{"id":103284,"date":"2026-05-17T19:47:31","date_gmt":"2026-05-17T12:47:31","guid":{"rendered":"https:\/\/tiki.vn\/blog\/?p=103284"},"modified":"2026-05-17T19:47:31","modified_gmt":"2026-05-17T12:47:31","slug":"sach-hay-ve-mba","status":"publish","type":"post","link":"https:\/\/tiki.vn\/blog\/sach-hay-ve-mba\/","title":{"rendered":"Top 12 s\u00e1ch hay v\u1ec1 MBA t\u1ef1 h\u1ecdc v\u00e0 ph\u00e1t tri\u1ec3n qu\u1ea3n tr\u1ecb"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Ki\u1ebfn th\u1ee9c MBA (Th\u1ea1c s\u0129 Qu\u1ea3n tr\u1ecb Kinh doanh) l\u00e0 n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc cho b\u1ea5t k\u1ef3 ai khao kh\u00e1t th\u0103ng ti\u1ebfn tr\u00ean con \u0111\u01b0\u1eddng s\u1ef1 nghi\u1ec7p ho\u1eb7c x\u00e2y d\u1ef1ng doanh nghi\u1ec7p th\u00e0nh c\u00f4ng. Tuy nhi\u00ean, kh\u00f4ng ph\u1ea3i ai c\u0169ng c\u00f3 \u0111i\u1ec1u ki\u1ec7n theo \u0111u\u1ed5i m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh h\u1ecdc ch\u00ednh quy. May m\u1eafn thay, tri th\u1ee9c tinh hoa t\u1eeb c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh MBA h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u00fac k\u1ebft trong nh\u1eefng trang s\u00e1ch kinh \u0111i\u1ec3n. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd t\u1ed5ng h\u1ee3p v\u00e0 \u0111\u00e1nh gi\u00e1 top cu\u1ed1n s\u00e1ch hay v\u1ec1 MBA, gi\u00fap b\u1ea1n l\u1ef1a ch\u1ecdn \u0111\u00fang kim ch\u1ec9 nam cho h\u00e0nh tr\u00ecnh ph\u00e1t tri\u1ec3n c\u1ee7a m\u00ecnh, d\u00f9 b\u1ea1n l\u00e0 sinh vi\u00ean, ng\u01b0\u1eddi \u0111i l\u00e0m hay m\u1ed9t nh\u00e0 l\u00e3nh \u0111\u1ea1o d\u00e0y d\u1ea1n kinh nghi\u1ec7m.<\/span><\/p>\n<h2><b>Nh\u1eefng \u0111i\u1ec3m ch\u00ednh<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">S\u00e1ch MBA \u0111\u00fac k\u1ebft tri th\u1ee9c qu\u1ea3n tr\u1ecb kinh doanh tinh hoa, gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng t\u01b0 duy v\u00e0 chi\u1ebfn l\u01b0\u1ee3c v\u1eefng ch\u1eafc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Danh s\u00e1ch \u0111a d\u1ea1ng t\u1eeb qu\u1ea3n tr\u1ecb &#8220;T\u1eeb T\u1ed1t \u0110\u1ebfn V\u0129 \u0110\u1ea1i&#8221;, chi\u1ebfn l\u01b0\u1ee3c &#8220;\u0110\u1ea1i D\u01b0\u01a1ng Xanh&#8221; \u0111\u1ebfn ph\u00e1t tri\u1ec3n b\u1ea3n th\u00e2n &#8220;7 Th\u00f3i Quen&#8221;.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u00e1c t\u00e1c ph\u1ea9m kinh \u0111i\u1ec3n gi\u00fap b\u1ea1n hi\u1ec3u s\u00e2u v\u1ec1 t\u00e2m l\u00fd ra quy\u1ebft \u0111\u1ecbnh, y\u1ebfu t\u1ed1 t\u1ea1o n\u00ean th\u00e0nh c\u00f4ng v\u00e0 c\u00e1ch x\u00e2y d\u1ef1ng doanh nghi\u1ec7p tr\u01b0\u1eddng t\u1ed3n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110\u00e2y l\u00e0 kho t\u00e0ng ki\u1ebfn th\u1ee9c gi\u00fap b\u1ea1n th\u0103ng ti\u1ebfn s\u1ef1 nghi\u1ec7p, d\u00f9 kh\u00f4ng c\u1ea7n theo h\u1ecdc m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh MBA ch\u00ednh quy.<\/span><\/li>\n<\/ul>\n<h2><b>1. Top s\u00e1ch hay v\u1ec1 MBA nh\u1ea5t \u0111\u1ecbnh ph\u1ea3i \u0111\u1ecdc<\/b><\/h2>\n<h3><b>1.1. V\u0129 \u0110\u1ea1i Do L\u1ef1a Ch\u1ecdn<\/b><\/h3>\n<p><a href=\"https:\/\/tiki.vn\/vi-dai-do-lua-chontre-p262693012.html?spid=274151920&amp;utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=SEA_NBR_GGL_PMA_DPC_ALL_VN_BK_UNK_UNK_C.PMAX_X.23118822138_Y._V.274151920_W.DT_A._O.CIR&amp;gad_source=1&amp;gad_campaignid=23118827457&amp;gbraid=0AAAAA_nyVbna1N7kVzGfEPtGHDL9i8VnK&amp;gclid=Cj0KCQjw6bfHBhDNARIsAIGsqLi3v3i7Zh9NB685HkS7lpo5SmcYXz4eOv9eeSovHqpgqKiOv58IvCEaAgNIEALw_wcB\"><span style=\"font-weight: 400;\">V\u0129 \u0110\u1ea1i Do L\u1ef1a Ch\u1ecdn<\/span><\/a><span style=\"font-weight: 400;\"> l\u00e0 c\u00e2u tr\u1ea3 l\u1eddi c\u1ee7a<\/span><a href=\"https:\/\/tiki.vn\/author\/jim-collins.html\"> <span style=\"font-weight: 400;\">Jim Collins<\/span><\/a><span style=\"font-weight: 400;\"> cho c\u00e2u h\u1ecfi: T\u1ea1i sao m\u1ed9t s\u1ed1 c\u00f4ng ty kh\u00f4ng ch\u1ec9 t\u1ed3n t\u1ea1i m\u00e0 c\u00f2n ph\u00e1t tri\u1ec3n v\u01b0\u1ee3t b\u1eadc trong m\u00f4i tr\u01b0\u1eddng kinh doanh \u0111\u1ea7y bi\u1ebfn \u0111\u1ed9ng v\u00e0 b\u1ea5t \u1ed5n, trong khi nh\u1eefng c\u00f4ng ty kh\u00e1c l\u1ea1i g\u1ee5c ng\u00e3? Cu\u1ed1n s\u00e1ch l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a ch\u00edn n\u0103m nghi\u00ean c\u1ee9u s\u00e2u r\u1ed9ng, t\u1eadp trung v\u00e0o c\u00e1c c\u00f4ng ty &#8220;10X&#8221; &#8211; nh\u1eefng doanh nghi\u1ec7p \u0111\u1ea1t hi\u1ec7u qu\u1ea3 v\u01b0\u1ee3t tr\u1ed9i so v\u1edbi th\u1ecb tr\u01b0\u1eddng \u00edt nh\u1ea5t m\u01b0\u1eddi l\u1ea7n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110i\u1ec3m s\u00e1ng c\u1ee7a t\u00e1c ph\u1ea9m n\u1eb1m \u1edf nh\u1eefng kh\u00e1i ni\u1ec7m \u0111\u1ed9c \u0111\u00e1o v\u00e0 \u0111\u1ea7y s\u1ee9c n\u1eb7ng. \u0110\u00f3 l\u00e0 &#8220;Cu\u1ed9c h\u00e0nh qu\u00e2n 20 d\u1eb7m&#8221; &#8211; \u1ea9n d\u1ee5 cho s\u1ef1 ki\u00ean \u0111\u1ecbnh v\u1edbi k\u1ef7 lu\u1eadt, ti\u1ebfn b\u01b0\u1edbc \u0111\u1ec1u \u0111\u1eb7n b\u1ea5t k\u1ec3 \u0111i\u1ec1u ki\u1ec7n b\u00ean ngo\u00e0i. \u0110\u00f3 l\u00e0 &#8220;B\u1eafn \u0111\u1ea1n gh\u00e9m, r\u1ed3i b\u1eafn \u0111\u1ea1n \u0111\u1ea1i b\u00e1c&#8221; &#8211; tri\u1ebft l\u00fd v\u1ec1 vi\u1ec7c th\u1eed nghi\u1ec7m quy m\u00f4 nh\u1ecf tr\u01b0\u1edbc khi \u0111\u1eb7t c\u01b0\u1ee3c l\u1edbn. Cu\u1ed1i c\u00f9ng l\u00e0 &#8220;D\u1eabn \u0111\u1ea7u tr\u00ean ng\u01b0\u1ee1ng ch\u1ebft&#8221; &#8211; ngh\u1ec7 thu\u1eadt qu\u1ea3n tr\u1ecb r\u1ee7i ro m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/span><\/p>\n<h3><b>1.2. MBA C\u0103n B\u1ea3n<\/b><\/h3>\n<p><a href=\"https:\/\/tiki.vn\/combo-bo-3-cuon-mba-can-ban-p73532534.html?spid=116194397&amp;utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=SEA_NBR_GGL_PMA_DPC_ALL_VN_BK_UNK_UNK_C.PMAX_X.23118822138_Y._V.116194397_W.DT_A._O.CIR&amp;gad_source=1&amp;gad_campaignid=23118827457&amp;gbraid=0AAAAA_nyVbna1N7kVzGfEPtGHDL9i8VnK&amp;gclid=Cj0KCQjw6bfHBhDNARIsAIGsqLiDy0QAYk-CPfa7CwDSMIeXFdqaKhgmxLOHHqNgvy-IAyBAT_kg5v4aAnuEEALw_wcB\"><span style=\"font-weight: 400;\">MBA C\u0103n B\u1ea3n<\/span><\/a><span style=\"font-weight: 400;\"> l\u00e0 b\u1ed9 s\u00e1ch d\u00e0nh cho nh\u1eefng ai mu\u1ed1n n\u1eafm v\u1eefng n\u1ec1n t\u1ea3ng qu\u1ea3n tr\u1ecb theo chu\u1ea9n ch\u01b0\u01a1ng tr\u00ecnh MBA qu\u1ed1c t\u1ebf m\u00e0 kh\u00f4ng c\u1ea7n ng\u1ed3i tr\u00ean gi\u1ea3ng \u0111\u01b0\u1eddng. \u0110\u01b0\u1ee3c bi\u00ean so\u1ea1n b\u1edfi c\u00e1c chuy\u00ean gia h\u00e0ng \u0111\u1ea7u trong l\u0129nh v\u1ef1c qu\u1ea3n l\u00fd d\u1ef1 \u00e1n t\u1ea1i M\u1ef9, b\u1ed9 s\u00e1ch tr\u00ecnh b\u00e0y r\u00f5 r\u00e0ng v\u00e0 th\u1ef1c t\u1ebf v\u1ec1 c\u00e1ch x\u00e1c \u0111\u1ecbnh, l\u1eadp k\u1ebf ho\u1ea1ch, theo d\u00f5i v\u00e0 \u0111i\u1ec1u h\u00e0nh m\u1ed9t d\u1ef1 \u00e1n. Th\u00f4ng qua nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p v\u00e0 v\u00ed d\u1ee5 c\u1ee5 th\u1ec3, ng\u01b0\u1eddi \u0111\u1ecdc s\u1ebd hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 ngh\u1ec7 thu\u1eadt qu\u1ea3n l\u00fd, c\u00e1ch t\u1ed5 ch\u1ee9c nh\u00f3m l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3 v\u00e0 t\u1ed1i \u01b0u h\u00f3a n\u0103ng su\u1ea5t trong t\u1eebng giai \u0111o\u1ea1n c\u1ee7a d\u1ef1 \u00e1n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">T\u1eadp \u0111\u1ea7u ti\u00ean c\u1ee7a MBA C\u0103n B\u1ea3n t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng: T\u1eeb kh\u00e1i ni\u1ec7m qu\u1ea3n l\u00fd d\u1ef1 \u00e1n, vai tr\u00f2 c\u1ee7a c\u00e1c b\u00ean li\u00ean quan, cho \u0111\u1ebfn vi\u1ec7c ki\u1ec3m so\u00e1t t\u00e0i li\u1ec7u v\u00e0 thi\u1ebft l\u1eadp k\u1ef3 v\u1ecdng ph\u00f9 h\u1ee3p. Nh\u1eefng ki\u1ebfn th\u1ee9c n\u00e0y gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc h\u00ecnh dung \u0111\u01b0\u1ee3c to\u00e0n c\u1ea3nh quy tr\u00ecnh qu\u1ea3n tr\u1ecb hi\u1ec7n \u0111\u1ea1i, \u0111\u1ed3ng th\u1eddi chu\u1ea9n b\u1ecb s\u1eb5n s\u00e0ng cho c\u00e1c k\u1ef9 n\u0103ng n\u00e2ng cao \u1edf nh\u1eefng t\u1eadp ti\u1ebfp theo. \u0110\u00e2y l\u00e0 b\u1ed9 s\u00e1ch kh\u00f4ng ch\u1ec9 d\u00e0nh cho nh\u00e0 qu\u1ea3n l\u00fd, m\u00e0 c\u00f2n h\u1eefu \u00edch cho b\u1ea5t k\u1ef3 ai mu\u1ed1n r\u00e8n luy\u1ec7n t\u01b0 duy l\u00e3nh \u0111\u1ea1o v\u00e0 n\u00e2ng cao hi\u1ec7u qu\u1ea3 c\u00f4ng vi\u1ec7c trong m\u00f4i tr\u01b0\u1eddng chuy\u00ean nghi\u1ec7p.<\/span><\/p>\n<h3><b>1.3. T\u1eeb T\u1ed1t \u0110\u1ebfn V\u0129 \u0110\u1ea1i<\/b><\/h3>\n<p><a href=\"https:\/\/tiki.vn\/tu-tot-den-vi-dai-tai-ban-2021-p82912488.html\"><span style=\"font-weight: 400;\">T\u1eeb T\u1ed1t \u0110\u1ebfn V\u0129 \u0110\u1ea1i<\/span><\/a><span style=\"font-weight: 400;\"> l\u00e0 m\u1ed9t trong nh\u1eefng cu\u1ed1n s\u00e1ch qu\u1ea3n tr\u1ecb kinh doanh c\u00f3 \u1ea3nh h\u01b0\u1edfng nh\u1ea5t m\u1ecdi th\u1eddi \u0111\u1ea1i. Jim Collins v\u00e0 \u0111\u1ed9i ng\u0169 c\u1ee7a \u00f4ng \u0111\u00e3 d\u00e0nh nhi\u1ec1u n\u0103m \u0111\u1ec3 nghi\u00ean c\u1ee9u v\u00e0 gi\u1ea3i m\u00e3 b\u00ed quy\u1ebft \u0111\u1eb1ng sau s\u1ef1 chuy\u1ec3n m\u00ecnh phi th\u01b0\u1eddng c\u1ee7a 11 c\u00f4ng ty, t\u1eeb nh\u1eefng doanh nghi\u1ec7p &#8220;t\u1ed1t&#8221; tr\u1edf th\u00e0nh nh\u1eefng g\u00e3 kh\u1ed5ng l\u1ed3 &#8220;v\u0129 \u0111\u1ea1i&#8221;, duy tr\u00ec hi\u1ec7u su\u1ea5t v\u01b0\u1ee3t tr\u1ed9i trong su\u1ed1t 15 n\u0103m.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cu\u1ed1n s\u00e1ch gi\u1edbi thi\u1ec7u nh\u1eefng kh\u00e1i ni\u1ec7m \u0111\u00e3 tr\u1edf th\u00e0nh kinh \u0111i\u1ec3n trong gi\u1edbi qu\u1ea3n tr\u1ecb. N\u1ed5i b\u1eadt nh\u1ea5t l\u00e0 &#8220;Kh\u00e1i ni\u1ec7m Con nh\u00edm&#8221;, cho r\u1eb1ng s\u1ef1 v\u0129 \u0111\u1ea1i n\u1eb1m \u1edf giao \u0111i\u1ec3m c\u1ee7a ba v\u00f2ng tr\u00f2n: b\u1ea1n \u0111am m\u00ea \u0111i\u1ec1u g\u00ec, b\u1ea1n c\u00f3 th\u1ec3 gi\u1ecfi nh\u1ea5t th\u1ebf gi\u1edbi \u1edf l\u0129nh v\u1ef1c n\u00e0o, v\u00e0 \u0111i\u1ec1u g\u00ec th\u00fac \u0111\u1ea9y c\u1ed7 m\u00e1y kinh t\u1ebf c\u1ee7a b\u1ea1n. B\u00ean c\u1ea1nh \u0111\u00f3 l\u00e0 h\u00ecnh m\u1eabu &#8220;Nh\u00e0 l\u00e3nh \u0111\u1ea1o C\u1ea5p \u0111\u1ed9 5&#8221; &#8211; nh\u1eefng ng\u01b0\u1eddi khi\u00eam t\u1ed1n nh\u01b0ng c\u00f3 \u00fd ch\u00ed s\u1eaft \u0111\u00e1, v\u00e0 nguy\u00ean l\u00fd &#8220;Con ng\u01b0\u1eddi \u0111i tr\u01b0\u1edbc, c\u00f4ng vi\u1ec7c theo sau&#8221;.<\/span><\/p>\n<h3><b>1.4. Chi\u1ebfn L\u01b0\u1ee3c \u0110\u1ea1i D\u01b0\u01a1ng Xanh<\/b><\/h3>\n<p><a href=\"https:\/\/tiki.vn\/chien-luoc-dai-duong-xanh-tang-kem-tickbook-p30886037.html?spid=76477758&amp;utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=SEA_NBR_GGL_PMA_DPC_ALL_VN_BK_UNK_UNK_C.PMAX_X.23118822138_Y._V.76477758_W.DT_A._O.CIR&amp;gad_source=1&amp;gad_campaignid=23118827457&amp;gbraid=0AAAAA_nyVbna1N7kVzGfEPtGHDL9i8VnK&amp;gclid=Cj0KCQjw6bfHBhDNARIsAIGsqLhZvOJKemF_NiykUuadjiCtHPiv8DV2uO5vyxjQ0auEAnuNDj2dmAIaAnR7EALw_wcB\"><span style=\"font-weight: 400;\">Chi\u1ebfn L\u01b0\u1ee3c \u0110\u1ea1i D\u01b0\u01a1ng Xanh<\/span><\/a><span style=\"font-weight: 400;\"> \u0111\u00e3 t\u1ea1o ra m\u1ed9t cu\u1ed9c c\u00e1ch m\u1ea1ng trong t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c kinh doanh. Thay v\u00ec t\u1eadp trung v\u00e0o vi\u1ec7c c\u1ea1nh tranh \u0111\u1ed1i \u0111\u1ea7u trong &#8220;\u0111\u1ea1i d\u01b0\u01a1ng \u0111\u1ecf&#8221; &#8211; nh\u1eefng th\u1ecb tr\u01b0\u1eddng hi\u1ec7n h\u1eefu \u0111\u1ea7y \u0111\u1ed1i th\u1ee7 v\u00e0 nhu c\u1ea7u \u0111\u00e3 b\u00e3o h\u00f2a, \u0111\u1ec1 xu\u1ea5t m\u1ed9t h\u01b0\u1edbng \u0111i ho\u00e0n to\u00e0n kh\u00e1c: T\u1ea1o ra &#8220;\u0111\u1ea1i d\u01b0\u01a1ng xanh&#8221; &#8211; nh\u1eefng kho\u1ea3ng tr\u1ed1ng th\u1ecb tr\u01b0\u1eddng m\u1edbi, n\u01a1i c\u1ea1nh tranh tr\u1edf n\u00ean kh\u00f4ng c\u00f2n ph\u00f9 h\u1ee3p.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cu\u1ed1n s\u00e1ch kh\u00f4ng ch\u1ec9 \u0111\u01b0a ra m\u1ed9t \u00fd t\u01b0\u1edfng \u0111\u1ed9t ph\u00e1 m\u00e0 c\u00f2n cung c\u1ea5p m\u1ed9t b\u1ed9 c\u00f4ng c\u1ee5 v\u00e0 khung ph\u00e2n t\u00edch h\u1ec7 th\u1ed1ng \u0111\u1ec3 th\u1ef1c thi n\u00f3. C\u00f4ng c\u1ee5 trung t\u00e2m l\u00e0 &#8220;S\u01a1 \u0111\u1ed3 4 h\u00e0nh \u0111\u1ed9ng&#8221;: Lo\u1ea1i b\u1ecf, Gi\u1ea3m b\u1edbt, Gia t\u0103ng, v\u00e0 T\u1ea1o ra. B\u1ed1n c\u00e2u h\u1ecfi n\u00e0y th\u00e1ch th\u1ee9c c\u00e1c logic ng\u00e0nh truy\u1ec1n th\u1ed1ng, gi\u00fap doanh nghi\u1ec7p t\u00e1i c\u1ea5u tr\u00fac c\u00e1c y\u1ebfu t\u1ed1 gi\u00e1 tr\u1ecb v\u00e0 t\u1ea1o ra m\u1ed9t \u0111\u01b0\u1eddng gi\u00e1 tr\u1ecb m\u1edbi, v\u1eeba kh\u00e1c bi\u1ec7t v\u1eeba c\u00f3 chi ph\u00ed th\u1ea5p.<\/span><\/p>\n<h3><b>1.5. 7 Th\u00f3i Quen Hi\u1ec7u Qu\u1ea3<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">D\u00f9 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch MBA thu\u1ea7n t\u00fay,<\/span><a href=\"https:\/\/tiki.vn\/7-thoi-quen-hieu-qua-p203401766.html?spid=270772972&amp;utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=SEA_NBR_GGL_PMA_DPC_ALL_VN_BK_UNK_UNK_C.PMAX_X.23118822138_Y._V.270772972_W.DT_A._O.CIR&amp;gad_source=1&amp;gad_campaignid=23118827457&amp;gbraid=0AAAAA_nyVbna1N7kVzGfEPtGHDL9i8VnK&amp;gclid=Cj0KCQjw6bfHBhDNARIsAIGsqLgC-EVTXtL0OH5eab-PlT8yM8i3z6iOjQkHij05S1fIZJdvrsSLRnoaApgUEALw_wcB\"> <span style=\"font-weight: 400;\">7 Th\u00f3i Quen Hi\u1ec7u Qu\u1ea3<\/span><\/a><span style=\"font-weight: 400;\"> l\u00e0 n\u1ec1n t\u1ea3ng cho m\u1ecdi nh\u00e0 l\u00e3nh \u0111\u1ea1o v\u00e0 qu\u1ea3n l\u00fd hi\u1ec7u qu\u1ea3.<\/span><a href=\"https:\/\/tiki.vn\/author\/stephen-r-covey.html\"> <span style=\"font-weight: 400;\">Stephen R. Covey<\/span><\/a><span style=\"font-weight: 400;\"> kh\u00f4ng \u0111\u01b0a ra nh\u1eefng m\u1eb9o v\u1eb7t hay k\u1ef9 thu\u1eadt ng\u1eafn h\u1ea1n, m\u00e0 \u00f4ng t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng nguy\u00ean t\u1eafc v\u00e0 ph\u1ea9m ch\u1ea5t t\u1eeb b\u00ean trong, m\u1ed9t s\u1ef1 thay \u0111\u1ed5i t\u1eeb &#8220;\u0111\u1ea1o \u0111\u1ee9c t\u00ednh c\u00e1ch&#8221; thay v\u00ec &#8220;\u0111\u1ea1o \u0111\u1ee9c nh\u00e2n c\u00e1ch&#8221;.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cu\u1ed1n s\u00e1ch \u0111\u01b0\u1ee3c c\u1ea5u tr\u00fac m\u1ed9t c\u00e1ch logic, b\u1eaft \u0111\u1ea7u t\u1eeb ba th\u00f3i quen \u0111\u1ea7u ti\u00ean gi\u00fap m\u1ed9t ng\u01b0\u1eddi l\u00e0m ch\u1ee7 b\u1ea3n th\u00e2n (S\u1ed1ng ch\u1ee7 \u0111\u1ed9ng, B\u1eaft \u0111\u1ea7u v\u1edbi m\u1ee5c ti\u00eau, \u01afu ti\u00ean \u0111i\u1ec1u quan tr\u1ecdng nh\u1ea5t). Sau \u0111\u00f3 l\u00e0 ba th\u00f3i quen ti\u1ebfp theo gi\u00fap x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 hi\u1ec7u qu\u1ea3 v\u1edbi ng\u01b0\u1eddi kh\u00e1c (T\u01b0 duy c\u00f9ng th\u1eafng, L\u1eafng nghe \u0111\u1ec3 th\u1ea5u hi\u1ec3u, \u0110\u1ed3ng t\u00e2m hi\u1ec7p l\u1ef1c). Th\u00f3i quen cu\u1ed1i c\u00f9ng, &#8220;R\u00e8n gi\u0169a b\u1ea3n th\u00e2n&#8221;, l\u00e0 qu\u00e1 tr\u00ecnh c\u1ea3i ti\u1ebfn li\u00ean t\u1ee5c.<\/span><\/p>\n<h3><b>1.6. T\u01b0 Duy Nhanh V\u00e0 Ch\u1eadm<\/b><\/h3>\n<p><a href=\"https:\/\/tiki.vn\/tu-duy-nhanh-va-cham-p190416.html\"><span style=\"font-weight: 400;\">T\u01b0 Duy Nhanh V\u00e0 Ch\u1eadm<\/span><\/a><span style=\"font-weight: 400;\"> c\u1ee7a nh\u00e0 t\u00e2m l\u00fd h\u1ecdc \u0111o\u1ea1t gi\u1ea3i Nobel Kinh t\u1ebf,<\/span><a href=\"https:\/\/tiki.vn\/author\/daniel-kahneman.html\"> <span style=\"font-weight: 400;\">Daniel Kahneman<\/span><\/a><span style=\"font-weight: 400;\">, l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch l\u00e0m thay \u0111\u1ed5i c\u00e1ch ch\u00fang ta nh\u00ecn nh\u1eadn v\u1ec1 qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh. \u00d4ng gi\u1edbi thi\u1ec7u hai &#8220;h\u1ec7 th\u1ed1ng&#8221; t\u01b0 duy chi ph\u1ed1i con ng\u01b0\u1eddi: H\u1ec7 th\u1ed1ng 1 ho\u1ea1t \u0111\u1ed9ng nhanh, t\u1ef1 \u0111\u1ed9ng, theo c\u1ea3m t\u00ednh v\u00e0 th\u01b0\u1eddng d\u1ef1a tr\u00ean \u0111\u1ecbnh ki\u1ebfn; trong khi H\u1ec7 th\u1ed1ng 2 ho\u1ea1t \u0111\u1ed9ng ch\u1eadm, \u0111\u00f2i h\u1ecfi n\u1ed7 l\u1ef1c, logic v\u00e0 ph\u00e2n t\u00edch c\u1ea9n tr\u1ecdng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cu\u1ed1n s\u00e1ch v\u1ea1ch tr\u1ea7n v\u00f4 s\u1ed1 nh\u1eefng thi\u00ean ki\u1ebfn nh\u1eadn th\u1ee9c (cognitive biases) m\u00e0 ch\u00fang ta th\u01b0\u1eddng m\u1eafc ph\u1ea3i khi qu\u00e1 ph\u1ee5 thu\u1ed9c v\u00e0o H\u1ec7 th\u1ed1ng 1. T\u1eeb hi\u1ec7u \u1ee9ng m\u1ecf neo, s\u1ef1 l\u1ea1c quan th\u00e1i qu\u00e1, \u0111\u1ebfn vi\u1ec7c ng\u00f3 l\u01a1 c\u00e1c quy lu\u1eadt x\u00e1c su\u1ea5t, Kahneman ch\u1ec9 ra r\u1eb1ng c\u00e1c quy\u1ebft \u0111\u1ecbnh c\u1ee7a ch\u00fang ta, k\u1ec3 c\u1ea3 trong kinh doanh, th\u01b0\u1eddng kh\u00f4ng l\u00fd tr\u00ed nh\u01b0 ch\u00fang ta v\u1eabn t\u01b0\u1edfng.<\/span><\/p>\n<h3><b>1.7. Nh\u1eefng K\u1ebb Xu\u1ea5t Ch\u00fang<\/b><\/h3>\n<p><a href=\"https:\/\/tiki.vn\/author\/malcolm-gladwell.html\"><span style=\"font-weight: 400;\">Malcolm Gladwell<\/span><\/a><span style=\"font-weight: 400;\"> trong<\/span><a href=\"https:\/\/tiki.vn\/nhung-ke-xuat-chung-tai-ban-p214186191.html?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=SEA_NBR_GGL_PMA_DAP_ALL_VN_ALL_UNK_UNK_C.PMAX_X.22956859610_Y.184529432373_V._W.DT_A._O.CIR&amp;gad_source=1&amp;gad_campaignid=22956859610&amp;gbraid=0AAAAA_nwZZp6tW3Z5UicoYKsHIc1l-MXg&amp;gclid=Cj0KCQjw6bfHBhDNARIsAIGsqLiGefNTiJzqY7CFCm93N1-X5jhnjr6VG6tx7qKNR_EsafOtO8Ot6PcaAqybEALw_wcB\"> <span style=\"font-weight: 400;\">Nh\u1eefng K\u1ebb Xu\u1ea5t Ch\u00fang<\/span><\/a><span style=\"font-weight: 400;\"> th\u00e1ch th\u1ee9c quan ni\u1ec7m truy\u1ec1n th\u1ed1ng v\u1ec1 th\u00e0nh c\u00f4ng. \u00d4ng cho r\u1eb1ng th\u00e0nh c\u00f4ng kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n \u0111\u1ebfn t\u1eeb t\u00e0i n\u0103ng, tr\u00ed th\u00f4ng minh hay n\u1ed7 l\u1ef1c c\u00e1 nh\u00e2n. Thay v\u00e0o \u0111\u00f3, n\u00f3 l\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a m\u1ed9t chu\u1ed7i nh\u1eefng c\u01a1 h\u1ed9i, l\u1ee3i th\u1ebf, di s\u1ea3n v\u0103n h\u00f3a v\u00e0 c\u1ea3 s\u1ef1 may m\u1eafn \u0111\u1ebfn \u0111\u00fang th\u1eddi \u0111i\u1ec3m.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cu\u1ed1n s\u00e1ch h\u1ea5p d\u1eabn ng\u01b0\u1eddi \u0111\u1ecdc b\u1eb1ng nh\u1eefng c\u00e2u chuy\u1ec7n v\u00e0 ph\u00e2n t\u00edch \u0111\u1ea7y b\u1ea5t ng\u1edd. Gladwell gi\u1edbi thi\u1ec7u &#8220;Quy lu\u1eadt 10.000 gi\u1edd&#8221;, cho r\u1eb1ng c\u1ea7n m\u1ed9t l\u01b0\u1ee3ng l\u1edbn th\u1eddi gian th\u1ef1c h\u00e0nh \u0111\u1ec3 \u0111\u1ea1t \u0111\u1ebfn tr\u00ecnh \u0111\u1ed9 chuy\u00ean gia. Nh\u01b0ng quan tr\u1ecdng h\u01a1n, \u00f4ng ch\u1ec9 ra r\u1eb1ng kh\u00f4ng ph\u1ea3i ai c\u0169ng c\u00f3 c\u01a1 h\u1ed9i \u0111\u1ec3 t\u00edch l\u0169y 10.000 gi\u1edd \u0111\u00f3. \u00d4ng ph\u00e2n t\u00edch t\u1ea1i sao h\u1ea7u h\u1ebft c\u00e1c t\u1ef7 ph\u00fa c\u00f4ng ngh\u1ec7 sinh ra v\u00e0o gi\u1eefa nh\u1eefng n\u0103m 1950, hay t\u1ea1i sao c\u00e1c lu\u1eadt s\u01b0 h\u00e0ng \u0111\u1ea7u \u1edf New York th\u01b0\u1eddng c\u00f3 xu\u1ea5t th\u00e2n khi\u00eam t\u1ed1n.<\/span><\/p>\n<h3><b>1.8. Si\u00eau Kinh T\u1ebf H\u1ecdc H\u00e0i H\u01b0\u1edbc<\/b><\/h3>\n<p><a href=\"https:\/\/tiki.vn\/sach-sieu-kinh-te-hoc-hai-huoc-p270660533.html?itm_campaign=SRC_YPD_TKA_PLA_UNK_ALL_UNK_UNK_UNK_UNK_X.309488_Y.1891808_Z.4037569_CN.Alpha-Books-l-Sach-Kinh-Te-Hoc---Khac&amp;itm_medium=CPC&amp;itm_source=tiki-ads&amp;spid=270660536\"><span style=\"font-weight: 400;\">Si\u00eau Kinh T\u1ebf H\u1ecdc H\u00e0i H\u01b0\u1edbc<\/span><\/a><span style=\"font-weight: 400;\"> l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch \u0111\u1ed9c \u0111\u00e1o, s\u1eed d\u1ee5ng l\u0103ng k\u00ednh kinh t\u1ebf h\u1ecdc \u0111\u1ec3 m\u1ed5 x\u1ebb nh\u1eefng v\u1ea5n \u0111\u1ec1 t\u01b0\u1edfng ch\u1eebng kh\u00f4ng li\u00ean quan g\u00ec \u0111\u1ebfn kinh t\u1ebf, t\u1eeb gian l\u1eadn trong gi\u1edbi sumo Nh\u1eadt B\u1ea3n, t\u00ean g\u1ecdi \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn t\u01b0\u01a1ng lai m\u1ed9t \u0111\u1ee9a tr\u1ebb, cho \u0111\u1ebfn vai tr\u00f2 c\u1ee7a vi\u1ec7c ph\u00e1 thai trong vi\u1ec7c gi\u1ea3m t\u1ef7 l\u1ec7 t\u1ed9i ph\u1ea1m.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110i\u1ec3m c\u1ed1t l\u00f5i c\u1ee7a cu\u1ed1n s\u00e1ch kh\u00f4ng ph\u1ea3i l\u00e0 c\u00e1c c\u00e2u tr\u1ea3 l\u1eddi, m\u00e0 l\u00e0 c\u00e1ch \u0111\u1eb7t c\u00e2u h\u1ecfi v\u00e0 ph\u01b0\u01a1ng ph\u00e1p t\u01b0 duy.<\/span><a href=\"https:\/\/tiki.vn\/author\/steven-d-levitt.html\"> <span style=\"font-weight: 400;\">Steven Levitt<\/span><\/a><span style=\"font-weight: 400;\"> v\u00e0<\/span><a href=\"https:\/\/tiki.vn\/author\/stephen-j-dubner.html\"> <span style=\"font-weight: 400;\">Stephen Dubner<\/span><\/a><span style=\"font-weight: 400;\"> cho th\u1ea5y t\u01b0 duy kinh t\u1ebf, \u0111\u1eb7c bi\u1ec7t l\u00e0 vi\u1ec7c ph\u00e2n t\u00edch c\u00e1c \u0111\u1ed9ng c\u01a1 (incentives), c\u00f3 th\u1ec3 gi\u00fap ch\u00fang ta nh\u00ecn th\u1ea5u b\u1ea3n ch\u1ea5t \u1ea9n sau b\u1ec1 m\u1eb7t c\u1ee7a c\u00e1c hi\u1ec7n t\u01b0\u1ee3ng x\u00e3 h\u1ed9i. H\u1ecd khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi \u0111\u1ecdc g\u1ea1t b\u1ecf nh\u1eefng quan ni\u1ec7m th\u00f4ng th\u01b0\u1eddng v\u00e0 \u0111i t\u00ecm l\u1eddi gi\u1ea3i th\u00edch d\u1ef1a tr\u00ean d\u1eef li\u1ec7u.<\/span><\/p>\n<h3><b>1.9. \u0110i\u1ec3m B\u00f9ng Ph\u00e1t<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Trong<\/span><a href=\"https:\/\/tiki.vn\/diem-bung-phat-tai-ban-2020-p65099025.html?spid=73496835&amp;utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=SEA_NBR_GGL_PMA_DPC_ALL_VN_BK_UNK_UNK_C.PMAX_X.23118822138_Y._V.73496835_W.DT_A._O.CIR&amp;gad_source=1&amp;gad_campaignid=23118827457&amp;gbraid=0AAAAA_nyVbna1N7kVzGfEPtGHDL9i8VnK&amp;gclid=Cj0KCQjw6bfHBhDNARIsAIGsqLje0b9zxKqe9m7KHuDdO3ZgxuscTtwWral5v7pARVCGMIlf_vwNhJUaAqXqEALw_wcB\"> <span style=\"font-weight: 400;\">\u0110i\u1ec3m B\u00f9ng Ph\u00e1t<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/tiki.vn\/author\/malcolm-gladwell.html\"> <span style=\"font-weight: 400;\">Malcolm Gladwell<\/span><\/a><span style=\"font-weight: 400;\"> kh\u00e1m ph\u00e1 m\u1ed9t c\u00e2u h\u1ecfi h\u1ea5p d\u1eabn: T\u1ea1i sao m\u1ed9t s\u1ed1 \u00fd t\u01b0\u1edfng, s\u1ea3n ph\u1ea9m hay h\u00e0nh vi l\u1ea1i lan truy\u1ec1n nh\u01b0 m\u1ed9t d\u1ecbch b\u1ec7nh, trong khi nh\u1eefng th\u1ee9 kh\u00e1c l\u1ea1i nhanh ch\u00f3ng l\u1ee5i t\u00e0n? \u00d4ng cho r\u1eb1ng m\u1ecdi xu h\u01b0\u1edbng l\u1edbn \u0111\u1ec1u c\u00f3 m\u1ed9t &#8220;\u0111i\u1ec3m b\u00f9ng ph\u00e1t&#8221; &#8211; th\u1eddi \u0111i\u1ec3m m\u00e0 m\u1ed9t s\u1ef1 thay \u0111\u1ed5i nh\u1ecf c\u00f3 th\u1ec3 t\u1ea1o ra nh\u1eefng h\u1ec7 qu\u1ea3 kh\u1ed5ng l\u1ed3.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gladwell x\u00e1c \u0111\u1ecbnh ba y\u1ebfu t\u1ed1 ch\u00ednh t\u1ea1o n\u00ean m\u1ed9t \u0111i\u1ec3m b\u00f9ng ph\u00e1t. Th\u1ee9 nh\u1ea5t l\u00e0 &#8220;Quy lu\u1eadt thi\u1ec3u s\u1ed1&#8221;, cho r\u1eb1ng c\u00f3 ba ki\u1ec3u ng\u01b0\u1eddi \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng trong vi\u1ec7c lan truy\u1ec1n th\u00f4ng \u0111i\u1ec7p: Ng\u01b0\u1eddi k\u1ebft n\u1ed1i, Ng\u01b0\u1eddi m\u00e1ch n\u01b0\u1edbc, Ng\u01b0\u1eddi b\u00e1n h\u00e0ng. Th\u1ee9 hai l\u00e0 &#8220;Y\u1ebfu t\u1ed1 k\u1ebft d\u00ednh&#8221;, t\u1ee9c l\u00e0 b\u1ea3n th\u00e2n th\u00f4ng \u0111i\u1ec7p ph\u1ea3i \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 d\u1ec5 nh\u1edb v\u00e0 d\u1ec5 lan truy\u1ec1n. Cu\u1ed1i c\u00f9ng l\u00e0 &#8220;S\u1ee9c m\u1ea1nh c\u1ee7a ho\u00e0n c\u1ea3nh&#8221;, nh\u1ea5n m\u1ea1nh vai tr\u00f2 c\u1ee7a m\u00f4i tr\u01b0\u1eddng v\u00e0 b\u1ed1i c\u1ea3nh trong vi\u1ec7c th\u00fac \u0111\u1ea9y s\u1ef1 thay \u0111\u1ed5i.<\/span><\/p>\n<h3><b>1.10. \u0110\u1ecbnh V\u1ecb<\/b><\/h3>\n<p><a href=\"https:\/\/tiki.vn\/dinh-vi-cuoc-chien-gianh-tam-tri-khach-hang-tai-ban-p158868240.html\"><span style=\"font-weight: 400;\">\u0110\u1ecbnh V\u1ecb<\/span><\/a><span style=\"font-weight: 400;\"> l\u00e0 m\u1ed9t t\u00e1c ph\u1ea9m kinh \u0111i\u1ec3n \u0111\u00e3 thay \u0111\u1ed5i ho\u00e0n to\u00e0n ng\u00e0nh marketing.<\/span><a href=\"https:\/\/tiki.vn\/author\/al-ries.html\"> <span style=\"font-weight: 400;\">Al Ries<\/span><\/a><span style=\"font-weight: 400;\"> v\u00e0<\/span><a href=\"https:\/\/tiki.vn\/author\/jack-trout.html\"> <span style=\"font-weight: 400;\">Jack Trout<\/span><\/a><span style=\"font-weight: 400;\"> \u0111\u01b0a ra m\u1ed9t lu\u1eadn \u0111i\u1ec3m \u0111\u01a1n gi\u1ea3n nh\u01b0ng v\u00f4 c\u00f9ng m\u1ea1nh m\u1ebd: Marketing kh\u00f4ng ph\u1ea3i l\u00e0 cu\u1ed9c chi\u1ebfn v\u1ec1 s\u1ea3n ph\u1ea9m, m\u00e0 l\u00e0 cu\u1ed9c chi\u1ebfn v\u1ec1 nh\u1eadn th\u1ee9c. Tr\u1eadn chi\u1ebfn th\u1ef1c s\u1ef1 di\u1ec5n ra trong t\u00e2m tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cu\u1ed1n s\u00e1ch gi\u1ea3i th\u00edch r\u1eb1ng trong m\u1ed9t x\u00e3 h\u1ed9i qu\u00e1 t\u1ea3i th\u00f4ng tin, c\u00e1ch duy nh\u1ea5t \u0111\u1ec3 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u t\u1ed3n t\u1ea1i l\u00e0 chi\u1ebfm gi\u1eef m\u1ed9t v\u1ecb tr\u00ed \u0111\u1ed9c nh\u1ea5t v\u00e0 r\u00f5 r\u00e0ng trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng. &#8220;\u0110\u1ecbnh v\u1ecb&#8221; ch\u00ednh l\u00e0 qu\u00e1 tr\u00ecnh \u0111\u00f3. C\u00e1c t\u00e1c gi\u1ea3 \u0111\u01b0a ra h\u00e0ng lo\u1ea1t chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 th\u1ef1c hi\u1ec7n vi\u1ec7c n\u00e0y, t\u1eeb vi\u1ec7c tr\u1edf th\u00e0nh ng\u01b0\u1eddi \u0111\u1ea7u ti\u00ean trong m\u1ed9t l\u0129nh v\u1ef1c, t\u00ecm ki\u1ebfm m\u1ed9t &#8220;l\u1ed7 h\u1ed5ng&#8221; ch\u01b0a \u0111\u01b0\u1ee3c khai th\u00e1c, cho \u0111\u1ebfn vi\u1ec7c \u0111\u1ecbnh v\u1ecb l\u1ea1i \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/span><\/p>\n<h3><b>1.11. MBA Trong \u0110\u1eddi Th\u1ef1c<\/b><\/h3>\n<p><a href=\"https:\/\/tiki.vn\/mba-trong-doi-thuc-p179979170.html?spid=274113420\"><span style=\"font-weight: 400;\">MBA Trong \u0110\u1eddi Th\u1ef1c<\/span><\/a><span style=\"font-weight: 400;\"> mang \u0111\u1ebfn c\u00e1i nh\u00ecn th\u1ef1c t\u1ebf v\u1ec1 th\u1ebf gi\u1edbi kinh doanh bi\u1ebfn \u0111\u1ed9ng kh\u00f4ng ng\u1eebng.<\/span><a href=\"https:\/\/tiki.vn\/author\/jack-welch.html\"> <span style=\"font-weight: 400;\">Jack<\/span><\/a><span style=\"font-weight: 400;\"> v\u00e0<\/span><a href=\"https:\/\/tiki.vn\/author\/suzy-welch.html\"> <span style=\"font-weight: 400;\">Suzy Welch<\/span><\/a><span style=\"font-weight: 400;\"> \u0111\u1eb7t ra nh\u1eefng c\u00e2u h\u1ecfi r\u1ea5t &#8220;\u0111\u1eddi&#8221;: v\u00ec sao c\u00f3 doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd trong khi nhi\u1ec1u doanh nghi\u1ec7p kh\u00e1c l\u1ea1i ch\u1eadt v\u1eadt? H\u1ecd ch\u1ec9 ra c\u00e1ch nh\u00e0 l\u00e3nh \u0111\u1ea1o c\u00f3 th\u1ec3 kh\u01a1i d\u1eady \u0111am m\u00ea, n\u00e2ng cao hi\u1ec7u su\u1ea5t v\u00e0 d\u1eabn d\u1eaft \u0111\u1ed9i ng\u0169 trong b\u1ed1i c\u1ea3nh m\u1edbi. Cu\u1ed1n s\u00e1ch l\u00e0 l\u1eddi gi\u1ea3i cho nh\u1eefng tr\u0103n tr\u1edf v\u1ec1 s\u1ef1 nghi\u1ec7p v\u00e0 c\u00f4ng vi\u1ec7c m\u01a1 \u01b0\u1edbc c\u1ee7a m\u1ed7i ng\u01b0\u1eddi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">T\u1eeb kinh nghi\u1ec7m h\u00e0ng ch\u1ee5c n\u0103m l\u00e3nh \u0111\u1ea1o v\u00e0 c\u1ed1 v\u1ea5n, hai t\u00e1c gi\u1ea3 chia s\u1ebb nh\u1eefng b\u00e0i h\u1ecdc c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng ngay \u0111\u1ec3 t\u1ea1o d\u1ef1ng t\u1ed5 ch\u1ee9c hi\u1ec7u qu\u1ea3. Ng\u01b0\u1eddi \u0111\u1ecdc s\u1ebd h\u1ecdc c\u00e1ch v\u01b0\u1ee3t qua tr\u00ec tr\u1ec7, nh\u1eadn di\u1ec7n ti\u1ec1m n\u0103ng v\u00e0 th\u00edch nghi sau nh\u1eefng c\u00fa s\u1ed1c c\u1ea1nh tranh. B\u00ean c\u1ea1nh \u0111\u00f3, s\u00e1ch gi\u00fap hi\u1ec3u r\u00f5 \u201cng\u00f4n ng\u1eef con s\u1ed1\u201d v\u00e0 x\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 t\u1eadn t\u00e2m, \u0111\u1ed3ng l\u00f2ng. \u0110\u00e2y l\u00e0 c\u1ea9m nang qu\u00fd gi\u00e1 cho b\u1ea5t k\u1ef3 ai mu\u1ed1n v\u1eefng b\u01b0\u1edbc trong h\u00e0nh tr\u00ecnh ngh\u1ec1 nghi\u1ec7p hi\u1ec7n \u0111\u1ea1i.<\/span><\/p>\n<h3><b>1.12. B\u1eaft \u0110\u1ea7u V\u1edbi C\u00e2u H\u1ecfi T\u1ea1i Sao?<\/b><\/h3>\n<p><a href=\"https:\/\/tiki.vn\/author\/simon-sinek.html\"><span style=\"font-weight: 400;\">Simon Sinek<\/span><\/a><span style=\"font-weight: 400;\"> gi\u1edbi thi\u1ec7u m\u1ed9t m\u00f4 h\u00ecnh t\u01b0 duy m\u1ea1nh m\u1ebd mang t\u00ean &#8220;V\u00f2ng Tr\u00f2n V\u00e0ng&#8221; (The Golden Circle), gi\u1ea3i th\u00edch t\u1ea1i sao m\u1ed9t s\u1ed1 nh\u00e0 l\u00e3nh \u0111\u1ea1o v\u00e0 t\u1ed5 ch\u1ee9c c\u00f3 kh\u1ea3 n\u0103ng truy\u1ec1n c\u1ea3m h\u1ee9ng phi th\u01b0\u1eddng. \u00d4ng ch\u1ec9 ra r\u1eb1ng h\u1ea7u h\u1ebft c\u00e1c c\u00f4ng ty \u0111\u1ec1u bi\u1ebft h\u1ecd l\u00e0m G\u00cc (WHAT) v\u00e0 m\u1ed9t s\u1ed1 bi\u1ebft h\u1ecd l\u00e0m \u0111i\u1ec1u \u0111\u00f3 NH\u01af TH\u1ebe N\u00c0O (HOW), nh\u01b0ng r\u1ea5t \u00edt c\u00f4ng ty c\u00f3 th\u1ec3 tr\u1ea3 l\u1eddi r\u00f5 r\u00e0ng T\u1ea0I SAO (WHY) h\u1ecd t\u1ed3n t\u1ea1i, ngo\u00e0i m\u1ee5c ti\u00eau l\u1ee3i nhu\u1eadn.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Theo Sinek, nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u v\u0129 \u0111\u1ea1i nh\u01b0 Apple \u0111\u1ec1u giao ti\u1ebfp t\u1eeb trong ra ngo\u00e0i, b\u1eaft \u0111\u1ea7u b\u1eb1ng &#8220;T\u1ea0I SAO&#8221; \u2013 m\u1ee5c \u0111\u00edch, ni\u1ec1m tin v\u00e0 l\u00fd do t\u1ed3n t\u1ea1i c\u1ee7a h\u1ecd. Ch\u00ednh \u0111i\u1ec1u n\u00e0y \u0111\u00e3 thu h\u00fat nh\u1eefng kh\u00e1ch h\u00e0ng trung th\u00e0nh, nh\u1eefng ng\u01b0\u1eddi tin v\u00e0o nh\u1eefng g\u00ec th\u01b0\u01a1ng hi\u1ec7u tin t\u01b0\u1edfng. Cu\u1ed1n s\u00e1ch<\/span><a href=\"https:\/\/tiki.vn\/bat-dau-voi-cau-hoi-tai-sao-tai-ban-p3136211.html\"> <span style=\"font-weight: 400;\">B\u1eaft \u0110\u1ea7u V\u1edbi C\u00e2u H\u1ecfi T\u1ea1i Sao?<\/span><\/a><span style=\"font-weight: 400;\"> kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t l\u00fd thuy\u1ebft marketing m\u00e0 c\u00f2n l\u00e0 m\u1ed9t tri\u1ebft l\u00fd l\u00e3nh \u0111\u1ea1o, gi\u00fap b\u1ea1n t\u00ecm ra linh h\u1ed3n cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh v\u00e0 truy\u1ec1n c\u1ea3m h\u1ee9ng cho c\u1ea3 nh\u00e2n vi\u00ean v\u00e0 kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<h2><b>2. Ti\u00eau ch\u00ed l\u1ef1a ch\u1ecdn s\u00e1ch trong danh s\u00e1ch<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>N\u1ed9i dung tinh hoa:<\/b><span style=\"font-weight: 400;\"> C\u00e1c cu\u1ed1n s\u00e1ch ph\u1ea3i ch\u1ee9a \u0111\u1ef1ng nh\u1eefng ki\u1ebfn th\u1ee9c c\u1ed1t l\u00f5i, nh\u1eefng m\u00f4 h\u00ecnh kinh \u0111i\u1ec3n \u0111\u00e3 \u0111\u01b0\u1ee3c ki\u1ec3m ch\u1ee9ng v\u00e0 gi\u1ea3ng d\u1ea1y trong c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh MBA danh ti\u1ebfng tr\u00ean to\u00e0n c\u1ea7u.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u00e1c gi\u1ea3 uy t\u00edn:<\/b><span style=\"font-weight: 400;\"> T\u00e1c gi\u1ea3 l\u00e0 nh\u1eefng gi\u00e1o s\u01b0, chuy\u00ean gia, nh\u00e0 nghi\u00ean c\u1ee9u ho\u1eb7c l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p h\u00e0ng \u0111\u1ea7u, c\u00f3 kinh nghi\u1ec7m th\u1ef1c ti\u1ec5n s\u00e2u s\u1eafc v\u00e0 t\u1ea7m \u1ea3nh h\u01b0\u1edfng l\u1edbn trong l\u0129nh v\u1ef1c c\u1ee7a h\u1ecd.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u00ednh \u1ee9ng d\u1ee5ng cao:<\/b><span style=\"font-weight: 400;\"> Ki\u1ebfn th\u1ee9c trong s\u00e1ch kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf l\u00fd thuy\u1ebft m\u00e0 ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng \u00e1p d\u1ee5ng v\u00e0o th\u1ef1c t\u1ebf c\u00f4ng vi\u1ec7c qu\u1ea3n tr\u1ecb, chi\u1ebfn l\u01b0\u1ee3c, marketing hay ph\u00e1t tri\u1ec3n b\u1ea3n th\u00e2n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0110\u00e1nh gi\u00e1 t\u00edch c\u1ef1c:<\/b><span style=\"font-weight: 400;\"> C\u00e1c \u0111\u1ea7u s\u00e1ch \u0111\u01b0\u1ee3c c\u1ed9ng \u0111\u1ed3ng \u0111\u1ed9c gi\u1ea3, gi\u1edbi chuy\u00ean m\u00f4n v\u00e0 c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd tr\u00ean th\u1ebf gi\u1edbi \u0111\u00e1nh gi\u00e1 cao, th\u01b0\u1eddng xuy\u00ean n\u1eb1m trong danh s\u00e1ch &#8220;best-seller&#8221; (s\u00e1ch b\u00e1n ch\u1ea1y nh\u1ea5t).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ch\u1ea5t l\u01b0\u1ee3ng b\u1ea3n d\u1ecbch:<\/b><span style=\"font-weight: 400;\"> \u0110\u1ed1i v\u1edbi s\u00e1ch n\u01b0\u1edbc ngo\u00e0i, b\u1ea3n d\u1ecbch ph\u1ea3i \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi c\u00e1c d\u1ecbch gi\u1ea3 v\u00e0 nh\u00e0 xu\u1ea5t b\u1ea3n uy t\u00edn, \u0111\u1ea3m b\u1ea3o truy\u1ec1n t\u1ea3i ch\u00ednh x\u00e1c v\u00e0 m\u01b0\u1ee3t m\u00e0 n\u1ed9i dung g\u1ed1c.<\/span><\/li>\n<\/ul>\n<h2><b>3. Mua s\u00e1ch MBA ch\u00ednh h\u00e3ng, an t\u00e2m t\u1ea1i Tiki<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Ki\u1ebfn th\u1ee9c qu\u1ea3n tr\u1ecb l\u00e0 n\u1ec1n t\u1ea3ng cho s\u1ef1 th\u00e0nh c\u00f4ng, v\u00e0 vi\u1ec7c ti\u1ebfp thu ki\u1ebfn th\u1ee9c t\u1eeb s\u00e1ch ch\u00ednh h\u00e3ng l\u00e0 b\u01b0\u1edbc \u0111i \u0111\u1ea7u ti\u00ean \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh ch\u00ednh x\u00e1c v\u00e0 \u0111\u1ea7y \u0111\u1ee7. Tiki cam k\u1ebft \u0111\u1ed3ng h\u00e0nh c\u00f9ng b\u1ea1n tr\u00ean h\u00e0nh tr\u00ecnh chinh ph\u1ee5c tri th\u1ee9c MBA v\u1edbi nh\u1eefng l\u1ee3i \u00edch v\u01b0\u1ee3t tr\u1ed9i:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>An t\u00e2m v\u1edbi 100% s\u00e1ch ch\u00ednh h\u00e3ng:<\/b><span style=\"font-weight: 400;\"> \u0110\u1ea3m b\u1ea3o b\u1ea1n ti\u1ebfp thu ki\u1ebfn th\u1ee9c chu\u1ea9n x\u00e1c t\u1eeb c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n uy t\u00edn nh\u01b0 Alpha Books, NXB Tr\u1ebb, kh\u00f4ng lo ng\u1ea1i s\u00e1ch gi\u1ea3, in l\u1eadu sai s\u00f3t v\u1ec1 n\u1ed9i dung hay ch\u1ea5t l\u01b0\u1ee3ng in \u1ea5n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ho\u00e0n ti\u1ec1n 200% n\u1ebfu ph\u00e1t hi\u1ec7n h\u00e0ng gi\u1ea3:<\/b><span style=\"font-weight: 400;\"> L\u1eddi cam k\u1ebft m\u1ea1nh m\u1ebd nh\u1ea5t cho s\u1ef1 tin c\u1eady, gi\u00fap b\u1ea1n ho\u00e0n to\u00e0n y\u00ean t\u00e2m khi mua s\u1eafm.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>D\u1ecbch v\u1ee5 b\u1ecdc s\u00e1ch Bookcare:<\/b><span style=\"font-weight: 400;\"> Gi\u00fap b\u1ea3o v\u1ec7 nh\u1eefng cu\u1ed1n s\u00e1ch qu\u00fd gi\u00e1 c\u1ee7a b\u1ea1n kh\u1ecfi b\u1ee5i b\u1ea9n, \u1ea9m m\u1ed1c, gi\u1eef cho s\u00e1ch lu\u00f4n m\u1edbi \u0111\u1eb9p nh\u01b0 ng\u00e0y \u0111\u1ea7u.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Giao h\u00e0ng nhanh ch\u00f3ng, \u0111\u1ed5i tr\u1ea3 mi\u1ec5n ph\u00ed:<\/b><span style=\"font-weight: 400;\"> Ti\u1ebft ki\u1ec7m th\u1eddi gian ch\u1edd \u0111\u1ee3i v\u00e0 d\u1ec5 d\u00e0ng \u0111\u1ed5i tr\u1ea3 n\u1ebfu c\u00f3 b\u1ea5t k\u1ef3 v\u1ea5n \u0111\u1ec1 n\u00e0o v\u1ec1 s\u1ea3n ph\u1ea9m, \u0111\u1ea3m b\u1ea3o tr\u1ea3i nghi\u1ec7m mua s\u1eafm tr\u1ecdn v\u1eb9n.<\/span><\/li>\n<\/ul>\n<h2><b>4. C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p v\u1ec1 s\u00e1ch MBA\u00a0<\/b><\/h2>\n<h3><b>4.1. T\u00f4i kh\u00f4ng c\u00f3 n\u1ec1n t\u1ea3ng kinh doanh, n\u00ean b\u1eaft \u0111\u1ea7u t\u1eeb s\u00e1ch n\u00e0o?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">N\u1ebfu b\u1ea1n l\u00e0 ng\u01b0\u1eddi m\u1edbi, h\u00e3y b\u1eaft \u0111\u1ea7u v\u1edbi nh\u1eefng cu\u1ed1n s\u00e1ch mang t\u00ednh t\u1ed5ng quan v\u00e0 n\u1ec1n t\u1ea3ng. <\/span><b>&#8220;B\u1ed9 s\u00e1ch MBA trong t\u1ea7m tay&#8221;<\/b><span style=\"font-weight: 400;\"> ho\u1eb7c <\/span><b>&#8220;25 m\u00f4 h\u00ecnh MBA c\u0103n b\u1ea3n&#8221;<\/b><span style=\"font-weight: 400;\"> l\u00e0 nh\u1eefng l\u1ef1a ch\u1ecdn tuy\u1ec7t v\u1eddi \u0111\u1ec3 c\u00f3 c\u00e1i nh\u00ecn bao qu\u00e1t v\u1ec1 c\u00e1c l\u0129nh v\u1ef1c kh\u00e1c nhau. Sau \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn c\u00e1c cu\u1ed1n s\u00e1ch v\u1ec1 k\u1ef9 n\u0103ng m\u1ec1m v\u00e0 t\u01b0 duy nh\u01b0 <\/span><b>&#8220;B\u1ea3y th\u00f3i quen c\u1ee7a ng\u01b0\u1eddi th\u00e0nh \u0111\u1ea1t&#8221;<\/b><span style=\"font-weight: 400;\"> \u0111\u1ec3 x\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng c\u00e1 nh\u00e2n tr\u01b0\u1edbc khi \u0111i s\u00e2u v\u00e0o c\u00e1c ch\u1ee7 \u0111\u1ec1 ph\u1ee9c t\u1ea1p h\u01a1n.<\/span><\/p>\n<h3><b>4.2. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u00e1p d\u1ee5ng ki\u1ebfn th\u1ee9c t\u1eeb s\u00e1ch v\u00e0o th\u1ef1c t\u1ebf?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 bi\u1ebfn ki\u1ebfn th\u1ee9c th\u00e0nh k\u1ef9 n\u0103ng, b\u1ea1n c\u1ea7n ch\u1ee7 \u0111\u1ed9ng \u00e1p d\u1ee5ng. Sau khi \u0111\u1ecdc m\u1ed7i ch\u01b0\u01a1ng ho\u1eb7c m\u1ed7i kh\u00e1i ni\u1ec7m, h\u00e3y th\u1eed l\u00e0m nh\u1eefng \u0111i\u1ec1u sau:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u00f3m t\u1eaft:<\/b><span style=\"font-weight: 400;\"> Vi\u1ebft l\u1ea1i \u00fd ch\u00ednh theo c\u00e1ch hi\u1ec3u c\u1ee7a b\u1ea1n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Li\u00ean h\u1ec7:<\/b><span style=\"font-weight: 400;\"> T\u00ecm m\u1ed9t v\u00ed d\u1ee5 ho\u1eb7c v\u1ea5n \u0111\u1ec1 trong c\u00f4ng vi\u1ec7c hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng ki\u1ebfn th\u1ee9c v\u1eeba h\u1ecdc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Th\u1ea3o lu\u1eadn:<\/b><span style=\"font-weight: 400;\"> Chia s\u1ebb v\u00e0 th\u1ea3o lu\u1eadn v\u1ec1 \u00fd t\u01b0\u1edfng trong s\u00e1ch v\u1edbi \u0111\u1ed3ng nghi\u1ec7p ho\u1eb7c ng\u01b0\u1eddi c\u00f3 c\u00f9ng chuy\u00ean m\u00f4n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Th\u1eed nghi\u1ec7m:<\/b><span style=\"font-weight: 400;\"> B\u1eaft \u0111\u1ea7u \u00e1p d\u1ee5ng m\u1ed9t m\u00f4 h\u00ecnh ho\u1eb7c m\u1ed9t k\u1ef9 thu\u1eadt nh\u1ecf v\u00e0o c\u00f4ng vi\u1ec7c v\u00e0 theo d\u00f5i k\u1ebft qu\u1ea3.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">        <div class=\"tiki-product-slider\">\n            <div class='tiki-product-slider-title'>Mua ngay s\u00e1ch hay v\u1ec1 MBA gi\u00e1 t\u1ed1t t\u1ea1i Tiki:<\/div>\n            <div class=\"embla\">\n                <div class=\"embla__viewport\">\n                    <div class=\"embla__container\">            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-mba-thuc-chien-p274171942.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/a4\/0e\/b7\/e7334e5f63ce1be374a3b3f8d8aec47d.jpg\" alt=\"S\u00e1ch MBA Th\u1ef1c Chi\u1ebfn\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/12\/e2\/4a\/c5226426ee9429b0050449ae5403c9cf.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"S\u00e1ch MBA Th\u1ef1c Chi\u1ebfn\">S\u00e1ch MBA Th\u1ef1c Chi\u1ebfn<\/h4>\n                    <div class=\"product-info-price\">\n                        128.800 <sup>\u20ab<\/sup>\n                    <\/div>\n                                <div class=\"product-info-original-price\">\n                <span><span class=\"product-info-original-price-text\">179.000<\/span> <sup>\u20ab<\/sup><\/span>\n                <span class=\"product-info-original-price-rate\">-28%<\/span>\n            <\/div>\n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/ts\/tka\/a8\/31\/b6\/802e2c99dcce64c67aa2648edb15dd25.png\" alt=\"\" \/>\n                <span>Giao si\u00eau t\u1ed1c 2h<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-mba-can-ban-p1665307.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/8d\/29\/29\/490efc263d378e74b63addbf3b81d93f.jpg\" alt=\"S\u00e1ch MBA C\u0103n B\u1ea3n\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"S\u00e1ch MBA C\u0103n B\u1ea3n\">S\u00e1ch MBA C\u0103n B\u1ea3n<\/h4>\n                    <div class=\"product-info-price\">\n                        141.750 <sup>\u20ab<\/sup>\n                    <\/div>\n                                <div class=\"product-info-original-price\">\n                <span><span class=\"product-info-original-price-text\">189.000<\/span> <sup>\u20ab<\/sup><\/span>\n                <span class=\"product-info-original-price-rate\">-25%<\/span>\n            <\/div>\n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 6, 12\/06<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-mba-bang-hinh-tron-goi-hai-nam-kien-thuc-quan-tri-kinh-doanh-qua-truc-quan-sinh-dong-p272000024.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/3e\/25\/3a\/1e6bc9998b75b3345a4c38dd93bbbe16.jpg\" alt=\"S\u00e1ch MBA b\u1eb1ng h\u00ecnh (Tr\u1ecdn g\u00f3i hai n\u0103m ki\u1ebfn th\u1ee9c qu\u1ea3n tr\u1ecb kinh doanh qua tr\u1ef1c quan sinh \u0111\u1ed9ng)\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/12\/e2\/4a\/c5226426ee9429b0050449ae5403c9cf.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"S\u00e1ch MBA b\u1eb1ng h\u00ecnh (Tr\u1ecdn g\u00f3i hai n\u0103m ki\u1ebfn th\u1ee9c qu\u1ea3n tr\u1ecb kinh doanh qua tr\u1ef1c quan sinh \u0111\u1ed9ng)\">S\u00e1ch MBA b\u1eb1ng h\u00ecnh (Tr\u1ecdn g\u00f3i hai n\u0103m ki\u1ebfn th\u1ee9c qu\u1ea3n tr\u1ecb kinh doanh qua tr\u1ef1c quan sinh \u0111\u1ed9ng)<\/h4>\n                    <div class=\"product-info-price\">\n                        145.530 <sup>\u20ab<\/sup>\n                    <\/div>\n                                <div class=\"product-info-original-price\">\n                <span><span class=\"product-info-original-price-text\">189.000<\/span> <sup>\u20ab<\/sup><\/span>\n                <span class=\"product-info-original-price-rate\">-23%<\/span>\n            <\/div>\n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/ts\/tka\/a8\/31\/b6\/802e2c99dcce64c67aa2648edb15dd25.png\" alt=\"\" \/>\n                <span>Giao si\u00eau t\u1ed1c 2h<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-mba-bang-hinh-the-usual-mba-p272369236.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/97\/cf\/01\/62689946778c1d318e3119c50723fe8a.jpg\" alt=\"S\u00e1ch MBA B\u1eb1ng H\u00ecnh - The Usual MBA\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/21\/c9\/ce\/ecf520f4346274799396496b3cbbf7d8.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"S\u00e1ch MBA B\u1eb1ng H\u00ecnh - The Usual MBA\">S\u00e1ch MBA B\u1eb1ng H\u00ecnh - The Usual MBA<\/h4>\n                    <div class=\"product-info-price\">\n                        160.600 <sup>\u20ab<\/sup>\n                    <\/div>\n                                <div class=\"product-info-original-price\">\n                <span><span class=\"product-info-original-price-text\">189.000<\/span> <sup>\u20ab<\/sup><\/span>\n                <span class=\"product-info-original-price-rate\">-15%<\/span>\n            <\/div>\n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 6, 12\/06<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-mba-can-ban-ban-quyen-p202239060.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/ab\/9f\/43\/6036fbe2280e094a6f99bc0b1f2a842c.jpg\" alt=\"S\u00e1ch  MBA C\u0103n B\u1ea3n - B\u1ea2N QUY\u1ec0N\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"S\u00e1ch  MBA C\u0103n B\u1ea3n - B\u1ea2N QUY\u1ec0N\">S\u00e1ch  MBA C\u0103n B\u1ea3n - B\u1ea2N QUY\u1ec0N<\/h4>\n                    <div class=\"product-info-price\">\n                        189.000 <sup>\u20ab<\/sup>\n                    <\/div>\n                    \n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao ng\u00e0y mai<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/combo-sach-mba-bang-hinh-va-don-t-pay-for-your-mba-hoc-mba-theo-cach-cua-ban-p277974093.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/a6\/da\/6f\/0ec74ddb6e8be6bc7dac793ea377a7a0.jpg\" alt=\"Combo S\u00e1ch MBA B\u1eb1ng H\u00ecnh v\u00e0 Don't Pay For Your MBA - H\u1ecdc MBA Theo C\u00e1ch C\u1ee7a B\u1ea1n\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"Combo S\u00e1ch MBA B\u1eb1ng H\u00ecnh v\u00e0 Don't Pay For Your MBA - H\u1ecdc MBA Theo C\u00e1ch C\u1ee7a B\u1ea1n\">Combo S\u00e1ch MBA B\u1eb1ng H\u00ecnh v\u00e0 Don't Pay For Your MBA - H\u1ecdc MBA Theo C\u00e1ch C\u1ee7a B\u1ea1n<\/h4>\n                    <div class=\"product-info-price\">\n                        287.760 <sup>\u20ab<\/sup>\n                    <\/div>\n                                <div class=\"product-info-original-price\">\n                <span><span class=\"product-info-original-price-text\">327.000<\/span> <sup>\u20ab<\/sup><\/span>\n                <span class=\"product-info-original-price-rate\">-12%<\/span>\n            <\/div>\n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao ng\u00e0y mai<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-mba-marketing-p201615310.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/3e\/a5\/6d\/44e0553250942cad6bb83f31ea34d5d1.jpg\" alt=\"S\u00e1ch MBA Marketing\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"S\u00e1ch MBA Marketing\">S\u00e1ch MBA Marketing<\/h4>\n                    <div class=\"product-info-price\">\n                        160.000 <sup>\u20ab<\/sup>\n                    <\/div>\n                                <div class=\"product-info-original-price\">\n                <span><span class=\"product-info-original-price-text\">169.000<\/span> <sup>\u20ab<\/sup><\/span>\n                <span class=\"product-info-original-price-rate\">-5%<\/span>\n            <\/div>\n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 6, 12\/06<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-mba-marketing-p98603998.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/2c\/ba\/8e\/214f82c5ca42b2c3f165fcfed0a2b2a0.jpg\" alt=\"S\u00e1ch MBA Marketing\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"S\u00e1ch MBA Marketing\">S\u00e1ch MBA Marketing<\/h4>\n                    <div class=\"product-info-price\">\n                        151.650 <sup>\u20ab<\/sup>\n                    <\/div>\n                    \n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 6, 12\/06<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-mba-marketing-1980-books-p118419951.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/3e\/a5\/6d\/12a3d08d72b9c6db6445a47951b4f851.jpg\" alt=\"S\u00e1ch - MBA Marketing - 1980 books\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"S\u00e1ch - MBA Marketing - 1980 books\">S\u00e1ch - MBA Marketing - 1980 books<\/h4>\n                    <div class=\"product-info-price\">\n                        169.000 <sup>\u20ab<\/sup>\n                    <\/div>\n                    \n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao ng\u00e0y mai<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-bo-sach-mba-100-ky-nang-co-ban-lam-viec-cua-nguoi-nhat-bo-3-cuon-1980books-p118419924.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/ac\/88\/7c\/d853aebf6c2c0d18caf34b5eabc08978.jpg\" alt=\"S\u00e1ch - B\u1ed9 S\u00e1ch MBA - 100 K\u1ef9 N\u0103ng C\u01a1 B\u1ea3n L\u00e0m Vi\u1ec7c C\u1ee7a Ng\u01b0\u1eddi Nh\u1eadt (B\u1ed9 3 Cu\u1ed1n) - 1980books\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"S\u00e1ch - B\u1ed9 S\u00e1ch MBA - 100 K\u1ef9 N\u0103ng C\u01a1 B\u1ea3n L\u00e0m Vi\u1ec7c C\u1ee7a Ng\u01b0\u1eddi Nh\u1eadt (B\u1ed9 3 Cu\u1ed1n) - 1980books\">S\u00e1ch - B\u1ed9 S\u00e1ch MBA - 100 K\u1ef9 N\u0103ng C\u01a1 B\u1ea3n L\u00e0m Vi\u1ec7c C\u1ee7a Ng\u01b0\u1eddi Nh\u1eadt (B\u1ed9 3 Cu\u1ed1n) - 1980books<\/h4>\n                    <div class=\"product-info-price\">\n                        467.000 <sup>\u20ab<\/sup>\n                    <\/div>\n                    \n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao ng\u00e0y mai<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-mba-bang-hinh-tron-goi-hai-nam-kien-thuc-quan-tri-kinh-doanh-qua-truc-quan-sinh-dong-nha-nam-hcm-p278491891.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/32\/b9\/87\/f9ada3ce817684c856ae887f71486d32.jpeg\" alt=\"S\u00e1ch - MBA b\u1eb1ng h\u00ecnh: Tr\u1ecdn g\u00f3i hai n\u0103m ki\u1ec3n th\u1ee9c qu\u1ea3n tr\u1ecb kinh doanh qua tr\u1ef1c quan sinh \u0111\u1ed9ng (Nh\u00e3 Nam HCM)\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"S\u00e1ch - MBA b\u1eb1ng h\u00ecnh: Tr\u1ecdn g\u00f3i hai n\u0103m ki\u1ec3n th\u1ee9c qu\u1ea3n tr\u1ecb kinh doanh qua tr\u1ef1c quan sinh \u0111\u1ed9ng (Nh\u00e3 Nam HCM)\">S\u00e1ch - MBA b\u1eb1ng h\u00ecnh: Tr\u1ecdn g\u00f3i hai n\u0103m ki\u1ec3n th\u1ee9c qu\u1ea3n tr\u1ecb kinh doanh qua tr\u1ef1c quan sinh \u0111\u1ed9ng (Nh\u00e3 Nam HCM)<\/h4>\n                    <div class=\"product-info-price\">\n                        166.320 <sup>\u20ab<\/sup>\n                    <\/div>\n                                <div class=\"product-info-original-price\">\n                <span><span class=\"product-info-original-price-text\">189.000<\/span> <sup>\u20ab<\/sup><\/span>\n                <span class=\"product-info-original-price-rate\">-12%<\/span>\n            <\/div>\n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao ng\u00e0y mai<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/combo-2-cuon-kinh-te-mba-thuc-chien-p274412340.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/99\/27\/a8\/ef8f9404dd6ee5937e5e7f75d7085a7f.jpg\" alt=\"MBA Th\u1ef1c Chi\u1ebfn ( S\u00e1ch Kinh T\u1ebf \/ Ki\u1ebfn Th\u1ee9c Kinh Doanh \u0110\u1ec9nh Cao)\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"MBA Th\u1ef1c Chi\u1ebfn ( S\u00e1ch Kinh T\u1ebf \/ Ki\u1ebfn Th\u1ee9c Kinh Doanh \u0110\u1ec9nh Cao)\">MBA Th\u1ef1c Chi\u1ebfn ( S\u00e1ch Kinh T\u1ebf \/ Ki\u1ebfn Th\u1ee9c Kinh Doanh \u0110\u1ec9nh Cao)<\/h4>\n                    <div class=\"product-info-price\">\n                        170.000 <sup>\u20ab<\/sup>\n                    <\/div>\n                                <div class=\"product-info-original-price\">\n                <span><span class=\"product-info-original-price-text\">179.000<\/span> <sup>\u20ab<\/sup><\/span>\n                <span class=\"product-info-original-price-rate\">-5%<\/span>\n            <\/div>\n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 6, 12\/06<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-mba-bang-hinh-tron-goi-hai-nam-kien-thuc-quan-tri-kinh-doanh-qua-truc-quan-sinh-dong-nn-mk-p273122436.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/25\/08\/87\/d092afde6ae9d6d7113304baa08836a2.jpg\" alt=\"S\u00e1ch - MBA b\u1eb1ng h\u00ecnh (Tr\u1ecdn g\u00f3i hai n\u0103m ki\u1ebfn th\u1ee9c qu\u1ea3n tr\u1ecb kinh doanh qua tr\u1ef1c quan sinh \u0111\u1ed9ng) (NN-MK\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"S\u00e1ch - MBA b\u1eb1ng h\u00ecnh (Tr\u1ecdn g\u00f3i hai n\u0103m ki\u1ebfn th\u1ee9c qu\u1ea3n tr\u1ecb kinh doanh qua tr\u1ef1c quan sinh \u0111\u1ed9ng) (NN-MK\">S\u00e1ch - MBA b\u1eb1ng h\u00ecnh (Tr\u1ecdn g\u00f3i hai n\u0103m ki\u1ebfn th\u1ee9c qu\u1ea3n tr\u1ecb kinh doanh qua tr\u1ef1c quan sinh \u0111\u1ed9ng) (NN-MK<\/h4>\n                    <div class=\"product-info-price\">\n                        189.000 <sup>\u20ab<\/sup>\n                    <\/div>\n                    \n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao ng\u00e0y mai<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-mba-bang-hinh-tron-goi-hai-nam-kien-thuc-quan-tri-kinh-doanh-qua-truc-quan-sinh-dong-nn-mk-p273122256.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/25\/08\/87\/02670fd79376d3ab7145b58e260efd39.jpg\" alt=\"S\u00e1ch - MBA b\u1eb1ng h\u00ecnh (Tr\u1ecdn g\u00f3i hai n\u0103m ki\u1ebfn th\u1ee9c qu\u1ea3n tr\u1ecb kinh doanh qua tr\u1ef1c quan sinh \u0111\u1ed9ng)(NN-MK)\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"S\u00e1ch - MBA b\u1eb1ng h\u00ecnh (Tr\u1ecdn g\u00f3i hai n\u0103m ki\u1ebfn th\u1ee9c qu\u1ea3n tr\u1ecb kinh doanh qua tr\u1ef1c quan sinh \u0111\u1ed9ng)(NN-MK)\">S\u00e1ch - MBA b\u1eb1ng h\u00ecnh (Tr\u1ecdn g\u00f3i hai n\u0103m ki\u1ebfn th\u1ee9c qu\u1ea3n tr\u1ecb kinh doanh qua tr\u1ef1c quan sinh \u0111\u1ed9ng)(NN-MK)<\/h4>\n                    <div class=\"product-info-price\">\n                        186.000 <sup>\u20ab<\/sup>\n                    <\/div>\n                    \n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 6, 12\/06<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/tron-goi-kien-thuc-quan-tri-kinh-doanh-qua-cuon-sach-mba-bang-hinh-the-usual-mba-p273356447.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/e1\/76\/bf\/968e98b60ac6d1546a672f043d2d814d.jpg\" alt=\"Tr\u1ecdn G\u00f3i Ki\u1ebfn Th\u1ee9c Qu\u1ea3n TR\u1ecb Kinh Doanh Qua Cu\u1ed1n S\u00e1ch-MBA B\u1eb1ng H\u00ecnh - The Usual MBA\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"Tr\u1ecdn G\u00f3i Ki\u1ebfn Th\u1ee9c Qu\u1ea3n TR\u1ecb Kinh Doanh Qua Cu\u1ed1n S\u00e1ch-MBA B\u1eb1ng H\u00ecnh - The Usual MBA\">Tr\u1ecdn G\u00f3i Ki\u1ebfn Th\u1ee9c Qu\u1ea3n TR\u1ecb Kinh Doanh Qua Cu\u1ed1n S\u00e1ch-MBA B\u1eb1ng H\u00ecnh - The Usual MBA<\/h4>\n                    <div class=\"product-info-price\">\n                        180.650 <sup>\u20ab<\/sup>\n                    <\/div>\n                    \n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 6, 12\/06<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-mba-can-ban-1980books-p140221902.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/ab\/9f\/43\/14d3e4f0159ad10c23fcffa7001c4262.jpg\" alt=\"MBA C\u0103n B\u1ea3n\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"MBA C\u0103n B\u1ea3n\">MBA C\u0103n B\u1ea3n<\/h4>\n                    <div class=\"product-info-price\">\n                        141.750 <sup>\u20ab<\/sup>\n                    <\/div>\n                                <div class=\"product-info-original-price\">\n                <span><span class=\"product-info-original-price-text\">189.000<\/span> <sup>\u20ab<\/sup><\/span>\n                <span class=\"product-info-original-price-rate\">-25%<\/span>\n            <\/div>\n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao ng\u00e0y mai<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/mba-can-ban-p270964417.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/db\/a0\/93\/e1ed206cff55396f1e8a51709937c6bb.jpg\" alt=\"MBA C\u0103n B\u1ea3n\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"MBA C\u0103n B\u1ea3n\">MBA C\u0103n B\u1ea3n<\/h4>\n                    <div class=\"product-info-price\">\n                        189.000 <sup>\u20ab<\/sup>\n                    <\/div>\n                    \n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao ng\u00e0y mai<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/mba-can-ban-p201293623.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/a1\/0f\/09\/078d6ac2b160f05a88bba2e6e91d0c5a.jpg\" alt=\"MBA C\u0103n B\u1ea3n\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"MBA C\u0103n B\u1ea3n\">MBA C\u0103n B\u1ea3n<\/h4>\n                    <div class=\"product-info-price\">\n                        189.000 <sup>\u20ab<\/sup>\n                    <\/div>\n                    \n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao ng\u00e0y mai<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/mba-can-ban-p178940940.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/ef\/81\/12\/4cc18223e47b64687212e3c83ea63101.jpg\" alt=\"MBA C\u0103n B\u1ea3n\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"MBA C\u0103n B\u1ea3n\">MBA C\u0103n B\u1ea3n<\/h4>\n                    <div class=\"product-info-price\">\n                        189.000 <sup>\u20ab<\/sup>\n                    <\/div>\n                    \n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao ng\u00e0y mai<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/mba-can-ban_1980-p193330177.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/de\/5f\/db\/de0184dc2c841939310cff4f89690711.jpg\" alt=\"MBA C\u0103n B\u1ea3n_1980\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"MBA C\u0103n B\u1ea3n_1980\">MBA C\u0103n B\u1ea3n_1980<\/h4>\n                    <div class=\"product-info-price\">\n                        189.000 <sup>\u20ab<\/sup>\n                    <\/div>\n                    \n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao ng\u00e0y mai<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/mba-can-ban-ban-quyen-p212992266.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/12\/7e\/8b\/73a69412a80ee30c8127c719fd4723af.jpg\" alt=\"MBA C\u0103n B\u1ea3n - B\u1ea3n Quy\u1ec1n\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"MBA C\u0103n B\u1ea3n - B\u1ea3n Quy\u1ec1n\">MBA C\u0103n B\u1ea3n - B\u1ea3n Quy\u1ec1n<\/h4>\n                    <div class=\"product-info-price\">\n                        189.000 <sup>\u20ab<\/sup>\n                    <\/div>\n                    \n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao ng\u00e0y mai<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-combo-mba-can-ban-mba-thuc-chien-p275093512.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/81\/93\/be\/8138905b7ed36cdd5819b1f43e68c0e2.jpg\" alt=\"Combo MBA C\u0103n B\u1ea3n + MBA Th\u1ef1c Chi\u1ebfn\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"Combo MBA C\u0103n B\u1ea3n + MBA Th\u1ef1c Chi\u1ebfn\">Combo MBA C\u0103n B\u1ea3n + MBA Th\u1ef1c Chi\u1ebfn<\/h4>\n                    <div class=\"product-info-price\">\n                        276.000 <sup>\u20ab<\/sup>\n                    <\/div>\n                                <div class=\"product-info-original-price\">\n                <span><span class=\"product-info-original-price-text\">368.000<\/span> <sup>\u20ab<\/sup><\/span>\n                <span class=\"product-info-original-price-rate\">-25%<\/span>\n            <\/div>\n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 6, 12\/06<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/mba-can-ban-tai-ban-2022-p204941501.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/0f\/25\/16\/2fd099b29688da44481898cc65c13dc6.jpg\" alt=\"MBA C\u0103n B\u1ea3n (T\u00e1i B\u1ea3n 2022)\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"MBA C\u0103n B\u1ea3n (T\u00e1i B\u1ea3n 2022)\">MBA C\u0103n B\u1ea3n (T\u00e1i B\u1ea3n 2022)<\/h4>\n                    <div class=\"product-info-price\">\n                        166.300 <sup>\u20ab<\/sup>\n                    <\/div>\n                                <div class=\"product-info-original-price\">\n                <span><span class=\"product-info-original-price-text\">189.000<\/span> <sup>\u20ab<\/sup><\/span>\n                <span class=\"product-info-original-price-rate\">-12%<\/span>\n            <\/div>\n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 6, 12\/06<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/mba-can-ban-tai-ban-2022-p273216619.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/a1\/0f\/09\/4c091eb578f0087c2fe5cb74c96cf6ad.jpg\" alt=\"MBA C\u0103n B\u1ea3n (T\u00e1i B\u1ea3n 2022)\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"MBA C\u0103n B\u1ea3n (T\u00e1i B\u1ea3n 2022)\">MBA C\u0103n B\u1ea3n (T\u00e1i B\u1ea3n 2022)<\/h4>\n                    <div class=\"product-info-price\">\n                        189.000 <sup>\u20ab<\/sup>\n                    <\/div>\n                    \n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao ng\u00e0y mai<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a><\/div>\n                <\/div>\n                        <button class=\"embla__control embla__prev\"><iconify-icon icon=\"tabler:chevron-left\"><\/iconify-icon><\/button>\n        <button class=\"embla__control embla__next\"><iconify-icon icon=\"tabler:chevron-right\"><\/iconify-icon><\/button>\n            <\/div>\n        <\/div><\/span><\/p>\n<p><b>Xem th\u00eam:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/tiki.vn\/blog\/review-sach-ve-marketing\/\"><span style=\"font-weight: 400;\">S\u00e1ch Hay V\u1ec1 Marketing<\/span><\/a><span style=\"font-weight: 400;\">: 15+ Cu\u1ed1n N\u00e2ng T\u1ea7m T\u01b0 Duy Marketer<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/tiki.vn\/blog\/sach-ve-kinh-te-cho-nguoi-moi-bat-dau\/\"><span style=\"font-weight: 400;\">S\u00e1ch v\u1ec1 kinh t\u1ebf cho ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u<\/span><\/a><span style=\"font-weight: 400;\">: Khai m\u1edf t\u01b0 duy, d\u1ec5 hi\u1ec3u nh\u1ea5t<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/tiki.vn\/blog\/sach-hay-ve-van-hoa-doanh-nghiep\/\"><span style=\"font-weight: 400;\">S\u00e1ch hay v\u1ec1 v\u0103n h\u00f3a doanh nghi\u1ec7p<\/span><\/a><span style=\"font-weight: 400;\">: Ki\u1ebfn t\u1ea1o \u0111\u1ed9i ng\u0169 v\u1eefng m\u1ea1nh<\/span><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">H\u00e0nh tr\u00ecnh chinh ph\u1ee5c tri th\u1ee9c MBA kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i di\u1ec5n ra trong gi\u1ea3ng \u0111\u01b0\u1eddng. Nh\u1eefng cu\u1ed1n s\u00e1ch \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u tr\u00ean \u0111\u00e2y ch\u00ednh l\u00e0 nh\u1eefng ng\u01b0\u1eddi th\u1ea7y uy\u00ean b\u00e1c, ch\u1eaft l\u1ecdc tinh hoa qu\u1ea3n tr\u1ecb t\u1eeb kh\u1eafp n\u01a1i tr\u00ean th\u1ebf gi\u1edbi v\u00e0 s\u1eb5n s\u00e0ng \u0111\u1ed3ng h\u00e0nh c\u00f9ng b\u1ea1n b\u1ea5t c\u1ee9 l\u00fac n\u00e0o.<\/span><\/i><a href=\"https:\/\/tiki.vn\/nha-sach-tiki\/c8322\"> <i><span style=\"font-weight: 400;\">Nh\u00e0 s\u00e1ch Tiki<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> hy v\u1ecdng r\u1eb1ng, qua danh s\u00e1ch n\u00e0y, b\u1ea1n s\u1ebd t\u00ecm th\u1ea5y cho m\u00ecnh m\u1ed9t cu\u1ed1n s\u00e1ch ph\u00f9 h\u1ee3p \u0111\u1ec3 b\u1eaft \u0111\u1ea7u ho\u1eb7c ti\u1ebfp t\u1ee5c h\u00e0nh tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ef1 nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ki\u1ebfn th\u1ee9c MBA (Th\u1ea1c s\u0129 Qu\u1ea3n tr\u1ecb Kinh doanh) l\u00e0 n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc cho b\u1ea5t k\u1ef3 ai khao kh\u00e1t th\u0103ng ti\u1ebfn tr\u00ean con \u0111\u01b0\u1eddng s\u1ef1 nghi\u1ec7p ho\u1eb7c x\u00e2y d\u1ef1ng doanh nghi\u1ec7p th\u00e0nh c\u00f4ng. Tuy nhi\u00ean, kh\u00f4ng ph\u1ea3i ai c\u0169ng c\u00f3 \u0111i\u1ec1u ki\u1ec7n theo \u0111u\u1ed5i m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh h\u1ecdc ch\u00ednh quy. May m\u1eafn thay, tri [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":103285,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,4],"tags":[],"class_list":{"0":"post-103284","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-review-sach","8":"category-review-san-pham"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v20.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top 12 s\u00e1ch hay v\u1ec1 MBA t\u1ef1 h\u1ecdc v\u00e0 ph\u00e1t tri\u1ec3n qu\u1ea3n tr\u1ecb<\/title>\n<meta name=\"description\" content=\"T\u1ed5ng h\u1ee3p 12 s\u00e1ch hay v\u1ec1 MBA gi\u00fap b\u1ea1n t\u1ef1 h\u1ecdc ki\u1ebfn th\u1ee9c qu\u1ea3n tr\u1ecb kinh doanh, l\u00e3nh \u0111\u1ea1o, chi\u1ebfn l\u01b0\u1ee3c, marketing \u0111\u1ec3 ph\u00e1t tri\u1ec3n s\u1ef1 nghi\u1ec7p. 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