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This Is Marketing : You Can't Be Seen Until You Learn to See
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This Is Marketing : You Can't Be Seen Until You Learn to See

Số Lượng

Chỉ còn lại 2 sản phẩm
Hoàn tiền
111%
nếu giả
Mở hộp
kiểm tra
nhận hàng

Thông tin chi tiết

Công ty phát hànhPenguin Random House
Nhà xuất bảnPenguin Books Ltd
ISBN-139780525542797
Kích thước

126 x 177 x 25 mm

Loại bìaMass market paperback
Số trang288
SKU5029167556644

MÔ TẢ SẢN PHẨM

A game-changing approach to marketing, sales, and advertising, by bestselling author and renowned business thinker Seth Godin

Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. 

Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package.

This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or an executive at a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. When done right, marketing seeks to make change in the world.

No matter what your product or service, this book will teach you how to reframe how it's presented to the world, in order to meaningfully connect with the people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:

* How to build trust and permission with your target market.
* The art of positioning--deciding not only who it's for, but who it's not for.
* Why the best way to achieve your marketing goals is to help others become who they want to be.
* Why the old approaches to advertising and branding no longer work.  
* The surprising role of tension in any decision to buy (or not).
* How marketing is at its core about the stories we tell ourselves about our social status.

You can do work that matters for people who care. This book shows you the way.

Giá sản phẩm trên Tiki đã bao gồm thuế theo luật hiện hành. Tuy nhiên tuỳ vào từng loại sản phẩm hoặc phương thức, địa chỉ giao hàng mà có thể phát sinh thêm chi phí khác như phí vận chuyển, phụ phí hàng cồng kềnh, ...