{"id":103278,"date":"2026-05-17T19:40:28","date_gmt":"2026-05-17T12:40:28","guid":{"rendered":"https:\/\/tiki.vn\/blog\/?p=103278"},"modified":"2026-05-17T19:40:28","modified_gmt":"2026-05-17T12:40:28","slug":"sach-hay-ve-xay-dung-thuong-hieu","status":"publish","type":"post","link":"https:\/\/tiki.vn\/blog\/sach-hay-ve-xay-dung-thuong-hieu\/","title":{"rendered":"Top 10+ s\u00e1ch hay v\u1ec1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kinh \u0111i\u1ec3n v\u00e0 th\u1ef1c chi\u1ebfn"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Trong th\u1ebf gi\u1edbi kinh doanh c\u1ea1nh tranh, th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 l\u00e0 logo hay slogan, m\u00e0 l\u00e0 linh h\u1ed3n c\u1ee7a doanh nghi\u1ec7p v\u00e0 d\u1ea5u \u1ea5n c\u00e1 nh\u00e2n c\u1ee7a m\u1ed7i ng\u01b0\u1eddi. Vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd, c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng \u0111\u00f2i h\u1ecfi t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c v\u00e0 ki\u1ebfn th\u1ee9c s\u00e2u s\u1eafc. \u0110\u1ec3 gi\u00fap b\u1ea1n tr\u00ean h\u00e0nh tr\u00ecnh n\u00e0y, Tiki \u0111\u00e3 t\u1ed5ng h\u1ee3p danh s\u00e1ch s\u00e1ch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u hay nh\u1ea5t, t\u1eeb nh\u1eefng t\u00e1c ph\u1ea9m n\u1ec1n t\u1ea3ng kinh \u0111i\u1ec3n \u0111\u1ebfn c\u00e1c ph\u01b0\u01a1ng ph\u00e1p th\u1ef1c chi\u1ebfn hi\u1ec7n \u0111\u1ea1i, \u0111\u1ea3m b\u1ea3o mang l\u1ea1i gi\u00e1 tr\u1ecb cho d\u00f9 b\u1ea1n l\u00e0 ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u hay chuy\u00ean gia d\u00e0y d\u1ea1n kinh nghi\u1ec7m.<\/span><\/p>\n<h2><b>Nh\u1eefng \u0111i\u1ec3m ch\u00ednh<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 t\u1ea1o d\u1ef1ng v\u1ecb tr\u00ed \u0111\u1ed9c nh\u1ea5t trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng, kh\u00f4ng ch\u1ec9 l\u00e0 thi\u1ebft k\u1ebf logo.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Danh s\u00e1ch \u0111a d\u1ea1ng t\u1eeb s\u00e1ch n\u1ec1n t\u1ea3ng (\u0110\u1ecbnh v\u1ecb) \u0111\u1ebfn t\u01b0 duy \u0111\u1ed9t ph\u00e1 (Con b\u00f2 t\u00eda) v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hi\u1ec3u t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng v\u00e0 b\u1eaft \u0111\u1ea7u b\u1eb1ng &#8220;c\u00e2u h\u1ecfi t\u1ea1i sao&#8221; l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u00e1c t\u00e1c ph\u1ea9m kinh \u0111i\u1ec3n gi\u00fap x\u00e2y d\u1ef1ng t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c, tr\u00e1nh sai l\u1ea7m ph\u1ed5 bi\u1ebfn v\u00e0 t\u1ea1o d\u1ef1ng m\u1ed9t di s\u1ea3n b\u1ec1n v\u1eefng.<\/span><\/li>\n<\/ul>\n<h2><b>1. Top 10+ s\u00e1ch hay v\u1ec1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng th\u1ec3 b\u1ecf l\u1ee1<\/b><\/h2>\n<h3><b>1.1. \u0110\u1ecbnh V\u1ecb\u00a0<\/b><\/h3>\n<p><a href=\"https:\/\/tiki.vn\/dinh-vi-cuoc-chien-gianh-tam-tri-khach-hang-tai-ban-p158868240.html\"><span style=\"font-weight: 400;\">\u0110\u1ecbnh V\u1ecb<\/span><\/a><span style=\"font-weight: 400;\"> l\u00e0 cu\u1ed1n s\u00e1ch kinh \u0111i\u1ec3n khai sinh ra kh\u00e1i ni\u1ec7m &#8220;\u0111\u1ecbnh v\u1ecb&#8221; trong marketing hi\u1ec7n \u0111\u1ea1i.<\/span><a href=\"https:\/\/tiki.vn\/author\/al-ries.html\"> <span style=\"font-weight: 400;\">Al Ries<\/span><\/a><span style=\"font-weight: 400;\"> v\u00e0<\/span><a href=\"https:\/\/tiki.vn\/author\/jack-trout.html\"> <span style=\"font-weight: 400;\">Jack Trout<\/span><\/a><span style=\"font-weight: 400;\"> l\u1eadp lu\u1eadn r\u1eb1ng cu\u1ed9c chi\u1ebfn th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng di\u1ec5n ra tr\u00ean th\u1ecb tr\u01b0\u1eddng m\u00e0 di\u1ec5n ra trong t\u00e2m tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng. Cu\u1ed1n s\u00e1ch ch\u1ec9 ra c\u00e1ch c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn \u0111\u00e3 th\u00e0nh c\u00f4ng b\u1eb1ng vi\u1ec7c chi\u1ebfm l\u0129nh m\u1ed9t v\u1ecb tr\u00ed \u0111\u1ed9c nh\u1ea5t, m\u1ed9t t\u1eeb kh\u00f3a duy nh\u1ea5t trong nh\u1eadn th\u1ee9c c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, nh\u01b0 Volvo l\u00e0 &#8220;an to\u00e0n&#8221; hay Coca-Cola l\u00e0 &#8220;s\u1ef1 s\u1ea3ng kho\u00e1i&#8221;.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">T\u00e1c ph\u1ea9m ph\u00e2n t\u00edch s\u00e2u s\u1eafc c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb, t\u1eeb vi\u1ec7c tr\u1edf th\u00e0nh ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u, t\u00ecm ki\u1ebfm m\u1ed9t k\u1ebd h\u1edf ch\u01b0a ai khai th\u00e1c, \u0111\u1ebfn vi\u1ec7c t\u00e1i \u0111\u1ecbnh v\u1ecb \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. D\u00f9 c\u00e1c v\u00ed d\u1ee5 c\u00f3 th\u1ec3 thu\u1ed9c v\u1ec1 m\u1ed9t th\u1eddi \u0111\u1ea1i tr\u01b0\u1edbc, nh\u01b0ng nh\u1eefng nguy\u00ean t\u1eafc c\u1ed1t l\u00f5i v\u1ec1 t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c v\u1eabn c\u00f2n nguy\u00ean gi\u00e1 tr\u1ecb. \u0110\u00e2y l\u00e0 cu\u1ed1n s\u00e1ch n\u1ec1n t\u1ea3ng m\u00e0 b\u1ea5t k\u1ef3 ai l\u00e0m trong ng\u00e0nh marketing, qu\u1ea3ng c\u00e1o hay kinh doanh \u0111\u1ec1u ph\u1ea3i \u0111\u1ecdc \u0111\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c quy lu\u1eadt c\u01a1 b\u1ea3n nh\u1ea5t c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n<h3><b>1.2. 22 Quy Lu\u1eadt B\u1ea5t Bi\u1ebfn Trong X\u00e2y D\u1ef1ng Th\u01b0\u01a1ng Hi\u1ec7u<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Ti\u1ebfp n\u1ed1i th\u00e0nh c\u00f4ng c\u1ee7a &#8220;\u0110\u1ecbnh V\u1ecb&#8221;, Al Ries v\u00e0 Laura Ries \u0111\u00e3 \u0111\u00fac k\u1ebft nh\u1eefng nguy\u00ean t\u1eafc x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh 22 quy lu\u1eadt ng\u1eafn g\u1ecdn, s\u00fac t\u00edch v\u00e0 d\u1ec5 \u00e1p d\u1ee5ng. M\u1ed7i quy lu\u1eadt l\u00e0 m\u1ed9t b\u00e0i h\u1ecdc \u0111\u1eaft gi\u00e1, t\u1eeb &#8220;Quy lu\u1eadt M\u1edf r\u1ed9ng&#8221; c\u1ea3nh b\u00e1o v\u1ec1 s\u1ef1 nguy hi\u1ec3m c\u1ee7a vi\u1ec7c d\u00e0n tr\u1ea3i th\u01b0\u01a1ng hi\u1ec7u, &#8220;Quy lu\u1eadt Co h\u1eb9p&#8221; khuy\u1ebfn kh\u00edch s\u1ef1 t\u1eadp trung, \u0111\u1ebfn &#8220;Quy lu\u1eadt B\u1ea5t bi\u1ebfn&#8221; nh\u1ea5n m\u1ea1nh r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t khi \u0111\u00e3 \u0111\u1ecbnh h\u00ecnh th\u00ec r\u1ea5t kh\u00f3 thay \u0111\u1ed5i.<\/span><\/p>\n<p><a href=\"https:\/\/tiki.vn\/22-quy-luat-bat-bien-trong-xay-dung-thuong-hieu-tai-ban-tang-kem-bookmark-tuyet-dep-p29810096.html\"><span style=\"font-weight: 400;\">22 Quy Lu\u1eadt B\u1ea5t Bi\u1ebfn Trong X\u00e2y D\u1ef1ng Th\u01b0\u01a1ng Hi\u1ec7u<\/span><\/a><span style=\"font-weight: 400;\"> gi\u1ed1ng nh\u01b0 m\u1ed9t b\u1ed9 c\u1ea9m nang c\u1ea7m tay, gi\u00fap c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u tr\u00e1nh \u0111\u01b0\u1ee3c nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c m\u1ed9t c\u00e1ch s\u00e1ng su\u1ed1t. V\u1edbi c\u00e1c v\u00ed d\u1ee5 th\u1ef1c t\u1ebf t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u, t\u00e1c gi\u1ea3 l\u00e0m cho nh\u1eefng kh\u00e1i ni\u1ec7m ph\u1ee9c t\u1ea1p tr\u1edf n\u00ean d\u1ec5 hi\u1ec3u. \u0110\u00e2y l\u00e0 ngu\u1ed3n t\u00e0i li\u1ec7u h\u1eefu \u00edch \u0111\u1ec3 b\u1ea1n ki\u1ec3m tra l\u1ea1i chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh ho\u1eb7c x\u00e2y d\u1ef1ng m\u1ed9t n\u1ec1n m\u00f3ng v\u1eefng ch\u1eafc ngay t\u1eeb \u0111\u1ea7u.<\/span><\/p>\n<h3><b>1.3. Qu\u1ea3ng C\u00e1o Theo Phong C\u00e1ch Ogilvy<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi &#8220;cha \u0111\u1ebb c\u1ee7a ng\u00e0nh qu\u1ea3ng c\u00e1o hi\u1ec7n \u0111\u1ea1i&#8221;,<\/span><a href=\"https:\/\/tiki.vn\/author\/david-ogilvy.html\"> <span style=\"font-weight: 400;\">David Ogilvy<\/span><\/a><span style=\"font-weight: 400;\">, cu\u1ed1n s\u00e1ch<\/span><a href=\"https:\/\/tiki.vn\/sach-quang-cao-theo-phong-cach-ogilvy-p273134989.html?spid=273134992\"> <span style=\"font-weight: 400;\">Qu\u1ea3ng C\u00e1o Theo Phong C\u00e1ch Ogilvy<\/span><\/a><span style=\"font-weight: 400;\"> kh\u00f4ng ch\u1ec9 d\u1ea1y v\u1ec1 qu\u1ea3ng c\u00e1o m\u00e0 c\u00f2n l\u00e0 m\u1ed9t b\u00e0i h\u1ecdc s\u00e2u s\u1eafc v\u1ec1 ngh\u1ec7 thu\u1eadt x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng qua giao ti\u1ebfp. Ogilvy chia s\u1ebb nh\u1eefng nguy\u00ean t\u1eafc v\u00e0ng c\u1ee7a \u00f4ng, t\u1eeb c\u00e1ch vi\u1ebft m\u1ed9t ti\u00eau \u0111\u1ec1 h\u1ea5p d\u1eabn, c\u00e1ch s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh hi\u1ec7u qu\u1ea3, \u0111\u1ebfn c\u00e1ch x\u00e2y d\u1ef1ng m\u1ed9t qu\u1ea3ng c\u00e1o th\u1ef1c s\u1ef1 b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng m\u00e0 v\u1eabn gi\u1eef \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i cho th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00d4ng nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng, s\u1ef1 trung th\u1ef1c v\u00e0 vi\u1ec7c t\u1ea1o ra m\u1ed9t &#8220;h\u00ecnh \u1ea3nh c\u00e1 t\u00ednh&#8221; nh\u1ea5t qu\u00e1n cho th\u01b0\u01a1ng hi\u1ec7u. Cu\u1ed1n s\u00e1ch ch\u1ee9a \u0111\u1ea7y nh\u1eefng c\u00e2u chuy\u1ec7n h\u1eadu tr\u01b0\u1eddng, nh\u1eefng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o kinh \u0111i\u1ec3n v\u00e0 l\u1eddi khuy\u00ean th\u1eb3ng th\u1eafn, kh\u00f4ng khoan nh\u01b0\u1ee3ng. \u0110\u1ecdc s\u00e1ch, b\u1ea1n kh\u00f4ng ch\u1ec9 h\u1ecdc \u0111\u01b0\u1ee3c k\u1ef9 thu\u1eadt m\u00e0 c\u00f2n c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c \u0111\u1ea1o \u0111\u1ee9c v\u00e0 ni\u1ec1m \u0111am m\u00ea c\u1ee7a m\u1ed9t b\u1eadc th\u1ea7y trong ng\u00e0nh.<\/span><\/p>\n<h3><b>1.4. Con B\u00f2 T\u00eda<\/b><\/h3>\n<p><a href=\"https:\/\/tiki.vn\/author\/seth-godin.html\"><span style=\"font-weight: 400;\">Seth Godin<\/span><\/a><span style=\"font-weight: 400;\"> \u0111\u00e3 thay \u0111\u1ed5i ho\u00e0n to\u00e0n c\u00e1ch ch\u00fang ta ngh\u0129 v\u1ec1 marketing v\u1edbi kh\u00e1i ni\u1ec7m &#8220;Con b\u00f2 t\u00eda&#8221;. Trong m\u1ed9t th\u1ebf gi\u1edbi b\u00e3o h\u00f2a th\u00f4ng tin, vi\u1ec7c tr\u1edf n\u00ean &#8220;t\u1ed1t&#8221; hay &#8220;ch\u1ea5t l\u01b0\u1ee3ng&#8221; l\u00e0 kh\u00f4ng \u0111\u1ee7. \u0110\u1ec3 \u0111\u01b0\u1ee3c ch\u00fa \u00fd, s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n ph\u1ea3i th\u1eadt s\u1ef1 &#8220;\u0111\u00e1ng ch\u00fa \u00fd&#8221;, gi\u1ed1ng nh\u01b0 m\u1ed9t con b\u00f2 m\u00e0u t\u00eda n\u1ed5i b\u1eadt gi\u1eefa m\u1ed9t \u0111\u00e0n b\u00f2 tr\u1eafng \u0111en th\u00f4ng th\u01b0\u1eddng. Cu\u1ed1n s\u00e1ch<\/span><a href=\"https:\/\/tiki.vn\/con-bo-tia-tai-ban-p275462417.html\"> <span style=\"font-weight: 400;\">Con B\u00f2 T\u00eda<\/span><\/a><span style=\"font-weight: 400;\"> l\u1eadp lu\u1eadn r\u1eb1ng marketing kh\u00f4ng ph\u1ea3i l\u00e0 th\u1ee9 \u0111\u01b0\u1ee3c th\u00eam v\u00e0o sau khi s\u1ea3n ph\u1ea9m \u0111\u00e3 ho\u00e0n thi\u1ec7n, m\u00e0 ph\u1ea3i \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p ngay t\u1eeb kh\u00e2u thi\u1ebft k\u1ebf v\u00e0 ph\u00e1t tri\u1ec3n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">T\u00e1c ph\u1ea9m khuy\u1ebfn kh\u00edch s\u1ef1 s\u00e1ng t\u1ea1o t\u00e1o b\u1ea1o, ph\u00e1 v\u1ee1 c\u00e1c quy t\u1eafc v\u00e0 t\u1eadp trung v\u00e0o m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng nh\u1ecf nh\u01b0ng \u0111am m\u00ea. Seth Godin ch\u1ec9 ra r\u1eb1ng nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u1ed9t ph\u00e1 t\u1ef1 n\u00f3 \u0111\u00e3 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 marketing hi\u1ec7u qu\u1ea3 nh\u1ea5t. \u0110\u00e2y l\u00e0 cu\u1ed1n s\u00e1ch truy\u1ec1n c\u1ea3m h\u1ee9ng m\u1ea1nh m\u1ebd cho c\u00e1c doanh nh\u00e2n, nh\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00e0 marketer, th\u00fac \u0111\u1ea9y h\u1ecd d\u00e1m kh\u00e1c bi\u1ec7t \u0111\u1ec3 th\u00e0nh c\u00f4ng.<\/span><\/p>\n<h3><b>1.5. X\u00e2y D\u1ef1ng \u0110\u1ec3 Tr\u01b0\u1eddng T\u1ed3n<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Cu\u1ed1n<\/span><a href=\"https:\/\/tiki.vn\/xay-dung-de-truong-ton-p571396.html\"> <span style=\"font-weight: 400;\">X\u00e2y D\u1ef1ng \u0110\u1ec3 Tr\u01b0\u1eddng T\u1ed3n<\/span><\/a><span style=\"font-weight: 400;\"> l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a m\u1ed9t d\u1ef1 \u00e1n nghi\u00ean c\u1ee9u k\u00e9o d\u00e0i s\u00e1u n\u0103m t\u1ea1i \u0110\u1ea1i h\u1ecdc Stanford, nh\u1eb1m t\u00ecm ra c\u00e2u tr\u1ea3 l\u1eddi cho c\u00e2u h\u1ecfi: \u0110i\u1ec1u g\u00ec l\u00e0m n\u00ean nh\u1eefng c\u00f4ng ty v\u0129 \u0111\u1ea1i v\u00e0 tr\u01b0\u1eddng t\u1ed3n?<\/span><a href=\"https:\/\/tiki.vn\/author\/jim-collins-jerry-i-porras.html\"> <span style=\"font-weight: 400;\">Jim Collins &#8211; Jerry I.Porras<\/span><\/a><span style=\"font-weight: 400;\"> \u0111\u00e3 so s\u00e1nh 18 c\u00f4ng ty h\u00e0ng \u0111\u1ea7u nh\u01b0 3M, Disney, Walmart v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp c\u1ee7a h\u1ecd \u0111\u1ec3 t\u00ecm ra nh\u1eefng y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i gi\u00fap c\u00e1c c\u00f4ng ty n\u00e0y th\u00e0nh c\u00f4ng qua nhi\u1ec1u th\u1ebf h\u1ec7.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ed9t trong nh\u1eefng ph\u00e1t hi\u1ec7n l\u1edbn nh\u1ea5t l\u00e0 c\u00e1c c\u00f4ng ty tr\u01b0\u1eddng t\u1ed3n kh\u00f4ng t\u1eadp trung v\u00e0o m\u1ed9t nh\u00e0 l\u00e3nh \u0111\u1ea1o ki\u1ec7t xu\u1ea5t hay m\u1ed9t \u00fd t\u01b0\u1edfng s\u1ea3n ph\u1ea9m duy nh\u1ea5t. Thay v\u00e0o \u0111\u00f3, h\u1ecd x\u00e2y d\u1ef1ng m\u1ed9t h\u1ec7 t\u01b0 t\u01b0\u1edfng c\u1ed1t l\u00f5i, m\u1ed9t b\u1ed9 gi\u00e1 tr\u1ecb v\u00e0 m\u1ee5c \u0111\u00edch kh\u00f4ng bao gi\u1edd thay \u0111\u1ed5i, \u0111\u1ed3ng th\u1eddi kh\u00f4ng ng\u1eebng th\u00fac \u0111\u1ea9y s\u1ef1 ti\u1ebfn b\u1ed9 v\u00e0 thay \u0111\u1ed5i. \u0110\u00e2y l\u00e0 cu\u1ed1n s\u00e1ch d\u00e0nh cho c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o v\u00e0 chi\u1ebfn l\u01b0\u1ee3c gia mu\u1ed1n x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 th\u00e0nh c\u00f4ng v\u1ec1 m\u1eb7t t\u00e0i ch\u00ednh m\u00e0 c\u00f2n c\u00f3 m\u1ed9t di s\u1ea3n b\u1ec1n v\u1eefng.<\/span><\/p>\n<h3><b>1.6. B\u1eaft \u0110\u1ea7u V\u1edbi C\u00e2u H\u1ecfi T\u1ea1i Sao?<\/b><\/h3>\n<p><a href=\"https:\/\/tiki.vn\/author\/simon-sinek.html\"><span style=\"font-weight: 400;\">Simon Sinek<\/span><\/a><span style=\"font-weight: 400;\"> gi\u1edbi thi\u1ec7u m\u1ed9t m\u00f4 h\u00ecnh t\u01b0 duy m\u1ea1nh m\u1ebd mang t\u00ean &#8220;V\u00f2ng Tr\u00f2n V\u00e0ng&#8221; (The Golden Circle), gi\u1ea3i th\u00edch t\u1ea1i sao m\u1ed9t s\u1ed1 nh\u00e0 l\u00e3nh \u0111\u1ea1o v\u00e0 t\u1ed5 ch\u1ee9c c\u00f3 kh\u1ea3 n\u0103ng truy\u1ec1n c\u1ea3m h\u1ee9ng phi th\u01b0\u1eddng. \u00d4ng ch\u1ec9 ra r\u1eb1ng h\u1ea7u h\u1ebft c\u00e1c c\u00f4ng ty \u0111\u1ec1u bi\u1ebft h\u1ecd l\u00e0m G\u00cc (WHAT) v\u00e0 m\u1ed9t s\u1ed1 bi\u1ebft h\u1ecd l\u00e0m \u0111i\u1ec1u \u0111\u00f3 NH\u01af TH\u1ebe N\u00c0O (HOW), nh\u01b0ng r\u1ea5t \u00edt c\u00f4ng ty c\u00f3 th\u1ec3 tr\u1ea3 l\u1eddi r\u00f5 r\u00e0ng T\u1ea0I SAO (WHY) h\u1ecd t\u1ed3n t\u1ea1i, ngo\u00e0i m\u1ee5c ti\u00eau l\u1ee3i nhu\u1eadn.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Theo Sinek, nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u v\u0129 \u0111\u1ea1i nh\u01b0 Apple \u0111\u1ec1u giao ti\u1ebfp t\u1eeb trong ra ngo\u00e0i, b\u1eaft \u0111\u1ea7u b\u1eb1ng &#8220;T\u1ea0I SAO&#8221; \u2013 m\u1ee5c \u0111\u00edch, ni\u1ec1m tin v\u00e0 l\u00fd do t\u1ed3n t\u1ea1i c\u1ee7a h\u1ecd. Ch\u00ednh \u0111i\u1ec1u n\u00e0y \u0111\u00e3 thu h\u00fat nh\u1eefng kh\u00e1ch h\u00e0ng trung th\u00e0nh, nh\u1eefng ng\u01b0\u1eddi tin v\u00e0o nh\u1eefng g\u00ec th\u01b0\u01a1ng hi\u1ec7u tin t\u01b0\u1edfng. Cu\u1ed1n s\u00e1ch<\/span><a href=\"https:\/\/tiki.vn\/bat-dau-voi-cau-hoi-tai-sao-tai-ban-p3136211.html\"> <span style=\"font-weight: 400;\">B\u1eaft \u0110\u1ea7u V\u1edbi C\u00e2u H\u1ecfi T\u1ea1i Sao?<\/span><\/a><span style=\"font-weight: 400;\"> kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t l\u00fd thuy\u1ebft marketing m\u00e0 c\u00f2n l\u00e0 m\u1ed9t tri\u1ebft l\u00fd l\u00e3nh \u0111\u1ea1o, gi\u00fap b\u1ea1n t\u00ecm ra linh h\u1ed3n cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh v\u00e0 truy\u1ec1n c\u1ea3m h\u1ee9ng cho c\u1ea3 nh\u00e2n vi\u00ean v\u00e0 kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<h3><b>1.7. Hi\u1ec7u \u1ee8ng Chim M\u1ed3i<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">M\u1eb7c d\u00f9 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch thu\u1ea7n t\u00fay v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u,<\/span><a href=\"https:\/\/tiki.vn\/combo-3-cuon-hieu-ung-chim-moi-tap-1-2-3-p73810559.html\"> <span style=\"font-weight: 400;\">Hi\u1ec7u \u1ee8ng Chim M\u1ed3i<\/span><\/a><span style=\"font-weight: 400;\"> c\u1ee7a Qu\u1ed1c Kh\u00e1nh,<\/span><a href=\"https:\/\/tiki.vn\/author\/hao-nhien.html\"> <span style=\"font-weight: 400;\">H\u1ea1o Nhi\u00ean<\/span><\/a><span style=\"font-weight: 400;\"> cung c\u1ea5p nh\u1eefng hi\u1ec3u bi\u1ebft v\u00f4 gi\u00e1 v\u1ec1 c\u00e1ch con ng\u01b0\u1eddi ra quy\u1ebft \u0111\u1ecbnh. T\u00e1c gi\u1ea3 ch\u1ec9 ra r\u1eb1ng ch\u00fang ta th\u01b0\u1eddng kh\u00f4ng h\u00e0nh \u0111\u1ed9ng m\u1ed9t c\u00e1ch l\u00fd tr\u00ed nh\u01b0 ch\u00fang ta v\u1eabn t\u01b0\u1edfng. C\u00e1c quy\u1ebft \u0111\u1ecbnh mua s\u1eafm, l\u1ef1a ch\u1ecdn c\u1ee7a ch\u00fang ta b\u1ecb \u1ea3nh h\u01b0\u1edfng s\u00e2u s\u1eafc b\u1edfi b\u1ed1i c\u1ea3nh, s\u1ef1 so s\u00e1nh v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 t\u00e2m l\u00fd phi l\u00fd tr\u00ed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng quy lu\u1eadt n\u00e0y gi\u00fap c\u00e1c nh\u00e0 l\u00e0m th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c gi\u00e1, ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i v\u00e0 c\u00e1ch tr\u00ecnh b\u00e0y s\u1ea3n ph\u1ea9m hi\u1ec7u qu\u1ea3 h\u01a1n. Cu\u1ed1n s\u00e1ch gi\u1ea3i th\u00edch t\u1ea1i sao ch\u00fang ta l\u1ea1i s\u1eb5n s\u00e0ng mua m\u1ed9t m\u00f3n h\u00e0ng \u0111\u1eaft ti\u1ec1n h\u01a1n ch\u1ec9 v\u00ec c\u00f3 m\u1ed9t &#8220;l\u1ef1a ch\u1ecdn m\u1ed3i&#8221; b\u00ean c\u1ea1nh. \u0110\u00e2y l\u00e0 ki\u1ebfn th\u1ee9c n\u1ec1n t\u1ea3ng gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u1ea5u hi\u1ec3u s\u00e2u s\u1eafc t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<h3><b>1.8. T\u01b0 Duy Nhanh V\u00e0 Ch\u1eadm<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">L\u00e0 m\u1ed9t t\u00e1c ph\u1ea9m kinh \u0111i\u1ec3n c\u1ee7a nh\u00e0 t\u00e2m l\u00fd h\u1ecdc \u0111o\u1ea1t gi\u1ea3i Nobel Kinh t\u1ebf,<\/span><a href=\"https:\/\/tiki.vn\/author\/daniel-kahneman.html\"> <span style=\"font-weight: 400;\">Daniel Kahneman<\/span><\/a><span style=\"font-weight: 400;\">, cu\u1ed1n<\/span><a href=\"https:\/\/tiki.vn\/sach-tu-duy-nhanh-va-cham-tai-ban-p93327797.html?spid=146195984\"> <span style=\"font-weight: 400;\">T\u01b0 Duy Nhanh V\u00e0 Ch\u1eadm<\/span><\/a><span style=\"font-weight: 400;\"> gi\u1ea3i th\u00edch hai h\u1ec7 th\u1ed1ng t\u01b0 duy chi ph\u1ed1i c\u00e1ch ch\u00fang ta suy ngh\u0129: H\u1ec7 th\u1ed1ng 1 (nhanh, tr\u1ef1c gi\u00e1c v\u00e0 c\u1ea3m t\u00ednh) v\u00e0 H\u1ec7 th\u1ed1ng 2 (ch\u1eadm, logic v\u00e0 \u0111\u00f2i h\u1ecfi n\u1ed7 l\u1ef1c). H\u1ea7u h\u1ebft c\u00e1c quy\u1ebft \u0111\u1ecbnh h\u00e0ng ng\u00e0y c\u1ee7a ch\u00fang ta, bao g\u1ed3m c\u1ea3 quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng, \u0111\u1ec1u do H\u1ec7 th\u1ed1ng 1 \u0111i\u1ec1u khi\u1ec3n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ed1i v\u1edbi ng\u01b0\u1eddi l\u00e0m th\u01b0\u01a1ng hi\u1ec7u, \u0111i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 vi\u1ec7c x\u00e2y d\u1ef1ng s\u1ef1 quen thu\u1ed9c, c\u1ea3m x\u00fac t\u00edch c\u1ef1c v\u00e0 nh\u1eefng th\u00f4ng \u0111i\u1ec7p \u0111\u01a1n gi\u1ea3n, d\u1ec5 nh\u1edb l\u00e0 c\u1ef1c k\u1ef3 quan tr\u1ecdng. Cu\u1ed1n s\u00e1ch n\u00e0y cung c\u1ea5p m\u1ed9t n\u1ec1n t\u1ea3ng khoa h\u1ecdc v\u1eefng ch\u1eafc \u0111\u1ec3 hi\u1ec3u t\u1ea1i sao logo, m\u00e0u s\u1eafc, c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng l\u1ea1i c\u00f3 t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd \u0111\u1ebfn l\u00f2ng trung th\u00e0nh c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110\u00e2y l\u00e0 cu\u1ed1n s\u00e1ch bu\u1ed9c b\u1ea1n ph\u1ea3i t\u01b0 duy l\u1ea1i v\u1ec1 c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u t\u01b0\u01a1ng t\u00e1c v\u1edbi b\u1ed9 n\u00e3o con ng\u01b0\u1eddi.<\/span><\/p>\n<h3><b>1.9. Ngh\u1ec7 Thu\u1eadt PR B\u1ea3n Th\u00e2n<\/b><\/h3>\n<p><a href=\"https:\/\/tiki.vn\/nghe-thuat-pr-ban-than-tai-ban-2018-p1938895.html\"><span style=\"font-weight: 400;\">Ngh\u1ec7 Thu\u1eadt PR B\u1ea3n Th\u00e2n<\/span><\/a><span style=\"font-weight: 400;\"> l\u00e0 cu\u1ed1n s\u00e1ch kh\u00f4ng th\u1ec3 thi\u1ebfu cho nh\u1eefng ai \u0111ang x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1.<\/span><a href=\"https:\/\/tiki.vn\/author\/austin-kleon.html\"> <span style=\"font-weight: 400;\">Austin Kleon<\/span><\/a><span style=\"font-weight: 400;\"> \u0111\u01b0a ra m\u1ed9t tri\u1ebft l\u00fd \u0111\u01a1n gi\u1ea3n nh\u01b0ng m\u1ea1nh m\u1ebd: Thay v\u00ec ch\u1edd \u0111\u1ee3i \u0111\u1ebfn khi ho\u00e0n h\u1ea3o m\u1edbi c\u00f4ng b\u1ed1 s\u1ea3n ph\u1ea9m, h\u00e3y chia s\u1ebb qu\u00e1 tr\u00ecnh l\u00e0m vi\u1ec7c c\u1ee7a b\u1ea1n. Vi\u1ec7c chia s\u1ebb nh\u1eefng \u00fd t\u01b0\u1edfng, nh\u1eefng b\u1ea3n nh\u00e1p, nh\u1eefng kh\u00f3 kh\u0103n v\u00e0 c\u1ea3 nh\u1eefng th\u00e0nh c\u00f4ng nh\u1ecf s\u1ebd gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng m\u1ed9t c\u1ed9ng \u0111\u1ed3ng nh\u1eefng ng\u01b0\u1eddi \u1ee7ng h\u1ed9 ch\u00e2n th\u00e0nh.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kleon cung c\u1ea5p 10 nguy\u00ean t\u1eafc th\u1ef1c t\u1ebf \u0111\u1ec3 b\u1ea1n tr\u1edf n\u00ean c\u1edfi m\u1edf, h\u00e0o ph\u00f3ng v\u00e0 \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn. Cu\u1ed1n s\u00e1ch n\u00e0y ph\u00e1 v\u1ee1 n\u1ed7i s\u1ee3 h\u00e3i v\u1ec1 vi\u1ec7c &#8220;t\u1ef1 qu\u1ea3ng c\u00e1o&#8221;, thay v\u00e0o \u0111\u00f3 L\u00c0 bi\u1ebfn vi\u1ec7c chia s\u1ebb th\u00e0nh m\u1ed9t h\u00e0nh \u0111\u1ed9ng c\u00f3 gi\u00e1 tr\u1ecb, gi\u00fap b\u1ea1n k\u1ebft n\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f9ng ch\u00ed h\u01b0\u1edbng v\u00e0 t\u1ea1o ra c\u01a1 h\u1ed9i cho ch\u00ednh m\u00ecnh. \u0110\u00e2y l\u00e0 m\u1ed9t lu\u1ed3ng gi\u00f3 m\u1edbi, gi\u1ea3i ph\u00f3ng b\u1ea1n kh\u1ecfi \u00e1p l\u1ef1c ph\u1ea3i tr\u1edf th\u00e0nh m\u1ed9t &#8220;chuy\u00ean gia&#8221; b\u00ed \u1ea9n.<\/span><\/p>\n<h3><b>1.10. B\u00ed M\u1eadt Traffic<\/b><\/h3>\n<p><a href=\"https:\/\/tiki.vn\/sach-traffic-secrets-bi-mat-traffic-p276329993.html?spid=276329994\"><span style=\"font-weight: 400;\">B\u00ed M\u1eadt Traffic<\/span><\/a><span style=\"font-weight: 400;\"> l\u00e0 cu\u1ed1n s\u00e1ch m\u1edbi nh\u1ea5t c\u1ee7a<\/span><a href=\"https:\/\/tiki.vn\/author\/russell-brunson.html\"> <span style=\"font-weight: 400;\">Russell Brunson<\/span><\/a><span style=\"font-weight: 400;\"> &#8211; t\u00e1c gi\u1ea3 n\u1ed5i ti\u1ebfng v\u1edbi hai t\u00e1c ph\u1ea9m \u0111\u00ecnh \u0111\u00e1m tr\u01b0\u1edbc \u0111\u00f3: B\u00ed M\u1eadt DotCom v\u00e0 B\u00ed M\u1eadt Chuy\u00ean Gia. Trong cu\u1ed1n s\u00e1ch n\u00e0y, Russell chia s\u1ebb nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c th\u1ef1c t\u1ebf gi\u00fap doanh nghi\u1ec7p t\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u2013 y\u1ebfu t\u1ed1 s\u1ed1ng c\u00f2n trong kinh doanh online. B\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch h\u00e0nh vi kh\u00e1ch h\u00e0ng, x\u00e1c \u0111\u1ecbnh \u0111\u00fang &#8220;\u0111i\u1ec3m t\u1ee5&#8221; c\u1ee7a h\u1ecd tr\u00ean m\u00f4i tr\u01b0\u1eddng s\u1ed1, b\u1ea1n c\u00f3 th\u1ec3 ch\u1ee7 \u0111\u1ed9ng k\u00e9o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0o ph\u1ec5u b\u00e1n h\u00e0ng m\u00e0 kh\u00f4ng c\u1ea7n t\u1ed1n chi ph\u00ed qu\u1ea3ng c\u00e1o qu\u00e1 l\u1edbn.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kh\u00f4ng ch\u1ec9 d\u1eebng \u1edf l\u00fd thuy\u1ebft, B\u00ed M\u1eadt Traffic c\u00f2n h\u01b0\u1edbng d\u1eabn chi ti\u1ebft c\u00e1ch x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng traffic b\u1ec1n v\u1eefng, t\u1eadn d\u1ee5ng c\u00e1c k\u00eanh \u1ea9n \u00edt ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn \u0111\u1ec3 khai th\u00e1c 81% doanh thu ti\u1ec1m n\u0103ng b\u1ecb b\u1ecf l\u1ee1. Cu\u1ed1n s\u00e1ch cung c\u1ea5p m\u1ed9t l\u1ed9 tr\u00ecnh t\u1eebng b\u01b0\u1edbc gi\u00fap ng\u01b0\u1eddi kinh doanh hi\u1ec3u r\u00f5 c\u00e1ch k\u1ec3 c\u00e2u chuy\u1ec7n, lan t\u1ecfa th\u00f4ng \u0111i\u1ec7p v\u00e0 thu h\u00fat h\u00e0ng tri\u1ec7u l\u01b0\u1ee3t truy c\u1eadp mi\u1ec5n ph\u00ed. V\u1edbi phong c\u00e1ch g\u1ea7n g\u0169i, d\u1ec5 hi\u1ec3u, Russell Brunson \u0111\u00e3 bi\u1ebfn nh\u1eefng kh\u00e1i ni\u1ec7m ph\u1ee9c t\u1ea1p c\u1ee7a marketing k\u1ef9 thu\u1eadt s\u1ed1 th\u00e0nh c\u00f4ng c\u1ee5 th\u1ef1c chi\u1ebfn, gi\u00fap m\u1ecdi doanh nghi\u1ec7p \u0111\u1ec1u c\u00f3 th\u1ec3 l\u00e0m ch\u1ee7 d\u00f2ng kh\u00e1ch h\u00e0ng c\u1ee7a ri\u00eang m\u00ecnh.<\/span><\/p>\n<h3><b>1.11. D\u00e1m b\u1ecb gh\u00e9t<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Tho\u1ea1t nh\u00ecn,<\/span><a href=\"https:\/\/tiki.vn\/dam-bi-ghet-p271518926.html\"> <span style=\"font-weight: 400;\">D\u00e1m b\u1ecb gh\u00e9t<\/span><\/a><span style=\"font-weight: 400;\"> c\u00f3 v\u1ebb kh\u00f4ng li\u00ean quan \u0111\u1ebfn x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, nh\u01b0ng \u0111\u00e2y l\u1ea1i l\u00e0 m\u1ed9t trong nh\u1eefng cu\u1ed1n s\u00e1ch c\u00f3 n\u1ec1n t\u1ea3ng tri\u1ebft h\u1ecdc v\u1eefng ch\u1eafc nh\u1ea5t cho th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n. D\u1ef1a tr\u00ean t\u00e2m l\u00fd h\u1ecdc c\u1ee7a Alfred Adler, cu\u1ed1n s\u00e1ch l\u1eadp lu\u1eadn r\u1eb1ng m\u1ecdi v\u1ea5n \u0111\u1ec1 \u0111\u1ec1u xu\u1ea5t ph\u00e1t t\u1eeb c\u00e1c m\u1ed1i quan h\u1ec7 v\u00e0 h\u1ea1nh ph\u00fac \u0111\u00edch th\u1ef1c \u0111\u1ebfn t\u1eeb vi\u1ec7c d\u00e1m s\u1ed1ng cu\u1ed9c \u0111\u1eddi c\u1ee7a ch\u00ednh m\u00ecnh, kh\u00f4ng b\u1ecb tr\u00f3i bu\u1ed9c b\u1edfi s\u1ef1 th\u1eeba nh\u1eadn c\u1ee7a ng\u01b0\u1eddi kh\u00e1c.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n, \u0111i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t b\u1ea3n s\u1eafc ch\u00e2n th\u1ef1c, d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a b\u1ea1n, thay v\u00ec c\u1ed1 g\u1eafng l\u00e0m h\u00e0i l\u00f2ng t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi. M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh d\u00e1m c\u00f3 quan \u0111i\u1ec3m ri\u00eang, d\u00e1m kh\u00e1c bi\u1ec7t v\u00e0 ch\u1ea5p nh\u1eadn r\u1eb1ng s\u1ebd c\u00f3 ng\u01b0\u1eddi kh\u00f4ng th\u00edch m\u00ecnh. Cu\u1ed1n s\u00e1ch n\u00e0y gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng s\u1ef1 t\u1ef1 tin v\u00e0 l\u00f2ng can \u0111\u1ea3m \u0111\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t phi\u00ean b\u1ea3n \u0111\u1ed9c nh\u1ea5t, t\u1eeb \u0111\u00f3 t\u1ea1o ra m\u1ed9t s\u1ee9c h\u00fat m\u1ea1nh m\u1ebd v\u00e0 b\u1ec1n v\u1eefng.<\/span><\/p>\n<h2><b>2. Ti\u00eau ch\u00ed l\u1ef1a ch\u1ecdn s\u00e1ch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u\u00a0<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>N\u1ed9i dung kinh \u0111i\u1ec3n v\u00e0 gi\u00e1 tr\u1ecb v\u01b0\u1ee3t th\u1eddi gian:<\/b><span style=\"font-weight: 400;\"> \u01afu ti\u00ean nh\u1eefng cu\u1ed1n s\u00e1ch cung c\u1ea5p c\u00e1c nguy\u00ean t\u1eafc c\u1ed1t l\u00f5i v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u, \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh hi\u1ec7u qu\u1ea3 qua nhi\u1ec1u th\u1ebf h\u1ec7 marketer.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u00ednh \u1ee9ng d\u1ee5ng th\u1ef1c ti\u1ec5n cao:<\/b><span style=\"font-weight: 400;\"> S\u00e1ch ph\u1ea3i \u0111\u01b0a ra c\u00e1c v\u00ed d\u1ee5, case study th\u1ef1c t\u1ebf v\u00e0 ph\u01b0\u01a1ng ph\u00e1p c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng ngay v\u00e0o c\u00f4ng vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u00e1c gi\u1ea3 uy t\u00edn:<\/b><span style=\"font-weight: 400;\"> L\u1ef1a ch\u1ecdn s\u00e1ch t\u1eeb c\u00e1c chuy\u00ean gia h\u00e0ng \u0111\u1ea7u nh\u01b0 Al Ries, Seth Godin, David Ogilvy, nh\u1eefng ng\u01b0\u1eddi c\u00f3 kinh nghi\u1ec7m v\u00e0 t\u1ea7m \u1ea3nh h\u01b0\u1edfng l\u1edbn trong ng\u00e0nh.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0110\u00e1nh gi\u00e1 t\u00edch c\u1ef1c t\u1eeb c\u1ed9ng \u0111\u1ed3ng:<\/b><span style=\"font-weight: 400;\"> Tham kh\u1ea3o v\u00e0 t\u1ed5ng h\u1ee3p \u00fd ki\u1ebfn, review t\u1eeb \u0111\u00f4ng \u0111\u1ea3o \u0111\u1ed9c gi\u1ea3 \u0111\u00e3 \u0111\u1ecdc v\u00e0 \u00e1p d\u1ee5ng th\u00e0nh c\u00f4ng ki\u1ebfn th\u1ee9c t\u1eeb s\u00e1ch.<\/span><\/li>\n<\/ul>\n<h2><b>3. Mua s\u00e1ch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u1edf \u0111\u00e2u uy t\u00edn? L\u1eddi cam k\u1ebft t\u1eeb Tiki<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Vi\u1ec7c \u0111\u1ecdc m\u1ed9t cu\u1ed1n s\u00e1ch ch\u1ea5t l\u01b0\u1ee3ng b\u1eaft \u0111\u1ea7u t\u1eeb vi\u1ec7c s\u1edf h\u1eefu m\u1ed9t b\u1ea3n in ch\u00ednh h\u00e3ng, s\u1eafc n\u00e9t v\u00e0 \u0111\u1ea7y \u0111\u1ee7 n\u1ed9i dung. \u0110\u1ec3 h\u00e0nh tr\u00ecnh kh\u00e1m ph\u00e1 tri th\u1ee9c c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c tr\u1ecdn v\u1eb9n,<\/span><a href=\"https:\/\/tiki.vn\/\"> <span style=\"font-weight: 400;\">Tiki<\/span><\/a><span style=\"font-weight: 400;\"> cam k\u1ebft mang \u0111\u1ebfn nh\u1eefng tr\u1ea3i nghi\u1ec7m mua s\u1eafm \u0111\u00e1ng tin c\u1eady nh\u1ea5t.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>100% S\u00e1ch Ch\u00ednh H\u00e3ng:<\/b><span style=\"font-weight: 400;\"> Tiki l\u00e0m vi\u1ec7c tr\u1ef1c ti\u1ebfp v\u1edbi c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n v\u00e0 nh\u00e0 ph\u00e1t h\u00e0nh uy t\u00edn, \u0111\u1ea3m b\u1ea3o m\u1ecdi cu\u1ed1n s\u00e1ch \u0111\u1ebfn tay b\u1ea1n \u0111\u1ec1u l\u00e0 s\u00e1ch th\u1eadt, c\u00f3 ngu\u1ed3n g\u1ed1c r\u00f5 r\u00e0ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ho\u00e0n ti\u1ec1n 200%:<\/b><span style=\"font-weight: 400;\"> N\u1ebfu ph\u00e1t hi\u1ec7n s\u00e1ch gi\u1ea3 ho\u1eb7c s\u00e1ch kh\u00f4ng \u0111\u00fang ch\u1ea5t l\u01b0\u1ee3ng, Tiki cam k\u1ebft ho\u00e0n ti\u1ec1n 200% gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m, kh\u1eb3ng \u0111\u1ecbnh s\u1ef1 uy t\u00edn tuy\u1ec7t \u0111\u1ed1i.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ki\u1ec3m Tra Khi Nh\u1eadn H\u00e0ng:<\/b><span style=\"font-weight: 400;\"> B\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 m\u1edf h\u1ed9p v\u00e0 ki\u1ec3m tra s\u00e1ch ngay khi nh\u1eadn h\u00e0ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m \u0111\u00fang nh\u01b0 mong \u0111\u1ee3i.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Giao H\u00e0ng Nhanh Ch\u00f3ng:<\/b><span style=\"font-weight: 400;\"> V\u1edbi d\u1ecbch v\u1ee5 TikiNOW, b\u1ea1n c\u00f3 th\u1ec3 nh\u1eadn s\u00e1ch ch\u1ec9 trong v\u00e0i gi\u1edd, kh\u00f4ng \u0111\u1ec3 ngu\u1ed3n c\u1ea3m h\u1ee9ng c\u1ee7a b\u1ea1n ph\u1ea3i ch\u1edd \u0111\u1ee3i.<\/span><\/li>\n<\/ul>\n<h2><b>4. C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p\u00a0<\/b><\/h2>\n<h3><b>4.1. T\u00f4i l\u00e0 ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u, n\u00ean \u0111\u1ecdc cu\u1ed1n s\u00e1ch n\u00e0o \u0111\u1ea7u ti\u00ean?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">V\u1edbi ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u, l\u1ef1a ch\u1ecdn l\u00fd t\u01b0\u1edfng nh\u1ea5t l\u00e0 <\/span><b>\u0110\u1ecbnh V\u1ecb<\/b><span style=\"font-weight: 400;\"> c\u1ee7a <\/span><b>Al Ries v\u00e0 Jack Trout<\/b><span style=\"font-weight: 400;\">. Cu\u1ed1n s\u00e1ch n\u00e0y s\u1ebd cung c\u1ea5p cho b\u1ea1n t\u01b0 duy n\u1ec1n t\u1ea3ng v\u00e0 c\u1ed1t l\u00f5i nh\u1ea5t v\u1ec1 c\u00e1ch m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u t\u1ed3n t\u1ea1i v\u00e0 c\u1ea1nh tranh trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng. Sau \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ecdc ti\u1ebfp <\/span><b>22 Quy lu\u1eadt b\u1ea5t bi\u1ebfn trong x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/b><span style=\"font-weight: 400;\"> \u0111\u1ec3 c\u00f3 m\u1ed9t b\u1ed9 quy t\u1eafc r\u00f5 r\u00e0ng.<\/span><\/p>\n<h3><b>4.2. S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa &#8220;22 Quy Lu\u1eadt Marketing&#8221; v\u00e0 &#8220;22 Quy Lu\u1eadt Th\u01b0\u01a1ng Hi\u1ec7u&#8221; l\u00e0 g\u00ec?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">C\u1ea3 hai cu\u1ed1n s\u00e1ch \u0111\u1ec1u c\u1ee7a Al Ries. &#8220;22 Quy Lu\u1eadt B\u1ea5t Bi\u1ebfn trong Marketing&#8221; t\u1eadp trung v\u00e0o c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing t\u1ed5ng th\u1ec3, bao g\u1ed3m c\u1ea3 s\u1ea3n ph\u1ea9m, gi\u00e1 c\u1ea3, ph\u00e2n ph\u1ed1i. Trong khi \u0111\u00f3, &#8220;22 Quy Lu\u1eadt B\u1ea5t Bi\u1ebfn trong X\u00e2y d\u1ef1ng Th\u01b0\u01a1ng hi\u1ec7u&#8221; \u0111i s\u00e2u h\u01a1n v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 qu\u1ea3n l\u00fd t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u, m\u1ed9t ph\u1ea7n quan tr\u1ecdng nh\u01b0ng chuy\u00ean bi\u1ec7t h\u01a1n c\u1ee7a marketing.<\/span><\/p>\n<h3><b>4.3. S\u00e1ch n\u00e0o ph\u00f9 h\u1ee3p nh\u1ea5t \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n, b\u1ea1n n\u00ean b\u1eaft \u0111\u1ea7u v\u1edbi <\/span><b>Ngh\u1ec7 thu\u1eadt PR b\u1ea3n th\u00e2n (Show Your Work!)<\/b><span style=\"font-weight: 400;\"> \u0111\u1ec3 c\u00f3 t\u01b0 duy c\u1edfi m\u1edf v\u1ec1 vi\u1ec7c chia s\u1ebb. Ti\u1ebfp theo, <\/span><b>B\u00ed m\u1eadt chuy\u00ean gia<\/b><span style=\"font-weight: 400;\"> s\u1ebd cung c\u1ea5p cho b\u1ea1n chi\u1ebfn l\u01b0\u1ee3c c\u1ee5 th\u1ec3 \u0111\u1ec3 \u0111\u1ecbnh v\u1ecb b\u1ea3n th\u00e2n. Cu\u1ed1i c\u00f9ng, <\/span><b>D\u00e1m b\u1ecb gh\u00e9t<\/b><span style=\"font-weight: 400;\"> s\u1ebd mang l\u1ea1i n\u1ec1n t\u1ea3ng tri\u1ebft l\u00fd v\u1eefng ch\u1eafc \u0111\u1ec3 b\u1ea1n x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ch\u00e2n th\u1ef1c v\u00e0 t\u1ef1 tin.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">        <div class=\"tiki-product-slider\">\n            <div class='tiki-product-slider-title'>Mua ngay s\u00e1ch hay v\u1ec1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u gi\u00e1 t\u1ed1t t\u1ea1i Tiki:<\/div>\n            <div class=\"embla\">\n                <div class=\"embla__viewport\">\n                    <div class=\"embla__container\">            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-xay-dung-thuong-hieu-manh-p531395.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/media\/catalog\/product\/i\/m\/img164.u2469.d20160728.t143246.jpg\" alt=\"S\u00e1ch X\u00e2y D\u1ef1ng Th\u01b0\u01a1ng Hi\u1ec7u M\u1ea1nh\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"S\u00e1ch X\u00e2y D\u1ef1ng Th\u01b0\u01a1ng Hi\u1ec7u M\u1ea1nh\">S\u00e1ch X\u00e2y D\u1ef1ng Th\u01b0\u01a1ng Hi\u1ec7u M\u1ea1nh<\/h4>\n                    <div class=\"product-info-price\">\n                        42.000 <sup>\u20ab<\/sup>\n                    <\/div>\n                    \n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao ng\u00e0y mai<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-xay-dung-cau-chuyen-thuong-hieu-p201630453.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/c4\/b7\/b9\/eca45b3754a23c3f859a728d842add1b.jpg\" alt=\"S\u00e1ch  X\u00e2y d\u1ef1ng c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"S\u00e1ch  X\u00e2y d\u1ef1ng c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u\">S\u00e1ch  X\u00e2y d\u1ef1ng c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/h4>\n                    <div class=\"product-info-price\">\n                        169.000 <sup>\u20ab<\/sup>\n                    <\/div>\n                    \n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao ng\u00e0y mai<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-nghe-thuat-xay-dung-thuong-hieu-ca-nhan-p248899174.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/73\/eb\/65\/b862d0398d67e615c022503351616348.png\" alt=\"S\u00e1ch: Ngh\u1ec7 thu\u1eadt x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"S\u00e1ch: Ngh\u1ec7 thu\u1eadt x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n\">S\u00e1ch: Ngh\u1ec7 thu\u1eadt x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n<\/h4>\n                    <div class=\"product-info-price\">\n                        189.000 <sup>\u20ab<\/sup>\n                    <\/div>\n                    \n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao ng\u00e0y mai<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-tao-dung-thuong-hieu-p62754127.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/3f\/bb\/54\/6817dad5299370a5e41fc9c4dac37697.jpg\" alt=\"S\u00e1ch T\u1ea1o D\u1ef1ng Th\u01b0\u01a1ng Hi\u1ec7u\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"S\u00e1ch T\u1ea1o D\u1ef1ng Th\u01b0\u01a1ng Hi\u1ec7u\">S\u00e1ch T\u1ea1o D\u1ef1ng Th\u01b0\u01a1ng Hi\u1ec7u<\/h4>\n                    <div class=\"product-info-price\">\n                        45.650 <sup>\u20ab<\/sup>\n                    <\/div>\n                                <div class=\"product-info-original-price\">\n                <span><span class=\"product-info-original-price-text\">55.000<\/span> <sup>\u20ab<\/sup><\/span>\n                <span class=\"product-info-original-price-rate\">-17%<\/span>\n            <\/div>\n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao ng\u00e0y mai<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-hanh-trinh-xay-dung-thuong-hieu-ca-nhan-p272349557.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/c0\/60\/da\/f083d9d611d0db7176c1784940a439c3.jpg\" alt=\"S\u00e1ch H\u00e0nh tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/c2\/bc\/6d\/ff18cc8968e2bbb43f7ac58efbfafdff.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"S\u00e1ch H\u00e0nh tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n\">S\u00e1ch H\u00e0nh tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n<\/h4>\n                    <div class=\"product-info-price\">\n                        135.000 <sup>\u20ab<\/sup>\n                    <\/div>\n                                <div class=\"product-info-original-price\">\n                <span><span class=\"product-info-original-price-text\">168.000<\/span> <sup>\u20ab<\/sup><\/span>\n                <span class=\"product-info-original-price-rate\">-20%<\/span>\n            <\/div>\n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/ts\/tka\/a8\/31\/b6\/802e2c99dcce64c67aa2648edb15dd25.png\" alt=\"\" \/>\n                <span>Giao si\u00eau t\u1ed1c 2h<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-xay-dung-cau-chuyen-thuong-hieu-p3517773.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/56\/8a\/7e\/cdc647a970d3bb0fd30d2213a7c23869.jpg\" alt=\"S\u00e1ch X\u00e2y D\u1ef1ng C\u00e2u Chuy\u1ec7n Th\u01b0\u01a1ng Hi\u1ec7u\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"S\u00e1ch X\u00e2y D\u1ef1ng C\u00e2u Chuy\u1ec7n Th\u01b0\u01a1ng Hi\u1ec7u\">S\u00e1ch X\u00e2y D\u1ef1ng C\u00e2u Chuy\u1ec7n Th\u01b0\u01a1ng Hi\u1ec7u<\/h4>\n                    <div class=\"product-info-price\">\n                        169.000 <sup>\u20ab<\/sup>\n                    <\/div>\n                    \n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao ng\u00e0y mai<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-xay-dung-cau-chuyen-thuong-hieu-tai-ban-p145399600.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/c3\/ca\/4a\/3d5fd71d6f79a63ba8b51e2ff74c52c5.jpg\" alt=\"S\u00e1ch X\u00e2y D\u1ef1ng C\u00e2u Chuy\u1ec7n Th\u01b0\u01a1ng Hi\u1ec7u (T\u00e1i B\u1ea3n)\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"S\u00e1ch X\u00e2y D\u1ef1ng C\u00e2u Chuy\u1ec7n Th\u01b0\u01a1ng Hi\u1ec7u (T\u00e1i B\u1ea3n)\">S\u00e1ch X\u00e2y D\u1ef1ng C\u00e2u Chuy\u1ec7n Th\u01b0\u01a1ng Hi\u1ec7u (T\u00e1i B\u1ea3n)<\/h4>\n                    <div class=\"product-info-price\">\n                        169.000 <sup>\u20ab<\/sup>\n                    <\/div>\n                    \n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao ng\u00e0y mai<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/nhung-ngo-nhan-ve-xay-dung-thuong-hieu-ban-quyen-p275571737.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/00\/72\/69\/5ef3dcf970c944e3df6b0c37bcf554f1.jpg\" alt=\"Nh\u1eefng ng\u1ed9 nh\u1eadn v\u1ec1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u - B\u1ea3n Quy\u1ec1n\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"Nh\u1eefng ng\u1ed9 nh\u1eadn v\u1ec1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u - B\u1ea3n Quy\u1ec1n\">Nh\u1eefng ng\u1ed9 nh\u1eadn v\u1ec1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u - B\u1ea3n Quy\u1ec1n<\/h4>\n                    <div class=\"product-info-price\">\n                        188.000 <sup>\u20ab<\/sup>\n                    <\/div>\n                    \n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao ng\u00e0y mai<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-xay-dung-cau-chuyen-thuong-hieu-ban-quyen-p201932849.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/c2\/30\/6e\/04d94fe3145ff77438bc520e35e2fc9d.jpg\" alt=\"S\u00e1ch  X\u00e2y d\u1ef1ng c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u - B\u1ea2N QUY\u1ec0N\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"S\u00e1ch  X\u00e2y d\u1ef1ng c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u - B\u1ea2N QUY\u1ec0N\">S\u00e1ch  X\u00e2y d\u1ef1ng c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u - B\u1ea2N QUY\u1ec0N<\/h4>\n                    <div class=\"product-info-price\">\n                        169.000 <sup>\u20ab<\/sup>\n                    <\/div>\n                    \n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao ng\u00e0y mai<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-xay-dung-cau-chuyen-thuong-hieu-tai-ban-p193895771.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/05\/d6\/83\/93c7463cbedac7e68e3b114e05cae3b1.jpg\" alt=\"S\u00e1ch X\u00e2y D\u1ef1ng C\u00e2u Chuy\u1ec7n Th\u01b0\u01a1ng Hi\u1ec7u (T\u00e1i B\u1ea3n)\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"S\u00e1ch X\u00e2y D\u1ef1ng C\u00e2u Chuy\u1ec7n Th\u01b0\u01a1ng Hi\u1ec7u (T\u00e1i B\u1ea3n)\">S\u00e1ch X\u00e2y D\u1ef1ng C\u00e2u Chuy\u1ec7n Th\u01b0\u01a1ng Hi\u1ec7u (T\u00e1i B\u1ea3n)<\/h4>\n                    <div class=\"product-info-price\">\n                        169.000 <sup>\u20ab<\/sup>\n                    <\/div>\n                    \n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao ng\u00e0y mai<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/nghe-thuat-xay-dung-thuong-hieu-ca-nhan-p187642221.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/ee\/42\/7a\/ae2c75438359f2dcc1cecc10c9c20750.png\" alt=\"Ngh\u1ec7 thu\u1eadt x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"Ngh\u1ec7 thu\u1eadt x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n\">Ngh\u1ec7 thu\u1eadt x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n<\/h4>\n                    <div class=\"product-info-price\">\n                        141.750 <sup>\u20ab<\/sup>\n                    <\/div>\n                                <div class=\"product-info-original-price\">\n                <span><span class=\"product-info-original-price-text\">189.000<\/span> <sup>\u20ab<\/sup><\/span>\n                <span class=\"product-info-original-price-rate\">-25%<\/span>\n            <\/div>\n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 6, 12\/06<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-hanh-trinh-xay-dung-thuong-hieu-ca-nhan-p263071377.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/1b\/08\/24\/1585d0d04cdec44737cee2c084193e23.jpg\" alt=\"S\u00e1ch H\u00e0nh Tr\u00ecnh X\u00e2y D\u1ef1ng Th\u01b0\u01a1ng Hi\u1ec7u C\u00e1 Nh\u00e2n\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"S\u00e1ch H\u00e0nh Tr\u00ecnh X\u00e2y D\u1ef1ng Th\u01b0\u01a1ng Hi\u1ec7u C\u00e1 Nh\u00e2n\">S\u00e1ch H\u00e0nh Tr\u00ecnh X\u00e2y D\u1ef1ng Th\u01b0\u01a1ng Hi\u1ec7u C\u00e1 Nh\u00e2n<\/h4>\n                    <div class=\"product-info-price\">\n                        137.760 <sup>\u20ab<\/sup>\n                    <\/div>\n                                <div class=\"product-info-original-price\">\n                <span><span class=\"product-info-original-price-text\">168.000<\/span> <sup>\u20ab<\/sup><\/span>\n                <span class=\"product-info-original-price-rate\">-18%<\/span>\n            <\/div>\n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 6, 12\/06<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-xay-dung-cau-chuyen-thuong-hieu-p242075195.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/c2\/30\/6e\/05abce45e7cb3a03d7630d15103dcdf6.jpg\" alt=\"S\u00e1ch - X\u00e2y d\u1ef1ng c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u - 1980Books\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"S\u00e1ch - X\u00e2y d\u1ef1ng c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u - 1980Books\">S\u00e1ch - X\u00e2y d\u1ef1ng c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u - 1980Books<\/h4>\n                    <div class=\"product-info-price\">\n                        169.000 <sup>\u20ab<\/sup>\n                    <\/div>\n                    \n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao ng\u00e0y mai<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-xay-dung-cau-chuyen-thuong-hieu-p242075265.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/c4\/b7\/b9\/67879ce95c43fb3b17211cc6f696c259.jpg\" alt=\"S\u00e1ch - X\u00e2y d\u1ef1ng c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u - 1980Books\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"S\u00e1ch - X\u00e2y d\u1ef1ng c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u - 1980Books\">S\u00e1ch - X\u00e2y d\u1ef1ng c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u - 1980Books<\/h4>\n                    <div class=\"product-info-price\">\n                        169.000 <sup>\u20ab<\/sup>\n                    <\/div>\n                    \n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao ng\u00e0y mai<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-xay-dung-thuong-hieu-tinh-gon-p273282774.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/cf\/22\/64\/8eaef42d5fef52e0b8dd90fbe2b6a552.jpg\" alt=\"S\u00e1ch X\u00e2y D\u1ef1ng Th\u01b0\u01a1ng Hi\u1ec7u Tinh G\u1ecdn\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/c2\/bc\/6d\/ff18cc8968e2bbb43f7ac58efbfafdff.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"S\u00e1ch X\u00e2y D\u1ef1ng Th\u01b0\u01a1ng Hi\u1ec7u Tinh G\u1ecdn\">S\u00e1ch X\u00e2y D\u1ef1ng Th\u01b0\u01a1ng Hi\u1ec7u Tinh G\u1ecdn<\/h4>\n                    <div class=\"product-info-price\">\n                        154.400 <sup>\u20ab<\/sup>\n                    <\/div>\n                                <div class=\"product-info-original-price\">\n                <span><span class=\"product-info-original-price-text\">229.000<\/span> <sup>\u20ab<\/sup><\/span>\n                <span class=\"product-info-original-price-rate\">-33%<\/span>\n            <\/div>\n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/ts\/tka\/a8\/31\/b6\/802e2c99dcce64c67aa2648edb15dd25.png\" alt=\"\" \/>\n                <span>Giao si\u00eau t\u1ed1c 2h<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-xay-dung-thuong-hieu-tinh-gon-p3031993.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/5f\/c8\/e7\/f2a94f7a39e371e1b148df0b07b7e387.jpg\" alt=\"S\u00e1ch X\u00e2y D\u1ef1ng Th\u01b0\u01a1ng Hi\u1ec7u Tinh G\u1ecdn\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"S\u00e1ch X\u00e2y D\u1ef1ng Th\u01b0\u01a1ng Hi\u1ec7u Tinh G\u1ecdn\">S\u00e1ch X\u00e2y D\u1ef1ng Th\u01b0\u01a1ng Hi\u1ec7u Tinh G\u1ecdn<\/h4>\n                    <div class=\"product-info-price\">\n                        143.000 <sup>\u20ab<\/sup>\n                    <\/div>\n                                <div class=\"product-info-original-price\">\n                <span><span class=\"product-info-original-price-text\">169.000<\/span> <sup>\u20ab<\/sup><\/span>\n                <span class=\"product-info-original-price-rate\">-15%<\/span>\n            <\/div>\n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 6, 12\/06<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-xay-dung-chan-dung-thuong-hieu-hanh-trinh-xay-dung-thuong-hieu-ca-nhan-p263072172.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/05\/d7\/e3\/7ee764d536f20ec30674b6b51cf468b5.jpg\" alt=\"S\u00e1ch X\u00e2y D\u1ef1ng Ch\u00e2n Dung Th\u01b0\u01a1ng Hi\u1ec7u - H\u00e0nh Tr\u00ecnh X\u00e2y D\u1ef1ng Th\u01b0\u01a1ng Hi\u1ec7u C\u00e1 Nh\u00e2n\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"S\u00e1ch X\u00e2y D\u1ef1ng Ch\u00e2n Dung Th\u01b0\u01a1ng Hi\u1ec7u - H\u00e0nh Tr\u00ecnh X\u00e2y D\u1ef1ng Th\u01b0\u01a1ng Hi\u1ec7u C\u00e1 Nh\u00e2n\">S\u00e1ch X\u00e2y D\u1ef1ng Ch\u00e2n Dung Th\u01b0\u01a1ng Hi\u1ec7u - H\u00e0nh Tr\u00ecnh X\u00e2y D\u1ef1ng Th\u01b0\u01a1ng Hi\u1ec7u C\u00e1 Nh\u00e2n<\/h4>\n                    <div class=\"product-info-price\">\n                        137.760 <sup>\u20ab<\/sup>\n                    <\/div>\n                                <div class=\"product-info-original-price\">\n                <span><span class=\"product-info-original-price-text\">168.000<\/span> <sup>\u20ab<\/sup><\/span>\n                <span class=\"product-info-original-price-rate\">-18%<\/span>\n            <\/div>\n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 6, 12\/06<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-nghe-thuat-xay-dung-thuong-hieu-ca-nhan-ban-quyen-p201431004.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/e1\/6e\/80\/f771a73b063b99ff627a2ab97e4e35f5.jpg\" alt=\"S\u00e1ch  Ngh\u1ec7 thu\u1eadt x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n - B\u1ea2N QUY\u1ec0N\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"S\u00e1ch  Ngh\u1ec7 thu\u1eadt x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n - B\u1ea2N QUY\u1ec0N\">S\u00e1ch  Ngh\u1ec7 thu\u1eadt x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n - B\u1ea2N QUY\u1ec0N<\/h4>\n                    <div class=\"product-info-price\">\n                        189.000 <sup>\u20ab<\/sup>\n                    <\/div>\n                    \n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao ng\u00e0y mai<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-4-buoc-xay-dung-thuong-hieu-ca-nhan-ban-quyen-p201842889.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/2c\/36\/cf\/b3866330c83bcd024cd4d6096fdb242c.jpg\" alt=\"S\u00e1ch 4 B\u01b0\u1edbc x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n - B\u1ea2N QUY\u1ec0N\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"S\u00e1ch 4 B\u01b0\u1edbc x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n - B\u1ea2N QUY\u1ec0N\">S\u00e1ch 4 B\u01b0\u1edbc x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n - B\u1ea2N QUY\u1ec0N<\/h4>\n                    <div class=\"product-info-price\">\n                        159.000 <sup>\u20ab<\/sup>\n                    <\/div>\n                    \n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao ng\u00e0y mai<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-4-buoc-xay-dung-thuong-hieu-ca-nhan-ban-quyen-p201427830.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/2c\/36\/cf\/046c9781bfa4ce441328686f73154112.jpg\" alt=\"S\u00e1ch 4 B\u01b0\u1edbc x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n - B\u1ea2N QUY\u1ec0N\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"S\u00e1ch 4 B\u01b0\u1edbc x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n - B\u1ea2N QUY\u1ec0N\">S\u00e1ch 4 B\u01b0\u1edbc x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n - B\u1ea2N QUY\u1ec0N<\/h4>\n                    <div class=\"product-info-price\">\n                        159.000 <sup>\u20ab<\/sup>\n                    <\/div>\n                    \n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao ng\u00e0y mai<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/nhung-ngo-nhan-ve-xay-dung-thuong-hieu-p275346344.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/93\/1e\/d3\/c9fdfe40d14d89a4bc1691f6eea75a7b.jpg\" alt=\"Nh\u1eefng Ng\u1ed9 Nh\u1eadn V\u1ec1 X\u00e2y D\u1ef1ng Th\u01b0\u01a1ng Hi\u1ec7u\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"Nh\u1eefng Ng\u1ed9 Nh\u1eadn V\u1ec1 X\u00e2y D\u1ef1ng Th\u01b0\u01a1ng Hi\u1ec7u\">Nh\u1eefng Ng\u1ed9 Nh\u1eadn V\u1ec1 X\u00e2y D\u1ef1ng Th\u01b0\u01a1ng Hi\u1ec7u<\/h4>\n                    <div class=\"product-info-price\">\n                        188.000 <sup>\u20ab<\/sup>\n                    <\/div>\n                    \n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao ng\u00e0y mai<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/combo-sach-xay-dung-thuong-hieu-nen-tang-phat-trien-thuong-hieu-ca-nhan-xay-dung-cau-chuyen-thuong-hieu-p38454092.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/b5\/f1\/16\/ca062ad6662ab4a1a6575990e718f8b3.jpg\" alt=\"Combo S\u00e1ch X\u00e2y D\u1ef1ng Th\u01b0\u01a1ng Hi\u1ec7u: N\u1ec1n T\u1ea3ng Ph\u00e1t Tri\u1ec3n Th\u01b0\u01a1ng Hi\u1ec7u C\u00e1 Nh\u00e2n, X\u00e2y D\u1ef1ng C\u00e2u Chuy\u1ec7n Th\u01b0\u01a1ng Hi\u1ec7u\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"Combo S\u00e1ch X\u00e2y D\u1ef1ng Th\u01b0\u01a1ng Hi\u1ec7u: N\u1ec1n T\u1ea3ng Ph\u00e1t Tri\u1ec3n Th\u01b0\u01a1ng Hi\u1ec7u C\u00e1 Nh\u00e2n, X\u00e2y D\u1ef1ng C\u00e2u Chuy\u1ec7n Th\u01b0\u01a1ng Hi\u1ec7u\">Combo S\u00e1ch X\u00e2y D\u1ef1ng Th\u01b0\u01a1ng Hi\u1ec7u: N\u1ec1n T\u1ea3ng Ph\u00e1t Tri\u1ec3n Th\u01b0\u01a1ng Hi\u1ec7u C\u00e1 Nh\u00e2n, X\u00e2y D\u1ef1ng C\u00e2u Chuy\u1ec7n Th\u01b0\u01a1ng Hi\u1ec7u<\/h4>\n                    <div class=\"product-info-price\">\n                        308.000 <sup>\u20ab<\/sup>\n                    <\/div>\n                    \n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao ng\u00e0y mai<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/4-buoc-xay-dung-thuong-hieu-ca-nhan-p140368461.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/77\/ca\/50\/cf2fbe48e50a39d24f8b846a71b603ea.png\" alt=\"4 B\u01b0\u1edbc x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/b2\/8d\/56\/3086efc2194320a6b83fba7530de7c78.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"4 B\u01b0\u1edbc x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n\">4 B\u01b0\u1edbc x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n<\/h4>\n                    <div class=\"product-info-price\">\n                        159.000 <sup>\u20ab<\/sup>\n                    <\/div>\n                    \n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao ng\u00e0y mai<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/tao-dung-thuong-hieu-p172313435.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/ac\/77\/b1\/ba7202126f03a29eb31390f74429d284.jpg\" alt=\"T\u1ea1o d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"T\u1ea1o d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u\">T\u1ea1o d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/h4>\n                    <div class=\"product-info-price\">\n                        55.000 <sup>\u20ab<\/sup>\n                    <\/div>\n                    \n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao ng\u00e0y mai<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a><\/div>\n                <\/div>\n                        <button class=\"embla__control embla__prev\"><iconify-icon icon=\"tabler:chevron-left\"><\/iconify-icon><\/button>\n        <button class=\"embla__control embla__next\"><iconify-icon icon=\"tabler:chevron-right\"><\/iconify-icon><\/button>\n            <\/div>\n        <\/div><\/span><\/p>\n<p><b>Xem th\u00eam:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/tiki.vn\/blog\/review-sach-ve-marketing\/\"><span style=\"font-weight: 400;\">S\u00e1ch Hay V\u1ec1 Marketing<\/span><\/a><span style=\"font-weight: 400;\">: 15+ Cu\u1ed1n N\u00e2ng T\u1ea7m T\u01b0 Duy Marketer<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/tiki.vn\/blog\/sach-ve-kinh-te-cho-nguoi-moi-bat-dau\/\"><span style=\"font-weight: 400;\">S\u00e1ch v\u1ec1 kinh t\u1ebf cho ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u<\/span><\/a><span style=\"font-weight: 400;\">: Khai m\u1edf t\u01b0 duy, d\u1ec5 hi\u1ec3u nh\u1ea5t<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/tiki.vn\/blog\/sach-hay-ve-van-hoa-doanh-nghiep\/\"><span style=\"font-weight: 400;\">S\u00e1ch hay v\u1ec1 v\u0103n h\u00f3a doanh nghi\u1ec7p<\/span><\/a><span style=\"font-weight: 400;\">: Ki\u1ebfn t\u1ea1o \u0111\u1ed9i ng\u0169 v\u1eefng m\u1ea1nh<\/span><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t h\u00e0nh tr\u00ecnh d\u00e0i h\u1ea1n, \u0111\u00f2i h\u1ecfi s\u1ef1 ki\u00ean tr\u00ec, s\u00e1ng t\u1ea1o v\u00e0 kh\u00f4ng ng\u1eebng h\u1ecdc h\u1ecfi. M\u1ed7i cu\u1ed1n s\u00e1ch trong danh s\u00e1ch tr\u00ean \u0111\u1ec1u l\u00e0 m\u1ed9t ng\u01b0\u1eddi th\u1ea7y, m\u1ed9t ng\u01b0\u1eddi d\u1eabn \u0111\u01b0\u1eddng qu\u00fd gi\u00e1, cung c\u1ea5p nh\u1eefng g\u00f3c nh\u00ecn, c\u00f4ng c\u1ee5 v\u00e0 ngu\u1ed3n c\u1ea3m h\u1ee9ng kh\u00e1c nhau. Hy v\u1ecdng r\u1eb1ng qua danh s\u00e1ch n\u00e0y, b\u1ea1n s\u1ebd t\u00ecm th\u1ea5y nh\u1eefng cu\u1ed1n s\u00e1ch ph\u00f9 h\u1ee3p \u0111\u1ec3 b\u1eaft \u0111\u1ea7u ho\u1eb7c ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch m\u1ea1nh m\u1ebd v\u00e0 b\u1ec1n v\u1eefng.<\/span><\/i><a href=\"https:\/\/tiki.vn\/nha-sach-tiki\/c8322\"> <i><span style=\"font-weight: 400;\">Nh\u00e0 s\u00e1ch Tiki<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> lu\u00f4n s\u1eb5n s\u00e0ng \u0111\u1ed3ng h\u00e0nh c\u00f9ng b\u1ea1n tr\u00ean con \u0111\u01b0\u1eddng chinh ph\u1ee5c tri th\u1ee9c.<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trong th\u1ebf gi\u1edbi kinh doanh c\u1ea1nh tranh, th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 l\u00e0 logo hay slogan, m\u00e0 l\u00e0 linh h\u1ed3n c\u1ee7a doanh nghi\u1ec7p v\u00e0 d\u1ea5u \u1ea5n c\u00e1 nh\u00e2n c\u1ee7a m\u1ed7i ng\u01b0\u1eddi. Vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd, c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng \u0111\u00f2i h\u1ecfi t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c v\u00e0 ki\u1ebfn th\u1ee9c s\u00e2u s\u1eafc. \u0110\u1ec3 gi\u00fap [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":103279,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,4],"tags":[],"class_list":{"0":"post-103278","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-review-sach","8":"category-review-san-pham"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v20.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top 10+ s\u00e1ch hay v\u1ec1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kinh \u0111i\u1ec3n v\u00e0 th\u1ef1c chi\u1ebfn<\/title>\n<meta name=\"description\" content=\"Kh\u00e1m ph\u00e1 top 10+ s\u00e1ch hay v\u1ec1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p v\u00e0 c\u00e1 nh\u00e2n. T\u1eeb \u0110\u1ecbnh V\u1ecb \u0111\u1ebfn Con B\u00f2 T\u00eda, t\u00ecm hi\u1ec3u chi\u1ebfn l\u01b0\u1ee3c kinh \u0111i\u1ec3n v\u00e0 th\u1ef1c chi\u1ebfn. Xem ngay!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tiki.vn\/blog\/sach-hay-ve-xay-dung-thuong-hieu\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top 10+ s\u00e1ch hay v\u1ec1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kinh \u0111i\u1ec3n v\u00e0 th\u1ef1c chi\u1ebfn\" \/>\n<meta property=\"og:description\" content=\"Kh\u00e1m ph\u00e1 top 10+ s\u00e1ch hay v\u1ec1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p v\u00e0 c\u00e1 nh\u00e2n. T\u1eeb \u0110\u1ecbnh V\u1ecb \u0111\u1ebfn Con B\u00f2 T\u00eda, t\u00ecm hi\u1ec3u chi\u1ebfn l\u01b0\u1ee3c kinh \u0111i\u1ec3n v\u00e0 th\u1ef1c chi\u1ebfn. 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