{"id":103281,"date":"2026-05-17T19:44:07","date_gmt":"2026-05-17T12:44:07","guid":{"rendered":"https:\/\/tiki.vn\/blog\/?p=103281"},"modified":"2026-05-17T19:44:07","modified_gmt":"2026-05-17T12:44:07","slug":"sach-hay-ve-thuong-mai-dien-tu","status":"publish","type":"post","link":"https:\/\/tiki.vn\/blog\/sach-hay-ve-thuong-mai-dien-tu\/","title":{"rendered":"Top 10 s\u00e1ch hay v\u1ec1 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u1ec3 th\u00e0nh c\u00f4ng kinh doanh online"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed kh\u00f4ng c\u00f2n l\u00e0 xu h\u01b0\u1edbng m\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh huy\u1ebft m\u1ea1ch c\u1ee7a n\u1ec1n kinh t\u1ebf hi\u1ec7n \u0111\u1ea1i. \u0110\u1ec3 chinh ph\u1ee5c th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7y ti\u1ec1m n\u0103ng nh\u01b0ng c\u0169ng kh\u00f4ng \u00edt th\u00e1ch th\u1ee9c n\u00e0y, vi\u1ec7c trang b\u1ecb ki\u1ebfn th\u1ee9c s\u00e2u s\u1eafc v\u00e0 t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c l\u00e0 y\u1ebfu t\u1ed1 s\u1ed1ng c\u00f2n. S\u00e1ch ch\u00ednh l\u00e0 ng\u01b0\u1eddi th\u1ea7y th\u1ea7m l\u1eb7ng, ch\u1eaft l\u1ecdc tinh hoa t\u1eeb nh\u1eefng b\u1ed9 \u00f3c v\u0129 \u0111\u1ea1i v\u00e0 nh\u1eefng b\u00e0i h\u1ecdc x\u01b0\u01a1ng m\u00e1u tr\u00ean th\u01b0\u01a1ng tr\u01b0\u1eddng. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd t\u1ed5ng h\u1ee3p v\u00e0 \u0111\u00e1nh gi\u00e1 nh\u1eefng cu\u1ed1n s\u00e1ch th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed h\u00e0ng \u0111\u1ea7u, m\u1ed9t b\u1ea3n \u0111\u1ed3 kho b\u00e1u d\u00e0nh cho b\u1ea5t k\u1ef3 ai mu\u1ed1n b\u1eaft \u0111\u1ea7u, t\u1ed1i \u01b0u h\u00f3a hay \u0111\u01a1n gi\u1ea3n l\u00e0 th\u1ea5u hi\u1ec3u cu\u1ed9c ch\u01a1i kinh doanh online.<\/span><\/p>\n<h2><b>Nh\u1eefng \u0111i\u1ec3m ch\u00ednh<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">S\u00e1ch th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed cung c\u1ea5p t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c v\u00e0 ki\u1ebfn th\u1ee9c n\u1ec1n t\u1ea3ng gi\u00fap chinh ph\u1ee5c th\u1ecb tr\u01b0\u1eddng kinh doanh online.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Danh s\u00e1ch \u0111a d\u1ea1ng t\u1eeb s\u00e1ch th\u1ef1c chi\u1ebfn (B\u00ed m\u1eadt Dotcom) \u0111\u1ebfn t\u01b0 duy qu\u1ea3n tr\u1ecb (T\u1eeb T\u1ed1t \u0110\u1ebfn V\u0129 \u0110\u1ea1i), ph\u00f9 h\u1ee3p m\u1ecdi c\u1ea5p \u0111\u1ed9.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hi\u1ec3u r\u00f5 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng (5A trong Ti\u1ebfp Th\u1ecb 4.0) v\u00e0 t\u00e2m l\u00fd h\u1ecdc h\u00e0nh vi (Phi L\u00fd Tr\u00ed) l\u00e0 ch\u00eca kh\u00f3a th\u00e0nh c\u00f4ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u00e2u chuy\u1ec7n th\u00e0nh c\u00f4ng t\u1eeb Alibaba, Zappos mang l\u1ea1i b\u00e0i h\u1ecdc v\u1ec1 ki\u00ean tr\u00ec, v\u0103n h\u00f3a doanh nghi\u1ec7p v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<\/ul>\n<h2><b>1. Top s\u00e1ch hay v\u1ec1 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed kh\u00f4ng th\u1ec3 b\u1ecf l\u1ee1<\/b><\/h2>\n<h3><b>1.1. B\u00ed m\u1eadt Dotcom<\/b><\/h3>\n<p><a href=\"https:\/\/tiki.vn\/sach-bi-mat-dotcom-bia-mem-p276330122.html?itm_campaign=SRC_YPD_TKA_PLA_UNK_ALL_UNK_UNK_UNK_UNK_X.302423_Y.1884743_Z.4000186_CN.Bi-mat-Dotcom-18%2F10%2F2024&amp;itm_medium=CPC&amp;itm_source=tiki-ads&amp;spid=276330123\"><span style=\"font-weight: 400;\">B\u00ed m\u1eadt Dotcom<\/span><\/a><span style=\"font-weight: 400;\"> kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch, m\u00e0 l\u00e0 m\u1ed9t t\u1ea5m b\u1ea3n \u0111\u1ed3 chi ti\u1ebft v\u1ec1 c\u00e1ch x\u00e2y d\u1ef1ng ph\u1ec5u b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 tr\u00ean m\u00f4i tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn. T\u00e1c gi\u1ea3<\/span><a href=\"https:\/\/tiki.vn\/author\/russell-brunson.html\"> <span style=\"font-weight: 400;\">Russell Brunson<\/span><\/a><span style=\"font-weight: 400;\">, m\u1ed9t trong nh\u1eefng chuy\u00ean gia h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi v\u1ec1 marketing online, \u0111\u00e3 h\u1ec7 th\u1ed1ng h\u00f3a to\u00e0n b\u1ed9 quy tr\u00ecnh thu h\u00fat, nu\u00f4i d\u01b0\u1ee1ng v\u00e0 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh. S\u00e1ch \u0111i s\u00e2u v\u00e0o c\u00e1c kh\u00e1i ni\u1ec7m c\u1ed1t l\u00f5i nh\u01b0 Thang gi\u00e1 tr\u1ecb, Ph\u1ec5u b\u00e1n h\u00e0ng, K\u1ecbch b\u1ea3n b\u00e1n h\u00e0ng v\u00e0 c\u00e1ch t\u1ea1o ra nh\u1eefng l\u1eddi ch\u00e0o h\u00e0ng kh\u00f4ng th\u1ec3 ch\u1ed1i t\u1eeb.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110i\u1ec3m \u0111\u1eb7c bi\u1ec7t c\u1ee7a cu\u1ed1n s\u00e1ch l\u00e0 t\u00ednh th\u1ef1c chi\u1ebfn cao. Thay v\u00ec l\u00fd thuy\u1ebft su\u00f4ng, Russell Brunson cung c\u1ea5p nh\u1eefng m\u00f4 h\u00ecnh, k\u1ecbch b\u1ea3n v\u00e0 v\u00ed d\u1ee5 c\u1ee5 th\u1ec3 c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng ngay l\u1eadp t\u1ee9c cho b\u1ea5t k\u1ef3 s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 n\u00e0o. \u0110\u00e2y l\u00e0 c\u1ea9m nang kh\u00f4ng th\u1ec3 thi\u1ebfu cho c\u00e1c ch\u1ee7 doanh nghi\u1ec7p, marketer hay b\u1ea5t k\u1ef3 ai mu\u1ed1n t\u0103ng tr\u01b0\u1edfng doanh thu m\u1ed9t c\u00e1ch b\u1ec1n v\u1eefng th\u00f4ng qua h\u1ec7 th\u1ed1ng b\u00e1n h\u00e0ng t\u1ef1 \u0111\u1ed9ng.<\/span><\/p>\n<h3><b>1.2. T\u1eeb T\u1ed1t \u0110\u1ebfn V\u0129 \u0110\u1ea1i<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">D\u00f9 kh\u00f4ng ph\u1ea3i l\u00e0 s\u00e1ch vi\u1ebft ri\u00eang v\u1ec1 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed,<\/span><a href=\"https:\/\/tiki.vn\/tu-tot-den-vi-dai-tai-ban-2021-p82912488.html\"> <span style=\"font-weight: 400;\">T\u1eeb T\u1ed1t \u0110\u1ebfn V\u0129 \u0110\u1ea1i<\/span><\/a><span style=\"font-weight: 400;\"> c\u1ee7a<\/span><a href=\"https:\/\/tiki.vn\/author\/jim-collins.html\"> <span style=\"font-weight: 400;\">Jim Collins<\/span><\/a><span style=\"font-weight: 400;\"> l\u1ea1i cung c\u1ea5p nh\u1eefng nguy\u00ean t\u1eafc n\u1ec1n t\u1ea3ng v\u1ec1 qu\u1ea3n tr\u1ecb v\u00e0 x\u00e2y d\u1ef1ng doanh nghi\u1ec7p tr\u01b0\u1eddng t\u1ed3n, ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng cho b\u1ea5t k\u1ef3 c\u00f4ng ty e-commerce n\u00e0o. D\u1ef1a tr\u00ean m\u1ed9t nghi\u00ean c\u1ee9u k\u00e9o d\u00e0i 5 n\u0103m, Jim Collins v\u00e0 \u0111\u1ed9i ng\u0169 c\u1ee7a \u00f4ng \u0111\u00e3 t\u00ecm ra nh\u1eefng y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i gi\u00fap m\u1ed9t c\u00f4ng ty t\u1eeb ch\u1ed7 &#8220;t\u1ed1t&#8221; c\u00f3 th\u1ec3 nh\u1ea3y v\u1ecdt l\u00ean &#8220;v\u0129 \u0111\u1ea1i&#8221; v\u00e0 duy tr\u00ec v\u1ecb th\u1ebf \u0111\u00f3 trong nhi\u1ec1u n\u0103m.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">S\u00e1ch gi\u1edbi thi\u1ec7u nh\u1eefng kh\u00e1i ni\u1ec7m kinh \u0111i\u1ec3n nh\u01b0 \u201cNh\u00e0 l\u00e3nh \u0111\u1ea1o c\u1ea5p \u0111\u1ed9 5\u201d, \u201cKh\u00e1i ni\u1ec7m con nh\u00edm\u201d, \u201cV\u0103n h\u00f3a k\u1ef7 lu\u1eadt\u201d v\u00e0 \u201cB\u00e1nh \u0111\u00e0\u201d. \u0110\u1ed1i v\u1edbi m\u1ed9t doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, vi\u1ec7c \u00e1p d\u1ee5ng nh\u1eefng t\u01b0 duy n\u00e0y gi\u00fap x\u00e2y d\u1ef1ng m\u1ed9t n\u1ec1n m\u00f3ng v\u1eefng ch\u1eafc, t\u1eeb vi\u1ec7c ch\u1ecdn \u0111\u00fang ng\u01b0\u1eddi, t\u1eadp trung v\u00e0o th\u1ebf m\u1ea1nh c\u1ed1t l\u00f5i cho \u0111\u1ebfn vi\u1ec7c t\u1ea1o \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng thay v\u00ec ch\u1ea1y theo c\u00e1c xu h\u01b0\u1edbng ng\u1eafn h\u1ea1n. Cu\u1ed1n s\u00e1ch n\u00e0y l\u00e0 kim ch\u1ec9 nam cho c\u00e1c nh\u00e0 s\u00e1ng l\u1eadp v\u00e0 CEO mu\u1ed1n x\u00e2y d\u1ef1ng m\u1ed9t \u0111\u1ebf ch\u1ebf th\u1ef1c s\u1ef1.<\/span><\/p>\n<h3><b>1.3. Ti\u1ebfp Th\u1ecb 4.0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Trong k\u1ef7 nguy\u00ean s\u1ed1, h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u00e3 thay \u0111\u1ed5i ho\u00e0n to\u00e0n v\u00e0<\/span><a href=\"https:\/\/tiki.vn\/tiep-thi-4-0-dich-chuyen-tu-truyen-thong-sang-cong-nghe-so-tai-ban-2022-p205416995.html\"> <span style=\"font-weight: 400;\">Ti\u1ebfp Th\u1ecb 4.0<\/span><\/a><span style=\"font-weight: 400;\"> c\u1ee7a &#8220;cha \u0111\u1ebb marketing hi\u1ec7n \u0111\u1ea1i&#8221;<\/span><a href=\"https:\/\/tiki.vn\/author\/philip-kotler.html\"> <span style=\"font-weight: 400;\">Philip Kotler<\/span><\/a><span style=\"font-weight: 400;\"> l\u00e0 cu\u1ed1n s\u00e1ch gi\u1ea3i m\u00e3 s\u1ef1 thay \u0111\u1ed5i \u0111\u00f3. T\u00e1c ph\u1ea9m ch\u1ec9 ra qu\u00e1 tr\u00ecnh chuy\u1ec3n d\u1ecbch t\u1eeb marketing truy\u1ec1n th\u1ed1ng sang marketing k\u1ef9 thu\u1eadt s\u1ed1, n\u01a1i quy\u1ec1n l\u1ef1c \u0111\u00e3 chuy\u1ec3n t\u1eeb doanh nghi\u1ec7p sang tay ng\u01b0\u1eddi ti\u00eau d\u00f9ng k\u1ebft n\u1ed1i c\u1ed9ng \u0111\u1ed3ng. S\u00e1ch gi\u1edbi thi\u1ec7u m\u00f4 h\u00ecnh 5A (Awareness &#8211; Nh\u1eadn bi\u1ebft, Appeal &#8211; Thu h\u00fat, Ask &#8211; T\u00ecm hi\u1ec3u, Act &#8211; H\u00e0nh \u0111\u1ed9ng, Advocate &#8211; \u1ee6ng h\u1ed9), m\u1ed9t l\u1ed9 tr\u00ecnh kh\u00e1ch h\u00e0ng m\u1edbi ph\u1ea3n \u00e1nh \u0111\u00fang th\u1ef1c t\u1ebf.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ed1i v\u1edbi ng\u01b0\u1eddi l\u00e0m th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, cu\u1ed1n s\u00e1ch n\u00e0y cung c\u1ea5p m\u1ed9t c\u00e1i nh\u00ecn t\u1ed5ng quan v\u00e0 chi\u1ebfn l\u01b0\u1ee3c v\u1ec1 c\u00e1ch t\u00edch h\u1ee3p gi\u1eefa t\u01b0\u01a1ng t\u00e1c online v\u00e0 offline, c\u00e1ch t\u1eadn d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a c\u1ed9ng \u0111\u1ed3ng m\u1ea1ng \u0111\u1ec3 bi\u1ebfn kh\u00e1ch h\u00e0ng th\u00e0nh nh\u1eefng ng\u01b0\u1eddi \u1ee7ng h\u1ed9 trung th\u00e0nh. \u0110\u00e2y l\u00e0 t\u00e0i li\u1ec7u c\u1ea7n thi\u1ebft \u0111\u1ec3 hi\u1ec3u r\u00f5 b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng v\u00e0 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing \u0111a k\u00eanh hi\u1ec7u qu\u1ea3.<\/span><\/p>\n<h3><b>1.4. Th\u1ebf Gi\u1edbi Alibaba C\u1ee7a Jack Ma<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">N\u1ebfu Amazon l\u00e0 bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ph\u01b0\u01a1ng T\u00e2y, th\u00ec Alibaba ch\u00ednh l\u00e0 \u0111\u1ea1i di\u1ec7n cho s\u1ee9c m\u1ea1nh c\u1ee7a ph\u01b0\u01a1ng \u0110\u00f4ng.<\/span><a href=\"https:\/\/tiki.vn\/the-gioi-alibaba-cua-jack-ma-p978808.html?spid=978916&amp;utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=SEA_NBR_GGL_PMA_DPC_ALL_VN_BK_UNK_UNK_C.PMAX_X.23118822138_Y._V.978916_W.DT_A._O.CIR&amp;gad_source=1&amp;gad_campaignid=23118827457&amp;gbraid=0AAAAA_nyVbna1N7kVzGfEPtGHDL9i8VnK&amp;gclid=Cj0KCQjw6bfHBhDNARIsAIGsqLh1tJ9A9kKrU0z3nfs7yeW7QXSp_2OU80DRQObPut2mKDRb-7vNCF4aAi8PEALw_wcB\"> <span style=\"font-weight: 400;\">Th\u1ebf Gi\u1edbi Alibaba C\u1ee7a Jack Ma<\/span><\/a><span style=\"font-weight: 400;\">, \u0111\u01b0\u1ee3c vi\u1ebft b\u1edfi<\/span><a href=\"https:\/\/tiki.vn\/author\/porter-erisman.html\"> <span style=\"font-weight: 400;\">Porter Erisman<\/span><\/a><span style=\"font-weight: 400;\">, m\u1ed9t trong nh\u1eefng nh\u00e2n vi\u00ean qu\u1ed1c t\u1ebf \u0111\u1ea7u ti\u00ean c\u1ee7a c\u00f4ng ty, mang \u0111\u1ebfn m\u1ed9t g\u00f3c nh\u00ecn t\u1eeb b\u00ean trong v\u1ec1 s\u1ef1 tr\u1ed7i d\u1eady th\u1ea7n k\u1ef3 c\u1ee7a Alibaba. Cu\u1ed1n s\u00e1ch k\u1ec3 l\u1ea1i c\u00e2u chuy\u1ec7n t\u1eeb nh\u1eefng ng\u00e0y \u0111\u1ea7u gian kh\u00f3, khi Jack Ma v\u00e0 \u0111\u1ed9i ng\u0169 c\u1ee7a m\u00ecnh ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi s\u1ef1 c\u1ea1nh\u00a0 tranh t\u1eeb eBay v\u00e0 s\u1ef1 ho\u00e0i nghi c\u1ee7a th\u1ebf gi\u1edbi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">T\u00e1c ph\u1ea9m kh\u00f4ng ch\u1ec9 l\u00e0 c\u00e2u chuy\u1ec7n v\u1ec1 m\u1ed9t c\u00f4ng ty m\u00e0 c\u00f2n l\u00e0 b\u00e0i h\u1ecdc v\u1ec1 s\u1ef1 ki\u00ean tr\u00ec, t\u1ea7m nh\u00ecn v\u00e0 kh\u1ea3 n\u0103ng th\u1ea5u hi\u1ec3u th\u1ecb tr\u01b0\u1eddng b\u1ea3n \u0111\u1ecba. \u0110\u1ed9c gi\u1ea3 s\u1ebd h\u1ecdc \u0111\u01b0\u1ee3c c\u00e1ch Alibaba x\u00e2y d\u1ef1ng ni\u1ec1m tin trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng ch\u01b0a c\u00f3 th\u00f3i quen mua s\u1eafm tr\u1ef1c tuy\u1ebfn v\u00e0 t\u1ea1o ra m\u1ed9t h\u1ec7 sinh th\u00e1i to\u00e0n di\u1ec7n t\u1eeb b\u00e1n l\u1ebb, thanh to\u00e1n \u0111\u1ebfn logistics. \u0110\u00e2y l\u00e0 cu\u1ed1n s\u00e1ch truy\u1ec1n c\u1ea3m h\u1ee9ng m\u1ea1nh m\u1ebd cho c\u00e1c startup t\u1ea1i c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi n\u1ed5i.<\/span><\/p>\n<h3><b>1.5. T\u1ef7 Ph\u00fa B\u00e1n Gi\u00e0y<\/b><\/h3>\n<p><a href=\"https:\/\/tiki.vn\/ty-phu-ban-giay-tai-ban-p143226162.html\"><span style=\"font-weight: 400;\">T\u1ef7 Ph\u00fa B\u00e1n Gi\u00e0y<\/span><\/a><span style=\"font-weight: 400;\"> l\u00e0 c\u00e2u chuy\u1ec7n v\u1ec1 h\u00e0nh tr\u00ecnh x\u00e2y d\u1ef1ng Zappos, m\u1ed9t c\u00f4ng ty b\u00e1n gi\u00e0y tr\u1ef1c tuy\u1ebfn, tr\u1edf th\u00e0nh bi\u1ec3u t\u01b0\u1ee3ng v\u1ec1 v\u0103n h\u00f3a doanh nghi\u1ec7p v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng.<\/span><a href=\"https:\/\/tiki.vn\/author\/tony-hsieh.html\"> <span style=\"font-weight: 400;\">Tony Hsieh<\/span><\/a><span style=\"font-weight: 400;\"> chia s\u1ebb m\u1ed9t tri\u1ebft l\u00fd kinh doanh \u0111\u1ed9c \u0111\u00e1o: \u0110\u1eb7t h\u1ea1nh ph\u00fac c\u1ee7a nh\u00e2n vi\u00ean v\u00e0 kh\u00e1ch h\u00e0ng l\u00ean h\u00e0ng \u0111\u1ea7u, v\u00e0 l\u1ee3i nhu\u1eadn s\u1ebd t\u1ef1 kh\u1eafc \u0111\u1ebfn sau. Cu\u1ed1n s\u00e1ch kh\u00f4ng ph\u1ea3i l\u00e0 nh\u1eefng b\u00e0i h\u1ecdc kinh doanh kh\u00f4 khan, m\u00e0 l\u00e0 m\u1ed9t t\u1ef1 truy\u1ec7n ch\u00e2n th\u1eadt, \u0111\u1ea7y nhi\u1ec7t huy\u1ebft v\u1ec1 \u0111am m\u00ea v\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, b\u00e0i h\u1ecdc l\u1edbn nh\u1ea5t t\u1eeb Zappos l\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t chi ph\u00ed, m\u00e0 l\u00e0 m\u1ed9t kho\u1ea3n \u0111\u1ea7u t\u01b0 marketing hi\u1ec7u qu\u1ea3 nh\u1ea5t. Tony Hsieh ch\u1ee9ng minh r\u1eb1ng vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t v\u0103n h\u00f3a c\u00f4ng ty m\u1ea1nh m\u1ebd, n\u01a1i m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u \u0111\u01b0\u1ee3c truy\u1ec1n c\u1ea3m h\u1ee9ng, ch\u00ednh l\u00e0 l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng nh\u1ea5t trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111\u00f4ng \u0111\u00fac.<\/span><\/p>\n<h3><b>1.6. Hi\u1ec7u \u1ee8ng Chim M\u1ed3i<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">M\u1eb7c d\u00f9 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch thu\u1ea7n t\u00fay v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u,<\/span><a href=\"https:\/\/tiki.vn\/combo-3-cuon-hieu-ung-chim-moi-tap-1-2-3-p73810559.html\"> <span style=\"font-weight: 400;\">Hi\u1ec7u \u1ee8ng Chim M\u1ed3i<\/span><\/a><span style=\"font-weight: 400;\"> c\u1ee7a Qu\u1ed1c Kh\u00e1nh,<\/span><a href=\"https:\/\/tiki.vn\/author\/hao-nhien.html\"> <span style=\"font-weight: 400;\">H\u1ea1o Nhi\u00ean<\/span><\/a><span style=\"font-weight: 400;\"> cung c\u1ea5p nh\u1eefng hi\u1ec3u bi\u1ebft v\u00f4 gi\u00e1 v\u1ec1 c\u00e1ch con ng\u01b0\u1eddi ra quy\u1ebft \u0111\u1ecbnh. T\u00e1c gi\u1ea3 ch\u1ec9 ra r\u1eb1ng ch\u00fang ta th\u01b0\u1eddng kh\u00f4ng h\u00e0nh \u0111\u1ed9ng m\u1ed9t c\u00e1ch l\u00fd tr\u00ed nh\u01b0 ch\u00fang ta v\u1eabn t\u01b0\u1edfng. C\u00e1c quy\u1ebft \u0111\u1ecbnh mua s\u1eafm, l\u1ef1a ch\u1ecdn c\u1ee7a ch\u00fang ta b\u1ecb \u1ea3nh h\u01b0\u1edfng s\u00e2u s\u1eafc b\u1edfi b\u1ed1i c\u1ea3nh, s\u1ef1 so s\u00e1nh v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 t\u00e2m l\u00fd phi l\u00fd tr\u00ed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng quy lu\u1eadt n\u00e0y gi\u00fap c\u00e1c nh\u00e0 l\u00e0m th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c gi\u00e1, ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i v\u00e0 c\u00e1ch tr\u00ecnh b\u00e0y s\u1ea3n ph\u1ea9m hi\u1ec7u qu\u1ea3 h\u01a1n. Cu\u1ed1n s\u00e1ch gi\u1ea3i th\u00edch t\u1ea1i sao ch\u00fang ta l\u1ea1i s\u1eb5n s\u00e0ng mua m\u1ed9t m\u00f3n h\u00e0ng \u0111\u1eaft ti\u1ec1n h\u01a1n ch\u1ec9 v\u00ec c\u00f3 m\u1ed9t &#8220;l\u1ef1a ch\u1ecdn m\u1ed3i&#8221; b\u00ean c\u1ea1nh. \u0110\u00e2y l\u00e0 ki\u1ebfn th\u1ee9c n\u1ec1n t\u1ea3ng gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u1ea5u hi\u1ec3u s\u00e2u s\u1eafc t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<h3><b>1.7. Kh\u1edfi Nghi\u1ec7p Tinh G\u1ecdn<\/b><\/h3>\n<p><a href=\"https:\/\/tiki.vn\/khoi-nghiep-tinh-gon-p196284166.html\"><span style=\"font-weight: 400;\">Kh\u1edfi Nghi\u1ec7p Tinh G\u1ecdn<\/span><\/a><span style=\"font-weight: 400;\"> l\u00e0 cu\u1ed1n c\u1ea9m nang th\u1ef1c ti\u1ec5n gi\u00fap doanh nh\u00e2n v\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0 \u0111\u00e1nh gi\u00e1 \u00fd t\u01b0\u1edfng kinh doanh m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c tr\u01b0\u1edbc khi b\u1eaft tay v\u00e0o h\u00e0nh \u0111\u1ed9ng. Thay v\u00ec lao v\u00e0o vi\u1ebft k\u1ebf ho\u1ea1ch chi ti\u1ebft hay \u0111\u1ea7u t\u01b0 v\u1ed9i v\u00e0ng, t\u00e1c ph\u1ea9m h\u01b0\u1edbng d\u1eabn ng\u01b0\u1eddi \u0111\u1ecdc c\u00e1ch th\u1eed nghi\u1ec7m \u00fd t\u01b0\u1edfng d\u1ef1a tr\u00ean 7 y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i, t\u1eeb \u0111\u00f3 gi\u1ea3m thi\u1ec3u r\u1ee7i ro v\u00e0 ti\u1ebft ki\u1ec7m th\u1eddi gian. Cu\u1ed1n s\u00e1ch ch\u1ec9 ra r\u1eb1ng, m\u1ed9t nghi\u00ean c\u1ee9u kh\u1ea3 thi t\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng th\u1eadt s\u1ef1 c\u00f3 gi\u00e1 tr\u1ecb h\u01a1n nhi\u1ec1u so v\u1edbi b\u1ea3n k\u1ebf ho\u1ea1ch \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y ho\u00e0n h\u1ea3o nh\u01b0ng thi\u1ebfu c\u0103n c\u1ee9 th\u1ef1c t\u1ebf.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">T\u00e1c gi\u1ea3<\/span><a href=\"https:\/\/tiki.vn\/author\/john-mullins.html\"> <span style=\"font-weight: 400;\">John Mullins<\/span><\/a><span style=\"font-weight: 400;\"> \u2013 gi\u00e1o s\u01b0 Tr\u01b0\u1eddng Kinh doanh London v\u00e0 c\u0169ng l\u00e0 ng\u01b0\u1eddi t\u1eebng ba l\u1ea7n kh\u1edfi nghi\u1ec7p \u2013 mang \u0111\u1ebfn g\u00f3c nh\u00ecn s\u00e2u s\u1eafc t\u1eeb c\u1ea3 l\u00fd thuy\u1ebft l\u1eabn tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n. \u00d4ng \u0111\u00e3 \u0111i qua th\u00e0nh c\u00f4ng l\u1eabn th\u1ea5t b\u1ea1i, \u0111\u1ec3 \u0111\u00fac k\u1ebft nh\u1eefng b\u00e0i h\u1ecdc c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng cho m\u1ecdi doanh nh\u00e2n. V\u1edbi gi\u1ecdng v\u0103n th\u1ef1c t\u1ebf v\u00e0 th\u1eb3ng th\u1eafn, Kh\u1edfi Nghi\u1ec7p Tinh G\u1ecdn kh\u00f4ng ch\u1ec9 l\u00e0 cu\u1ed1n s\u00e1ch d\u1ea1y v\u1ec1 kinh doanh, m\u00e0 c\u00f2n l\u00e0 kim ch\u1ec9 nam gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh \u0111\u00fang h\u01b0\u1edbng \u0111i, gi\u1ea3m r\u1ee7i ro v\u00e0 bi\u1ebfn \u00fd t\u01b0\u1edfng th\u00e0nh d\u1ef1 \u00e1n kh\u1ea3 thi trong th\u1ebf gi\u1edbi th\u1ef1c.<\/span><\/p>\n<h3><b>1.8. X\u00e2y D\u1ef1ng \u0110\u1ec3 Tr\u01b0\u1eddng T\u1ed3n<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Cu\u1ed1n<\/span><a href=\"https:\/\/tiki.vn\/xay-dung-de-truong-ton-p571396.html\"> <span style=\"font-weight: 400;\">X\u00e2y D\u1ef1ng \u0110\u1ec3 Tr\u01b0\u1eddng T\u1ed3n<\/span><\/a><span style=\"font-weight: 400;\"> l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a m\u1ed9t d\u1ef1 \u00e1n nghi\u00ean c\u1ee9u k\u00e9o d\u00e0i s\u00e1u n\u0103m t\u1ea1i \u0110\u1ea1i h\u1ecdc Stanford, nh\u1eb1m t\u00ecm ra c\u00e2u tr\u1ea3 l\u1eddi cho c\u00e2u h\u1ecfi: \u0110i\u1ec1u g\u00ec l\u00e0m n\u00ean nh\u1eefng c\u00f4ng ty v\u0129 \u0111\u1ea1i v\u00e0 tr\u01b0\u1eddng t\u1ed3n?<\/span><a href=\"https:\/\/tiki.vn\/author\/jim-collins-jerry-i-porras.html\"> <span style=\"font-weight: 400;\">Jim Collins &#8211; Jerry I.Porras<\/span><\/a><span style=\"font-weight: 400;\"> \u0111\u00e3 so s\u00e1nh 18 c\u00f4ng ty h\u00e0ng \u0111\u1ea7u nh\u01b0 3M, Disney, Walmart v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp c\u1ee7a h\u1ecd \u0111\u1ec3 t\u00ecm ra nh\u1eefng y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i gi\u00fap c\u00e1c c\u00f4ng ty n\u00e0y th\u00e0nh c\u00f4ng qua nhi\u1ec1u th\u1ebf h\u1ec7.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ed9t trong nh\u1eefng ph\u00e1t hi\u1ec7n l\u1edbn nh\u1ea5t l\u00e0 c\u00e1c c\u00f4ng ty tr\u01b0\u1eddng t\u1ed3n kh\u00f4ng t\u1eadp trung v\u00e0o m\u1ed9t nh\u00e0 l\u00e3nh \u0111\u1ea1o ki\u1ec7t xu\u1ea5t hay m\u1ed9t \u00fd t\u01b0\u1edfng s\u1ea3n ph\u1ea9m duy nh\u1ea5t. Thay v\u00e0o \u0111\u00f3, h\u1ecd x\u00e2y d\u1ef1ng m\u1ed9t h\u1ec7 t\u01b0 t\u01b0\u1edfng c\u1ed1t l\u00f5i, m\u1ed9t b\u1ed9 gi\u00e1 tr\u1ecb v\u00e0 m\u1ee5c \u0111\u00edch kh\u00f4ng bao gi\u1edd thay \u0111\u1ed5i, \u0111\u1ed3ng th\u1eddi kh\u00f4ng ng\u1eebng th\u00fac \u0111\u1ea9y s\u1ef1 ti\u1ebfn b\u1ed9 v\u00e0 thay \u0111\u1ed5i. \u0110\u00e2y l\u00e0 cu\u1ed1n s\u00e1ch d\u00e0nh cho c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o v\u00e0 chi\u1ebfn l\u01b0\u1ee3c gia mu\u1ed1n x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 th\u00e0nh c\u00f4ng v\u1ec1 m\u1eb7t t\u00e0i ch\u00ednh m\u00e0 c\u00f2n c\u00f3 m\u1ed9t di s\u1ea3n b\u1ec1n v\u1eefng.<\/span><\/p>\n<h3><b>1.9. Con B\u00f2 T\u00eda<\/b><\/h3>\n<p><a href=\"https:\/\/tiki.vn\/author\/seth-godin.html\"><span style=\"font-weight: 400;\">Seth Godin<\/span><\/a><span style=\"font-weight: 400;\"> \u0111\u00e3 thay \u0111\u1ed5i ho\u00e0n to\u00e0n c\u00e1ch ch\u00fang ta ngh\u0129 v\u1ec1 marketing v\u1edbi kh\u00e1i ni\u1ec7m &#8220;Con b\u00f2 t\u00eda&#8221;. Trong m\u1ed9t th\u1ebf gi\u1edbi b\u00e3o h\u00f2a th\u00f4ng tin, vi\u1ec7c tr\u1edf n\u00ean &#8220;t\u1ed1t&#8221; hay &#8220;ch\u1ea5t l\u01b0\u1ee3ng&#8221; l\u00e0 kh\u00f4ng \u0111\u1ee7. \u0110\u1ec3 \u0111\u01b0\u1ee3c ch\u00fa \u00fd, s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n ph\u1ea3i th\u1eadt s\u1ef1 &#8220;\u0111\u00e1ng ch\u00fa \u00fd&#8221;, gi\u1ed1ng nh\u01b0 m\u1ed9t con b\u00f2 m\u00e0u t\u00eda n\u1ed5i b\u1eadt gi\u1eefa m\u1ed9t \u0111\u00e0n b\u00f2 tr\u1eafng \u0111en th\u00f4ng th\u01b0\u1eddng. Cu\u1ed1n s\u00e1ch<\/span><a href=\"https:\/\/tiki.vn\/con-bo-tia-tai-ban-p275462417.html\"> <span style=\"font-weight: 400;\">Con B\u00f2 T\u00eda<\/span><\/a><span style=\"font-weight: 400;\"> l\u1eadp lu\u1eadn r\u1eb1ng marketing kh\u00f4ng ph\u1ea3i l\u00e0 th\u1ee9 \u0111\u01b0\u1ee3c th\u00eam v\u00e0o sau khi s\u1ea3n ph\u1ea9m \u0111\u00e3 ho\u00e0n thi\u1ec7n, m\u00e0 ph\u1ea3i \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p ngay t\u1eeb kh\u00e2u thi\u1ebft k\u1ebf v\u00e0 ph\u00e1t tri\u1ec3n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">T\u00e1c ph\u1ea9m khuy\u1ebfn kh\u00edch s\u1ef1 s\u00e1ng t\u1ea1o t\u00e1o b\u1ea1o, ph\u00e1 v\u1ee1 c\u00e1c quy t\u1eafc v\u00e0 t\u1eadp trung v\u00e0o m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng nh\u1ecf nh\u01b0ng \u0111am m\u00ea. Seth Godin ch\u1ec9 ra r\u1eb1ng nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u1ed9t ph\u00e1 t\u1ef1 n\u00f3 \u0111\u00e3 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 marketing hi\u1ec7u qu\u1ea3 nh\u1ea5t. \u0110\u00e2y l\u00e0 cu\u1ed1n s\u00e1ch truy\u1ec1n c\u1ea3m h\u1ee9ng m\u1ea1nh m\u1ebd cho c\u00e1c doanh nh\u00e2n, nh\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00e0 marketer, th\u00fac \u0111\u1ea9y h\u1ecd d\u00e1m kh\u00e1c bi\u1ec7t \u0111\u1ec3 th\u00e0nh c\u00f4ng.<\/span><\/p>\n<h3><b>1.10. Phi L\u00fd Tr\u00ed<\/b><\/h3>\n<p><a href=\"https:\/\/tiki.vn\/phi-ly-tri-kham-pha-nhung-dong-luc-vo-hinh-an-sau-nhung-quyet-dinh-cua-con-nguoi-tai-ban-p147058065.html\"><span style=\"font-weight: 400;\">Phi L\u00fd Tr\u00ed<\/span><\/a><span style=\"font-weight: 400;\"> c\u1ee7a<\/span><a href=\"https:\/\/tiki.vn\/author\/dan-ariely.html\"> <span style=\"font-weight: 400;\">Dan Ariely<\/span><\/a><span style=\"font-weight: 400;\"> l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch h\u1ea5p d\u1eabn, ti\u1ebft l\u1ed9 r\u1eb1ng con ng\u01b0\u1eddi th\u01b0\u1eddng xuy\u00ean \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh phi l\u00fd tr\u00ed, nh\u01b0ng s\u1ef1 phi l\u00fd \u0111\u00f3 l\u1ea1i ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 d\u1ef1 \u0111o\u00e1n \u0111\u01b0\u1ee3c. Th\u00f4ng qua c\u00e1c th\u00ed nghi\u1ec7m t\u00e2m l\u00fd th\u00fa v\u1ecb, t\u00e1c gi\u1ea3 ch\u1ec9 ra nh\u1eefng sai l\u1ea7m c\u00f3 h\u1ec7 th\u1ed1ng trong t\u01b0 duy c\u1ee7a ch\u00fang ta, t\u1eeb vi\u1ec7c so s\u00e1nh t\u01b0\u01a1ng \u0111\u1ed1i, \u1ea3nh h\u01b0\u1edfng c\u1ee7a c\u1ea3m x\u00fac, \u0111\u1ebfn n\u1ed7i s\u1ee3 m\u1ea5t m\u00e1t.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hi\u1ec3u \u0111\u01b0\u1ee3c s\u1ef1 &#8220;phi l\u00fd tr\u00ed c\u00f3 th\u1ec3 d\u1ef1 \u0111o\u00e1n&#8221; n\u00e0y l\u00e0 m\u1ed9t v\u0169 kh\u00ed m\u1ea1nh m\u1ebd cho ng\u01b0\u1eddi l\u00e0m kinh doanh online. S\u00e1ch gi\u00fap b\u1ea1n gi\u1ea3i th\u00edch t\u1ea1i sao c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh &#8220;mi\u1ec5n ph\u00ed v\u1eadn chuy\u1ec3n&#8221; l\u1ea1i hi\u1ec7u qu\u1ea3 \u0111\u1ebfn v\u1eady, t\u1ea1i sao vi\u1ec7c neo gi\u00e1 l\u1ea1i c\u00f3 th\u1ec3 thay \u0111\u1ed5i nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng, v\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 v\u00e0 khuy\u1ebfn m\u00e3i d\u1ef1a tr\u00ean s\u1ef1 th\u1ea5u hi\u1ec3u s\u00e2u s\u1eafc v\u1ec1 t\u00e2m l\u00fd con ng\u01b0\u1eddi, thay v\u00ec ch\u1ec9 d\u1ef1a v\u00e0o logic th\u00f4ng th\u01b0\u1eddng.<\/span><\/p>\n<h2><b>2. Ti\u00eau ch\u00ed l\u1ef1a ch\u1ecdn s\u00e1ch hay v\u1ec1 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u00ednh \u1ee9ng d\u1ee5ng th\u1ef1c ti\u1ec5n:<\/b><span style=\"font-weight: 400;\"> Cung c\u1ea5p ki\u1ebfn th\u1ee9c, m\u00f4 h\u00ecnh v\u00e0 case study c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng ngay v\u00e0o ho\u1ea1t \u0111\u1ed9ng kinh doanh tr\u1ef1c tuy\u1ebfn, \u0111\u1eb7c bi\u1ec7t l\u00e0 t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u00e1c gi\u1ea3 uy t\u00edn:<\/b><span style=\"font-weight: 400;\"> T\u00e1c gi\u1ea3 l\u00e0 chuy\u00ean gia c\u00f3 kinh nghi\u1ec7m th\u1ef1c chi\u1ebfn, nh\u00e0 s\u00e1ng l\u1eadp ho\u1eb7c nh\u00e0 qu\u1ea3n l\u00fd c\u1ea5p cao trong l\u0129nh v\u1ef1c marketing k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 e-commerce.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0110\u00e1nh gi\u00e1 t\u1eeb c\u1ed9ng \u0111\u1ed3ng:<\/b><span style=\"font-weight: 400;\"> S\u00e1ch \u0111\u01b0\u1ee3c gi\u1edbi chuy\u00ean m\u00f4n v\u00e0 \u0111\u1ed9c gi\u1ea3 tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng uy t\u00edn nh\u01b0 Goodreads, Amazon v\u00e0 Tiki \u0111\u00e1nh gi\u00e1 cao v\u1ec1 n\u1ed9i dung v\u00e0 gi\u00e1 tr\u1ecb.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>N\u1ed9i dung c\u00f3 chi\u1ec1u s\u00e2u:<\/b><span style=\"font-weight: 400;\"> Kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf l\u00fd thuy\u1ebft c\u01a1 b\u1ea3n m\u00e0 c\u00f2n \u0111i s\u00e2u v\u00e0o chi\u1ebfn l\u01b0\u1ee3c marketing, t\u01b0 duy v\u1eadn h\u00e0nh v\u00e0 c\u1eadp nh\u1eadt c\u00e1c xu h\u01b0\u1edbng m\u1edbi c\u1ee7a ng\u00e0nh.<\/span><\/li>\n<\/ul>\n<h2><b>3. L\u1eddi khuy\u00ean ch\u1ecdn s\u00e1ch theo t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng<\/b><\/h2>\n<h3><b>3.1. D\u00e0nh cho ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u kinh doanh online<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">N\u1ebfu b\u1ea1n m\u1edbi b\u01b0\u1edbc ch\u00e2n v\u00e0o l\u0129nh v\u1ef1c n\u00e0y, h\u00e3y b\u1eaft \u0111\u1ea7u v\u1edbi nh\u1eefng cu\u1ed1n s\u00e1ch mang t\u00ednh n\u1ec1n t\u1ea3ng v\u00e0 th\u1ef1c ti\u1ec5n. <\/span><b>B\u00ed m\u1eadt Dotcom<\/b><span style=\"font-weight: 400;\"> s\u1ebd cho b\u1ea1n m\u1ed9t h\u1ec7 th\u1ed1ng t\u01b0 duy v\u1ec1 ph\u1ec5u b\u00e1n h\u00e0ng, trong khi <\/span><b>Phi l\u00fd tr\u00ed<\/b><span style=\"font-weight: 400;\"> s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u nh\u1eefng nguy\u00ean t\u1eafc t\u00e2m l\u00fd c\u01a1 b\u1ea3n \u0111\u1ec3 \u0111\u1ecbnh gi\u00e1 v\u00e0 khuy\u1ebfn m\u00e3i.<\/span><\/p>\n<h3><b>3.2. D\u00e0nh cho nh\u00e0 qu\u1ea3n l\u00fd v\u00e0 marketer gi\u00e0u kinh nghi\u1ec7m<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 n\u00e2ng t\u1ea7m chi\u1ebfn l\u01b0\u1ee3c, b\u1ea1n c\u1ea7n nh\u1eefng cu\u1ed1n s\u00e1ch c\u00f3 chi\u1ec1u s\u00e2u v\u1ec1 t\u01b0 duy. <\/span><b>T\u1eeb t\u1ed1t \u0111\u1ebfn v\u0129 \u0111\u1ea1i<\/b><span style=\"font-weight: 400;\"> v\u00e0 <\/span><b>X\u00e2y d\u1ef1ng \u0111\u1ec3 tr\u01b0\u1eddng t\u1ed3n<\/b><span style=\"font-weight: 400;\"> cung c\u1ea5p nh\u1eefng nguy\u00ean t\u1eafc qu\u1ea3n tr\u1ecb v\u01b0\u1ee3t th\u1eddi gian. <\/span><b>Ti\u1ebfp th\u1ecb 4.0<\/b><span style=\"font-weight: 400;\"> gi\u00fap b\u1ea1n c\u1eadp nh\u1eadt b\u1ee9c tranh to\u00e0n c\u1ea3nh c\u1ee7a marketing hi\u1ec7n \u0111\u1ea1i.<\/span><\/p>\n<h3><b>3.3. D\u00e0nh cho ng\u01b0\u1eddi mu\u1ed1n t\u00ecm c\u1ea3m h\u1ee9ng kh\u1edfi nghi\u1ec7p<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Nh\u1eefng c\u00e2u chuy\u1ec7n th\u00e0nh c\u00f4ng v\u00e0 th\u1ea5t b\u1ea1i lu\u00f4n l\u00e0 ngu\u1ed3n c\u1ea3m h\u1ee9ng l\u1edbn nh\u1ea5t. <\/span><b>Th\u1ebf gi\u1edbi Alibaba c\u1ee7a Jack Ma<\/b><span style=\"font-weight: 400;\"> v\u00e0 <\/span><b>T\u1ef7 ph\u00fa b\u00e1n gi\u00e0y<\/b><span style=\"font-weight: 400;\"> l\u00e0 hai cu\u1ed1n s\u00e1ch k\u1ec3 l\u1ea1i nh\u1eefng h\u00e0nh tr\u00ecnh \u0111\u1ea7y ch\u00f4ng gai nh\u01b0ng c\u0169ng v\u00f4 c\u00f9ng vinh quang. Ch\u00fang kh\u00f4ng ch\u1ec9 cung c\u1ea5p b\u00e0i h\u1ecdc kinh doanh m\u00e0 c\u00f2n truy\u1ec1n cho b\u1ea1n ng\u1ecdn l\u1eeda \u0111am m\u00ea v\u00e0 s\u1ef1 ki\u00ean tr\u00ec.<\/span><\/p>\n<h3><b>3.4. D\u00e0nh cho ng\u01b0\u1eddi mua l\u00e0m qu\u00e0 t\u1eb7ng<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">N\u1ebfu b\u1ea1n mu\u1ed1n t\u1eb7ng s\u00e1ch cho \u0111\u1ed3ng nghi\u1ec7p, s\u1ebfp hay b\u1ea1n b\u00e8 l\u00e0m trong ng\u00e0nh kinh doanh, <\/span><b>Con b\u00f2 t\u00eda<\/b><span style=\"font-weight: 400;\"> l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn tuy\u1ec7t v\u1eddi v\u00ec t\u00ednh s\u00e1ng t\u1ea1o v\u00e0 th\u00f4ng \u0111i\u1ec7p m\u1ea1nh m\u1ebd. <\/span><b>Kh\u1edfi nghi\u1ec7p tinh g\u1ecdn<\/b><span style=\"font-weight: 400;\"> c\u0169ng l\u00e0 m\u1ed9t m\u00f3n qu\u00e0 \u00fd ngh\u0129a cho nh\u1eefng ai \u0111ang \u1ea5p \u1ee7 m\u1ed9t d\u1ef1 \u00e1n m\u1edbi, cung c\u1ea5p cho h\u1ecd m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p lu\u1eadn khoa h\u1ecdc \u0111\u1ec3 bi\u1ebfn \u00fd t\u01b0\u1edfng th\u00e0nh hi\u1ec7n th\u1ef1c.<\/span><\/p>\n<h2><b>4. Mua s\u00e1ch th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ch\u00ednh h\u00e3ng \u1edf \u0111\u00e2u?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Trong th\u1ebf gi\u1edbi tri th\u1ee9c, vi\u1ec7c \u0111\u1ecdc m\u1ed9t cu\u1ed1n s\u00e1ch ch\u00ednh h\u00e3ng l\u00e0 \u0111i\u1ec1u ki\u1ec7n ti\u00ean quy\u1ebft \u0111\u1ec3 ti\u1ebfp thu tr\u1ecdn v\u1eb9n tinh hoa c\u1ee7a t\u00e1c gi\u1ea3. M\u1ed9t b\u1ea3n in ch\u1ea5t l\u01b0\u1ee3ng, gi\u1ea5y t\u1ed1t, b\u1ea3n d\u1ecbch chu\u1ea9n x\u00e1c s\u1ebd mang l\u1ea1i tr\u1ea3i nghi\u1ec7m \u0111\u1ecdc t\u1ed1t nh\u1ea5t v\u00e0 \u0111\u1ea3m b\u1ea3o ki\u1ebfn th\u1ee9c b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c l\u00e0 ch\u00ednh x\u00e1c.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">T\u1ea1i<\/span><a href=\"https:\/\/tiki.vn\/\"> <span style=\"font-weight: 400;\">Tiki<\/span><\/a><span style=\"font-weight: 400;\">, ch\u00fang t\u00f4i hi\u1ec3u r\u00f5 t\u1ea7m quan tr\u1ecdng \u0111\u00f3. Tiki cam k\u1ebft:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>100% S\u00e1ch ch\u00ednh h\u00e3ng:<\/b><span style=\"font-weight: 400;\"> T\u1ea5t c\u1ea3 s\u00e1ch \u0111\u1ec1u \u0111\u01b0\u1ee3c nh\u1eadp tr\u1ef1c ti\u1ebfp t\u1eeb c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n v\u00e0 nh\u00e0 ph\u00e1t h\u00e0nh uy t\u00edn t\u1ea1i Vi\u1ec7t Nam.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ho\u00e0n ti\u1ec1n 200% n\u1ebfu ph\u00e1t hi\u1ec7n s\u00e1ch gi\u1ea3:<\/b><span style=\"font-weight: 400;\"> \u0110\u00e2y l\u00e0 l\u1eddi cam k\u1ebft m\u1ea1nh m\u1ebd nh\u1ea5t cho ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 ngu\u1ed3n g\u1ed1c s\u1ea3n ph\u1ea9m.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0110\u01b0\u1ee3c m\u1edf h\u1ed9p ki\u1ec3m tra khi nh\u1eadn h\u00e0ng:<\/b><span style=\"font-weight: 400;\"> B\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 ki\u1ec3m tra t\u00ecnh tr\u1ea1ng s\u00e1ch tr\u01b0\u1edbc khi thanh to\u00e1n \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 h\u00e0i l\u00f2ng tuy\u1ec7t \u0111\u1ed1i.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Giao h\u00e0ng nhanh ch\u00f3ng:<\/b><span style=\"font-weight: 400;\"> V\u1edbi d\u1ecbch v\u1ee5 TikiNOW, nh\u1eefng cu\u1ed1n s\u00e1ch b\u1ea1n c\u1ea7n c\u00f3 th\u1ec3 \u0111\u1ebfn tay ch\u1ec9 trong v\u00f2ng 2 gi\u1edd.<\/span><\/li>\n<\/ul>\n<h2><b>5. C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/b><\/h2>\n<h3><b>5.1. Ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u kinh doanh online n\u00ean \u0111\u1ecdc s\u00e1ch n\u00e0o \u0111\u1ea7u ti\u00ean?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u0110\u1ed1i v\u1edbi ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u, <\/span><b>B\u00ed m\u1eadt Dotcom<\/b><span style=\"font-weight: 400;\"> c\u1ee7a Russell Brunson l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn kh\u1edfi \u0111\u1ea7u t\u1ed1t. S\u00e1ch cung c\u1ea5p m\u1ed9t l\u1ed9 tr\u00ecnh v\u00e0 t\u01b0 duy h\u1ec7 th\u1ed1ng v\u1ec1 c\u00e1ch x\u00e2y d\u1ef1ng m\u1ed9t c\u1ed7 m\u00e1y b\u00e1n h\u00e0ng online, gi\u00fap b\u1ea1n c\u00f3 c\u00e1i nh\u00ecn t\u1ed5ng quan v\u00e0 c\u1ea5u tr\u00fac r\u00f5 r\u00e0ng ngay t\u1eeb \u0111\u1ea7u.<\/span><\/p>\n<h3><b>5.2. Mua s\u00e1ch kinh doanh tr\u00ean Tiki c\u00f3 \u0111\u1ea3m b\u1ea3o s\u00e1ch th\u1eadt kh\u00f4ng?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Tiki cam k\u1ebft 100% s\u00e1ch b\u00e1n ra l\u00e0 s\u00e1ch ch\u00ednh h\u00e3ng, c\u00f3 ngu\u1ed3n g\u1ed1c r\u00f5 r\u00e0ng t\u1eeb c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n. Ch\u00ednh s\u00e1ch ho\u00e0n ti\u1ec1n 200% n\u1ebfu ph\u00e1t hi\u1ec7n s\u00e1ch gi\u1ea3 l\u00e0 s\u1ef1 \u0111\u1ea3m b\u1ea3o v\u1eefng ch\u1eafc cho quy\u1ec1n l\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng, gi\u00fap b\u1ea1n ho\u00e0n to\u00e0n y\u00ean t\u00e2m khi mua s\u1eafm.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">        <div class=\"tiki-product-slider\">\n            <div class='tiki-product-slider-title'>Mua ngay s\u00e1ch hay v\u1ec1 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed gi\u00e1 t\u1ed1t t\u1ea1i Tiki:<\/div>\n            <div class=\"embla\">\n                <div class=\"embla__viewport\">\n                    <div class=\"embla__container\">            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/10-quy-luat-thuong-mai-dien-tu-bo-sach-tren-lung-khong-tuong-kinh-doanh-online-de-thich-nghi-va-gianh-chien-thang-trong-thoi-dai-4-0-p145582044.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/f1\/f2\/97\/84d79b57f38c6e01868e14421b302e6b.png\" alt=\"10 Quy Lu\u1eadt Th\u01b0\u01a1ng M\u1ea1i \u0110i\u1ec7n T\u1eed - B\u1ed9 S\u00e1ch Tr\u00ean L\u01b0ng Kh\u1ed5ng T\u01b0\u1ee3ng - Kinh Doanh Online - \u0110\u1ec3 Th\u00edch Nghi V\u00e0 Gi\u00e0nh Chi\u1ebfn Th\u1eafng Trong Th\u1eddi \u0110\u1ea1i 4.0\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"10 Quy Lu\u1eadt Th\u01b0\u01a1ng M\u1ea1i \u0110i\u1ec7n T\u1eed - B\u1ed9 S\u00e1ch Tr\u00ean L\u01b0ng Kh\u1ed5ng T\u01b0\u1ee3ng - Kinh Doanh Online - \u0110\u1ec3 Th\u00edch Nghi V\u00e0 Gi\u00e0nh Chi\u1ebfn Th\u1eafng Trong Th\u1eddi \u0110\u1ea1i 4.0\">10 Quy Lu\u1eadt Th\u01b0\u01a1ng M\u1ea1i \u0110i\u1ec7n T\u1eed - B\u1ed9 S\u00e1ch Tr\u00ean L\u01b0ng Kh\u1ed5ng T\u01b0\u1ee3ng - Kinh Doanh Online - \u0110\u1ec3 Th\u00edch Nghi V\u00e0 Gi\u00e0nh Chi\u1ebfn Th\u1eafng Trong Th\u1eddi \u0110\u1ea1i 4.0<\/h4>\n                    <div class=\"product-info-price\">\n                        149.000 <sup>\u20ab<\/sup>\n                    <\/div>\n                                <div class=\"product-info-original-price\">\n                <span><span class=\"product-info-original-price-text\">199.000<\/span> <sup>\u20ab<\/sup><\/span>\n                <span class=\"product-info-original-price-rate\">-25%<\/span>\n            <\/div>\n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/ts\/tka\/a8\/31\/b6\/802e2c99dcce64c67aa2648edb15dd25.png\" alt=\"\" \/>\n                <span>Giao si\u00eau t\u1ed1c 2h<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/thuong-mai-dien-tu-p275201021.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/90\/93\/c2\/00cbc29860daf9a9e219cd3b8aaacbb1.jpg\" alt=\"Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed\">Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/h4>\n                    <div class=\"product-info-price\">\n                        144.000 <sup>\u20ab<\/sup>\n                    <\/div>\n                                <div class=\"product-info-original-price\">\n                <span><span class=\"product-info-original-price-text\">180.000<\/span> <sup>\u20ab<\/sup><\/span>\n                <span class=\"product-info-original-price-rate\">-20%<\/span>\n            <\/div>\n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 6, 12\/06<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-jeff-bezos-ga-phu-thuy-nganh-thuong-mai-dien-tu-p277136443.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/b1\/0a\/43\/8f4df37c3a0b8d51be88608732c5f71f.jpg\" alt=\"S\u00e1ch Jeff Bezos G\u00e3 ph\u00f9 thu\u1ef7 ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/c2\/bc\/6d\/ff18cc8968e2bbb43f7ac58efbfafdff.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"S\u00e1ch Jeff Bezos G\u00e3 ph\u00f9 thu\u1ef7 ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed\">S\u00e1ch Jeff Bezos G\u00e3 ph\u00f9 thu\u1ef7 ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/h4>\n                    <div class=\"product-info-price\">\n                        143.000 <sup>\u20ab<\/sup>\n                    <\/div>\n                                <div class=\"product-info-original-price\">\n                <span><span class=\"product-info-original-price-text\">179.000<\/span> <sup>\u20ab<\/sup><\/span>\n                <span class=\"product-info-original-price-rate\">-20%<\/span>\n            <\/div>\n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/ts\/tka\/a8\/31\/b6\/802e2c99dcce64c67aa2648edb15dd25.png\" alt=\"\" \/>\n                <span>Giao si\u00eau t\u1ed1c 2h<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/ung-dung-chatgpt-trong-thuong-mai-dien-tu-p279127282.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/f1\/a4\/ac\/ee7d6f86a875ad4c56bce04122441ac9.jpg\" alt=\"\u1ee8ng D\u1ee5ng ChatGPT Trong Th\u01b0\u01a1ng M\u1ea1i \u0110i\u1ec7n T\u1eed\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"\u1ee8ng D\u1ee5ng ChatGPT Trong Th\u01b0\u01a1ng M\u1ea1i \u0110i\u1ec7n T\u1eed\">\u1ee8ng D\u1ee5ng ChatGPT Trong Th\u01b0\u01a1ng M\u1ea1i \u0110i\u1ec7n T\u1eed<\/h4>\n                    <div class=\"product-info-price\">\n                        227.050 <sup>\u20ab<\/sup>\n                    <\/div>\n                                <div class=\"product-info-original-price\">\n                <span><span class=\"product-info-original-price-text\">239.000<\/span> <sup>\u20ab<\/sup><\/span>\n                <span class=\"product-info-original-price-rate\">-5%<\/span>\n            <\/div>\n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao ng\u00e0y mai<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-thuong-mai-dien-tu-xbtt-p275405716.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/a4\/2c\/bc\/44518249e973b54e529dc7cc3739a5f9.jpg\" alt=\"S\u00e1ch - Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ( xbtt)\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"S\u00e1ch - Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ( xbtt)\">S\u00e1ch - Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ( xbtt)<\/h4>\n                    <div class=\"product-info-price\">\n                        180.000 <sup>\u20ab<\/sup>\n                    <\/div>\n                    \n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao ng\u00e0y mai<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-chien-luoc-thuong-hieu-ca-nhan-va-thuong-mai-dien-tu-cho-nguoi-sang-tao-noi-dung-p273897513.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/5a\/73\/9d\/623aa3d9f72f51508c3c6dd934e1fcc5.jpg\" alt=\"S\u00e1ch - \"Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed cho ng\u01b0\u1eddi s\u00e1ng t\u1ea1o n\u1ed9i dung\"\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"S\u00e1ch - \"Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed cho ng\u01b0\u1eddi s\u00e1ng t\u1ea1o n\u1ed9i dung\"\">S\u00e1ch - \"Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed cho ng\u01b0\u1eddi s\u00e1ng t\u1ea1o n\u1ed9i dung\"<\/h4>\n                    <div class=\"product-info-price\">\n                        99.000 <sup>\u20ab<\/sup>\n                    <\/div>\n                    \n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 6, 12\/06<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-nhap-mon-thuong-mai-dien-tu-p279395052.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/22\/20\/92\/16539ad2acd72128551a6a48ae31c983.jpg\" alt=\"S\u00e1ch - Nh\u1eadp M\u00f4n Th\u01b0\u01a1ng M\u1ea1i \u0110i\u1ec7n T\u1eed\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"S\u00e1ch - Nh\u1eadp M\u00f4n Th\u01b0\u01a1ng M\u1ea1i \u0110i\u1ec7n T\u1eed\">S\u00e1ch - Nh\u1eadp M\u00f4n Th\u01b0\u01a1ng M\u1ea1i \u0110i\u1ec7n T\u1eed<\/h4>\n                    <div class=\"product-info-price\">\n                        215.600 <sup>\u20ab<\/sup>\n                    <\/div>\n                                <div class=\"product-info-original-price\">\n                <span><span class=\"product-info-original-price-text\">245.000<\/span> <sup>\u20ab<\/sup><\/span>\n                <span class=\"product-info-original-price-rate\">-12%<\/span>\n            <\/div>\n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 6, 12\/06<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-mo-khoa-thuong-mai-dien-tu-viet-nam-hanh-trinh-15-nam-tro-thanh-best-seller-tac-gia-vu-minh-tra-p207439063.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/10\/43\/05\/98da72670e6cbdb9e3a966434c21a45b.png\" alt=\"S\u00e1ch M\u1edf Kh\u00f3a Th\u01b0\u01a1ng M\u1ea1i \u0110i\u1ec7n T\u1eed Vi\u1ec7t Nam - H\u00e0nh Tr\u00ecnh 15 N\u0103m Tr\u1edf Th\u00e0nh Best Seller - T\u00e1c Gi\u1ea3 V\u0169 Minh Tr\u00e0\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"S\u00e1ch M\u1edf Kh\u00f3a Th\u01b0\u01a1ng M\u1ea1i \u0110i\u1ec7n T\u1eed Vi\u1ec7t Nam - H\u00e0nh Tr\u00ecnh 15 N\u0103m Tr\u1edf Th\u00e0nh Best Seller - T\u00e1c Gi\u1ea3 V\u0169 Minh Tr\u00e0\">S\u00e1ch M\u1edf Kh\u00f3a Th\u01b0\u01a1ng M\u1ea1i \u0110i\u1ec7n T\u1eed Vi\u1ec7t Nam - H\u00e0nh Tr\u00ecnh 15 N\u0103m Tr\u1edf Th\u00e0nh Best Seller - T\u00e1c Gi\u1ea3 V\u0169 Minh Tr\u00e0<\/h4>\n                    <div class=\"product-info-price\">\n                        159.200 <sup>\u20ab<\/sup>\n                    <\/div>\n                    \n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 6, 12\/06<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-quan-ly-thuong-mai-dien-tu-o-viet-nam-trong-boi-canh-moi-p276440962.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/7b\/5a\/c2\/1f247d6056e7f00911ef943c99130557.jpg\" alt=\"S\u00e1ch - Qu\u1ea3n L\u00fd Th\u01b0\u01a1ng M\u1ea1i \u0110i\u1ec7n T\u1eed \u1ede Vi\u1ec7t Nam Trong B\u1ed1i C\u1ea3nh M\u1edbi\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"S\u00e1ch - Qu\u1ea3n L\u00fd Th\u01b0\u01a1ng M\u1ea1i \u0110i\u1ec7n T\u1eed \u1ede Vi\u1ec7t Nam Trong B\u1ed1i C\u1ea3nh M\u1edbi\">S\u00e1ch - Qu\u1ea3n L\u00fd Th\u01b0\u01a1ng M\u1ea1i \u0110i\u1ec7n T\u1eed \u1ede Vi\u1ec7t Nam Trong B\u1ed1i C\u1ea3nh M\u1edbi<\/h4>\n                    <div class=\"product-info-price\">\n                        130.355 <sup>\u20ab<\/sup>\n                    <\/div>\n                    \n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 6, 12\/06<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-bi-quyet-ban-hang-hieu-qua-tren-san-thuong-mai-dien-tu-viet-nam-p248745949.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/c0\/70\/65\/4d891b05fabd60e7fc11407a3ab23c3b.jpg\" alt=\"S\u00e1ch B\u00ed quy\u1ebft b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 tr\u00ean s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"S\u00e1ch B\u00ed quy\u1ebft b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 tr\u00ean s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam\">S\u00e1ch B\u00ed quy\u1ebft b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 tr\u00ean s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam<\/h4>\n                    <div class=\"product-info-price\">\n                        145.000 <sup>\u20ab<\/sup>\n                    <\/div>\n                    \n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao ng\u00e0y mai<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-quan-ly-thuong-mai-dien-tu-o-viet-nam-trong-boi-canh-moi-sach-chuyen-khao-p277014485.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/0b\/54\/12\/f344994dea1f127049615fad7314cb9d.png\" alt=\"S\u00e1ch - Qu\u1ea3n L\u00fd th\u01b0\u01a1ng M\u1ea1i \u0110i\u1ec7n T\u1eed \u1ede Vi\u1ec7t Nam Trong B\u1ed1i C\u1ea3nh M\u1edbi (S\u00e1ch Chuy\u00ean Kh\u1ea3o)\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"S\u00e1ch - Qu\u1ea3n L\u00fd th\u01b0\u01a1ng M\u1ea1i \u0110i\u1ec7n T\u1eed \u1ede Vi\u1ec7t Nam Trong B\u1ed1i C\u1ea3nh M\u1edbi (S\u00e1ch Chuy\u00ean Kh\u1ea3o)\">S\u00e1ch - Qu\u1ea3n L\u00fd th\u01b0\u01a1ng M\u1ea1i \u0110i\u1ec7n T\u1eed \u1ede Vi\u1ec7t Nam Trong B\u1ed1i C\u1ea3nh M\u1edbi (S\u00e1ch Chuy\u00ean Kh\u1ea3o)<\/h4>\n                    <div class=\"product-info-price\">\n                        130.355 <sup>\u20ab<\/sup>\n                    <\/div>\n                    \n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 6, 12\/06<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-dan-nhap-ve-thuong-mai-cong-bang-p203845560.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/3e\/74\/92\/73bcbd4407db75b00e006f487d3df025.jpg\" alt=\"S\u00e1ch - D\u1eabn Nh\u1eadp V\u1ec1 Th\u01b0\u01a1ng M\u1ea1i C\u00f4ng B\u1eb1ng\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"S\u00e1ch - D\u1eabn Nh\u1eadp V\u1ec1 Th\u01b0\u01a1ng M\u1ea1i C\u00f4ng B\u1eb1ng\">S\u00e1ch - D\u1eabn Nh\u1eadp V\u1ec1 Th\u01b0\u01a1ng M\u1ea1i C\u00f4ng B\u1eb1ng<\/h4>\n                    <div class=\"product-info-price\">\n                        100.000 <sup>\u20ab<\/sup>\n                    <\/div>\n                    \n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao ng\u00e0y mai<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/quan-ly-thuong-mai-dien-tu-o-viet-nam-trong-boi-canh-moi-sach-chuyen-khao-p277014487.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/0b\/54\/12\/980bbd76fcf5339650f10032441a9cab.png\" alt=\"Qu\u1ea3n L\u00fd th\u01b0\u01a1ng M\u1ea1i \u0110i\u1ec7n T\u1eed \u1ede Vi\u1ec7t Nam Trong B\u1ed1i C\u1ea3nh M\u1edbi (S\u00e1ch Chuy\u00ean Kh\u1ea3o)\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"Qu\u1ea3n L\u00fd th\u01b0\u01a1ng M\u1ea1i \u0110i\u1ec7n T\u1eed \u1ede Vi\u1ec7t Nam Trong B\u1ed1i C\u1ea3nh M\u1edbi (S\u00e1ch Chuy\u00ean Kh\u1ea3o)\">Qu\u1ea3n L\u00fd th\u01b0\u01a1ng M\u1ea1i \u0110i\u1ec7n T\u1eed \u1ede Vi\u1ec7t Nam Trong B\u1ed1i C\u1ea3nh M\u1edbi (S\u00e1ch Chuy\u00ean Kh\u1ea3o)<\/h4>\n                    <div class=\"product-info-price\">\n                        130.370 <sup>\u20ab<\/sup>\n                    <\/div>\n                    \n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 6, 12\/06<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-dan-nhap-ve-thuong-mai-cong-bang-tang-kem-bookmark-thiet-ke-p77222371.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/3e\/74\/92\/a9d2b73e8559407dde2f39303cb5a6c9.jpg\" alt=\"S\u00e1ch - D\u1eabn Nh\u1eadp V\u1ec1 Th\u01b0\u01a1ng M\u1ea1i C\u00f4ng B\u1eb1ng (t\u1eb7ng k\u00e8m bookmark thi\u1ebft k\u1ebf)\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"S\u00e1ch - D\u1eabn Nh\u1eadp V\u1ec1 Th\u01b0\u01a1ng M\u1ea1i C\u00f4ng B\u1eb1ng (t\u1eb7ng k\u00e8m bookmark thi\u1ebft k\u1ebf)\">S\u00e1ch - D\u1eabn Nh\u1eadp V\u1ec1 Th\u01b0\u01a1ng M\u1ea1i C\u00f4ng B\u1eb1ng (t\u1eb7ng k\u00e8m bookmark thi\u1ebft k\u1ebf)<\/h4>\n                    <div class=\"product-info-price\">\n                        100.000 <sup>\u20ab<\/sup>\n                    <\/div>\n                    \n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 6, 12\/06<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/bi-quyet-ban-hang-hieu-qua-tren-san-thuong-mai-dien-tu-viet-nam-p242749977.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/68\/bc\/bf\/267f5e48ae0ecbe15e081377f13cf5d8.jpg\" alt=\"B\u00ed quy\u1ebft b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 tr\u00ean s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"B\u00ed quy\u1ebft b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 tr\u00ean s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam\">B\u00ed quy\u1ebft b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 tr\u00ean s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam<\/h4>\n                    <div class=\"product-info-price\">\n                        130.370 <sup>\u20ab<\/sup>\n                    <\/div>\n                    \n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 6, 12\/06<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/ung-dung-chat-gpt-trong-thuong-mai-dien-tu-p279092293.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/2a\/4d\/6e\/fa919baaefa4a0aa0d8f4a3a093437d4.png\" alt=\"\u1ee8ng D\u1ee5ng Chat GPT Trong Th\u01b0\u01a1ng M\u1ea1i \u0110i\u1ec7n T\u1eed\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"\u1ee8ng D\u1ee5ng Chat GPT Trong Th\u01b0\u01a1ng M\u1ea1i \u0110i\u1ec7n T\u1eed\">\u1ee8ng D\u1ee5ng Chat GPT Trong Th\u01b0\u01a1ng M\u1ea1i \u0110i\u1ec7n T\u1eed<\/h4>\n                    <div class=\"product-info-price\">\n                        179.250 <sup>\u20ab<\/sup>\n                    <\/div>\n                                <div class=\"product-info-original-price\">\n                <span><span class=\"product-info-original-price-text\">239.000<\/span> <sup>\u20ab<\/sup><\/span>\n                <span class=\"product-info-original-price-rate\">-25%<\/span>\n            <\/div>\n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao ng\u00e0y mai<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/bi-quyet-ban-hang-hieu-qua-tren-san-thuong-mai-dien-tu-viet-nam-p247841138.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/ce\/3a\/0b\/394a2fff20d3f3455f71c4aa6cc870ba.jpg\" alt=\"B\u00ed quy\u1ebft b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 tr\u00ean s\u00e0n Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"B\u00ed quy\u1ebft b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 tr\u00ean s\u00e0n Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam\">B\u00ed quy\u1ebft b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 tr\u00ean s\u00e0n Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam<\/h4>\n                    <div class=\"product-info-price\">\n                        130.370 <sup>\u20ab<\/sup>\n                    <\/div>\n                    \n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 6, 12\/06<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-ung-dung-chat-gpt-trong-thuong-mai-dien-tu-p279112614.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/e4\/32\/e1\/2df1e11860b6cbf1d656b35612ac906d.jpg\" alt=\"S\u00e1ch - \u1ee8ng D\u1ee5ng Chat GPT Trong Th\u01b0\u01a1ng M\u1ea1i \u0110i\u1ec7n T\u1eed\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"S\u00e1ch - \u1ee8ng D\u1ee5ng Chat GPT Trong Th\u01b0\u01a1ng M\u1ea1i \u0110i\u1ec7n T\u1eed\">S\u00e1ch - \u1ee8ng D\u1ee5ng Chat GPT Trong Th\u01b0\u01a1ng M\u1ea1i \u0110i\u1ec7n T\u1eed<\/h4>\n                    <div class=\"product-info-price\">\n                        179.250 <sup>\u20ab<\/sup>\n                    <\/div>\n                                <div class=\"product-info-original-price\">\n                <span><span class=\"product-info-original-price-text\">239.000<\/span> <sup>\u20ab<\/sup><\/span>\n                <span class=\"product-info-original-price-rate\">-25%<\/span>\n            <\/div>\n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao ng\u00e0y mai<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/bi-quyet-ban-hang-hieu-qua-tren-san-thuong-mai-dien-tu-viet-nam-p243000607.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/01\/ed\/c5\/5fe854aceac327cd9561e64df71d32f2.jpg\" alt=\"B\u00ed Quy\u1ebft b\u00e1n h\u00e0ng Hi\u1ec7u Qu\u1ea3 Tr\u00ean S\u00e0n Th\u01b0\u01a1ng M\u1ea1i \u0110i\u1ec7n T\u1eed Vi\u1ec7t Nam\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"B\u00ed Quy\u1ebft b\u00e1n h\u00e0ng Hi\u1ec7u Qu\u1ea3 Tr\u00ean S\u00e0n Th\u01b0\u01a1ng M\u1ea1i \u0110i\u1ec7n T\u1eed Vi\u1ec7t Nam\">B\u00ed Quy\u1ebft b\u00e1n h\u00e0ng Hi\u1ec7u Qu\u1ea3 Tr\u00ean S\u00e0n Th\u01b0\u01a1ng M\u1ea1i \u0110i\u1ec7n T\u1eed Vi\u1ec7t Nam<\/h4>\n                    <div class=\"product-info-price\">\n                        130.370 <sup>\u20ab<\/sup>\n                    <\/div>\n                    \n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 6, 12\/06<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-dan-nhap-ve-thuong-mai-cong-bang-nha-nam-hcm-p278155262.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/a4\/7e\/d6\/f50058c356c6726156449c2be02ff28e.jpg\" alt=\"S\u00e1ch - D\u1eabn Nh\u1eadp V\u1ec1 Th\u01b0\u01a1ng M\u1ea1i C\u00f4ng B\u1eb1ng (Nh\u00e3 Nam HCM)\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"S\u00e1ch - D\u1eabn Nh\u1eadp V\u1ec1 Th\u01b0\u01a1ng M\u1ea1i C\u00f4ng B\u1eb1ng (Nh\u00e3 Nam HCM)\">S\u00e1ch - D\u1eabn Nh\u1eadp V\u1ec1 Th\u01b0\u01a1ng M\u1ea1i C\u00f4ng B\u1eb1ng (Nh\u00e3 Nam HCM)<\/h4>\n                    <div class=\"product-info-price\">\n                        88.000 <sup>\u20ab<\/sup>\n                    <\/div>\n                                <div class=\"product-info-original-price\">\n                <span><span class=\"product-info-original-price-text\">100.000<\/span> <sup>\u20ab<\/sup><\/span>\n                <span class=\"product-info-original-price-rate\">-12%<\/span>\n            <\/div>\n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao ng\u00e0y mai<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/bi-quyet-ban-hang-hieu-qua-tren-san-thuong-mai-dien-tu-viet-nam-pn-p271016005.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/93\/bf\/ac\/eebc4a4caaee6da68b056257a6bc1f46.jpg\" alt=\"B\u00ed quy\u1ebft b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 tr\u00ean s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam (PN)\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"B\u00ed quy\u1ebft b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 tr\u00ean s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam (PN)\">B\u00ed quy\u1ebft b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 tr\u00ean s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam (PN)<\/h4>\n                    <div class=\"product-info-price\">\n                        130.239 <sup>\u20ab<\/sup>\n                    <\/div>\n                    \n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 6, 12\/06<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-dan-nhap-ve-thuong-mai-cong-bang-nha-nam-ban-quyen-p244308963.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/3e\/74\/92\/3263962920b5613c03596b34d9be7c6a.jpg\" alt=\"S\u00e1ch D\u1eabn Nh\u1eadp V\u1ec1 Th\u01b0\u01a1ng M\u1ea1i C\u00f4ng B\u1eb1ng - Nh\u00e3 Nam - B\u1ea2N QUY\u1ec0N\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"S\u00e1ch D\u1eabn Nh\u1eadp V\u1ec1 Th\u01b0\u01a1ng M\u1ea1i C\u00f4ng B\u1eb1ng - Nh\u00e3 Nam - B\u1ea2N QUY\u1ec0N\">S\u00e1ch D\u1eabn Nh\u1eadp V\u1ec1 Th\u01b0\u01a1ng M\u1ea1i C\u00f4ng B\u1eb1ng - Nh\u00e3 Nam - B\u1ea2N QUY\u1ec0N<\/h4>\n                    <div class=\"product-info-price\">\n                        100.000 <sup>\u20ab<\/sup>\n                    <\/div>\n                    \n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 6, 12\/06<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/bi-quyet-ban-hang-hieu-qua-tren-san-thuong-mai-dien-tu-viet-nam-giang-thuan-y-p262871902.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/17\/c6\/c7\/ca1117b214720a38f62db840f5059ed4.jpg\" alt=\"B\u00ed quy\u1ebft b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 tr\u00ean s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam - Gi\u00e0ng Thu\u1eadn \u00dd\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"B\u00ed quy\u1ebft b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 tr\u00ean s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam - Gi\u00e0ng Thu\u1eadn \u00dd\">B\u00ed quy\u1ebft b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 tr\u00ean s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam - Gi\u00e0ng Thu\u1eadn \u00dd<\/h4>\n                    <div class=\"product-info-price\">\n                        130.239 <sup>\u20ab<\/sup>\n                    <\/div>\n                    \n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 6, 12\/06<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/bi-quyet-ban-hang-hieu-qua-tren-san-thuong-mai-dien-tu-viet-nam-p242696617.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/17\/c6\/c7\/40cde095d2817a0dd8a71b6765084fe5.jpg\" alt=\"B\u00ed Quy\u1ebft B\u00e1n H\u00e0ng Hi\u1ec7u Qu\u1ea3 Tr\u00ean S\u00e0n Th\u01b0\u01a1ng M\u1ea1i \u0110i\u1ec7n T\u1eed Vi\u1ec7t Nam\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"B\u00ed Quy\u1ebft B\u00e1n H\u00e0ng Hi\u1ec7u Qu\u1ea3 Tr\u00ean S\u00e0n Th\u01b0\u01a1ng M\u1ea1i \u0110i\u1ec7n T\u1eed Vi\u1ec7t Nam\">B\u00ed Quy\u1ebft B\u00e1n H\u00e0ng Hi\u1ec7u Qu\u1ea3 Tr\u00ean S\u00e0n Th\u01b0\u01a1ng M\u1ea1i \u0110i\u1ec7n T\u1eed Vi\u1ec7t Nam<\/h4>\n                    <div class=\"product-info-price\">\n                        130.239 <sup>\u20ab<\/sup>\n                    <\/div>\n                    \n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 6, 12\/06<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a><\/div>\n                <\/div>\n                        <button class=\"embla__control embla__prev\"><iconify-icon icon=\"tabler:chevron-left\"><\/iconify-icon><\/button>\n        <button class=\"embla__control embla__next\"><iconify-icon icon=\"tabler:chevron-right\"><\/iconify-icon><\/button>\n            <\/div>\n        <\/div><\/span><\/p>\n<p><b>Xem th\u00eam:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/tiki.vn\/blog\/review-sach-ve-marketing\/\"><span style=\"font-weight: 400;\">S\u00e1ch Hay V\u1ec1 Marketing<\/span><\/a><span style=\"font-weight: 400;\">: 15+ Cu\u1ed1n N\u00e2ng T\u1ea7m T\u01b0 Duy Marketer<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/tiki.vn\/blog\/sach-ve-kinh-te-cho-nguoi-moi-bat-dau\/\"><span style=\"font-weight: 400;\">S\u00e1ch v\u1ec1 kinh t\u1ebf cho ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u<\/span><\/a><span style=\"font-weight: 400;\">: Khai m\u1edf t\u01b0 duy, d\u1ec5 hi\u1ec3u nh\u1ea5t<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/tiki.vn\/blog\/sach-hay-ve-van-hoa-doanh-nghiep\/\"><span style=\"font-weight: 400;\">S\u00e1ch hay v\u1ec1 v\u0103n h\u00f3a doanh nghi\u1ec7p<\/span><\/a><span style=\"font-weight: 400;\">: Ki\u1ebfn t\u1ea1o \u0111\u1ed9i ng\u0169 v\u1eefng m\u1ea1nh<\/span><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">Ki\u1ebfn th\u1ee9c l\u00e0 kho\u1ea3n \u0111\u1ea7u t\u01b0 kh\u00f4ng bao gi\u1edd l\u1ed7, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong m\u1ed9t l\u0129nh v\u1ef1c \u0111\u1ea7y bi\u1ebfn \u0111\u1ed9ng v\u00e0 c\u1ea1nh tranh nh\u01b0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Nh\u1eefng cu\u1ed1n s\u00e1ch tr\u00ean \u0111\u00e2y l\u00e0 nh\u1eefng t\u1ea5m v\u00e9 th\u00f4ng h\u00e0nh qu\u00fd gi\u00e1, gi\u00fap b\u1ea1n ti\u1ebfp c\u1eadn v\u1edbi t\u01b0 duy c\u1ee7a nh\u1eefng b\u1ed9 \u00f3c h\u00e0ng \u0111\u1ea7u, h\u1ecdc h\u1ecfi t\u1eeb nh\u1eefng th\u00e0nh c\u00f4ng v\u00e0 th\u1ea5t b\u1ea1i c\u1ee7a h\u1ecd. H\u00e3y ch\u1ecdn cho m\u00ecnh m\u1ed9t v\u00e0i cu\u1ed1n s\u00e1ch ph\u00f9 h\u1ee3p v\u00e0 b\u1eaft \u0111\u1ea7u h\u00e0nh tr\u00ecnh chinh ph\u1ee5c th\u1ebf gi\u1edbi kinh doanh online ngay h\u00f4m nay.<\/span><\/i><a href=\"https:\/\/tiki.vn\/nha-sach-tiki\/c8322\"> <i><span style=\"font-weight: 400;\">Nh\u00e0 s\u00e1ch Tiki<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> s\u1ebd lu\u00f4n \u0111\u1ed3ng h\u00e0nh c\u00f9ng b\u1ea1n v\u1edbi nh\u1eefng cu\u1ed1n s\u00e1ch ch\u00ednh h\u00e3ng v\u00e0 d\u1ecbch v\u1ee5 giao h\u00e0ng tin c\u1eady.<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed kh\u00f4ng c\u00f2n l\u00e0 xu h\u01b0\u1edbng m\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh huy\u1ebft m\u1ea1ch c\u1ee7a n\u1ec1n kinh t\u1ebf hi\u1ec7n \u0111\u1ea1i. \u0110\u1ec3 chinh ph\u1ee5c th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7y ti\u1ec1m n\u0103ng nh\u01b0ng c\u0169ng kh\u00f4ng \u00edt th\u00e1ch th\u1ee9c n\u00e0y, vi\u1ec7c trang b\u1ecb ki\u1ebfn th\u1ee9c s\u00e2u s\u1eafc v\u00e0 t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c l\u00e0 y\u1ebfu t\u1ed1 s\u1ed1ng c\u00f2n. S\u00e1ch ch\u00ednh [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":103282,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,4],"tags":[],"class_list":{"0":"post-103281","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-review-sach","8":"category-review-san-pham"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v20.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top 10 s\u00e1ch hay v\u1ec1 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u1ec3 th\u00e0nh c\u00f4ng kinh doanh online<\/title>\n<meta name=\"description\" content=\"Kh\u00e1m ph\u00e1 top 10 s\u00e1ch hay v\u1ec1 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, t\u1eeb chi\u1ebfn l\u01b0\u1ee3c, marketing \u0111\u1ebfn t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng v\u00e0 kh\u1edfi nghi\u1ec7p. 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