"product-info-original-price\">\n                <span><span class=\"product-info-original-price-text\">86.000<\/span> <sup>\u20ab<\/sup><\/span>\n                <span class=\"product-info-original-price-rate\">-25%<\/span>\n            <\/div>\n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 5, 11\/06<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-moi-quan-he-101-relationships-101-p278025565.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/39\/57\/f9\/3774e0f7f135a1053983c05413814ee5.jpg\" alt=\"S\u00e1ch M\u1ed1i quan h\u1ec7 101 - Relationships 101\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/12\/e2\/4a\/c5226426ee9429b0050449ae5403c9cf.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"S\u00e1ch M\u1ed1i quan h\u1ec7 101 - Relationships 101\">S\u00e1ch M\u1ed1i quan h\u1ec7 101 - Relationships 101<\/h4>\n                    <div class=\"product-info-price\">\n                        67.000 <sup>\u20ab<\/sup>\n                    <\/div>\n                                <div class=\"product-info-original-price\">\n                <span><span class=\"product-info-original-price-text\">86.000<\/span> <sup>\u20ab<\/sup><\/span>\n                <span class=\"product-info-original-price-rate\">-22%<\/span>\n            <\/div>\n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 3, 09\/06<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/tao-lap-moi-quan-he-trong-ky-nguyen-so-quyen-sach-chi-tiet-va-day-du-ve-giao-tiep-va-tao-lap-moi-quan-he-trong-thoi-hien-dai-voi-hon-1-trieu-ban-duoc-phat-hanh-tren-the-gioi-p215725828.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/4b\/45\/9c\/d2e5b10fc67890df394b6a8d353a6ca6.jpg\" alt=\"T\u1ea1o L\u1eadp M\u1ed1i Quan H\u1ec7 Trong K\u1ef7 Nguy\u00ean S\u1ed1 -  quy\u1ec3n s\u00e1ch chi ti\u1ebft v\u00e0 \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 giao ti\u1ebfp v\u00e0 t\u1ea1o l\u1eadp m\u1ed1i quan h\u1ec7 trong th\u1eddi hi\u1ec7n \u0111\u1ea1i, v\u1edbi h\u01a1n 1 tri\u1ec7u b\u1ea3n \u0111\u01b0\u1ee3c ph\u00e1t h\u00e0nh tr\u00ean th\u1ebf gi\u1edbi\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"T\u1ea1o L\u1eadp M\u1ed1i Quan H\u1ec7 Trong K\u1ef7 Nguy\u00ean S\u1ed1 -  quy\u1ec3n s\u00e1ch chi ti\u1ebft v\u00e0 \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 giao ti\u1ebfp v\u00e0 t\u1ea1o l\u1eadp m\u1ed1i quan h\u1ec7 trong th\u1eddi hi\u1ec7n \u0111\u1ea1i, v\u1edbi h\u01a1n 1 tri\u1ec7u b\u1ea3n \u0111\u01b0\u1ee3c ph\u00e1t h\u00e0nh tr\u00ean th\u1ebf gi\u1edbi\">T\u1ea1o L\u1eadp M\u1ed1i Quan H\u1ec7 Trong K\u1ef7 Nguy\u00ean S\u1ed1 -  quy\u1ec3n s\u00e1ch chi ti\u1ebft v\u00e0 \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 giao ti\u1ebfp v\u00e0 t\u1ea1o l\u1eadp m\u1ed1i quan h\u1ec7 trong th\u1eddi hi\u1ec7n \u0111\u1ea1i, v\u1edbi h\u01a1n 1 tri\u1ec7u b\u1ea3n \u0111\u01b0\u1ee3c ph\u00e1t h\u00e0nh tr\u00ean th\u1ebf gi\u1edbi<\/h4>\n                    <div class=\"product-info-price\">\n                        120.000 <sup>\u20ab<\/sup>\n                    <\/div>\n                    \n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 3, 09\/06<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-thoat-khoi-moi-quan-he-doc-hai-p271144909.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/a4\/80\/af\/983af9d640ce35285e1bda50825339a0.jpg\" alt=\"S\u00e1ch Tho\u00e1t Kh\u1ecfi M\u1ed1i Quan H\u1ec7 \u0110\u1ed9c H\u1ea1i\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/12\/e2\/4a\/c5226426ee9429b0050449ae5403c9cf.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"S\u00e1ch Tho\u00e1t Kh\u1ecfi M\u1ed1i Quan H\u1ec7 \u0110\u1ed9c H\u1ea1i\">S\u00e1ch Tho\u00e1t Kh\u1ecfi M\u1ed1i Quan H\u1ec7 \u0110\u1ed9c H\u1ea1i<\/h4>\n                    <div class=\"product-info-price\">\n                        53.125 <sup>\u20ab<\/sup>\n                    <\/div>\n                                <div class=\"product-info-original-price\">\n                <span><span class=\"product-info-original-price-text\">125.000<\/span> <sup>\u20ab<\/sup><\/span>\n                <span class=\"product-info-original-price-rate\">-58%<\/span>\n            <\/div>\n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/ts\/tka\/a8\/31\/b6\/802e2c99dcce64c67aa2648edb15dd25.png\" alt=\"\" \/>\n                <span>Giao si\u00eau t\u1ed1c 2h<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-cho-di-va-nhan-lai-nghe-thuat-xay-dung-moi-quan-he-noi-cong-so-p175811914.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/a9\/d4\/f0\/c6cddbe8bc813582cd925251e440d3e8.jpg\" alt=\"S\u00e1ch: Cho \u0110i V\u00e0 Nh\u1eadn L\u1ea1i - Ngh\u1ec7 Thu\u1eadt X\u00e2y D\u1ef1ng M\u1ed1i Quan H\u1ec7 N\u01a1i C\u00f4ng S\u1edf \" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"S\u00e1ch: Cho \u0110i V\u00e0 Nh\u1eadn L\u1ea1i - Ngh\u1ec7 Thu\u1eadt X\u00e2y D\u1ef1ng M\u1ed1i Quan H\u1ec7 N\u01a1i C\u00f4ng S\u1edf \">S\u00e1ch: Cho \u0110i V\u00e0 Nh\u1eadn L\u1ea1i - Ngh\u1ec7 Thu\u1eadt X\u00e2y D\u1ef1ng M\u1ed1i Quan H\u1ec7 N\u01a1i C\u00f4ng S\u1edf <\/h4>\n                    <div class=\"product-info-price\">\n                        68.000 <sup>\u20ab<\/sup>\n                    <\/div>\n                    \n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 6, 12\/06<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/moi-quan-he-giua-nha-nuoc-va-cong-dan-o-viet-nam-hien-nay-sach-chuyen-khao-p273668197.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/27\/b5\/66\/afffd27c56a20dcf28132d35ba5bd91e.jpg\" alt=\"M\u1ed1i Quan H\u1ec7 Gi\u1eefa Nh\u00e0 N\u01b0\u1edbc V\u00e0 C\u00f4ng D\u00e2n \u1ede Vi\u1ec7t Nam Hi\u1ec7n Nay (S\u00e1ch chuy\u00ean kh\u1ea3o)\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"M\u1ed1i Quan H\u1ec7 Gi\u1eefa Nh\u00e0 N\u01b0\u1edbc V\u00e0 C\u00f4ng D\u00e2n \u1ede Vi\u1ec7t Nam Hi\u1ec7n Nay (S\u00e1ch chuy\u00ean kh\u1ea3o)\">M\u1ed1i Quan H\u1ec7 Gi\u1eefa Nh\u00e0 N\u01b0\u1edbc V\u00e0 C\u00f4ng D\u00e2n \u1ede Vi\u1ec7t Nam Hi\u1ec7n Nay (S\u00e1ch chuy\u00ean kh\u1ea3o)<\/h4>\n                    <div class=\"product-info-price\">\n                        171.000 <sup>\u20ab<\/sup>\n                    <\/div>\n                                <div class=\"product-info-original-price\">\n                <span><span class=\"product-info-original-price-text\">178.000<\/span> <sup>\u20ab<\/sup><\/span>\n                <span class=\"product-info-original-price-rate\">-4%<\/span>\n            <\/div>\n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 3, 09\/06<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a><\/div>\n                <\/div>\n                        <button class=\"embla__control embla__prev\"><iconify-icon icon=\"tabler:chevron-left\"><\/iconify-icon><\/button>\n        <button class=\"embla__control embla__next\"><iconify-icon icon=\"tabler:chevron-right\"><\/iconify-icon><\/button>\n            <\/div>\n        <\/div><\/span><\/p>\n<p><b>Xem th\u00eam:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Top 10<\/span><a href=\"https:\/\/tiki.vn\/blog\/hoc-luat-kinh-te-nen-doc-sach-gi\/\"> <span style=\"font-weight: 400;\">s\u00e1ch sinh vi\u00ean lu\u1eadt kinh t\u1ebf<\/span><\/a><span style=\"font-weight: 400;\"> n\u00ean \u0111\u1ecdc 2025<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Review<\/span><a href=\"https:\/\/tiki.vn\/blog\/gioi-thieu-sach-tam-ly-hoc-ve-tien\/\"> <span style=\"font-weight: 400;\">s\u00e1ch T\u00e2m l\u00fd h\u1ecdc v\u1ec1 ti\u1ec1n<\/span><\/a><span style=\"font-weight: 400;\">: 20 b\u00e0i h\u1ecdc th\u1ea5u hi\u1ec3u ti\u1ec1n v\u00e0 t\u1ef1 do<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Top 10+<\/span><a href=\"https:\/\/tiki.vn\/blog\/sach-doanh-nhan-viet-nam\/\"> <span style=\"font-weight: 400;\">s\u00e1ch c\u1ee7a doanh nh\u00e2n Vi\u1ec7t Nam<\/span><\/a><span style=\"font-weight: 400;\"> n\u00ean \u0111\u1ecdc 2025<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Quan h\u1ec7 c\u00f4ng ch\u00fang l\u00e0 h\u00e0nh tr\u00ecnh kh\u00f4ng c\u00f3 \u0111i\u1ec3m k\u1ebft th\u00fac, l\u0129nh v\u1ef1c \u0111\u00f2i h\u1ecfi s\u1ef1 h\u1ecdc h\u1ecfi v\u00e0 trau d\u1ed3i kh\u00f4ng ng\u1eebng. 10 cu\u1ed1n s\u00e1ch tr\u00ean \u0111\u00e2y l\u00e0 nh\u1eefng ng\u01b0\u1eddi th\u1ea7y uy\u00ean b\u00e1c s\u1eb5n s\u00e0ng ch\u1ec9 l\u1ed1i cho b\u1ea1n tr\u00ean con \u0111\u01b0\u1eddng chinh ph\u1ee5c ngh\u1ec7 thu\u1eadt x\u00e2y d\u1ef1ng v\u00e0 g\u00ecn gi\u1eef ni\u1ec1m tin. Hy v\u1ecdng b\u1ea1n t\u00ecm th\u1ea5y nh\u1eefng cu\u1ed1n s\u00e1ch t\u00e2m \u0111\u1eafc v\u00e0 b\u1eaft \u0111\u1ea7u h\u00e0nh tr\u00ecnh tri th\u1ee9c c\u1ee7a ri\u00eang m\u00ecnh nh\u00e9!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trong k\u1ef7 nguy\u00ean k\u1ebft n\u1ed1i li\u00ean t\u1ee5c, Quan h\u1ec7 c\u00f4ng ch\u00fang (PR) \u0111\u00e3 tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u1ec3 x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh, t\u1ea1o d\u1ef1ng ni\u1ec1m tin v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi c\u00f4ng ch\u00fang. D\u00f9 b\u1ea1n l\u00e0 sinh vi\u00ean, chuy\u00ean vi\u00ean hay nh\u00e0 qu\u1ea3n l\u00fd, s\u00e1ch lu\u00f4n l\u00e0 ngu\u1ed3n tri th\u1ee9c [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":103172,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,4],"tags":[],"class_list":{"0":"post-103171","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-review-sach","8":"category-review-san-pham"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v20.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kh\u00e1m ph\u00e1 Top 10 S\u00e1ch Hay V\u1ec1 Quan H\u1ec7 C\u00f4ng Ch\u00fang: C\u1ea9m Nang PR To\u00e0n Di\u1ec7n<\/title>\n<meta name=\"description\" content=\"T\u1ed5ng h\u1ee3p Top 10 s\u00e1ch hay v\u1ec1 quan h\u1ec7 c\u00f4ng ch\u00fang cho m\u1ecdi c\u1ea5p \u0111\u1ed9, t\u1eeb ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u \u0111\u1ebfn chuy\u00ean gia. 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