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Harvard Business Review: 10 Must Reads On Strategic Marketing
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Harvard Business Review: 10 Must Reads On Strategic Marketing

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MÔ TẢ SẢN PHẨM

    If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it―and your customers―at the center of your business.

    Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to:

    Figure out what business you’re really in.

    Create products that perform the jobs people need to get done.

    Get a bird’s-eye view of your brand’s strengths and weaknesses.

    Tap a market that’s larger than China and India combined.

    Deliver superior value to your B2B customers.

    End the war between sales and marketing.

Giá sản phẩm trên Tiki đã bao gồm thuế theo luật hiện hành. Tuy nhiên tuỳ vào từng loại sản phẩm hoặc phương thức, địa chỉ giao hàng mà có thể phát sinh thêm chi phí khác như phí vận chuyển, phụ phí hàng cồng kềnh, .....