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Built to Last: Successful Habits of Visionary Companies (Harper Business Essentials)
Tác giả: Jim Collins

Built to Last: Successful Habits of Visionary Companies (Harper Business Essentials)

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Thông tin chi tiết

Công ty phát hànhHarperCollins
Nhà xuất bảnHarperCollins
Ngày xuất bản01-1976
ISBN-139780060516406
Kích thước19.8 x 13.2 x 2.5
Loại bìaBìa mềm
Số trang368
ISBN-1060516402
Phiên bản3
SKU2347760403688

MÔ TẢ SẢN PHẨM

Drawing upon a six-year research project at the Stanford University Graduate School of Business, James C. Collins and Jerry I. Porras took eighteen truly exceptional and long-lasting companies and studied each in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day -- as start-ups, as midsize companies, and as large corporations. Throughout, the authors asked: "What makes the truly exceptional companies different from the comparison companies and what were the common practices these enduringly great companies followed throughout their history?"

Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper long into the 21st century and beyond.

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