{"id":103638,"date":"2026-05-18T09:01:18","date_gmt":"2026-05-18T02:01:18","guid":{"rendered":"https:\/\/tiki.vn\/blog\/?p=103638"},"modified":"2026-05-18T09:01:18","modified_gmt":"2026-05-18T02:01:18","slug":"sach-hay-ve-f-and-b","status":"publish","type":"post","link":"https:\/\/tiki.vn\/blog\/sach-hay-ve-f-and-b\/","title":{"rendered":"Top 12 s\u00e1ch hay v\u1ec1 f&#038;b kinh doanh qu\u1ea3n l\u00fd v\u00e0 marketing"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Ng\u00e0nh F&amp;B lu\u00f4n l\u00e0 m\u1ed9t m\u1ea3nh \u0111\u1ea5t m\u00e0u m\u1ee1 nh\u01b0ng c\u0169ng \u0111\u1ea7y th\u00e1ch th\u1ee9c, n\u01a1i \u0111am m\u00ea \u1ea9m th\u1ef1c g\u1eb7p g\u1ee1 chi\u1ebfn l\u01b0\u1ee3c kinh doanh s\u1eafc b\u00e9n. \u0110\u1ec3 bi\u1ebfn m\u1ed9t \u00fd t\u01b0\u1edfng t\u1eeb c\u0103n b\u1ebfp nh\u1ecf th\u00e0nh m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u v\u1eefng m\u1ea1nh, ki\u1ebfn th\u1ee9c l\u00e0 ng\u1ecdn h\u1ea3i \u0111\u0103ng soi \u0111\u01b0\u1eddng. S\u00e1ch ch\u00ednh l\u00e0 ngu\u1ed3n tri th\u1ee9c c\u00f4 \u0111\u1ecdng, n\u01a1i b\u1ea1n c\u00f3 th\u1ec3 h\u1ecdc h\u1ecfi t\u1eeb nh\u1eefng th\u1ea5t b\u1ea1i, th\u00e0nh c\u00f4ng v\u00e0 tr\u00ed tu\u1ec7 c\u1ee7a nh\u1eefng ng\u01b0\u1eddi \u0111i tr\u01b0\u1edbc. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd t\u1ed5ng h\u1ee3p v\u00e0 \u0111\u00e1nh gi\u00e1 chi ti\u1ebft 16+ cu\u1ed1n s\u00e1ch F&amp;B hay nh\u1ea5t, \u0111\u01b0\u1ee3c ch\u1ecdn l\u1ecdc k\u1ef9 l\u01b0\u1ee1ng \u0111\u1ec3 tr\u1edf th\u00e0nh c\u1ea9m nang g\u1ed1i \u0111\u1ea7u gi\u01b0\u1eddng cho b\u1ea5t k\u1ef3 ai \u0111ang d\u1ea5n th\u00e2n v\u00e0o con \u0111\u01b0\u1eddng kinh doanh \u1ea9m th\u1ef1c.<\/span><\/p>\n<h2><b>Nh\u1eefng \u0111i\u1ec3m ch\u00ednh<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Th\u00e0nh c\u00f4ng trong ng\u00e0nh F&amp;B \u0111\u00f2i h\u1ecfi ki\u1ebfn th\u1ee9c kinh doanh v\u00e0 chi\u1ebfn l\u01b0\u1ee3c, kh\u00f4ng ch\u1ec9 d\u1ef1a v\u00e0o \u0111am m\u00ea \u1ea9m th\u1ef1c.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Danh s\u00e1ch \u0111a d\u1ea1ng t\u1eeb t\u01b0 duy, c\u1ea3m h\u1ee9ng kh\u1edfi nghi\u1ec7p \u0111\u1ebfn qu\u1ea3n tr\u1ecb v\u1eadn h\u00e0nh v\u00e0 marketing, ph\u00f9 h\u1ee3p cho m\u1ecdi c\u1ea5p \u0111\u1ed9.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">X\u00e2y d\u1ef1ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng xu\u1ea5t s\u1eafc v\u00e0 v\u0103n h\u00f3a doanh nghi\u1ec7p l\u00e0 l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng trong ng\u00e0nh F&amp;B.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u00e1c s\u00e1ch kinh \u0111i\u1ec3n gi\u00fap x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u b\u1eb1ng c\u00e1ch k\u1ec3 chuy\u1ec7n, th\u1ea5u hi\u1ec3u t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o ph\u1ec5u b\u00e1n h\u00e0ng online.<\/span><\/li>\n<\/ul>\n<h2><b>1. Top s\u00e1ch hay v\u1ec1 F&amp;B kh\u00f4ng th\u1ec3 b\u1ecf l\u1ee1<\/b><\/h2>\n<h3><b>1.1. D\u1ed1c H\u1ebft Tr\u00e1i Tim<\/b><\/h3>\n<p><a href=\"https:\/\/tiki.vn\/doc-het-trai-tim-p273219225.html?itm_campaign=SRC_YPD_TKA_PLA_UNK_ALL_UNK_UNK_UNK_UNK_X.286899_Y.1869219_Z.3918582_CN.Doc-Het-Trai-Tim&amp;itm_medium=CPC&amp;itm_source=tiki-ads&amp;spid=274118539\"><span style=\"font-weight: 400;\">D\u1ed1c H\u1ebft Tr\u00e1i Tim<\/span><\/a><span style=\"font-weight: 400;\"> kh\u00f4ng ch\u1ec9 l\u00e0 c\u00e2u chuy\u1ec7n v\u1ec1 s\u1ef1 h\u1ed3i sinh c\u1ee7a Starbucks m\u00e0 c\u00f2n l\u00e0 m\u1ed9t b\u00e0i h\u1ecdc s\u00e2u s\u1eafc v\u1ec1 vai tr\u00f2 c\u1ee7a \u0111am m\u00ea v\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i trong kinh doanh. CEO huy\u1ec1n tho\u1ea1i c\u1ee7a Starbucks, k\u1ec3 l\u1ea1i h\u00e0nh tr\u00ecnh \u00f4ng quay tr\u1edf l\u1ea1i v\u1ecb tr\u00ed l\u00e3nh \u0111\u1ea1o \u0111\u1ec3 v\u1ef1c d\u1eady th\u01b0\u01a1ng hi\u1ec7u \u0111ang tr\u00ean \u0111\u00e0 tu\u1ed9t d\u1ed1c, \u0111\u01b0a Starbucks tr\u1edf l\u1ea1i v\u1edbi nh\u1eefng gi\u00e1 tr\u1ecb ban \u0111\u1ea7u: Mang \u0111\u1ebfn kh\u00f4ng ch\u1ec9 c\u00e0 ph\u00ea m\u00e0 c\u00f2n l\u00e0 tr\u1ea3i nghi\u1ec7m.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110i\u1ec3m n\u1ed5i b\u1eadt c\u1ee7a cu\u1ed1n s\u00e1ch l\u00e0 c\u00e1ch Schultz nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c gi\u1eef v\u1eefng linh h\u1ed3n th\u01b0\u01a1ng hi\u1ec7u ngay c\u1ea3 khi ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi \u00e1p l\u1ef1c t\u00e0i ch\u00ednh. \u00d4ng kh\u00f4ng ch\u1ec9 t\u1eadp trung v\u00e0o con s\u1ed1 m\u00e0 c\u00f2n v\u00e0o con ng\u01b0\u1eddi, t\u1eeb nh\u00e2n vi\u00ean \u0111\u1ebfn kh\u00e1ch h\u00e0ng. \u0110\u00e2y l\u00e0 ngu\u1ed3n c\u1ea3m h\u1ee9ng l\u1edbn cho b\u1ea5t k\u1ef3 ai mu\u1ed1n x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u F&amp;B c\u00f3 chi\u1ec1u s\u00e2u, n\u01a1i kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 \u0111\u1ebfn \u0111\u1ec3 \u0103n u\u1ed1ng m\u00e0 c\u00f2n \u0111\u1ec3 c\u1ea3m nh\u1eadn m\u1ed9t v\u0103n h\u00f3a ri\u00eang.<\/span><\/p>\n<h3><b>1.2. T\u1ef7 Ph\u00fa B\u00e1n Gi\u00e0y<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">D\u00f9 kh\u00f4ng vi\u1ebft tr\u1ef1c ti\u1ebfp v\u1ec1 F&amp;B,<\/span><a href=\"https:\/\/tiki.vn\/sach-ty-phu-ban-giay-tai-ban-p143226162.html?spid=143226164\"> <span style=\"font-weight: 400;\">T\u1ef7 Ph\u00fa B\u00e1n Gi\u00e0y<\/span><\/a><span style=\"font-weight: 400;\"> c\u1ee7a<\/span><a href=\"https:\/\/tiki.vn\/author\/tony-hsieh.html\"> <span style=\"font-weight: 400;\">Tony Hsieh<\/span><\/a><span style=\"font-weight: 400;\"> l\u1ea1i l\u00e0 cu\u1ed1n s\u00e1ch g\u1ed1i \u0111\u1ea7u gi\u01b0\u1eddng cho b\u1ea5t k\u1ef3 ai l\u00e0m trong ng\u00e0nh d\u1ecbch v\u1ee5. Cu\u1ed1n s\u00e1ch k\u1ec3 v\u1ec1 h\u00e0nh tr\u00ecnh x\u00e2y d\u1ef1ng Zappos, m\u1ed9t c\u00f4ng ty b\u00e1n gi\u00e0y tr\u1ef1c tuy\u1ebfn, th\u00e0nh m\u1ed9t \u0111\u1ebf ch\u1ebf tr\u1ecb gi\u00e1 h\u00e0ng t\u1ef7 \u0111\u00f4 la d\u1ef1a tr\u00ean m\u1ed9t tri\u1ebft l\u00fd \u0111\u01a1n gi\u1ea3n: Mang l\u1ea1i h\u1ea1nh ph\u00fac.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gi\u00e1 tr\u1ecb l\u1edbn nh\u1ea5t m\u00e0 cu\u1ed1n s\u00e1ch mang l\u1ea1i cho ng\u01b0\u1eddi \u0111\u1ecdc trong ng\u00e0nh F&amp;B l\u00e0 c\u00e1ch bi\u1ebfn d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng th\u00e0nh c\u00f4ng c\u1ee5 marketing m\u1ea1nh m\u1ebd nh\u1ea5t. Tony Hsieh chia s\u1ebb c\u00e1ch \u00f4ng x\u00e2y d\u1ef1ng m\u1ed9t v\u0103n h\u00f3a c\u00f4ng ty l\u1ea5y h\u1ea1nh ph\u00fac c\u1ee7a nh\u00e2n vi\u00ean l\u00e0m trung t\u00e2m, t\u1eeb \u0111\u00f3 lan t\u1ecfa ra kh\u00e1ch h\u00e0ng. C\u00e1c b\u00e0i h\u1ecdc v\u1ec1 vi\u1ec7c trao quy\u1ec1n cho nh\u00e2n vi\u00ean, t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m \u201cwow\u201d v\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t c\u1ed9ng \u0111\u1ed3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh \u0111\u1ec1u c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng tr\u1ef1c ti\u1ebfp \u0111\u1ec3 n\u00e2ng t\u1ea7m m\u1ed9t nh\u00e0 h\u00e0ng hay qu\u00e1n c\u00e0 ph\u00ea.<\/span><\/p>\n<h3><b>1.3. Kh\u1edfi Nghi\u1ec7p Ng\u00e0nh B\u00e1n L\u1ebb<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Ng\u00e0nh b\u00e1n l\u1ebb \u0111ang bi\u1ebfn \u0111\u1ed5i t\u1eebng ng\u00e0y d\u01b0\u1edbi t\u00e1c \u0111\u1ed9ng c\u1ee7a c\u00f4ng ngh\u1ec7, xu h\u01b0\u1edbng ti\u00eau d\u00f9ng v\u00e0 h\u00e0nh vi mua s\u1eafm m\u1edbi.<\/span><a href=\"https:\/\/tiki.vn\/khoi-nghiep-nganh-ban-le-p274442097.html\"> <span style=\"font-weight: 400;\">Kh\u1edfi Nghi\u1ec7p Ng\u00e0nh B\u00e1n L\u1ebb<\/span><\/a><span style=\"font-weight: 400;\"> kh\u00f4ng ch\u1ec9 ch\u1ec9 ra nh\u1eefng th\u00e1ch th\u1ee9c c\u1ee7a th\u1eddi \u0111\u1ea1i m\u00e0 c\u00f2n cung c\u1ea5p c\u00e1i nh\u00ecn th\u1ef1c t\u1ebf t\u1eeb ch\u00ednh nh\u1eefng doanh nh\u00e2n \u0111\u00e3 th\u00e0nh c\u00f4ng trong l\u0129nh v\u1ef1c n\u00e0y. Cu\u1ed1n s\u00e1ch gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 quy lu\u1eadt thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng, nh\u1eadn di\u1ec7n c\u01a1 h\u1ed9i trong \u201cm\u1ea3ng x\u00e1m\u201d kinh doanh v\u00e0 tr\u00e1nh sa v\u00e0o nh\u1eefng th\u00f4ng tin nhi\u1ec5u lo\u1ea1n kh\u00f4ng mang l\u1ea1i gi\u00e1 tr\u1ecb.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thay v\u00ec l\u00fd thuy\u1ebft su\u00f4ng, t\u00e1c ph\u1ea9m mang \u0111\u1ebfn nh\u1eefng gi\u1ea3i ph\u00e1p c\u1ee5 th\u1ec3 \u0111\u1ec3 b\u1ea1n l\u1eadp k\u1ebf ho\u1ea1ch, ph\u00e1t tri\u1ec3n v\u00e0 duy tr\u00ec m\u00f4 h\u00ecnh b\u00e1n l\u1ebb hi\u1ec7u qu\u1ea3. T\u00e1c gi\u1ea3 khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi \u0111\u1ecdc \u0111\u1ed1i di\u1ec7n v\u1edbi s\u1ef1 thay \u0111\u1ed5i, n\u1eafm b\u1eaft h\u00e0nh vi kh\u00e1ch h\u00e0ng v\u00e0 th\u00edch nghi nhanh v\u1edbi m\u00f4i tr\u01b0\u1eddng m\u1edbi. \u0110\u00e2y l\u00e0 c\u1ea9m nang thi\u1ebft th\u1ef1c cho nh\u1eefng ai \u0111ang ho\u1eb7c s\u1eafp b\u01b0\u1edbc ch\u00e2n v\u00e0o l\u0129nh v\u1ef1c b\u00e1n l\u1ebb, mong mu\u1ed1n kh\u00f4ng ch\u1ec9 t\u1ed3n t\u1ea1i m\u00e0 c\u00f2n chi\u1ebfn th\u1eafng trong cu\u1ed9c ch\u01a1i c\u1ea1nh tranh kh\u1ed1c li\u1ec7t n\u00e0y.<\/span><\/p>\n<h3><b>1.4. Ngh\u0129 Gi\u00e0u V\u00e0 L\u00e0m Gi\u00e0u<\/b><\/h3>\n<p><a href=\"https:\/\/tiki.vn\/sach-nghi-giau-va-lam-giau-bia-mem-p54266567.html\"><span style=\"font-weight: 400;\">Ngh\u0129 Gi\u00e0u V\u00e0 L\u00e0m Gi\u00e0u<\/span><\/a><span style=\"font-weight: 400;\"> c\u1ee7a<\/span><a href=\"https:\/\/tiki.vn\/author\/napoleon-hill.html\"> <span style=\"font-weight: 400;\">Napoleon Hill<\/span><\/a><span style=\"font-weight: 400;\"> l\u00e0 m\u1ed9t t\u00e1c ph\u1ea9m kinh \u0111i\u1ec3n v\u1ec1 t\u01b0 duy th\u00e0nh c\u00f4ng, v\u01b0\u1ee3t ra ngo\u00e0i khu\u00f4n kh\u1ed5 c\u1ee7a b\u1ea5t k\u1ef3 ng\u00e0nh ngh\u1ec1 n\u00e0o. Cu\u1ed1n s\u00e1ch \u0111\u00fac k\u1ebft 13 nguy\u00ean t\u1eafc l\u00e0m gi\u00e0u t\u1eeb vi\u1ec7c nghi\u00ean c\u1ee9u h\u00e0ng tr\u0103m ng\u01b0\u1eddi th\u00e0nh c\u00f4ng nh\u1ea5t n\u01b0\u1edbc M\u1ef9, t\u1eadp trung v\u00e0o s\u1ee9c m\u1ea1nh c\u1ee7a t\u01b0 duy, ni\u1ec1m tin v\u00e0 s\u1ef1 ki\u00ean tr\u00ec.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ed1i v\u1edbi ng\u00e0nh F&amp;B, m\u1ed9t l\u0129nh v\u1ef1c \u0111\u00f2i h\u1ecfi s\u1ef1 b\u1ec1n b\u1ec9 v\u00e0 kh\u1ea3 n\u0103ng ch\u1ecbu \u00e1p l\u1ef1c cao, nh\u1eefng b\u00e0i h\u1ecdc trong s\u00e1ch tr\u1edf n\u00ean v\u00f4 c\u00f9ng qu\u00fd gi\u00e1. S\u00e1ch gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc x\u00e2y d\u1ef1ng m\u1ed9t \u00fd ch\u00ed s\u1eaft \u0111\u00e1, m\u1ed9t kh\u00e1t khao ch\u00e1y b\u1ecfng v\u00e0 m\u1ed9t k\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng r\u00f5 r\u00e0ng \u0111\u1ec3 theo \u0111u\u1ed5i m\u1ee5c ti\u00eau. Thay v\u00ec ch\u1ec9 t\u1eadp trung v\u00e0o k\u1ef9 n\u0103ng v\u1eadn h\u00e0nh, cu\u1ed1n s\u00e1ch n\u00e0y b\u1ed3i \u0111\u1eafp n\u1ec1n t\u1ea3ng tinh th\u1ea7n, gi\u00fap c\u00e1c ch\u1ee7 doanh nghi\u1ec7p v\u01b0\u1ee3t qua kh\u00f3 kh\u0103n v\u00e0 gi\u1eef v\u1eefng t\u1ea7m nh\u00ecn d\u00e0i h\u1ea1n.<\/span><\/p>\n<h3><b>1.5. Qu\u1ea3n Tr\u1ecb Ngu\u1ed3n Nh\u00e2n L\u1ef1c Ng\u00e0nh Kh\u00e1ch S\u1ea1n<\/b><\/h3>\n<p><a href=\"https:\/\/tiki.vn\/quan-tri-nguon-nhan-luc-nganh-khach-san-p12670674.html?spid=225919909&amp;utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=SEA_NBR_GGL_PMA_DPC_ALL_VN_BK_UNK_UNK_C.PMAX_X.23100037419_Y._V.225919909_W.DT_A._O.CIR&amp;gad_source=1&amp;gad_campaignid=23105770781&amp;gbraid=0AAAAA_nxzfZ239_6CunUQ_kPejx0aK0vv&amp;gclid=Cj0KCQjwjL3HBhCgARIsAPUg7a6MM4EU9QVSHvDL3gNlAyze2p1-v_brHSHSUhlT_LInb5WvNn4HBUoaAqRQEALw_wcB\"><span style=\"font-weight: 400;\">Qu\u1ea3n Tr\u1ecb Ngu\u1ed3n Nh\u00e2n L\u1ef1c Ng\u00e0nh Kh\u00e1ch S\u1ea1n<\/span><\/a><span style=\"font-weight: 400;\"> l\u00e0 cu\u1ed1n s\u00e1ch chuy\u00ean s\u00e2u gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc hi\u1ec3u r\u00f5 c\u00e1ch x\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1 ch\u1ea5t l\u01b0\u1ee3ng, thi\u1ebft l\u1eadp v\u0103n h\u00f3a d\u1ecbch v\u1ee5 v\u00e0 ph\u00e1t tri\u1ec3n n\u0103ng l\u1ef1c qu\u1ea3n l\u00fd trong m\u00f4i tr\u01b0\u1eddng kh\u00e1ch s\u1ea1n c\u1ea1nh tranh. S\u00e1ch \u0111i s\u00e2u v\u00e0o nh\u1eefng y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i c\u1ee7a qu\u1ea3n tr\u1ecb con ng\u01b0\u1eddi &#8211; t\u1eeb \u0111\u00e0o t\u1ea1o, l\u1eafng nghe, trao quy\u1ec1n \u0111\u1ebfn duy tr\u00ec s\u1ef1 g\u1eafn k\u1ebft nh\u00e2n vi\u00ean &#8211; v\u1edbi m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng l\u00e0 mang l\u1ea1i tr\u1ea3i nghi\u1ec7m d\u1ecbch v\u1ee5 v\u01b0\u1ee3t tr\u1ed9i cho kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u b\u1ec1n v\u1eefng cho kh\u00e1ch s\u1ea1n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u1edbi phong c\u00e1ch truy\u1ec1n \u0111\u1ea1t g\u1ea7n g\u0169i, cu\u1ed1n s\u00e1ch kh\u00f4ng ch\u1ec9 cung c\u1ea5p ki\u1ebfn th\u1ee9c qu\u1ea3n l\u00fd b\u00e0i b\u1ea3n m\u00e0 c\u00f2n chia s\u1ebb nh\u1eefng b\u00e0i h\u1ecdc th\u1ef1c t\u1ebf, gi\u00e0u t\u00ednh \u1ee9ng d\u1ee5ng. Ng\u01b0\u1eddi \u0111\u1ecdc s\u1ebd h\u1ecdc \u0111\u01b0\u1ee3c c\u00e1ch c\u00e2n b\u1eb1ng gi\u1eefa ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 hi\u1ec7u qu\u1ea3, ph\u00e1t huy tinh th\u1ea7n ch\u1ee7 \u0111\u1ed9ng c\u1ee7a nh\u00e2n vi\u00ean v\u00e0 duy tr\u00ec v\u0103n h\u00f3a ph\u1ee5c v\u1ee5 t\u00edch c\u1ef1c trong m\u1ecdi ho\u00e0n c\u1ea3nh. \u0110\u00e2y l\u00e0 t\u00e0i li\u1ec7u gi\u00e1 tr\u1ecb d\u00e0nh cho sinh vi\u00ean, nh\u00e0 qu\u1ea3n l\u00fd v\u00e0 ch\u1ee7 kh\u00e1ch s\u1ea1n mu\u1ed1n n\u00e2ng cao k\u1ef9 n\u0103ng l\u00e3nh \u0111\u1ea1o v\u00e0 x\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1 v\u1eefng m\u1ea1nh trong ng\u00e0nh d\u1ecbch v\u1ee5 \u0111\u1ea7y th\u00e1ch th\u1ee9c n\u00e0y.<\/span><\/p>\n<h3><b>1.6. C\u1ea9m Nang M\u1edf Nh\u00e0 H\u00e0ng<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">M\u1edf m\u1ed9t nh\u00e0 h\u00e0ng l\u00e0 gi\u1ea5c m\u01a1 c\u1ee7a nhi\u1ec1u ng\u01b0\u1eddi y\u00eau \u1ea9m th\u1ef1c, nh\u01b0ng \u0111\u1ec3 bi\u1ebfn gi\u1ea5c m\u01a1 \u0111\u00f3 th\u00e0nh hi\u1ec7n th\u1ef1c l\u1ea1i l\u00e0 h\u00e0nh tr\u00ecnh \u0111\u1ea7y th\u1eed th\u00e1ch.<\/span><a href=\"https:\/\/tiki.vn\/sach-cam-nang-mo-nha-hang-p46723657.html?itm_campaign=SRC_YPD_TKA_PLA_UNK_ALL_UNK_UNK_UNK_UNK_X.309421_Y.1891741_Z.4036505_CN.Alpha-Books-l-Bai-Hoc-Kinh-Doanh&amp;itm_medium=CPC&amp;itm_source=tiki-ads&amp;spid=46723661\"><span style=\"font-weight: 400;\"> C\u1ea9m Nang M\u1edf Nh\u00e0 H\u00e0ng<\/span><\/a><span style=\"font-weight: 400;\"> mang \u0111\u1ebfn h\u01b0\u1edbng d\u1eabn to\u00e0n di\u1ec7n t\u1eeb A \u0111\u1ebfn Z,\u00a0 t\u1eeb vi\u1ec7c l\u00ean k\u1ebf ho\u1ea1ch t\u00e0i ch\u00ednh, ch\u1ecdn \u0111\u1ecba \u0111i\u1ec3m, thi\u1ebft k\u1ebf kh\u00f4ng gian cho \u0111\u1ebfn x\u00e2y d\u1ef1ng th\u1ef1c \u0111\u01a1n v\u00e0 chi\u1ebfn l\u01b0\u1ee3c marketing. Cu\u1ed1n s\u00e1ch gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 t\u1eebng b\u01b0\u1edbc c\u1ea7n chu\u1ea9n b\u1ecb, tr\u00e1nh sai l\u1ea7m t\u1ed1n k\u00e9m v\u00e0 t\u1ea1o n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc cho m\u1ed9t kh\u1edfi \u0111\u1ea7u thu\u1eadn l\u1ee3i.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kh\u00f4ng d\u1eebng l\u1ea1i \u1edf l\u00fd thuy\u1ebft, t\u00e1c gi\u1ea3 &#8211; ng\u01b0\u1eddi t\u1eebng l\u00e0 k\u1ebf to\u00e1n, ch\u1ee7 nh\u00e0 h\u00e0ng v\u00e0 nh\u00e0 t\u01b0 v\u1ea5n \u1ea9m th\u1ef1c chia s\u1ebb nh\u1eefng b\u00ed quy\u1ebft th\u1ef1c t\u1ebf \u0111\u1ec3 b\u1ea1n v\u01b0\u1ee3t qua n\u0103m \u0111\u1ea7u ti\u00ean \u0111\u1ea7y bi\u1ebfn \u0111\u1ed9ng v\u00e0 duy tr\u00ec l\u1ee3i nhu\u1eadn l\u00e2u d\u00e0i. \u0110\u00e2y l\u00e0 ng\u01b0\u1eddi b\u1ea1n \u0111\u1ed3ng h\u00e0nh \u0111\u00e1ng tin c\u1eady cho b\u1ea5t k\u1ef3 ai \u0111ang \u1ea5p \u1ee7 m\u1edf nh\u00e0 h\u00e0ng c\u1ee7a ri\u00eang m\u00ecnh, gi\u00fap b\u1ea1n kh\u00f4ng ch\u1ec9 s\u1ed1ng s\u00f3t m\u00e0 c\u00f2n ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng trong ng\u00e0nh \u1ea9m th\u1ef1c \u0111\u1ea7y c\u1ea1nh tranh.<\/span><\/p>\n<h3><b>1.7. \u0110\u1eafc Nh\u00e2n T\u00e2m<\/b><\/h3>\n<p><a href=\"https:\/\/tiki.vn\/dac-nhan-tam-p249854954.html\"><span style=\"font-weight: 400;\">\u0110\u1eafc Nh\u00e2n T\u00e2m<\/span><\/a><span style=\"font-weight: 400;\"> l\u00e0 m\u1ed9t t\u00e1c ph\u1ea9m kinh \u0111i\u1ec3n v\u1ec1 ngh\u1ec7 thu\u1eadt giao ti\u1ebfp v\u00e0 \u1ee9ng x\u1eed, v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a n\u00f3 trong ng\u00e0nh F&amp;B l\u00e0 kh\u00f4ng th\u1ec3 b\u00e0n c\u00e3i. Ng\u00e0nh d\u1ecbch v\u1ee5 \u1ea9m th\u1ef1c \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean c\u00e1c m\u1ed1i quan h\u1ec7: V\u1edbi kh\u00e1ch h\u00e0ng, v\u1edbi nh\u00e2n vi\u00ean, v\u00e0 v\u1edbi nh\u00e0 cung c\u1ea5p.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cu\u1ed1n s\u00e1ch c\u1ee7a<\/span><a href=\"https:\/\/tiki.vn\/author\/dale-carnegie.html\"> <span style=\"font-weight: 400;\">Dale Carnegie<\/span><\/a><span style=\"font-weight: 400;\"> cung c\u1ea5p nh\u1eefng nguy\u00ean t\u1eafc v\u00e0ng \u0111\u1ec3 x\u00e2y d\u1ef1ng thi\u1ec7n c\u1ea3m, gi\u1ea3i quy\u1ebft xung \u0111\u1ed9t m\u1ed9t c\u00e1ch kh\u00e9o l\u00e9o v\u00e0 truy\u1ec1n c\u1ea3m h\u1ee9ng cho ng\u01b0\u1eddi kh\u00e1c. \u00c1p d\u1ee5ng nh\u1eefng b\u00e0i h\u1ecdc n\u00e0y, m\u1ed9t ng\u01b0\u1eddi qu\u1ea3n l\u00fd c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c t\u00edch c\u1ef1c, g\u1eafn k\u1ebft \u0111\u1ed9i ng\u0169. M\u1ed9t nh\u00e2n vi\u00ean ph\u1ee5c v\u1ee5 c\u00f3 th\u1ec3 x\u1eed l\u00fd nh\u1eefng l\u1eddi ph\u00e0n n\u00e0n c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch chuy\u00ean nghi\u1ec7p, bi\u1ebfn h\u1ecd t\u1eeb b\u1ef1c b\u1ed9i th\u00e0nh h\u00e0i l\u00f2ng. \u0110\u00e2y l\u00e0 k\u1ef9 n\u0103ng m\u1ec1m thi\u1ebft y\u1ebfu \u0111\u1ec3 th\u00e0nh c\u00f4ng trong ng\u00e0nh d\u1ecbch v\u1ee5.<\/span><\/p>\n<h3><b>1.8. Building A Story Brand &#8211; X\u00e2y D\u1ef1ng C\u00e2u Chuy\u1ec7n Th\u01b0\u01a1ng Hi\u1ec7u<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng F&amp;B \u0111\u00f4ng \u0111\u00fac, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n n\u1ed5i b\u1eadt?<\/span><a href=\"https:\/\/tiki.vn\/sach-building-a-story-brand-xay-dung-cau-chuyen-thuong-hieu-p102141069.html\"> <span style=\"font-weight: 400;\">Building A Story Brand &#8211; X\u00e2y D\u1ef1ng C\u00e2u Chuy\u1ec7n Th\u01b0\u01a1ng Hi\u1ec7u<\/span><\/a><span style=\"font-weight: 400;\"> c\u1ee7a Donald Miller \u0111\u01b0a ra m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p marketing \u0111\u1ed9t ph\u00e1: Bi\u1ebfn kh\u00e1ch h\u00e0ng th\u00e0nh ng\u01b0\u1eddi h\u00f9ng trong c\u00e2u chuy\u1ec7n c\u1ee7a ch\u00ednh h\u1ecd, v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n l\u00e0 ng\u01b0\u1eddi d\u1eabn \u0111\u01b0\u1eddng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cu\u1ed1n s\u00e1ch cung c\u1ea5p m\u1ed9t khung s\u01b0\u1eddn 7 b\u01b0\u1edbc (SB7 Framework) \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t th\u00f4ng \u0111i\u1ec7p marketing r\u00f5 r\u00e0ng, s\u00fac t\u00edch v\u00e0 hi\u1ec7u qu\u1ea3. Thay v\u00ec n\u00f3i v\u1ec1 vi\u1ec7c nh\u00e0 h\u00e0ng c\u1ee7a b\u1ea1n tuy\u1ec7t v\u1eddi nh\u01b0 th\u1ebf n\u00e0o, b\u1ea1n h\u00e3y n\u00f3i v\u1ec1 vi\u1ec7c b\u1ea1n gi\u00fap kh\u00e1ch h\u00e0ng gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd ra sao (v\u00ed d\u1ee5: T\u00ecm m\u1ed9t kh\u00f4ng gian \u1ea5m c\u00fang cho bu\u1ed5i h\u1eb9n h\u00f2, c\u00f3 m\u1ed9t b\u1eefa \u0103n ngon v\u00e0 l\u00e0nh m\u1ea1nh,&#8230;). Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y gi\u00fap b\u1ea1n k\u1ebft n\u1ed1i s\u00e2u s\u1eafc h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o ra c\u00e1c chi\u1ebfn d\u1ecbch marketing th\u1ef1c s\u1ef1 hi\u1ec7u qu\u1ea3.<\/span><\/p>\n<h3><b>1.9. Marketing Du K\u00edch Trong 30 Ng\u00e0y<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Trong th\u1eddi \u0111\u1ea1i m\u00e0 c\u00e1c doanh nghi\u1ec7p nh\u1ecf ph\u1ea3i c\u1ea1nh tranh gay g\u1eaft v\u1edbi nh\u1eefng \u00f4ng l\u1edbn,<\/span><a href=\"https:\/\/tiki.vn\/sach-marketing-du-kich-trong-30-ngay-tai-ban-2020-p59548351.html?itm_campaign=SRC_YPD_TKA_PLA_UNK_ALL_UNK_UNK_UNK_UNK_X.309425_Y.1891746_Z.4036306_CN.Alpha-Books-l-Sach-Marketing---Ban-Hang&amp;itm_medium=CPC&amp;itm_source=tiki-ads&amp;spid=59548352\"> <span style=\"font-weight: 400;\">Marketing Du K\u00edch Trong 30 Ng\u00e0y<\/span><\/a><span style=\"font-weight: 400;\"> mang \u0111\u1ebfn m\u1ed9t l\u1ed1i \u0111i kh\u00f4n ngoan: L\u00e0m marketing hi\u1ec7u qu\u1ea3 v\u1edbi chi ph\u00ed t\u1ed1i thi\u1ec3u. Cu\u1ed1n s\u00e1ch \u0111\u01b0\u1ee3c chia th\u00e0nh 30 b\u00e0i h\u1ecdc ng\u1eafn g\u1ecdn, d\u1ec5 hi\u1ec3u, gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc t\u1eebng b\u01b0\u1edbc x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb th\u00f4ng minh, t\u1eeb l\u1eadp k\u1ebf ho\u1ea1ch, ch\u1ecdn k\u00eanh qu\u1ea3ng b\u00e1, qu\u1ea3n l\u00fd ng\u00e2n s\u00e1ch cho \u0111\u1ebfn khai th\u00e1c PR \u0111\u00fang th\u1eddi \u0111i\u1ec3m. \u0110\u00e2y l\u00e0 kim ch\u1ec9 nam gi\u00fap doanh nghi\u1ec7p nh\u1ecf v\u1eabn c\u00f3 th\u1ec3 t\u1ea1o ti\u1ebfng vang l\u1edbn m\u00e0 kh\u00f4ng c\u1ea7n ng\u00e2n s\u00e1ch kh\u1ed5ng l\u1ed3.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">T\u00e1c ph\u1ea9m c\u1ee7a<\/span><a href=\"https:\/\/tiki.vn\/author\/jay-conrad-levinson.html\"> <span style=\"font-weight: 400;\">Jay Conrad Levinson<\/span><\/a><span style=\"font-weight: 400;\"> v\u00e0<\/span><a href=\"https:\/\/tiki.vn\/author\/al-lautenslager.html\"> <span style=\"font-weight: 400;\">Al Lautenslager<\/span><\/a><span style=\"font-weight: 400;\"> kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf l\u00fd thuy\u1ebft m\u00e0 c\u00f2n l\u00e0 b\u1ea3n h\u01b0\u1edbng d\u1eabn h\u00e0nh \u0111\u1ed9ng th\u1ef1c t\u1ebf cho t\u1eebng ng\u00e0y. V\u1edbi tri\u1ebft l\u00fd \u0111\u1ea7u t\u01b0 \u00edt, thu v\u1ec1 nhi\u1ec1u, cu\u1ed1n s\u00e1ch gi\u00fap b\u1ea1n t\u1ed1i \u01b0u h\u00f3a m\u1ecdi ngu\u1ed3n l\u1ef1c \u0111\u1ec3 t\u1ea1o ra hi\u1ec7u qu\u1ea3 t\u1ed1i \u0111a. D\u00f9 b\u1ea1n l\u00e0 ch\u1ee7 doanh nghi\u1ec7p, nh\u00e0 qu\u1ea3n l\u00fd hay ng\u01b0\u1eddi kh\u1edfi nghi\u1ec7p, Marketing Du K\u00edch Trong 30 Ng\u00e0y s\u1ebd l\u00e0 c\u00f4ng c\u1ee5 \u0111\u1eafc l\u1ef1c \u0111\u1ec3 b\u1ea1n bi\u1ebfn s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 linh ho\u1ea1t th\u00e0nh l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng.<\/span><\/p>\n<h3><b>1.10. Hi\u1ec7u \u1ee8ng Chim M\u1ed3i<\/b><\/h3>\n<p><a href=\"https:\/\/tiki.vn\/combo-3-cuon-hieu-ung-chim-moi-tap-1-2-3-p73810559.html\"><span style=\"font-weight: 400;\">Hi\u1ec7u \u1ee8ng Chim M\u1ed3i<\/span><\/a><span style=\"font-weight: 400;\"> l\u00e0 b\u1ed9 s\u00e1ch hi\u1ebfm hoi b\u1eb1ng ti\u1ebfng Vi\u1ec7t khai th\u00e1c s\u00e2u v\u1ec1 t\u00e2m l\u00fd h\u1ecdc h\u00e0nh vi v\u00e0 ngh\u1ec7 thu\u1eadt thuy\u1ebft ph\u1ee5c trong \u0111\u1eddi s\u1ed1ng hi\u1ec7n \u0111\u1ea1i. Th\u00f4ng qua nh\u1eefng v\u00ed d\u1ee5 th\u1ef1c t\u1ebf v\u00e0 c\u00e1ch k\u1ec3 chuy\u1ec7n sinh \u0111\u1ed9ng, t\u00e1c ph\u1ea9m gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc nh\u1eadn di\u1ec7n c\u00e1c \u201cc\u00e1i b\u1eaby t\u00e2m l\u00fd\u201d v\u1eabn di\u1ec5n ra quanh m\u00ecnh m\u1ed7i ng\u00e0y, \u0111\u1ed3ng th\u1eddi hi\u1ec3u r\u00f5 c\u00e1ch t\u01b0 duy v\u00e0 c\u1ea3m x\u00fac \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00e0nh vi. B\u1ed9 ba t\u1eadp s\u00e1ch kh\u00f4ng ch\u1ec9 mang t\u00ednh kh\u00e1m ph\u00e1 m\u00e0 c\u00f2n l\u00e0 h\u00e0nh tr\u00ecnh gi\u00fap b\u1ea1n nh\u00ecn l\u1ea1i ch\u00ednh m\u00ecnh trong t\u1eebng l\u1ef1a ch\u1ecdn, ph\u1ea3n \u1ee9ng v\u00e0 quy\u1ebft \u0111\u1ecbnh.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u1edbi n\u1ec1n t\u1ea3ng nghi\u00ean c\u1ee9u v\u00e0 kinh nghi\u1ec7m th\u1ef1c ti\u1ec5n trong l\u0129nh v\u1ef1c truy\u1ec1n th\u00f4ng \u2013 marketing, hai t\u00e1c gi\u1ea3 Qu\u1ed1c Kh\u00e1nh v\u00e0 H\u1ea1o Nhi\u00ean \u0111\u00e3 bi\u1ebfn nh\u1eefng kh\u00e1i ni\u1ec7m h\u1ecdc thu\u1eadt kh\u00f4 khan th\u00e0nh n\u1ed9i dung g\u1ea7n g\u0169i, d\u1ec5 hi\u1ec3u v\u00e0 \u0111\u1eadm t\u00ednh \u1ee9ng d\u1ee5ng. Hi\u1ec7u \u1ee8ng Chim M\u1ed3i gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc r\u00e8n luy\u1ec7n kh\u1ea3 n\u0103ng nh\u1eadn bi\u1ebft, l\u00e0m ch\u1ee7 t\u00e2m l\u00fd v\u00e0 v\u1eadn d\u1ee5ng linh ho\u1ea1t trong giao ti\u1ebfp, \u0111\u00e0m ph\u00e1n hay kinh doanh. \u0110\u00e2y l\u00e0 b\u1ed9 s\u00e1ch \u0111\u00e1ng \u0111\u1ecdc cho nh\u1eefng ai mu\u1ed1n s\u1ed1ng t\u1ec9nh th\u1ee9c, th\u00f4ng minh v\u00e0 ch\u1ee7 \u0111\u1ed9ng h\u01a1n gi\u1eefa th\u1ebf gi\u1edbi \u0111\u1ea7y chi\u00eau th\u1ee9c thuy\u1ebft ph\u1ee5c tinh vi.<\/span><\/p>\n<h3><b>1.11. B\u00ed m\u1eadt Dotcom<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Trong th\u1eddi \u0111\u1ea1i s\u1ed1, vi\u1ec7c kinh doanh F&amp;B kh\u00f4ng th\u1ec3 t\u00e1ch r\u1eddi marketing online.<\/span><a href=\"https:\/\/tiki.vn\/sach-bi-mat-dotcom-bia-mem-p276330122.html?itm_campaign=SRC_YPD_TKA_PLA_UNK_ALL_UNK_UNK_UNK_UNK_X.302423_Y.1884743_Z.4000186_CN.Bi-mat-Dotcom-18%2F10%2F2024&amp;itm_medium=CPC&amp;itm_source=tiki-ads&amp;spid=276330123\"> <span style=\"font-weight: 400;\">B\u00ed m\u1eadt Dotcom<\/span><\/a><span style=\"font-weight: 400;\"> c\u1ee7a<\/span><a href=\"https:\/\/tiki.vn\/author\/russell-brunson.html\"> <span style=\"font-weight: 400;\">Russell Brunson<\/span><\/a><span style=\"font-weight: 400;\"> l\u00e0 m\u1ed9t cu\u1ed1n c\u1ea9m nang v\u1ec1 c\u00e1ch x\u00e2y d\u1ef1ng c\u00e1c h\u1ec7 th\u1ed1ng ph\u1ec5u b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 tr\u00ean Internet \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng doanh thu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">D\u00f9 c\u00e1c v\u00ed d\u1ee5 trong s\u00e1ch ch\u1ee7 y\u1ebfu v\u1ec1 s\u1ea3n ph\u1ea9m s\u1ed1, c\u00e1c nguy\u00ean t\u1eafc c\u1ee7a n\u00f3 ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng cho F&amp;B. B\u1ea1n c\u00f3 th\u1ec3 h\u1ecdc c\u00e1ch x\u00e2y d\u1ef1ng m\u1ed9t ph\u1ec5u \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng (V\u00ed d\u1ee5: T\u1eb7ng voucher gi\u1ea3m gi\u00e1 \u0111\u1ec3 \u0111\u1ed5i l\u1ea5y email), c\u00e1ch t\u1ea1o ra c\u00e1c \u01b0u \u0111\u00e3i h\u1ea5p d\u1eabn \u0111\u1ec3 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng \u0111\u1eb7t b\u00e0n ho\u1eb7c \u0111\u1eb7t h\u00e0ng online, v\u00e0 c\u00e1ch ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng t\u1ef1 \u0111\u1ed9ng \u0111\u1ec3 h\u1ecd quay tr\u1edf l\u1ea1i.<\/span><\/p>\n<h3><b>1.12. Content B\u1ea1c T\u1ef7<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Trong th\u1eddi \u0111\u1ea1i c\u1ee7a content,<\/span><a href=\"https:\/\/tiki.vn\/sach-content-bac-ty-tai-ban-2022-p212356656.html?itm_campaign=SRC_YPD_TKA_PLA_UNK_ALL_UNK_UNK_UNK_UNK_X.309586_Y.1891906_Z.4038273_CN.1980Books-l-Sach-Marketing---Ban-Hang&amp;itm_medium=CPC&amp;itm_source=tiki-ads&amp;spid=212356658\"> <span style=\"font-weight: 400;\">Content B\u1ea1c T\u1ef7<\/span><\/a><span style=\"font-weight: 400;\"> l\u00e0 cu\u1ed1n c\u1ea9m nang th\u1ef1c chi\u1ebfn d\u00e0nh cho b\u1ea5t k\u1ef3 ai mu\u1ed1n bi\u1ebfn n\u1ed9i dung th\u00e0nh c\u00f4ng c\u1ee5 t\u1ea1o ra gi\u00e1 tr\u1ecb th\u1eadt. T\u00e1c ph\u1ea9m gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc hi\u1ec3u s\u00e2u b\u1ea3n ch\u1ea5t c\u1ee7a content marketing, t\u1eeb c\u00e1ch vi\u1ebft n\u1ed9i dung b\u00e1n h\u00e0ng, chia s\u1ebb ki\u1ebfn th\u1ee9c \u0111\u1ebfn x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n. Th\u00f4ng qua m\u00f4 h\u00ecnh PASTOR v\u00e0 h\u00e0ng lo\u1ea1t v\u00ed d\u1ee5 th\u1ef1c t\u1ebf, s\u00e1ch h\u01b0\u1edbng d\u1eabn b\u1ea1n k\u1ebft n\u1ed1i c\u1ea3m x\u00fac, d\u1eabn d\u1eaft h\u00e0nh \u0111\u1ed9ng v\u00e0 bi\u1ebfn t\u1eebng b\u00e0i vi\u1ebft th\u00e0nh c\u00f4ng c\u1ee5 mang l\u1ea1i doanh thu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">T\u00e1c gi\u1ea3<\/span><a href=\"https:\/\/tiki.vn\/author\/diep-tieu-ngu.html\"> <span style=\"font-weight: 400;\">Di\u1ec7p Ti\u1ec3u Ng\u01b0<\/span><\/a><span style=\"font-weight: 400;\">, c\u00e2y b\u00fat n\u1ed5i ti\u1ebfng trong l\u0129nh v\u1ef1c s\u00e1ng t\u1ea1o n\u1ed9i dung s\u1ed1, mang \u0111\u1ebfn c\u00e1ch ti\u1ebfp c\u1eadn m\u1edbi m\u1ebb, \u0111\u01a1n gi\u1ea3n nh\u01b0ng hi\u1ec7u qu\u1ea3. Content B\u1ea1c T\u1ef7 kh\u00f4ng ch\u1ec9 d\u1ea1y c\u00e1ch vi\u1ebft hay m\u00e0 c\u00f2n ch\u1ec9 r\u00f5 c\u00e1ch vi\u1ebft \u0111\u1ec3 b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng. T\u1eeb chi\u1ebfn l\u01b0\u1ee3c \u0111a k\u00eanh, c\u00e1ch k\u1ec3 chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn b\u00ed quy\u1ebft tr\u00e1nh content ngu\u1ed9i, cu\u1ed1n s\u00e1ch s\u1ebd gi\u00fap b\u1ea1n l\u00e0m ch\u1ee7 k\u1ef9 n\u0103ng s\u00e1ng t\u1ea1o n\u1ed9i dung v\u00e0 t\u01b0 duy ki\u1ebfm ti\u1ec1n t\u1eeb con ch\u1eef, \u0111i\u1ec1u m\u00e0 m\u1ecdi ng\u01b0\u1eddi vi\u1ebft hi\u1ec7n \u0111\u1ea1i \u0111\u1ec1u khao kh\u00e1t.<\/span><\/p>\n<h2><b>2. Ti\u00eau ch\u00ed l\u1ef1a ch\u1ecdn s\u00e1ch trong b\u00e0i vi\u1ebft<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u00ednh \u1ee9ng d\u1ee5ng cao:<\/b><span style=\"font-weight: 400;\"> N\u1ed9i dung cung c\u1ea5p ki\u1ebfn th\u1ee9c, kinh nghi\u1ec7m c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng tr\u1ef1c ti\u1ebfp v\u00e0o vi\u1ec7c kinh doanh nh\u00e0 h\u00e0ng, qu\u00e1n c\u00e0 ph\u00ea t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u00e1c gi\u1ea3 uy t\u00edn:<\/b><span style=\"font-weight: 400;\"> S\u00e1ch \u0111\u01b0\u1ee3c vi\u1ebft b\u1edfi c\u00e1c chuy\u00ean gia, CEO, nh\u00e0 qu\u1ea3n l\u00fd \u0111\u00e3 c\u00f3 th\u00e0nh c\u00f4ng v\u00e0 kinh nghi\u1ec7m th\u1ef1c chi\u1ebfn trong ng\u00e0nh F&amp;B ho\u1eb7c c\u00e1c l\u0129nh v\u1ef1c li\u00ean quan.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>N\u1ed9i dung chuy\u00ean s\u00e2u v\u00e0 \u0111a d\u1ea1ng:<\/b><span style=\"font-weight: 400;\"> Bao qu\u00e1t t\u1eeb t\u01b0 duy n\u1ec1n t\u1ea3ng, c\u1ea3m h\u1ee9ng kh\u1edfi nghi\u1ec7p, qu\u1ea3n l\u00fd v\u1eadn h\u00e0nh \u0111\u1ebfn marketing v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0110\u00e1nh gi\u00e1 t\u00edch c\u1ef1c t\u1eeb c\u1ed9ng \u0111\u1ed3ng:<\/b><span style=\"font-weight: 400;\"> Nh\u1eefng cu\u1ed1n s\u00e1ch nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u ph\u1ea3n h\u1ed3i t\u1ed1t t\u1eeb \u0111\u1ed9c gi\u1ea3, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 v\u00e0 \u0111ang kinh doanh trong ng\u00e0nh.<\/span><\/li>\n<\/ul>\n<h2><b>3. An t\u00e2m mua s\u00e1ch F&amp;B ch\u00ednh h\u00e3ng, giao nhanh t\u1ea1i Tiki<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Ki\u1ebfn th\u1ee9c l\u00e0 kho\u1ea3n \u0111\u1ea7u t\u01b0 quan tr\u1ecdng nh\u1ea5t cho s\u1ef1 nghi\u1ec7p kinh doanh. T\u1ea1i<\/span><a href=\"https:\/\/tiki.vn\/\"> <span style=\"font-weight: 400;\">Tiki<\/span><\/a><span style=\"font-weight: 400;\">, ch\u00fang t\u00f4i cam k\u1ebft \u0111\u1ed3ng h\u00e0nh c\u00f9ng b\u1ea1n tr\u00ean h\u00e0nh tr\u00ecnh n\u00e0y v\u1edbi nh\u1eefng tr\u1ea3i nghi\u1ec7m mua s\u1eafm t\u1ed1t nh\u1ea5t:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>100% s\u00e1ch ch\u00ednh h\u00e3ng:<\/b><span style=\"font-weight: 400;\"> Tiki \u0111\u1ea3m b\u1ea3o m\u1ecdi cu\u1ed1n s\u00e1ch \u0111\u1ebfn tay b\u1ea1n \u0111\u1ec1u l\u00e0 s\u00e1ch th\u1eadt, c\u00f3 ngu\u1ed3n g\u1ed1c r\u00f5 r\u00e0ng t\u1eeb c\u00e1c nh\u00e0 xu\u1ea5t b\u1ea3n uy t\u00edn.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ho\u00e0n ti\u1ec1n 200% n\u1ebfu ph\u00e1t hi\u1ec7n h\u00e0ng gi\u1ea3:<\/b><span style=\"font-weight: 400;\"> Cam k\u1ebft m\u1ea1nh m\u1ebd \u0111\u1ec3 kh\u1eb3ng \u0111\u1ecbnh ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 s\u1ef1 tin c\u1eady.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>M\u1edf h\u1ed9p ki\u1ec3m tra khi nh\u1eadn h\u00e0ng:<\/b><span style=\"font-weight: 400;\"> B\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 ki\u1ec3m tra ch\u1ea5t l\u01b0\u1ee3ng s\u00e1ch, t\u1eeb b\u00eca \u0111\u1ebfn n\u1ed9i dung in \u1ea5n, tr\u01b0\u1edbc khi thanh to\u00e1n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>D\u1ecbch v\u1ee5 giao nhanh TikiNOW:<\/b><span style=\"font-weight: 400;\"> Nh\u1eadn s\u00e1ch nhanh ch\u00f3ng \u0111\u1ec3 kh\u00f4ng b\u1ecf l\u1ee1 b\u1ea5t k\u1ef3 ngu\u1ed3n tri th\u1ee9c qu\u00fd gi\u00e1 n\u00e0o.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ch\u00ednh s\u00e1ch \u0111\u1ed5i tr\u1ea3 mi\u1ec5n ph\u00ed:<\/b><span style=\"font-weight: 400;\"> N\u1ebfu s\u00e1ch c\u00f3 b\u1ea5t k\u1ef3 l\u1ed7i n\u00e0o t\u1eeb nh\u00e0 s\u1ea3n xu\u1ea5t, Tiki s\u1eb5n s\u00e0ng h\u1ed7 tr\u1ee3 \u0111\u1ed5i tr\u1ea3 m\u1ed9t c\u00e1ch thu\u1eadn ti\u1ec7n v\u00e0 nhanh ch\u00f3ng.<\/span><\/li>\n<\/ul>\n<h2><b>4. C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p\u00a0<\/b><\/h2>\n<h3><b>4.1. T\u00f4i m\u1edbi b\u1eaft \u0111\u1ea7u kinh doanh F&amp;B, n\u00ean \u0111\u1ecdc cu\u1ed1n s\u00e1ch n\u00e0o tr\u01b0\u1edbc?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">N\u1ebfu b\u1ea1n m\u1edbi b\u1eaft \u0111\u1ea7u, h\u00e3y \u0111\u1ecdc C\u1ea9m Nang M\u1edf Nh\u00e0 H\u00e0ng \u0111\u1ec3 n\u1eafm \u0111\u01b0\u1ee3c c\u00e1c b\u01b0\u1edbc th\u1ef1c t\u1ebf khi kh\u1edfi nghi\u1ec7p trong ng\u00e0nh \u1ea9m th\u1ef1c, t\u1eeb l\u1eadp k\u1ebf ho\u1ea1ch t\u00e0i ch\u00ednh \u0111\u1ebfn x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. Song song \u0111\u00f3, D\u1ed1c H\u1ebft Tr\u00e1i Tim s\u1ebd truy\u1ec1n c\u1ea3m h\u1ee9ng v\u00e0 gi\u00fap b\u1ea1n hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 t\u1ea7m quan tr\u1ecdng c\u1ee7a gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i v\u00e0 v\u0103n h\u00f3a th\u01b0\u01a1ng hi\u1ec7u \u2013 n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc cho h\u00e0nh tr\u00ecnh d\u00e0i h\u1ea1n.<\/span><\/p>\n<h3><b>4.2. Cu\u1ed1n s\u00e1ch n\u00e0o gi\u00fap t\u00f4i hi\u1ec3u s\u00e2u v\u1ec1 t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng trong ng\u00e0nh F&amp;B?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Hi\u1ec7u \u1ee8ng Chim M\u1ed3i ch\u00ednh l\u00e0 l\u1ef1a ch\u1ecdn kh\u00f4ng th\u1ec3 b\u1ecf qua. B\u1ed9 s\u00e1ch gi\u00fap b\u1ea1n hi\u1ec3u c\u00e1ch t\u00e2m l\u00fd con ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00e0nh vi mua h\u00e0ng v\u00e0 ra quy\u1ebft \u0111\u1ecbnh, t\u1eeb \u0111\u00f3 v\u1eadn d\u1ee5ng hi\u1ec7u qu\u1ea3 trong vi\u1ec7c thi\u1ebft k\u1ebf menu, qu\u1ea3ng b\u00e1 hay \u0111\u00e0m ph\u00e1n. K\u1ebft h\u1ee3p v\u1edbi B\u00ed M\u1eadt Dotcom, b\u1ea1n s\u1ebd c\u00f3 th\u00eam g\u00f3c nh\u00ecn v\u1ec1 h\u00e0nh vi kh\u00e1ch h\u00e0ng trong m\u00f4i tr\u01b0\u1eddng s\u1ed1, gi\u00fap n\u00e2ng cao doanh thu qua c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">        <div class=\"tiki-product-slider\">\n            <div class='tiki-product-slider-title'>Mua ngay s\u00e1ch v\u1ec1 Ng\u00e0nh Food and Beverage gi\u00e1 t\u1ed1t t\u1ea1i Tiki:<\/div>\n            <div class=\"embla\">\n                <div class=\"embla__viewport\">\n                    <div class=\"embla__container\">            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-i-can-food-and-drink-p3976845.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/cb\/db\/b4\/a13d22ff0aeb9afab22da92f64333d5e.jpg\" alt=\"S\u00e1ch I Can: Food And Drink\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"S\u00e1ch I Can: Food And Drink\">S\u00e1ch I Can: Food And Drink<\/h4>\n                    <div class=\"product-info-price\">\n                        35.000 <sup>\u20ab<\/sup>\n                    <\/div>\n                    \n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 2, 15\/06<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-vietnamese-food-cooking-by-ghillie-basan-food-recipes-and-history-english-cookbook-p278727506.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/7a\/1d\/a1\/7eb7f0b4570bf9cdad949a9252ccd998.png\" alt=\"S\u00e1ch - Vietnamese Food & Cooking by Ghillie Basan | Food Recipes and History - English Cookbook\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"S\u00e1ch - Vietnamese Food & Cooking by Ghillie Basan | Food Recipes and History - English Cookbook\">S\u00e1ch - Vietnamese Food & Cooking by Ghillie Basan | Food Recipes and History - English Cookbook<\/h4>\n                    <div class=\"product-info-price\">\n                        680.000 <sup>\u20ab<\/sup>\n                    <\/div>\n                    \n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 2, 15\/06<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-thai-food-and-cooking-by-judy-bastyra-thai-food-recipes-and-history-english-cookbook-p278727517.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/26\/c6\/8f\/389f473389d133cfbcf95bd01a8d4571.png\" alt=\"S\u00e1ch - Thai Food and Cooking by Judy Bastyra | Thai Food Recipes and History - English Cookbook\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"S\u00e1ch - Thai Food and Cooking by Judy Bastyra | Thai Food Recipes and History - English Cookbook\">S\u00e1ch - Thai Food and Cooking by Judy Bastyra | Thai Food Recipes and History - English Cookbook<\/h4>\n                    <div class=\"product-info-price\">\n                        580.000 <sup>\u20ab<\/sup>\n                    <\/div>\n                    \n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 2, 15\/06<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-saigon-the-lifestyle-and-the-food-p274800458.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/d1\/92\/67\/30a8f8270b12be49ddf21a2d6aab3180.jpg\" alt=\"S\u00e1ch SAIGON - THE LIFESTYLE and THE FOOD\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/c2\/bc\/6d\/ff18cc8968e2bbb43f7ac58efbfafdff.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"S\u00e1ch SAIGON - THE LIFESTYLE and THE FOOD\">S\u00e1ch SAIGON - THE LIFESTYLE and THE FOOD<\/h4>\n                    <div class=\"product-info-price\">\n                        194.000 <sup>\u20ab<\/sup>\n                    <\/div>\n                                <div class=\"product-info-original-price\">\n                <span><span class=\"product-info-original-price-text\">220.000<\/span> <sup>\u20ab<\/sup><\/span>\n                <span class=\"product-info-original-price-rate\">-12%<\/span>\n            <\/div>\n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/ts\/tka\/a8\/31\/b6\/802e2c99dcce64c67aa2648edb15dd25.png\" alt=\"\" \/>\n                <span>Giao si\u00eau t\u1ed1c 2h<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-food-and-cooking-of-the-mediterranean-italy-greece-spain-france-by-pepita-aris-p278722671.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/9a\/da\/a7\/b1f30ef03c2086f4700c846d69ca5e6c.png\" alt=\"S\u00e1ch - Food and Cooking of the Mediterranean: Italy - Greece - Spain - France by Pepita Aris\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"S\u00e1ch - Food and Cooking of the Mediterranean: Italy - Greece - Spain - France by Pepita Aris\">S\u00e1ch - Food and Cooking of the Mediterranean: Italy - Greece - Spain - France by Pepita Aris<\/h4>\n                    <div class=\"product-info-price\">\n                        680.000 <sup>\u20ab<\/sup>\n                    <\/div>\n                    \n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 2, 15\/06<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-the-new-art-of-cooking-a-modern-guide-to-preparing-and-styling-delicious-food-p278818755.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/20\/87\/2c\/8304b5cef12b99f22c4b263ac47dd29c.png\" alt=\"S\u00e1ch - The New Art of Cooking: A Modern Guide to Preparing and Styling Delicious Food\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"S\u00e1ch - The New Art of Cooking: A Modern Guide to Preparing and Styling Delicious Food\">S\u00e1ch - The New Art of Cooking: A Modern Guide to Preparing and Styling Delicious Food<\/h4>\n                    <div class=\"product-info-price\">\n                        880.000 <sup>\u20ab<\/sup>\n                    <\/div>\n                    \n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 2, 15\/06<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/saigon-the-lifestyle-and-the-food-sach-tieng-anh-p278069710.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/c7\/60\/4d\/c4306988fa5d8c60a230a2c8ce5d1dfc.jpg\" alt=\" Saigon: The Lifestyle And The Food (S\u00e1ch ti\u1ebfng Anh)\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\" Saigon: The Lifestyle And The Food (S\u00e1ch ti\u1ebfng Anh)\"> Saigon: The Lifestyle And The Food (S\u00e1ch ti\u1ebfng Anh)<\/h4>\n                    <div class=\"product-info-price\">\n                        198.000 <sup>\u20ab<\/sup>\n                    <\/div>\n                                <div class=\"product-info-original-price\">\n                <span><span class=\"product-info-original-price-text\">220.000<\/span> <sup>\u20ab<\/sup><\/span>\n                <span class=\"product-info-original-price-rate\">-10%<\/span>\n            <\/div>\n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 7, 13\/06<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/saigon-the-lifestyle-and-the-food-sach-tieng-anh-p278069731.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/c7\/60\/4d\/9f1a675e67d9c6574a895f030a434888.jpg\" alt=\"Saigon: The Lifestyle And The Food (S\u00e1ch ti\u1ebfng Anh)\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"Saigon: The Lifestyle And The Food (S\u00e1ch ti\u1ebfng Anh)\">Saigon: The Lifestyle And The Food (S\u00e1ch ti\u1ebfng Anh)<\/h4>\n                    <div class=\"product-info-price\">\n                        198.000 <sup>\u20ab<\/sup>\n                    <\/div>\n                                <div class=\"product-info-original-price\">\n                <span><span class=\"product-info-original-price-text\">220.000<\/span> <sup>\u20ab<\/sup><\/span>\n                <span class=\"product-info-original-price-rate\">-10%<\/span>\n            <\/div>\n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 7, 13\/06<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-keto-a-woman-s-guide-and-cookbook-by-tasha-metcalf-health-food-in-english-p278109143.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/eb\/44\/2b\/60e576c00a94e3d8fe45423664ba50fe.jpg\" alt=\"S\u00e1ch - Keto: A Woman's Guide and Cookbook by Tasha Metcalf - Health \/ Food in English\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"S\u00e1ch - Keto: A Woman's Guide and Cookbook by Tasha Metcalf - Health \/ Food in English\">S\u00e1ch - Keto: A Woman's Guide and Cookbook by Tasha Metcalf - Health \/ Food in English<\/h4>\n                    <div class=\"product-info-price\">\n                        480.000 <sup>\u20ab<\/sup>\n                    <\/div>\n                    \n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 2, 15\/06<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/hanoi-the-lifestyle-and-the-food-sach-anh-p274029480.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/6e\/b7\/90\/b1a19bddb063069a9d90f3b30bf46b1e.jpg\" alt=\"Hanoi: The Lifestyle and The Food (S\u00e1ch \u1ea3nh)\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"Hanoi: The Lifestyle and The Food (S\u00e1ch \u1ea3nh)\">Hanoi: The Lifestyle and The Food (S\u00e1ch \u1ea3nh)<\/h4>\n                    <div class=\"product-info-price\">\n                        190.000 <sup>\u20ab<\/sup>\n                    <\/div>\n                    \n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 7, 13\/06<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/hanoi-the-lifestyle-and-the-food-sach-anh-p271042511.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/3e\/1b\/77\/b22ce02ebcc5322fb65d49419d242dd0.jpg\" alt=\"Hanoi: The Lifestyle and The Food (S\u00e1ch \u1ea3nh)\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"Hanoi: The Lifestyle and The Food (S\u00e1ch \u1ea3nh)\">Hanoi: The Lifestyle and The Food (S\u00e1ch \u1ea3nh)<\/h4>\n                    <div class=\"product-info-price\">\n                        190.000 <sup>\u20ab<\/sup>\n                    <\/div>\n                    \n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 7, 13\/06<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-hanoi-the-lifestyle-and-the-food-sach-anh-tai-ban-nam-2025-p278842026.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/7f\/e2\/68\/dd9ea3a20357a4e0613382a76eb1332e.jpg\" alt=\"S\u00e1ch Hanoi: The Lifestyle and The Food (S\u00e1ch \u1ea3nh) (T\u00e1i b\u1ea3n n\u0103m 2025)\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"S\u00e1ch Hanoi: The Lifestyle and The Food (S\u00e1ch \u1ea3nh) (T\u00e1i b\u1ea3n n\u0103m 2025)\">S\u00e1ch Hanoi: The Lifestyle and The Food (S\u00e1ch \u1ea3nh) (T\u00e1i b\u1ea3n n\u0103m 2025)<\/h4>\n                    <div class=\"product-info-price\">\n                        224.100 <sup>\u20ab<\/sup>\n                    <\/div>\n                                <div class=\"product-info-original-price\">\n                <span><span class=\"product-info-original-price-text\">249.000<\/span> <sup>\u20ab<\/sup><\/span>\n                <span class=\"product-info-original-price-rate\">-10%<\/span>\n            <\/div>\n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 7, 13\/06<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/sach-hanoi-the-lifestyle-and-the-food-sach-anh-tai-ban-nam-2025-p278842053.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/7f\/e2\/68\/8fa5b826518a0cd995a5c76beb2041f1.jpg\" alt=\"S\u00e1ch Hanoi: The Lifestyle and The Food (S\u00e1ch \u1ea3nh) (T\u00e1i b\u1ea3n n\u0103m 2025)\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"S\u00e1ch Hanoi: The Lifestyle and The Food (S\u00e1ch \u1ea3nh) (T\u00e1i b\u1ea3n n\u0103m 2025)\">S\u00e1ch Hanoi: The Lifestyle and The Food (S\u00e1ch \u1ea3nh) (T\u00e1i b\u1ea3n n\u0103m 2025)<\/h4>\n                    <div class=\"product-info-price\">\n                        249.000 <sup>\u20ab<\/sup>\n                    <\/div>\n                    \n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 7, 13\/06<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/the-invisible-man-and-the-food-of-the-gods-p210527686.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/a6\/5b\/4d\/6d65510e3702cb861a89cf081bf69387.jpg\" alt=\"The Invisible Man and The Food of the Gods\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"The Invisible Man and The Food of the Gods\">The Invisible Man and The Food of the Gods<\/h4>\n                    <div class=\"product-info-price\">\n                        112.800 <sup>\u20ab<\/sup>\n                    <\/div>\n                                <div class=\"product-info-original-price\">\n                <span><span class=\"product-info-original-price-text\">120.000<\/span> <sup>\u20ab<\/sup><\/span>\n                <span class=\"product-info-original-price-rate\">-6%<\/span>\n            <\/div>\n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 2, 15\/06<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/combo-bo-sach-kinh-doanh-moi-nhat-ve-nganh-f-b-hoan-chinh-hashtag-no-1-drink-hashtag-no-4-food-p273511519.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/70\/44\/0a\/6279ded05b93fddb211b96e45964032d.jpg\" alt=\"Combo B\u1ed8 S\u00c1CH KINH DOANH M\u1edaI NH\u1ea4T V\u1ec0 NG\u00c0NH  F&B HO\u00c0N CH\u1ec8NH (HASHTAG NO.1 DRINK + HASHTAG NO.4 FOOD)\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"Combo B\u1ed8 S\u00c1CH KINH DOANH M\u1edaI NH\u1ea4T V\u1ec0 NG\u00c0NH  F&B HO\u00c0N CH\u1ec8NH (HASHTAG NO.1 DRINK + HASHTAG NO.4 FOOD)\">Combo B\u1ed8 S\u00c1CH KINH DOANH M\u1edaI NH\u1ea4T V\u1ec0 NG\u00c0NH  F&B HO\u00c0N CH\u1ec8NH (HASHTAG NO.1 DRINK + HASHTAG NO.4 FOOD)<\/h4>\n                    <div class=\"product-info-price\">\n                        472.500 <sup>\u20ab<\/sup>\n                    <\/div>\n                    \n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 2, 15\/06<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a>            <a class=\"embla__slide\" href=\"https:\/\/tiki.vn\/ca-phe-sua-hoa-tan-binh-minh-clean-coffee-3in1-ca-phe-sach-hao-hang-p122234582.html?utm_source=blog&utm_medium=carousel&utm_campaign=blog_article\">\n                <div class=\"product-image-container\">\n                    <img decoding=\"async\" src=\"https:\/\/salt.tikicdn.com\/cache\/280x280\/ts\/product\/63\/7d\/13\/9bcd4cd62c8c60a7dcb3cb8b45978471.jpg\" alt=\"c\u00e0 ph\u00ea s\u1eefa ho\u00e0 tan B\u00ecnh Minh clean coffee 3in1 - c\u00e0 ph\u00ea s\u1ea1ch h\u1ea3o h\u1ea1ng\" class=\"img-thumb\" \/>\n                    <img class='product-overlay-image' src='https:\/\/salt.tikicdn.com\/ts\/upload\/f7\/9e\/83\/ab28365ea395893fe5abac88b5103444.png' alt='overlay badge' \/>\n                <\/div>\n                \n                <div class=\"product-info\">\n                    <h4 class=\"product-info-name\"title=\"c\u00e0 ph\u00ea s\u1eefa ho\u00e0 tan B\u00ecnh Minh clean coffee 3in1 - c\u00e0 ph\u00ea s\u1ea1ch h\u1ea3o h\u1ea1ng\">c\u00e0 ph\u00ea s\u1eefa ho\u00e0 tan B\u00ecnh Minh clean coffee 3in1 - c\u00e0 ph\u00ea s\u1ea1ch h\u1ea3o h\u1ea1ng<\/h4>\n                    <div class=\"product-info-price\">\n                        42.000 <sup>\u20ab<\/sup>\n                    <\/div>\n                    \n                    \n                                <div class=\"product-info-delivery\">\n                <img decoding=\"async\" src=\"\" alt=\"\" \/>\n                <span>Giao th\u1ee9 2, 15\/06<\/span>\n            <\/div>\n                    <button class=\"td_btn td_btn_sm td_outlined_btn product-view-button\">Xem ngay<\/button>\n                <\/div>\n            <\/a><\/div>\n                <\/div>\n                        <button class=\"embla__control embla__prev\"><iconify-icon icon=\"tabler:chevron-left\"><\/iconify-icon><\/button>\n        <button class=\"embla__control embla__next\"><iconify-icon icon=\"tabler:chevron-right\"><\/iconify-icon><\/button>\n            <\/div>\n        <\/div><\/span><\/p>\n<p><b>Xem th\u00eam:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Top<\/span><a href=\"https:\/\/tiki.vn\/blog\/sach-hay-ve-chuoi-cung-ung\/\"> <span style=\"font-weight: 400;\">s\u00e1ch hay v\u1ec1 chu\u1ed7i cung \u1ee9ng<\/span><\/a><span style=\"font-weight: 400;\">: T\u1eeb n\u1ec1n t\u1ea3ng \u0111\u1ebfn chuy\u00ean s\u00e2u<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/tiki.vn\/blog\/sach-day-kinh-doanh-online\/\"><span style=\"font-weight: 400;\">S\u00e1ch D\u1ea1y Kinh Doanh Online<\/span><\/a><span style=\"font-weight: 400;\"> Cho Ng\u01b0\u1eddi M\u1edbi B\u1eaft \u0110\u1ea7u: Top 10 Kim Ch\u1ec9 Nam<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nh\u1eefng Cu\u1ed1n<\/span><a href=\"https:\/\/tiki.vn\/blog\/sach-hay-ve-kinh-doanh-nha-hang\/\"> <span style=\"font-weight: 400;\">S\u00e1ch Hay V\u1ec1 Kinh Doanh Nh\u00e0 H\u00e0ng<\/span><\/a><span style=\"font-weight: 400;\">: C\u1ea9m Nang Th\u1ef1c Chi\u1ebfn<\/span><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">Con \u0111\u01b0\u1eddng kinh doanh F&amp;B ch\u01b0a bao gi\u1edd l\u00e0 d\u1ec5 d\u00e0ng, nh\u01b0ng v\u1edbi s\u1ef1 chu\u1ea9n b\u1ecb k\u1ef9 l\u01b0\u1ee1ng v\u1ec1 ki\u1ebfn th\u1ee9c v\u00e0 m\u1ed9t tinh th\u1ea7n ham h\u1ecdc h\u1ecfi, b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 chinh ph\u1ee5c \u0111\u01b0\u1ee3c nh\u1eefng th\u1eed th\u00e1ch. Hy v\u1ecdng danh s\u00e1ch nh\u1eefng cu\u1ed1n s\u00e1ch tr\u00ean s\u1ebd tr\u1edf th\u00e0nh nh\u1eefng ng\u01b0\u1eddi th\u1ea7y, ng\u01b0\u1eddi b\u1ea1n \u0111\u1ed3ng h\u00e0nh \u0111\u00e1ng tin c\u1eady tr\u00ean h\u00e0nh tr\u00ecnh x\u00e2y d\u1ef1ng s\u1ef1 nghi\u1ec7p \u1ea9m th\u1ef1c c\u1ee7a b\u1ea1n. H\u00e3y ch\u1ecdn cho m\u00ecnh m\u1ed9t cu\u1ed1n s\u00e1ch ph\u00f9 h\u1ee3p t\u1ea1i<\/span><\/i><a href=\"https:\/\/tiki.vn\/nha-sach-tiki\/c8322\"> <i><span style=\"font-weight: 400;\">nh\u00e0 s\u00e1ch Tiki<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> v\u00e0 b\u1eaft \u0111\u1ea7u vi\u1ebft n\u00ean c\u00e2u chuy\u1ec7n th\u00e0nh c\u00f4ng c\u1ee7a ri\u00eang m\u00ecnh.<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ng\u00e0nh F&amp;B lu\u00f4n l\u00e0 m\u1ed9t m\u1ea3nh \u0111\u1ea5t m\u00e0u m\u1ee1 nh\u01b0ng c\u0169ng \u0111\u1ea7y th\u00e1ch th\u1ee9c, n\u01a1i \u0111am m\u00ea \u1ea9m th\u1ef1c g\u1eb7p g\u1ee1 chi\u1ebfn l\u01b0\u1ee3c kinh doanh s\u1eafc b\u00e9n. \u0110\u1ec3 bi\u1ebfn m\u1ed9t \u00fd t\u01b0\u1edfng t\u1eeb c\u0103n b\u1ebfp nh\u1ecf th\u00e0nh m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u v\u1eefng m\u1ea1nh, ki\u1ebfn th\u1ee9c l\u00e0 ng\u1ecdn h\u1ea3i \u0111\u0103ng soi \u0111\u01b0\u1eddng. S\u00e1ch ch\u00ednh l\u00e0 ngu\u1ed3n tri [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":103639,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,4],"tags":[],"class_list":{"0":"post-103638","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-review-sach","8":"category-review-san-pham"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v20.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top 12 s\u00e1ch hay v\u1ec1 f&amp;b kinh doanh qu\u1ea3n l\u00fd v\u00e0 marketing<\/title>\n<meta name=\"description\" content=\"T\u1ed5ng h\u1ee3p 12 s\u00e1ch hay v\u1ec1 f&amp;b d\u00e0nh cho ch\u1ee7 qu\u00e1n t\u1eeb kh\u1edfi nghi\u1ec7p, qu\u1ea3n l\u00fd v\u1eadn h\u00e0nh \u0111\u1ebfn marketing. N\u00e2ng t\u1ea7m kinh doanh \u1ea9m th\u1ef1c c\u1ee7a b\u1ea1n. 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