{"id":103468,"date":"2026-05-17T22:57:32","date_gmt":"2026-05-17T15:57:32","guid":{"rendered":"https:\/\/tiki.vn\/blog\/review-sach-thao-tung-tam-ly-dam-dong\/"},"modified":"2026-05-17T22:57:32","modified_gmt":"2026-05-17T15:57:32","slug":"review-sach-thao-tung-tam-ly-dam-dong","status":"publish","type":"post","link":"https:\/\/tiki.vn\/blog\/review-sach-thao-tung-tam-ly-dam-dong\/","title":{"rendered":"Review s\u00e1ch Thao t\u00fang t\u00e2m l\u00fd \u0111\u00e1m \u0111\u00f4ng: Th\u1ea5u hi\u1ec3u v\u00e0 d\u1eabn d\u1eaft t\u1eadp th\u1ec3"},"content":{"rendered":"

B\u1ea1n c\u00f3 bao gi\u1edd t\u1ef1 h\u1ecfi t\u1ea1i sao m\u1ed9t \u00fd t\u01b0\u1edfng l\u1ea1i c\u00f3 s\u1ee9c lan t\u1ecfa m\u1ea1nh m\u1ebd, hay l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 l\u1eddi n\u00f3i c\u1ee7a m\u00ecnh c\u00f3 tr\u1ecdng l\u01b0\u1ee3ng h\u01a1n trong m\u1ed9t cu\u1ed9c th\u1ea3o lu\u1eadn? Thao T\u00fang T\u00e2m L\u00fd \u0110\u00e1m \u0110\u00f4ng<\/strong> kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch, m\u00e0 l\u00e0 t\u1ea5m b\u1ea3n \u0111\u1ed3 chi ti\u1ebft gi\u1ea3i m\u00e3 nh\u1eefng c\u01a1 ch\u1ebf \u1ea9n sau h\u00e0nh vi \u0111\u00e1m \u0111\u00f4ng v\u00e0 ngh\u1ec7 thu\u1eadt thuy\u1ebft ph\u1ee5c tinh t\u1ebf. H\u00e3y c\u00f9ng Tiki kh\u00e1m ph\u00e1 nh\u1eefng gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i m\u00e0 t\u00e1c ph\u1ea9m kinh \u0111i\u1ec3n n\u00e0y mang l\u1ea1i.<\/p>\n

1. Gi\u1edbi thi\u1ec7u chung v\u1ec1 s\u00e1ch Thao T\u00fang T\u00e2m L\u00fd \u0110\u00e1m \u0110\u00f4ng<\/strong><\/h2>\n
    \n
  • T\u00ean s\u00e1ch:<\/strong> Thao T\u00fang T\u00e2m L\u00fd \u0110\u00e1m \u0110\u00f4ng<\/li>\n
  • T\u00ean g\u1ed1c:<\/strong> How to Win Friends and Influence People in the Digital Age (chuy\u1ec3n th\u1ec3 v\u00e0 bi\u00ean so\u1ea1n d\u1ef1a tr\u00ean c\u00e1c nguy\u00ean t\u1eafc c\u1ee7a Dale Carnegie)<\/li>\n
  • T\u00e1c gi\u1ea3:<\/strong> Dale Carnegie v\u00e0 c\u1ed9ng s\u1ef1<\/li>\n
  • Th\u1ec3 lo\u1ea1i:<\/strong> S\u00e1ch k\u1ef9 n\u0103ng, t\u00e2m l\u00fd h\u1ecdc \u1ee9ng d\u1ee5ng, ph\u00e1t tri\u1ec3n b\u1ea3n th\u00e2n<\/li>\n
  • Nh\u00e0 xu\u1ea5t b\u1ea3n:<\/strong> NXB T\u1ed5ng h\u1ee3p TP.HCM<\/li>\n
  • N\u1ed9i dung ch\u00ednh:<\/strong> Cu\u1ed1n s\u00e1ch ph\u00e2n t\u00edch s\u00e2u s\u1eafc c\u00e1c nguy\u00ean t\u1eafc v\u00e0 k\u1ef9 thu\u1eadt t\u00e2m l\u00fd nh\u1eb1m th\u1ea5u hi\u1ec3u, g\u00e2y \u1ea3nh h\u01b0\u1edfng v\u00e0 d\u1eabn d\u1eaft t\u01b0 duy c\u1ee7a \u0111\u00e1m \u0111\u00f4ng, t\u1eeb \u0111\u00f3 \u1ee9ng d\u1ee5ng hi\u1ec7u qu\u1ea3 trong giao ti\u1ebfp, kinh doanh v\u00e0 l\u00e3nh \u0111\u1ea1o \u1edf th\u1eddi \u0111\u1ea1i s\u1ed1.<\/li>\n<\/ul>\n

    2. Dale Carnegie \u2013 B\u1eadc th\u1ea7y truy\u1ec1n c\u1ea3m h\u1ee9ng \u0111\u1eb1ng sau nh\u1eefng nguy\u00ean t\u1eafc v\u00e0ng<\/strong><\/h2>\n

    Dale Carnegie<\/strong> (1888-1955) l\u00e0 m\u1ed9t trong nh\u1eefng t\u00e1c gi\u1ea3 v\u00e0 nh\u00e0 di\u1ec5n thuy\u1ebft c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng l\u1edbn nh\u1ea5t th\u1ebf k\u1ef7 20 trong l\u0129nh v\u1ef1c ph\u00e1t tri\u1ec3n b\u1ea3n th\u00e2n v\u00e0 ngh\u1ec7 thu\u1eadt giao ti\u1ebfp. C\u00e1c nguy\u00ean t\u1eafc c\u1ee7a \u00f4ng kh\u00f4ng ch\u1ec9 l\u00e0 l\u00fd thuy\u1ebft su\u00f4ng m\u00e0 \u0111\u01b0\u1ee3c \u0111\u00fac k\u1ebft t\u1eeb h\u00e0ng ng\u00e0n c\u00e2u chuy\u1ec7n c\u00f3 th\u1eadt, t\u1eeb nh\u1eefng nh\u00e2n v\u1eadt v\u0129 \u0111\u1ea1i \u0111\u1ebfn nh\u1eefng con ng\u01b0\u1eddi b\u00ecnh th\u01b0\u1eddng, t\u1ea1o n\u00ean m\u1ed9t h\u1ec7 th\u1ed1ng tri\u1ebft l\u00fd \u1ee9ng x\u1eed \u0111\u01a1n gi\u1ea3n nh\u01b0ng \u0111\u1ea7y s\u1ee9c m\u1ea1nh.<\/p>\n

    Cu\u1ed1n s\u00e1ch Thao T\u00fang T\u00e2m L\u00fd \u0110\u00e1m \u0110\u00f4ng<\/strong> kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t t\u00e1c ph\u1ea9m nguy\u00ean b\u1ea3n \u0111\u01b0\u1ee3c vi\u1ebft ho\u00e0n to\u00e0n b\u1edfi \u00f4ng, m\u00e0 l\u00e0 s\u1ef1 k\u1ebf th\u1eeba, t\u1ed5ng h\u1ee3p v\u00e0 m\u1edf r\u1ed9ng c\u00e1c nguy\u00ean t\u1eafc v\u00e0ng t\u1eeb t\u00e1c ph\u1ea9m kinh \u0111i\u1ec3n \u0110\u1eafc Nh\u00e2n T\u00e2m<\/strong>. N\u1ebfu \u0110\u1eafc Nh\u00e2n T\u00e2m<\/strong> t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 c\u00e1 nh\u00e2n m\u1ed9t-\u0111\u1ed1i-m\u1ed9t, th\u00ec cu\u1ed1n s\u00e1ch n\u00e0y \u00e1p d\u1ee5ng nh\u1eefng tri\u1ebft l\u00fd \u0111\u00f3 v\u00e0o b\u1ed1i c\u1ea3nh r\u1ed9ng l\u1edbn h\u01a1n: c\u00e1c m\u1ed1i quan h\u1ec7 v\u1edbi t\u1eadp th\u1ec3, c\u1ed9ng \u0111\u1ed3ng v\u00e0 \u0111\u00e1m \u0111\u00f4ng trong k\u1ef7 nguy\u00ean s\u1ed1.<\/p>\n

    3. Ph\u00e2n t\u00edch n\u1ed9i dung c\u1ed1t l\u00f5i s\u00e1ch Thao T\u00fang T\u00e2m L\u00fd \u0110\u00e1m \u0110\u00f4ng<\/strong><\/h2>\n

    Cu\u1ed1n s\u00e1ch \u0111i s\u00e2u v\u00e0o vi\u1ec7c gi\u1ea3i m\u00e3 nh\u1eefng \u0111\u1ed9ng l\u1ef1c v\u00f4 h\u00ecnh chi ph\u1ed1i h\u00e0nh vi c\u1ee7a m\u1ed9t nh\u00f3m ng\u01b0\u1eddi, \u0111\u1ed3ng th\u1eddi cung c\u1ea5p nh\u1eefng c\u00f4ng c\u1ee5 th\u1ef1c ti\u1ec5n \u0111\u1ec3 giao ti\u1ebfp v\u00e0 g\u00e2y \u1ea3nh h\u01b0\u1edfng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u00e0 c\u00f3 \u0111\u1ea1o \u0111\u1ee9c.<\/p>\n

    3.1. Nh\u1eefng nguy\u00ean t\u1eafc t\u00e2m l\u00fd n\u1ec1n t\u1ea3ng \u0111\u1ec3 g\u00e2y \u1ea3nh h\u01b0\u1edfng<\/strong><\/h3>\n

    C\u1ed1t l\u00f5i c\u1ee7a vi\u1ec7c g\u00e2y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn m\u1ed9t t\u1eadp th\u1ec3 b\u1eaft ngu\u1ed3n t\u1eeb kh\u1ea3 n\u0103ng k\u1ebft n\u1ed1i v\u1edbi t\u1eebng c\u00e1 nh\u00e2n trong \u0111\u00f3. Cu\u1ed1n s\u00e1ch l\u00e0m s\u1ed1ng l\u1ea1i nh\u1eefng nguy\u00ean t\u1eafc n\u1ec1n t\u1ea3ng c\u1ee7a Dale Carnegie<\/strong> v\u00e0 \u0111\u1eb7t ch\u00fang v\u00e0o b\u1ed1i c\u1ea3nh hi\u1ec7n \u0111\u1ea1i.<\/p>\n

    \u0110\u1ea7u ti\u00ean l\u00e0 nguy\u00ean t\u1eafc kh\u00f4ng ch\u1ec9 tr\u00edch, o\u00e1n th\u00e1n hay ph\u00e0n n\u00e0n. Khi \u0111\u1ed1i di\u1ec7n v\u1edbi m\u1ed9t t\u1eadp th\u1ec3, vi\u1ec7c ch\u1ec9 ra sai l\u1ea7m c\u1ee7a h\u1ecd m\u1ed9t c\u00e1ch c\u00f4ng khai s\u1ebd t\u1ea1o ra c\u01a1 ch\u1ebf ph\u00f2ng th\u1ee7 v\u00e0 s\u1ef1 ch\u1ed1ng \u0111\u1ed1i. Thay v\u00e0o \u0111\u00f3, cu\u1ed1n s\u00e1ch h\u01b0\u1edbng d\u1eabn c\u00e1ch ti\u1ebfp c\u1eadn b\u1eb1ng s\u1ef1 th\u1ea5u c\u1ea3m, c\u1ed1 g\u1eafng t\u00ecm hi\u1ec3u nguy\u00ean nh\u00e2n \u0111\u1eb1ng sau h\u00e0nh \u0111\u1ed9ng c\u1ee7a h\u1ecd. \u0110\u00e2y l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean \u0111\u1ec3 ph\u00e1 v\u1ee1 r\u00e0o c\u1ea3n t\u00e2m l\u00fd v\u00e0 m\u1edf \u0111\u01b0\u1eddng cho s\u1ef1 \u0111\u1ed1i tho\u1ea1i.<\/p>\n

    Ti\u1ebfp theo l\u00e0 ngh\u1ec7 thu\u1eadt khen ng\u1ee3i v\u00e0 c\u00f4ng nh\u1eadn m\u1ed9t c\u00e1ch ch\u00e2n th\u00e0nh. Con ng\u01b0\u1eddi lu\u00f4n khao kh\u00e1t \u0111\u01b0\u1ee3c c\u1ea3m th\u1ea5y m\u00ecnh quan tr\u1ecdng. Trong m\u1ed9t \u0111\u00e1m \u0111\u00f4ng, l\u1eddi khen ng\u1ee3i \u0111\u00fang l\u00fac, \u0111\u00fang ch\u1ed7 d\u00e0nh cho m\u1ed9t c\u00e1 nh\u00e2n ho\u1eb7c c\u1ea3 t\u1eadp th\u1ec3 c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t l\u00e0n s\u00f3ng c\u1ea3m x\u00fac t\u00edch c\u1ef1c, khi\u1ebfn h\u1ecd c\u1edfi m\u1edf h\u01a1n v\u1edbi nh\u1eefng \u00fd t\u01b0\u1edfng b\u1ea1n s\u1eafp tr\u00ecnh b\u00e0y. Cu\u1ed1n s\u00e1ch nh\u1ea5n m\u1ea1nh s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa l\u1eddi khen s\u00e1o r\u1ed7ng v\u00e0 s\u1ef1 c\u00f4ng nh\u1eadn th\u1eadt t\u00e2m, d\u1ef1a tr\u00ean nh\u1eefng th\u00e0nh t\u1ef1u ho\u1eb7c n\u1ed7 l\u1ef1c c\u1ee5 th\u1ec3.<\/p>\n

    M\u1ed9t trong nh\u1eefng nguy\u00ean t\u1eafc m\u1ea1nh m\u1ebd nh\u1ea5t \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch l\u00e0 kh\u01a1i g\u1ee3i \u1edf ng\u01b0\u1eddi kh\u00e1c \u00fd mu\u1ed1n th\u1ef1c hi\u1ec7n. Thay v\u00ec \u00e1p \u0111\u1eb7t quan \u0111i\u1ec3m c\u1ee7a m\u00ecnh, ng\u01b0\u1eddi g\u00e2y \u1ea3nh h\u01b0\u1edfng hi\u1ec7u qu\u1ea3 s\u1ebd tr\u00ecnh b\u00e0y \u00fd t\u01b0\u1edfng d\u01b0\u1edbi g\u00f3c \u0111\u1ed9 l\u1ee3i \u00edch c\u1ee7a \u0111\u00e1m \u0111\u00f4ng. H\u1ecd tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi: “\u0110i\u1ec1u n\u00e0y c\u00f3 g\u00ec hay cho h\u1ecd?”. B\u1eb1ng c\u00e1ch li\u00ean k\u1ebft m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh v\u1edbi mong mu\u1ed1n v\u00e0 nhu c\u1ea7u c\u1ee7a t\u1eadp th\u1ec3, b\u1ea1n s\u1ebd bi\u1ebfn s\u1ef1 thuy\u1ebft ph\u1ee5c th\u00e0nh qu\u00e1 tr\u00ecnh h\u1ee3p t\u00e1c t\u1ef1 nguy\u1ec7n.<\/p>\n

    3.2. Gi\u1ea3i m\u00e3 t\u00e2m l\u00fd \u0111\u00e1m \u0111\u00f4ng v\u00e0 ngh\u1ec7 thu\u1eadt d\u1eabn d\u1eaft<\/strong><\/h3>\n

    Cu\u1ed1n s\u00e1ch l\u00e0m r\u00f5 kh\u00e1i ni\u1ec7m “t\u00e2m l\u00fd \u0111\u00e1m \u0111\u00f4ng” kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t th\u1ee9 g\u00ec \u0111\u00f3 ti\u00eau c\u1ef1c, m\u00e0 l\u00e0 m\u1ed9t hi\u1ec7n t\u01b0\u1ee3ng t\u00e2m l\u00fd x\u00e3 h\u1ed9i t\u1ef1 nhi\u00ean. Khi \u1edf trong m\u1ed9t nh\u00f3m, con ng\u01b0\u1eddi c\u00f3 xu h\u01b0\u1edbng b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi c\u1ea3m x\u00fac v\u00e0 h\u00e0nh vi c\u1ee7a s\u1ed1 \u0111\u00f4ng, \u0111\u00f4i khi l\u00e0m gi\u1ea3m t\u01b0 duy ph\u1ea3n bi\u1ec7n c\u00e1 nh\u00e2n. \u0110\u00e2y \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 hi\u1ec7u \u1ee9ng lan truy\u1ec1n c\u1ea3m x\u00fac v\u00e0 t\u01b0 duy b\u1ea7y \u0111\u00e0n.<\/p>\n

    Hi\u1ec3u \u0111\u01b0\u1ee3c c\u01a1 ch\u1ebf n\u00e0y, ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o c\u00f3 th\u1ec3 d\u1eabn d\u1eaft m\u1ed9t c\u00e1ch t\u00edch c\u1ef1c. Cu\u1ed1n s\u00e1ch ch\u1ec9 ra r\u1eb1ng, \u0111\u1ec3 \u0111\u1ecbnh h\u01b0\u1edbng m\u1ed9t t\u1eadp th\u1ec3, ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u c\u1ea7n ph\u1ea3i l\u00e0 ng\u01b0\u1eddi kh\u01a1i m\u00e0o c\u1ea3m x\u00fac. B\u1eb1ng c\u00e1ch th\u1ec3 hi\u1ec7n s\u1ef1 nhi\u1ec7t huy\u1ebft, ni\u1ec1m tin v\u00e0 s\u1ef1 l\u1ea1c quan, b\u1ea1n c\u00f3 th\u1ec3 truy\u1ec1n n\u0103ng l\u01b0\u1ee3ng \u0111\u00f3 cho c\u1ea3 nh\u00f3m. Ng\u01b0\u1ee3c l\u1ea1i, s\u1ef1 ho\u00e0i nghi hay s\u1ee3 h\u00e3i c\u0169ng c\u00f3 th\u1ec3 lan truy\u1ec1n nhanh ch\u00f3ng.<\/p>\n

    Ngh\u1ec7 thu\u1eadt d\u1eabn d\u1eaft \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y kh\u00f4ng ph\u1ea3i l\u00e0 s\u1ef1 thao t\u00fang l\u1eeba d\u1ed1i, m\u00e0 l\u00e0 kh\u1ea3 n\u0103ng bi\u1ebfn \u00fd t\u01b0\u1edfng c\u00e1 nh\u00e2n th\u00e0nh m\u1ed9t t\u1ea7m nh\u00ecn chung. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi ng\u01b0\u1eddi n\u00f3i ph\u1ea3i bi\u1ebft c\u00e1ch k\u1ec3 chuy\u1ec7n. M\u1ed9t c\u00e2u chuy\u1ec7n h\u1ea5p d\u1eabn, c\u00f3 c\u1ea3m x\u00fac v\u00e0 li\u00ean quan \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi nghe s\u1ebd hi\u1ec7u qu\u1ea3 h\u01a1n ng\u00e0n l\u1ea7n so v\u1edbi nh\u1eefng con s\u1ed1 v\u00e0 d\u1eef li\u1ec7u kh\u00f4 khan. C\u00e2u chuy\u1ec7n gi\u00fap \u0111\u01a1n gi\u1ea3n h\u00f3a nh\u1eefng \u00fd t\u01b0\u1edfng ph\u1ee9c t\u1ea1p v\u00e0 t\u1ea1o ra s\u1ef1 k\u1ebft n\u1ed1i v\u1ec1 m\u1eb7t c\u1ea3m x\u00fac, khi\u1ebfn \u0111\u00e1m \u0111\u00f4ng c\u1ea3m th\u1ea5y h\u1ecd l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a h\u00e0nh tr\u00ecnh \u0111\u00f3.<\/p>\n

    Cu\u1ed1n s\u00e1ch c\u0169ng nh\u1ea5n m\u1ea1nh vai tr\u00f2 c\u1ee7a vi\u1ec7c t\u1ea1o ra s\u1ef1 \u0111\u1ed3ng thu\u1eadn. Thay v\u00ec \u0111\u1ed1i \u0111\u1ea7u tr\u1ef1c ti\u1ebfp v\u1edbi nh\u1eefng \u00fd ki\u1ebfn tr\u00e1i chi\u1ec1u, ng\u01b0\u1eddi d\u1eabn d\u1eaft kh\u00e9o l\u00e9o s\u1ebd t\u00ecm ra nh\u1eefng \u0111i\u1ec3m chung, b\u1eaft \u0111\u1ea7u t\u1eeb nh\u1eefng v\u1ea5n \u0111\u1ec1 m\u00e0 t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u \u0111\u1ed3ng \u00fd. Vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t n\u1ec1n t\u1ea3ng chung s\u1ebd gi\u00fap gi\u1ea3m b\u1edbt s\u1ef1 kh\u00e1ng c\u1ef1 v\u00e0 t\u1ea1o \u0111\u00e0 cho vi\u1ec7c ch\u1ea5p nh\u1eadn nh\u1eefng \u00fd t\u01b0\u1edfng m\u1edbi.<\/p>\n

    3.3. \u1ee8ng d\u1ee5ng c\u00e1c b\u00e0i h\u1ecdc v\u00e0o c\u00f4ng vi\u1ec7c v\u00e0 cu\u1ed9c s\u1ed1ng hi\u1ec7n \u0111\u1ea1i<\/strong><\/h3>\n

    Gi\u00e1 tr\u1ecb l\u1edbn nh\u1ea5t c\u1ee7a Thao T\u00fang T\u00e2m L\u00fd \u0110\u00e1m \u0110\u00f4ng<\/strong> n\u1eb1m \u1edf t\u00ednh \u1ee9ng d\u1ee5ng cao trong nhi\u1ec1u t\u00ecnh hu\u1ed1ng th\u1ef1c t\u1ebf c\u1ee7a cu\u1ed9c s\u1ed1ng hi\u1ec7n \u0111\u1ea1i, \u0111\u1eb7c bi\u1ec7t trong m\u00f4i tr\u01b0\u1eddng c\u00f4ng s\u1edf v\u00e0 kinh doanh.<\/p>\n

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    • \n

      Trong c\u00e1c bu\u1ed5i h\u1ecdp v\u00e0 thuy\u1ebft tr\u00ecnh:<\/strong> Thay v\u00ec ch\u1ec9 tr\u00ecnh b\u00e0y slide, b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u b\u1eb1ng m\u1ed9t c\u00e2u h\u1ecfi g\u1ee3i m\u1edf ho\u1eb7c m\u1ed9t c\u00e2u chuy\u1ec7n ng\u1eafn \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd. Khi tr\u00ecnh b\u00e0y gi\u1ea3i ph\u00e1p, h\u00e3y t\u1eadp trung v\u00e0o vi\u1ec7c n\u00f3 gi\u1ea3i quy\u1ebft “n\u1ed7i \u0111au” chung c\u1ee7a c\u1ea3 nh\u00f3m nh\u01b0 th\u1ebf n\u00e0o. \u0110i\u1ec1u n\u00e0y bi\u1ebfn bu\u1ed5i h\u1ecdp t\u1eeb m\u1ed9t ngh\u0129a v\u1ee5 nh\u00e0m ch\u00e1n th\u00e0nh m\u1ed9t cu\u1ed9c th\u1ea3o lu\u1eadn c\u00f3 m\u1ee5c \u0111\u00edch.<\/p>\n<\/li>\n

    • \n

      \u0110\u1ed1i v\u1edbi nh\u00e0 qu\u1ea3n l\u00fd v\u00e0 l\u00e3nh \u0111\u1ea1o:<\/strong> Cu\u1ed1n s\u00e1ch l\u00e0 m\u1ed9t c\u1ea9m nang v\u1ec1 c\u00e1ch x\u00e2y d\u1ef1ng v\u0103n h\u00f3a \u0111\u1ed9i nh\u00f3m. B\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng nguy\u00ean t\u1eafc c\u00f4ng nh\u1eadn v\u00e0 khen ng\u1ee3i, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c t\u00edch c\u1ef1c. Khi c\u1ea7n \u0111\u01b0a ra m\u1ed9t thay \u0111\u1ed5i, thay v\u00ec ra l\u1ec7nh, h\u00e3y tr\u00ecnh b\u00e0y t\u1ea7m nh\u00ecn v\u00e0 l\u1ee3i \u00edch c\u1ee7a s\u1ef1 thay \u0111\u1ed5i \u0111\u00f3, \u0111\u1ec3 nh\u00e2n vi\u00ean t\u1ef1 nguy\u1ec7n tham gia.<\/p>\n<\/li>\n

    • \n

      Trong b\u00e1n h\u00e0ng v\u00e0 marketing:<\/strong> C\u00e1c nguy\u00ean t\u1eafc v\u1ec1 t\u00e2m l\u00fd \u0111\u00e1m \u0111\u00f4ng l\u00e0 n\u1ec1n t\u1ea3ng c\u1ee7a marketing hi\u1ec7n \u0111\u1ea1i. Hi\u1ec3u \u0111\u01b0\u1ee3c t\u1ea1i sao m\u1ed9t s\u1ea3n ph\u1ea9m l\u1ea1i tr\u1edf n\u00ean “viral” hay t\u1ea1i sao \u0111\u00e1nh gi\u00e1 t\u1eeb c\u1ed9ng \u0111\u1ed3ng (social proof) l\u1ea1i quan tr\u1ecdng gi\u00fap c\u00e1c marketer x\u00e2y d\u1ef1ng chi\u1ebfn d\u1ecbch hi\u1ec7u qu\u1ea3 h\u01a1n. Cu\u1ed1n s\u00e1ch cung c\u1ea5p c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 c\u00e1ch t\u1ea1o ra th\u00f4ng \u0111i\u1ec7p ch\u1ea1m \u0111\u1ebfn c\u1ea3m x\u00fac v\u00e0 nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau.<\/p>\n<\/li>\n

    • \n

      Tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i:<\/strong> Trong th\u1eddi \u0111\u1ea1i s\u1ed1, m\u1ed7i c\u00e1 nh\u00e2n \u0111\u1ec1u c\u00f3 th\u1ec3 t\u1ea1o \u1ea3nh h\u01b0\u1edfng. Cu\u1ed1n s\u00e1ch d\u1ea1y c\u00e1ch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n b\u1eb1ng vi\u1ec7c chia s\u1ebb gi\u00e1 tr\u1ecb, l\u1eafng nghe c\u1ed9ng \u0111\u1ed3ng v\u00e0 giao ti\u1ebfp m\u1ed9t c\u00e1ch ch\u00e2n th\u00e0nh. C\u00e1c nguy\u00ean t\u1eafc n\u00e0y gi\u00fap b\u1ea1n t\u1ea1o ra nh\u1eefng n\u1ed9i dung c\u00f3 s\u1ee9c lan t\u1ecfa v\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t c\u1ed9ng \u0111\u1ed3ng g\u1eafn k\u1ebft quanh m\u00ecnh.<\/p>\n<\/li>\n<\/ul>\n

      4. \u0110i\u1ec3m nh\u1ea5n v\u00e0 gi\u00e1 tr\u1ecb n\u1ed5i b\u1eadt c\u1ee7a cu\u1ed1n s\u00e1ch<\/strong><\/h2>\n

      M\u1eb7c d\u00f9 k\u1ebf th\u1eeba t\u1eeb di s\u1ea3n c\u1ee7a Dale Carnegie<\/strong>, Thao T\u00fang T\u00e2m L\u00fd \u0110\u00e1m \u0110\u00f4ng<\/strong> v\u1eabn t\u1ea1o ra nh\u1eefng d\u1ea5u \u1ea5n ri\u00eang bi\u1ec7t v\u00e0 mang gi\u00e1 tr\u1ecb \u0111\u1ed9c \u0111\u00e1o.<\/p>\n

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      • \n

        S\u1ef1 kh\u00e1c bi\u1ec7t v\u1edbi “\u0110\u1eafc Nh\u00e2n T\u00e2m”:<\/strong> N\u1ebfu \u0110\u1eafc Nh\u00e2n T\u00e2m<\/strong> l\u00e0 cu\u1ed1n s\u00e1ch g\u1ed1i \u0111\u1ea7u gi\u01b0\u1eddng cho ngh\u1ec7 thu\u1eadt giao ti\u1ebfp c\u00e1 nh\u00e2n (1-1), th\u00ec Thao T\u00fang T\u00e2m L\u00fd \u0110\u00e1m \u0110\u00f4ng<\/strong> l\u00e0 b\u01b0\u1edbc ph\u00e1t tri\u1ec3n ti\u1ebfp theo, m\u1edf r\u1ed9ng c\u00e1c nguy\u00ean t\u1eafc \u0111\u00f3 ra quy m\u00f4 t\u1eadp th\u1ec3 (1-nhi\u1ec1u). Cu\u1ed1n s\u00e1ch n\u00e0y gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc n\u00e2ng t\u1ea7m k\u1ef9 n\u0103ng t\u1eeb vi\u1ec7c \u0111\u1ed1i nh\u00e2n x\u1eed th\u1ebf trong c\u00e1c m\u1ed1i quan h\u1ec7 ri\u00eang t\u01b0 sang vi\u1ec7c g\u00e2y \u1ea3nh h\u01b0\u1edfng v\u00e0 l\u00e3nh \u0111\u1ea1o trong m\u00f4i tr\u01b0\u1eddng c\u00f4ng c\u1ed9ng, t\u1ed5 ch\u1ee9c.<\/p>\n<\/li>\n

      • \n

        Gi\u00e1 tr\u1ecb v\u01b0\u1ee3t th\u1eddi gian:<\/strong> C\u00e1c nguy\u00ean t\u1eafc c\u1ee7a Dale Carnegie<\/strong> \u0111\u01b0\u1ee3c vi\u1ebft ra t\u1eeb g\u1ea7n m\u1ed9t th\u1ebf k\u1ef7 tr\u01b0\u1edbc, nh\u01b0ng ch\u00fang v\u1eabn c\u00f2n nguy\u00ean gi\u00e1 tr\u1ecb trong th\u1eddi \u0111\u1ea1i s\u1ed1. Cu\u1ed1n s\u00e1ch \u0111\u00e3 l\u00e0m r\u1ea5t t\u1ed1t vi\u1ec7c li\u00ean k\u1ebft nh\u1eefng tri\u1ebft l\u00fd kinh \u0111i\u1ec3n n\u00e0y v\u1edbi b\u1ed1i c\u1ea3nh hi\u1ec7n \u0111\u1ea1i. T\u00e2m l\u00fd \u0111\u00e1m \u0111\u00f4ng ng\u00e0y nay kh\u00f4ng ch\u1ec9 di\u1ec5n ra \u1edf c\u00e1c qu\u1ea3ng tr\u01b0\u1eddng hay h\u1ed9i tr\u01b0\u1eddng, m\u00e0 c\u00f2n b\u00f9ng n\u1ed5 m\u1ea1nh m\u1ebd tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, c\u00e1c di\u1ec5n \u0111\u00e0n online v\u00e0 trong c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng lan truy\u1ec1n. Vi\u1ec7c th\u1ea5u hi\u1ec3u n\u00f3 tr\u1edf n\u00ean c\u1ea5p thi\u1ebft h\u01a1n bao gi\u1edd h\u1ebft.<\/p>\n<\/li>\n

      • \n

        Tr\u1ea3i nghi\u1ec7m \u0111\u1ecdc s\u00e1ch in:<\/strong> Gi\u1eefa m\u1ed9t th\u1ebf gi\u1edbi s\u1ed1 \u0111\u1ea7y xao nh\u00e3ng, vi\u1ec7c c\u1ea7m tr\u00ean tay m\u1ed9t b\u1ea3n s\u00e1ch gi\u1ea5y ch\u1ec9n chu mang l\u1ea1i m\u1ed9t tr\u1ea3i nghi\u1ec7m qu\u00fd gi\u00e1. N\u00f3 cho ph\u00e9p b\u1ea1n \u0111\u1ecdc ch\u1eadm l\u1ea1i, nghi\u1ec1n ng\u1eabm, ghi ch\u00fa nh\u1eefng \u00fd t\u01b0\u1edfng t\u00e2m \u0111\u1eafc tr\u1ef1c ti\u1ebfp l\u00ean trang s\u00e1ch. M\u1ed7i b\u00e0i h\u1ecdc t\u1eeb Thao T\u00fang T\u00e2m L\u00fd \u0110\u00e1m \u0110\u00f4ng<\/strong> \u0111\u1ec1u c\u1ea7n s\u1ef1 suy ng\u1eabm \u0111\u1ec3 chuy\u1ec3n h\u00f3a th\u00e0nh k\u1ef9 n\u0103ng, v\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch in s\u1ebd l\u00e0 ng\u01b0\u1eddi b\u1ea1n \u0111\u1ed3ng h\u00e0nh tuy\u1ec7t v\u1eddi trong qu\u00e1 tr\u00ecnh \u0111\u00f3, m\u1ed9t \u1ea5n ph\u1ea9m gi\u00e1 tr\u1ecb trong t\u1ee7 s\u00e1ch ph\u00e1t tri\u1ec3n b\u1ea3n th\u00e2n c\u1ee7a b\u1ea1n.<\/p>\n<\/li>\n<\/ul>\n

        5. Tr\u00edch d\u1eabn \u1ea5n t\u01b0\u1ee3ng t\u1eeb s\u00e1ch Thao T\u00fang T\u00e2m L\u00fd \u0110\u00e1m \u0110\u00f4ng<\/strong><\/h2>\n
          \n
        • “C\u00e1ch duy nh\u1ea5t \u0111\u1ec3 g\u00e2y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ng\u01b0\u1eddi kh\u00e1c l\u00e0 n\u00f3i v\u1ec1 nh\u1eefng g\u00ec h\u1ecd mu\u1ed1n v\u00e0 ch\u1ec9 cho h\u1ecd c\u00e1ch \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c n\u00f3.”<\/li>\n
        • “H\u00e3y nh\u1edb r\u1eb1ng t\u00ean m\u1ed9t ng\u01b0\u1eddi l\u00e0 \u00e2m thanh \u00eam \u0111\u1ec1m, th\u00e2n th\u01b0\u01a1ng v\u00e0 quan tr\u1ecdng nh\u1ea5t \u0111\u1ed1i v\u1edbi h\u1ecd.”<\/li>\n
        • “Thay v\u00ec l\u00ean \u00e1n ng\u01b0\u1eddi kh\u00e1c, h\u00e3y c\u1ed1 g\u1eafng th\u1ea5u hi\u1ec3u h\u1ecd. C\u1ed1 g\u1eafng t\u00ecm hi\u1ec3u t\u1ea1i sao h\u1ecd l\u1ea1i l\u00e0m nh\u1eefng g\u00ec h\u1ecd \u0111ang l\u00e0m. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 l\u1ee3i v\u00e0 th\u00fa v\u1ecb h\u01a1n nhi\u1ec1u so v\u1edbi vi\u1ec7c ch\u1ec9 tr\u00edch; v\u00e0 n\u00f3 t\u1ea1o ra s\u1ef1 c\u1ea3m th\u00f4ng, khoan dung v\u00e0 l\u00f2ng t\u1ed1t.”<\/li>\n<\/ul>\n

          6. Cu\u1ed1n s\u00e1ch n\u00e0y d\u00e0nh cho ai v\u00e0 l\u1eddi khuy\u00ean khi \u0111\u1ecdc<\/strong><\/h2>\n

          Cu\u1ed1n s\u00e1ch n\u00e0y kh\u00f4ng ch\u1ec9 d\u00e0nh ri\u00eang cho m\u1ed9t nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0o, m\u00e0 h\u1eefu \u00edch cho b\u1ea5t k\u1ef3 ai mu\u1ed1n c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c v\u00e0 k\u1ebft n\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi xung quanh \u1edf quy m\u00f4 l\u1edbn. C\u1ee5 th\u1ec3, s\u00e1ch \u0111\u1eb7c bi\u1ec7t ph\u00f9 h\u1ee3p v\u1edbi:<\/p>\n

            \n
          • C\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o, qu\u1ea3n l\u00fd, tr\u01b0\u1edfng nh\u00f3m mu\u1ed1n n\u00e2ng cao kh\u1ea3 n\u0103ng d\u1eabn d\u1eaft v\u00e0 truy\u1ec1n c\u1ea3m h\u1ee9ng cho \u0111\u1ed9i ng\u0169 c\u1ee7a m\u00ecnh.<\/li>\n
          • Ng\u01b0\u1eddi l\u00e0m trong ng\u00e0nh marketing, b\u00e1n h\u00e0ng, truy\u1ec1n th\u00f4ng, nh\u00e2n s\u1ef1, nh\u1eefng ng\u01b0\u1eddi th\u01b0\u1eddng xuy\u00ean ph\u1ea3i l\u00e0m vi\u1ec7c v\u00e0 thuy\u1ebft ph\u1ee5c c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng ho\u1eb7c c\u1ed9ng \u0111\u1ed3ng.<\/li>\n
          • B\u1ea5t k\u1ef3 ai mu\u1ed1n c\u1ea3i thi\u1ec7n k\u1ef9 n\u0103ng thuy\u1ebft ph\u1ee5c, \u0111\u00e0m ph\u00e1n v\u00e0 t\u1ef1 tin h\u01a1n khi n\u00f3i tr\u01b0\u1edbc \u0111\u00e1m \u0111\u00f4ng.<\/li>\n
          • Sinh vi\u00ean c\u00e1c ng\u00e0nh kinh t\u1ebf, qu\u1ea3n tr\u1ecb, x\u00e3 h\u1ed9i h\u1ecdc v\u00e0 t\u00e2m l\u00fd h\u1ecdc mu\u1ed1n c\u00f3 c\u00e1i nh\u00ecn th\u1ef1c ti\u1ec5n v\u1ec1 h\u00e0nh vi con ng\u01b0\u1eddi trong t\u1eadp th\u1ec3.<\/li>\n<\/ul>\n

            L\u1eddi khuy\u00ean khi \u0111\u1ecdc:<\/strong>
            \n\u0110\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch \u0111\u1ec3 \u0111\u1ecdc l\u01b0\u1edbt. H\u00e3y \u0111\u1ecdc ch\u1eadm, d\u1eebng l\u1ea1i sau m\u1ed7i ch\u01b0\u01a1ng \u0111\u1ec3 suy ng\u1eabm v\u00e0 li\u00ean h\u1ec7 v\u1edbi nh\u1eefng tr\u1ea3i nghi\u1ec7m c\u1ee7a ch\u00ednh b\u1ea1n. Chu\u1ea9n b\u1ecb m\u1ed9t cu\u1ed1n s\u1ed5 tay ho\u1eb7c b\u00fat highlight \u0111\u1ec3 ghi ch\u00fa l\u1ea1i nh\u1eefng \u00fd t\u01b0\u1edfng t\u00e2m \u0111\u1eafc. Quan tr\u1ecdng nh\u1ea5t, h\u00e3y ch\u1ee7 \u0111\u1ed9ng t\u00ecm ki\u1ebfm c\u01a1 h\u1ed9i \u0111\u1ec3 \u00e1p d\u1ee5ng d\u00f9 ch\u1ec9 m\u1ed9t nguy\u00ean t\u1eafc nh\u1ecf v\u00e0o th\u1ef1c t\u1ebf. S\u1ef1 th\u1ef1c h\u00e0nh s\u1ebd bi\u1ebfn ki\u1ebfn th\u1ee9c th\u00e0nh k\u1ef9 n\u0103ng.<\/p>\n

            7. Mua s\u00e1ch Thao T\u00fang T\u00e2m L\u00fd \u0110\u00e1m \u0110\u00f4ng ch\u00ednh h\u00e3ng t\u1ea1i Tiki<\/strong><\/h2>\n

            \u0110\u1ec3 \u0111\u1ea3m b\u1ea3o tr\u1ea3i nghi\u1ec7m \u0111\u1ecdc t\u1ed1t nh\u1ea5t v\u1edbi n\u1ed9i dung tr\u1ecdn v\u1eb9n, kh\u00f4ng b\u1ecb sai s\u00f3t v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng in \u1ea5n s\u1eafc n\u00e9t, b\u1ea1n h\u00e3y l\u1ef1a ch\u1ecdn mua s\u00e1ch Thao T\u00fang T\u00e2m L\u00fd \u0110\u00e1m \u0110\u00f4ng<\/strong> t\u1ea1i Tiki. Tiki cam k\u1ebft 100% s\u00e1ch ch\u00ednh h\u00e3ng tr\u1ef1c ti\u1ebfp t\u1eeb nh\u00e0 xu\u1ea5t b\u1ea3n, \u0111\u1ed3ng th\u1eddi c\u00f3 ch\u00ednh s\u00e1ch ho\u00e0n ti\u1ec1n 200% n\u1ebfu ph\u00e1t hi\u1ec7n s\u00e1ch gi\u1ea3. C\u00f9ng v\u1edbi d\u1ecbch v\u1ee5 giao h\u00e0ng nhanh ch\u00f3ng, ch\u00ednh s\u00e1ch cho ph\u00e9p m\u1edf h\u1ed9p ki\u1ec3m tra khi nh\u1eadn h\u00e0ng v\u00e0 \u0111\u1ed5i tr\u1ea3 mi\u1ec5n ph\u00ed, b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 an t\u00e2m khi s\u1edf h\u1eefu cu\u1ed1n s\u00e1ch gi\u00e1 tr\u1ecb n\u00e0y cho t\u1ee7 s\u00e1ch c\u1ee7a m\u00ecnh.<\/p>\n

            8. C\u00e1c c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p v\u1ec1 s\u00e1ch<\/strong><\/h2>\n

            8.1. N\u00ean \u0111\u1ecdc Thao T\u00fang T\u00e2m L\u00fd \u0110\u00e1m \u0110\u00f4ng hay \u0110\u1eafc Nh\u00e2n T\u00e2m tr\u01b0\u1edbc?<\/strong><\/h3>\n

            B\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ecdc b\u1ea5t k\u1ef3 cu\u1ed1n n\u00e0o tr\u01b0\u1edbc v\u00ec ch\u00fang \u0111\u1ec1u mang l\u1ea1i gi\u00e1 tr\u1ecb \u0111\u1ed9c l\u1eadp. Tuy nhi\u00ean, m\u1ed9t l\u1ed9 tr\u00ecnh h\u1ee3p l\u00fd l\u00e0 \u0111\u1ecdc \u0110\u1eafc Nh\u00e2n T\u00e2m<\/strong> tr\u01b0\u1edbc. Cu\u1ed1n s\u00e1ch n\u00e0y s\u1ebd gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng m\u1ed9t n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc v\u1ec1 ngh\u1ec7 thu\u1eadt giao ti\u1ebfp v\u00e0 \u1ee9ng x\u1eed c\u00e1 nh\u00e2n. Sau \u0111\u00f3, Thao T\u00fang T\u00e2m L\u00fd \u0110\u00e1m \u0110\u00f4ng<\/strong> s\u1ebd l\u00e0 b\u01b0\u1edbc ph\u00e1t tri\u1ec3n t\u1ef1 nhi\u00ean, gi\u00fap b\u1ea1n m\u1edf r\u1ed9ng v\u00e0 \u00e1p d\u1ee5ng c\u00e1c k\u1ef9 n\u0103ng \u0111\u00f3 \u1edf quy m\u00f4 c\u1ed9ng \u0111\u1ed3ng.<\/p>\n

            8.2. Cu\u1ed1n s\u00e1ch n\u00e0y c\u00f3 d\u1ea1y c\u00e1ch thao t\u00fang ng\u01b0\u1eddi kh\u00e1c theo ngh\u0129a ti\u00eau c\u1ef1c kh\u00f4ng?<\/strong><\/h3>\n

            Kh\u00f4ng. M\u1eb7c d\u00f9 t\u00ean s\u00e1ch c\u00f3 th\u1ec3 g\u00e2y ra m\u1ed9t s\u1ed1 hi\u1ec3u l\u1ea7m, nh\u01b0ng n\u1ed9i dung c\u1ed1t l\u00f5i c\u1ee7a s\u00e1ch ho\u00e0n to\u00e0n \u0111i ng\u01b0\u1ee3c l\u1ea1i v\u1edbi s\u1ef1 thao t\u00fang ti\u00eau c\u1ef1c. C\u00e1c nguy\u00ean t\u1eafc c\u1ee7a Dale Carnegie<\/strong> t\u1eadp trung v\u00e0o vi\u1ec7c th\u1ea5u hi\u1ec3u t\u00e2m l\u00fd con ng\u01b0\u1eddi \u0111\u1ec3 g\u00e2y \u1ea3nh h\u01b0\u1edfng v\u00e0 d\u1eabn d\u1eaft m\u1ed9t c\u00e1ch t\u00edch c\u1ef1c, d\u1ef1a tr\u00ean s\u1ef1 \u0111\u1ed3ng thu\u1eadn, t\u00f4n tr\u1ecdng v\u00e0 mang l\u1ea1i l\u1ee3i \u00edch chung. S\u00e1ch h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c truy\u1ec1n c\u1ea3m h\u1ee9ng, ch\u1ee9 kh\u00f4ng ph\u1ea3i c\u00e1c chi\u00eau tr\u00f2 l\u00f4i k\u00e9o hay m\u00e1nh kh\u00f3e v\u1ecb k\u1ef7.<\/p>\n

            8.3. Ki\u1ebfn th\u1ee9c trong s\u00e1ch c\u00f3 kh\u00f3 \u00e1p d\u1ee5ng kh\u00f4ng?<\/strong><\/h3>\n

            Ho\u00e0n to\u00e0n kh\u00f4ng. \u0110i\u1ec3m \u0111\u1eb7c s\u1eafc trong c\u00e1c t\u00e1c ph\u1ea9m c\u1ee7a Dale Carnegie<\/strong> ch\u00ednh l\u00e0 v\u0103n phong g\u1ea7n g\u0169i, \u0111\u01a1n gi\u1ea3n v\u00e0 v\u00f4 c\u00f9ng th\u1ef1c t\u1ebf. M\u1ecdi nguy\u00ean t\u1eafc \u0111\u1ec1u \u0111\u01b0\u1ee3c minh h\u1ecda b\u1eb1ng nh\u1eefng c\u00e2u chuy\u1ec7n, v\u00ed d\u1ee5 sinh \u0111\u1ed9ng v\u00e0 d\u1ec5 hi\u1ec3u. \u0110i\u1ec1u n\u00e0y gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc kh\u00f4ng ch\u1ec9 n\u1eafm b\u1eaft ki\u1ebfn th\u1ee9c m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng m\u00e0 c\u00f2n c\u00f3 th\u1ec3 h\u00ecnh dung ngay c\u00e1ch \u00e1p d\u1ee5ng v\u00e0o c\u00e1c t\u00ecnh hu\u1ed1ng c\u1ee5 th\u1ec3 trong c\u00f4ng vi\u1ec7c v\u00e0 cu\u1ed9c s\u1ed1ng h\u00e0ng ng\u00e0y.<\/p>\n

            L\u1eddi k\u1ebft:<\/strong><\/p>\n

            Thao T\u00fang T\u00e2m L\u00fd \u0110\u00e1m \u0110\u00f4ng<\/strong> kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch k\u1ef9 n\u0103ng, m\u00e0 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd gi\u00fap b\u1ea1n th\u1ea5u hi\u1ec3u s\u00e2u s\u1eafc h\u01a1n v\u1ec1 b\u1ea3n ch\u1ea5t con ng\u01b0\u1eddi, t\u1eeb \u0111\u00f3 giao ti\u1ebfp, g\u00e2y \u1ea3nh h\u01b0\u1edfng v\u00e0 l\u00e3nh \u0111\u1ea1o m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 h\u01a1n. \u0110\u00e2y l\u00e0 m\u1ed9t kho\u1ea3n \u0111\u1ea7u t\u01b0 x\u1ee9ng \u0111\u00e1ng cho s\u1ef1 nghi\u1ec7p v\u00e0 h\u00e0nh tr\u00ecnh ph\u00e1t tri\u1ec3n b\u1ea3n th\u00e2n c\u1ee7a b\u1ea5t k\u1ef3 ai. H\u00e3y th\u00eam ngay cu\u1ed1n s\u00e1ch gi\u00e1 tr\u1ecb n\u00e0y v\u00e0o gi\u1ecf h\u00e0ng v\u00e0 tr\u1ea3i nghi\u1ec7m d\u1ecbch v\u1ee5 mua s\u1eafm an t\u00e2m, ti\u1ec7n l\u1ee3i t\u1ea1i Tiki.vn.<\/p>\n","protected":false},"excerpt":{"rendered":"

            B\u1ea1n c\u00f3 bao gi\u1edd t\u1ef1 h\u1ecfi t\u1ea1i sao m\u1ed9t \u00fd t\u01b0\u1edfng l\u1ea1i c\u00f3 s\u1ee9c lan t\u1ecfa m\u1ea1nh m\u1ebd, hay l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 l\u1eddi n\u00f3i c\u1ee7a m\u00ecnh c\u00f3 tr\u1ecdng l\u01b0\u1ee3ng h\u01a1n trong m\u1ed9t cu\u1ed9c th\u1ea3o lu\u1eadn? 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