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Confessions of an Advertising Man (New Edition)

Confessions of an Advertising Man (New Edition)

Designing Interactions

Designing Interactions

Crisis Communication: Practical PR Strategies for Reputation Management and Company Survival

Crisis Communication: Practical PR Strategies for Reputation Management and Company Survival

The 22 Immutable Laws of Branding

The 22 Immutable Laws of Branding

Beyond the Core: Expand Your Market Without Abandoning Your Roots

Beyond the Core: Expand Your Market Without Abandoning Your Roots

Never Eat Alone: And Other Secrets to Success, One Relationship at a Time

Never Eat Alone: And Other Secrets to Success, One Relationship at a Time

Brand Relevance: Making Competitors Irrelevant

Enchantment: The Art of Changing Hearts, Minds, and Actions

Enchantment: The Art of Changing Hearts, Minds, and Actions

Crucial Confrontations: Tools For Talking About Broken Promises, Violated Expectations, And Bad Behavior

Crucial Confrontations: Tools For Talking About Broken Promises, Violated Expectations, And Bad Behavior

Freakonomics: A Rogue Economist Explores the Hidden Side of Everything (P.S.)

Freakonomics: A Rogue Economist Explores the Hidden Side of Everything (P.S.)

Designing Brand Identity: An Essential Guide for the Whole Branding Team (4 Edition)

Satisfaction: How Every Great Company Listens to the Voice of the Customer

Satisfaction: How Every Great Company Listens to the Voice of the Customer

The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff

The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff

The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands

The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands

Meatball Sundae: Is Your Marketing out of Sync?

Meatball Sundae: Is Your Marketing out of Sync?

Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers

Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers

Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)

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